Category: Digital Marketing Agency

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Digital Marketing Agency

Tap into your loyal customer base & boost sales with remarketing in digital marketing

remarketing in digital marketing

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No, we haven’t pivoted into selling coffee from being a creative advertising agency in Ahmedabad or a digital marketing agency!

But, we’re sure that the above text did remind you of having seen something familiar, either as a text message, email or push notification on the phone. This is an example of a brand trying to lure back its existing customers to keep shopping with them regularly.

This is the brand ‘remarketing’ itself to stay relevant, maintain a loyal customer base and keep the sales going. The example here is of a prominent Indian coffee brand pitching one of its popular summer brews as soon as the weather started getting hotter.

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BUT, WHAT IS REMARKETING?

Remarketing is a type of marketing activity that focuses on consumers who have previously shown interest in the brand. This interest could be in the form of a visit to the brand’s website, following it on social media marketing, or clicking on any of its ads online.

The idea behind remarketing is to reach out to the most receptive audience and utilize that interest towards the company’s goal like boosting sales with digital marketing. At the core, rekindling the audience’s interest and drawing them back, has more chances of conversions and helps the brand build a loyal audience base.

And before unravelling how to increase sales through digital remarketing, it is important to talk about retargeting.

REMARKETING VS RETARGETING

Remarketing is sometimes considered retargeting. Yes, they do sound eerily similar and both help to boost sales with digital marketing, but there is a slight difference.

Retargeting is usually done to serve ads across various platforms, such as social media and Google Ads Network, to potential customers based on their past interactions on digital mediums with the brand.

Remarketing is reaching out to users and website visitors through messages and emails, by making a sales pitch, with the help of the contact information shared by them while subscribing or while making a purchase earlier.

However, over the years, remarketing has become an umbrella term, of which retargeting is a part alongside the many other marketing activities which engage existing customers and previous visitors.

So how to increase sales through digital marketing targeted to the present customer base?

How to increase sales through digital remarketing

Let us understand this using an example of a remarketing activity that Flora Fountain performed to boost sales with digital marketing as the top digital marketing agency in Ahmedabad for one of our ecommerce clients.

Suppose, Sujith visited www.falguni.shop, the ecommerce website of Falguni Gruh Udhyog, a well-known farsan and snack store in Ahmedabad. He made some purchases and chose to get them delivered to his friend living in New Delhi.

Now, to complete the purchase, Sujith is required to create a profile on the website, hence providing his email ID and contact number. Secondly, for the delivery to be successful, he will be required to provide his friend’s information, like name, address, email ID and contact number.

Jump to a week later. Both Sujith, who is a direct customer for www.falguni.shop, and his friend, an indirect consumer, receive an email that looked something like the one below:

Falguni Gruh Udhyog, a famous farsan and snack store in Ahmedabad

While Sujith ignored the email, it piqued his friend’s interest and later that day, the indirect consumer, ended up visiting the ecommerce website and making a purchase.

And that is how to increase sales through digital marketing or remarketing to be specific! This way you too can boost your sales from digital remarketing.

TYPES OF REMARKETING

You can increase sales through digital marketing with any of the following strategies:

EMail and SMS Remarketing

Customers who have previously purchased anything from the brand’s website or subscribed to the newsletter are the target of this strategy. The brand reaches out to them through tailored text messages or emails with specific offers relevant to them, such as promotions or discounts comparable to what they purchased or showed interest in the past.

This list of customers/users can be segmented too. They can be grouped as:

  • Customers who bought a similar product in the past
  • Customers who added products but abandoned their cart before checkout
  • Customers who looked at a product that wasn’t in stock at the time

This type of focused remarketing increases the chances of conversion.

Display Ads on third-party sites

The most prevalent way to boost sales with digital marketing to previously existing customers is by displaying third-party ads.

It entails reaching out through paid marketing, notably display ads on third-party websites, to users who have visited the brand’s website.

Display Ads on third party sites

There are many platforms to run such display remarketing campaigns, and Google Ads is one of the top and most used platforms.

These platforms track the traffic to the brand’s website using cookies and then target users who visited the site with ads for the products and services of the brand.

Display ads appear on websites that are connected to the ad network the brand is using. If a brand uses Google Ads, then its display ads will appear to users when they visit sites that are part of the Google Display Network.

Push notifications

Push notifications

The take on push notifications on ‘how to increase sales through digital marketing’ is the most interesting and perhaps the most personalised one.

These messages exist for both mobile and desktop devices and can be sent either manually or automatically to contact website or app visitors, whose personal information the brand may not have access to.

For instance, if someone who visited a site or opened an app leaves it halfway, a message can be sent to the user’s browser or device encouraging him/her to return to the site and finish the purchase or revisit the site.

Mobile apps even use this method to create recall, engage with users and pitch offers to the user with the idea of drawing them back to the app and making a purchase.

The best part about it is that no matter what the user is doing on the computer or mobile phone, the message will appear as a pop-up notification on the screen, until he/she either clicks it away or opens it, hence there is no ignoring it.

FAQs

Q1 How Does Remarketing Work?
Remarketing works by using cookies, which are small text files that are stored on a user’s computer or device when they visit a website. These cookies allow brands to track a user’s browsing behaviour and target them with ads as they continue to browse the web.

Q2 What are some benefits of Remarketing?
Boosting sales with digital marketing, increasing conversions, enhancing brand awareness, and improving targeting, are a few benefits of Remarketing.

Q3 How does remarketing impact consumer privacy?
Remarketing relies on the use of cookies to track user behaviour, which has raised concerns about consumer privacy. However, most remarketing platforms allow users to opt out of seeing targeted ads or delete their cookie data if they choose to do so. Additionally, many remarketing platforms adhere to industry standards for data privacy and provide transparency around their data collection practices.

Q4 What are the best ways to increase sales through digital remarketing?
Some of the best practices for remarketing include:

  • Defining your target audience
  • Creating targeted messaging and ads
  • Using compelling ad creative
  • Highlighting your USPs and encouraging CTAs
  • Setting a frequency to avoid overexposure and ad fatigue
  • monitoring and optimising your campaign performance

In Conclusion

Remarketing can be a powerful tool for brands looking to boost sales with digital marketing strategies targeted at previous customers.

Sounds interesting? Getting ideas about how your brand can benefit from remarketing? Get started by dropping us a “hi” at hello@florafountain.in.

Get the best digital marketing company in Ahmedabad, India to back you and your brand in this crowded marketplace that is the Internet.

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Digital Marketing Agency

Social Listening: Why You Must Know What Customers Are Saying Online

Social Listening

3.6 billion in 2020 to 4.55 billion people in 2021!

No, that’s not the increase in population but the increase recorded in social media users.

4.55 billion people, or about 57.6% of the global population, today use social media.

users to pay more attention

This ginormous population is constantly interacting online, collectively creating (and bringing down) trends, fashion, memes and also brands! Whether they are B2B, B2C, B2B2C, every brand today needs to know what people are talking about them and their competitors online. They also need to know where to find the users who are talking about them, and which users to pay more attention to.

How? Through social listening.

Let one of the best digital marketing companies in India, Flora Fountain help you hit a gold mine for customer service and product development through social listening.

Social Listening

Social Listening is a strategy used by brands to monitor and track all the public conversations taking place on any social media platforms related to their brand or product. These conversations or mentions are analyzed for insights to evaluate customers’ feedback.

In simpler words, it helps a brand understand why, where, and how online conversations are happening, and what people think of the brand.

Why do brands need it?

Social listening can help brands understand and thrive in a dynamic industry that morphs faster than a Power Ranger.

A. Brands can learn about their audience & create better content

If a brand actively practices social listening, it can learn a lot about what its customers desire. The strategy helps the brand discover where their audience is most active and which social networks they predominantly use. Also, brands can understand what their audience wants, where their interests lie, and questions they have, based on certain topics and keywords. Knowing where your company falls behind and knowing where you exceed customer expectations will allow you to perfect the areas you’re already succeeding in and build a plan around the areas that are in need of improvement.

B. Brands can build better social media marketing campaigns

Once brands learn the various important aspects about their audiences, this information can help build a better digital marketing campaign. Because the best digital marketing companies will always make campaigns focusing on topics that are relevant to the target audience, so they sit up and pay attention.

Social listening helps a brand uncover such relevant topics by analysing all the social conversations based upon such keywords.

C. Brands can get a better understanding of their competition

Social listening also enables a brand to get a better understanding of how audiences feel about their competitors and the industry in general. This data gives an insight into where the brand fits in the market. It might also reveal competition, direct or indirect, that the brand didn’t even know existed.

D. Brands can find relevant social influencers

Finding the right influencer for a brand is not a piece of cake. But social listening helps brand identify people with a strong following on social media and other online platforms, that match their target audience. Because when the right people talk about the brand to the right audience, chances of higher sales and customer retention increases.

But how does one practice “Social Listening”?

Users are unafraid of sharing their opinions online. So, in order to keep up with them, a brand must listen to them. This can be done by either hiring a team or a social media agency to keep a tab on trends, or by using specialized software or online platforms that offer social listening tools, that give businesses access to more detailed forms of information.

Read More: Tips For Writing Social Media Captions

1) Start with a ‘Goal’ & know whom to listen to

What is it that the brand wants to achieve with promotional activities on social media? Higher sales? Explore new audiences? Improve customer retention or form a new channel of sales/revenue? Once this is clear, it becomes the GOAL of the brand.

Next, the brand must figure out where should they put its ear on. In simpler terms, a brand should know which platforms they need to pay attention to. Facebook, Instagram, Pinterest, Google searches, LinkedIn, etc.

Thirdly, how to identify these conversations. Through direct mentions of the brand, social media handles, and/or product names, hashtags, campaign names and relevant keywords, names of important people in the company, and topics related to the brand. And all these points to study the competitors as well.

Starbucks

A great example of it is the following post, where Starbucks was not tagged with its official twitter handle, yet the brand was able to identify it online thanks social listening and respond to it, thus improving their customer engagement.

2) Empathize with the audience & respond fast

The audience needs to feel that they are being heard.

And in order to do that, the brand needs to engage a little more with its audience. Be it negative or positive, the brand needs to empathize with the audience.

brand gets positive feedback

If a brand gets positive feedback, then it needs to figure out what the audience loved about it and build marketing campaigns on that basis. And if the brand gets negative feedback, it needs to know the pain point of the audience in order to solve it.

3) Choose the right listening tools!

As kids, everyone is taught how active listening is important, but when it comes to brands, they haven’t always had the right tools to do so at a large scale. But now, there are many that can help brands in collecting and analyzing data in an easier way. Here are some that work across major social media networks:

Sprout Social Report

Sprout Social:

This tool provides brands with in-depth analytics and insights for organized social listening. One of its features shows the hashtags and topics that are trending across the mentions of the brand and replies on behalf of the connected brand. The name of the people and brands that most frequently talk about and get mentioned with a particular brand surface on the tool.

Hootsuite:

Brands can use this tool to monitor conversations, keywords, and mentions, along with hashtags, and respond to them. The tool helps a brand to analyze many real-time conversations taking place on digital platforms.

Hootsuite

HubSpot:

hubspot report

Brands can monitor social interactions and connect with the right people. It allows a brand to link data from social media with contacts in their database in order to create custom keyword monitoring, email alerts, mention notifications, etc.

Other than these, there are tools like Lately, Brand24, Brandwatch, Buffer, TweetDeck, Mention, which come with comprehensive features to help brands collect brand mentions across major social media networks.

As one of the top full-service digital agencies, Flora Fountain provides digital marketing services in Ahmedabad, India, and across the world. Drop us a message to plan some insightful social listening strategies for your brand.

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Digital Marketing Agency

Why your brand needs Inclusive Marketing

An image of a group of friends from diverse backgrounds sitting together

When we mention a term like inclusive or a word like diverse what is the first thing that pops up in your mind? Race, religion, gender? Maybe it is time that inclusivity becomes more than mere words, and becomes a value that brands understand and embrace. Maybe it is time that brands realized the importance of Inclusive Marketing, in order to speak directly to a wider variety of audience, and as a by-product also paving the way for a more inclusive world.

Let’s dig a little deeper into inclusive marketing and how a brand can use this strategy to bring change and explore an untapped market.

blonde-man-wearing-orange-eyeliner

What is Inclusive marketing?

Inclusive marketing means a brand creating a marketing strategy plan which resonates with people who have been underrepresented or stereotypically portrayed. Be it racial and ethnic minorities, be it plus size models or be it LGBTQ individuals, inclusivity means to show the diversity of the real world by including people from all backgrounds.

For instance, a makeup brand which caters to young women, decides to create a post featuring a man using their product. Unexpected? Definitely, but inaccurate? Not necessarily. Such an approach reflects the positive attitude of the brand towards the different genders it serves, with a thoughtful and inclusive message for the society. This type of marketing helps in bringing positive social change and elevating diverse voices and role models. It even eliminates cultural bias.

In today’s world, it is very important for a marketer to relay the brand’s message in a way that it relates with everyone regardless of gender identity, age, race, ethnicity, religion, sexual orientation, etc. and elevate their stories.

Why inclusive marketing matters for a brand?

Customer is the king and ‘inclusive marketing’ matters, because they say it does.With time more and more brands have started catering to diverse consumers, which is why a consumer knows that they do not have to ‘accept’ being ignored by any brand they want to connect with.

high-view-diverse-wooden-characters-inclusion-concept

According to a survey conducted by Adobe in the year 2019, 61% of their customers think diversity in advertising is important, as it has an impact on their likelihood to engage with a brand.

Moreover, as our societies have become more diverse, it’s important than ever that companies are thoughtful about the messages, images, voices, and values that represent their brands.

Increases brand’s reach

A brand can expand its reach in the market as inclusivity allows the company to find and connect with new customers. When a brand shows inclusivity and diversity in its marketing strategy, it creates a huge impact on how the potential customers see a company.

Inclusive marketing even helps the company to develop a closer and deeper relation with the existing customers in order to build brand loyalty.

Overall, this marketing technique will help your brand’s audience to grow.

Closer to the audience

Pop singer Rihanna’s beauty line Fenty Beauty is an epitome for how inclusivity in brand marketing can bring you closer to your audience. Her brand places “beauty for all” at the core of its marketing message and her focus on inclusivity is striking a chord with many people because it is authentic.

blogimg

Her brand SAVAGE X FENTY featuring plus size models or gender-neutral products helped her get close to a wide range of consumers as they related to the marketing.

Boosts brand recognition

People respect a brand which offers inclusive marketing and genuinely shows what real people need. When a brand speaks the language of the consumers, they earn their trust.

A company which tries to avoid stereotypes and make more efforts to counter them, inspires people. Eventually it gets a brand more recognition in the market.

The smart thing to do right now is to incorporate inclusivity into the fabric of your brand.

How can your brand practice it?

Gather data and LISTEN TO IT!

The first thing on your list should be to throw every assumption you have made about your audience out of the door. You as a brand should dig deeper and research cultural intelligence to know your audience in a better way. The data analytics will allow you to clearly see the positive, negative or neutral responses to your advertising campaigns. Inclusive marketing does not mean just to gather data, it also means listening to it.

Once you study the data with an unbiased eye, you will be able to identify pitfalls in the marketing strategy plan which in turn helps you to create a relatable marketing campaign.

Reflect reality and tell universal stories

We see a mix of people when we go out in public. Just like the real world, a brand also needs to reflect real people in its marketing. People want to see themselves reflected in the media to feel inspired and heard. Use their real-life stories in your marketing image, video or more and infuse their language with yours.

After creating one, ask yourself if it elevates diverse voices. If it does, go ahead!

Show variety

Deloitte stated in one of its researches that ‘Millennials are the most diverse generation in history’. This means that marketers in the current scenario can no longer create the kind of narrowly-targeted campaigns that worked for them in the past. PEOPLE NEED VARIETY.

Potential customers are becoming increasingly aware of the social challenges that people of other sorts of backgrounds, philosophies, and ethnicities are facing. Hence, people not only want to see themselves but also a variety of groups.

So, think out of the box and create something which is welcoming, inclusive, and attractive at the same time.

It’s high time now! We are in the year 2021. Brands embracing diversity in their marketing should not be considered as a trend, it should be a norm. 

Wish to know more about inclusive marketing from your brand’s perspective, reach out to us for a consultation. Drop us a line here.

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Digital Marketing Agency

You MUST outsource your digital marketing. Here’s why.

digital marketing

Marketing is the most crucial cog in the wheel for a business to move forward and grow. Often companies might think hiring a graphic designer and content writer is all it takes to start marketing on digital, but it is a special kind of beast which requires a team of experts with some very special skills to tame it. A graphic designer or a traditional marketing executive usually does not understand the intricate details and trends of social media presence, engagement, search engine optimization, digital campaigns, and the website design and development required to support it.

For mid-sized businesses, this is where outsourcing comes to your rescue. Instead of setting up an entire team of digital marketers — graphic designers, UI experts, content writers, social media analysts — and paying them hefty salaries, businesses can easily hire digital marketing agencies with in-depth expertise across digital platforms. Still wondering if it’s the right move? Read on to know the benefits you’ll reap by outsourcing your digital marketing activities.

Trust the experts

Outsourcing is smartsourcing, especially when it comes to digital marketing. When you hire a digital marketing agency, you get a specialist team of digital marketing experts like search engine optimization (SEO) experts, social media managers, digital content writers, UI designers, Pay-Per-Click campaign experts, web developers, and data analysts. Not only that, most agencies have platform-specific experts for Facebook, Instagram, Youtube, LinkedIn, and Twitter marketing. Agencies also have specialization based on whether you are marketing directly to end consumers, B2C, or to other businesses, B2B. They help you in all aspects of social media marketing, content marketing, email marketing, ecommerce, SEO, Search Engine Marketing (SEM), and Data Analytics, based on your business goals.

This way, you can focus more on growing your business and your digital marketing agency can ensure brand awareness, engagement, leads, and loyalty across digital platforms.

Digital without borders

The internet has no boundaries. You could be a premium tea vendor based out of Assam, India or a staffing agency in New York, United States, but your business can be marketed globally by a digital marketing agency in Ahmedabad, India. Infact, both of these examples happen to be clients of our digital agency Flora Fountain! 🙂

Digital-without-borders

Instead of being forced to recruit digital marketing executives in their city, businesses can hire digital agencies with the best experience in their particular segment whether it is jewellery, fashion, food, or lifestyle. And since all the communication and assets used in digital marketing can freely move through digital mediums like emails, messengers, and office suites, it is a smart and reasonable choice.

Say goodbye to long commutes to even longer meetings around conference tables to discuss every next move. Times are fast and you must be too. Hello digital!

Easier access to your audience

A study by Sprout Social says that customers feel more connected to a brand, if it has a strong social media presence. And on the internet, feedback is faster. Customers can reach out to brands directly on Twitter, Facebook, and Instagram and leave reviews on platforms like Google Business, Facebook, Zomato, Trip Advisor, Make My Trip, etc. This gives brands an opportunity to really hear what their end-user has to say, make them feel heard with quick response and/or solutions to any challenge. In this way improving the customer experience and solidifying brand loyalty.

Easier-access-to-your-audience

This is possible only when you have a digital marketing agency build a strong presence for your business across all relevant digital platforms and actively manage and engage the audience. Whether it is websites, social media pages, business profiles or digital storefronts.

With people now working, learning, shopping, and even dating online (Thank you, Covid-19!), it is imperative for businesses to tap this goldmine of an opportunity!

What gets measured gets done

Data is very important to understand the growth trajectory of your business. And a digital marketing agency helps you measure your business’ success. How, you ask?

What-gets-measured-gets-done

Digital marketing companies have expert data analysts in their teams, whose job is to study the trends of business on various digital media platforms, measure things like bounce rates, page views, conversions through social media and web analytics. And strategize on how to optimize these metrics. These metrics are usually compiled by digital marketing agencies on a weekly, fortnightly or

monthly basis to give businesses a clear picture of what promotions are working, which products are in demand, and who are the people that are consuming your products. Along with these reports, digital marketing agencies provide tips and suggestions on places you can improve, which new trends to tap on, and choose the next plan of action.

In simple terms, measuring and analyzing data helps brands sell more of what is already selling.

Save money

With a digital marketing agency on board, businesses can keep a closer tab on their marketing budgets. Multiple campaigns for the same brand can be run at the same time. An agency will manage your spending through Google Ads Manager, Facebook for Business, and various other digital tools meant for online campaigns like Google Pay-Per-Click, boosts for engagements and leads, and boosts for profile and website visits.

Save-money

Since these tools offer reports on every dollar spent and track clicks and conversions, businesses can analyze which campaigns require additional resources and which ones can be cut down a notch.

Further, when you have a digital marketing agency manage everything from websites to social media to SEO, you are saving a huge amount of money that could have been spent on hiring, training and paying people to do these jobs for you full time.

Make us your growth partner

Through our technology, design and content expertise, our Ahmedabad-based digital agency, Flora Fountain has been part of the growth stories of many national and international brands and individuals as their full service digital marketing agency. We have been able to help brands with their social media marketing, SEO, website development, content-writing, brand research, digital strategy and online branding, despite being in different geographical locations spread all over the world.

Check out our work here, and to plan out your digital strategy, drop us a line here.

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Branding Services Digital Marketing Agency

Turning businesses into brands: The case for a professional creative agency

coverimg

Any marketing agency out there can design hoardings, create logos or manage social media.

But what differentiates a brand from business?

Hard-to-miss presence in the market, on-point messaging to its exact audience and a knowledge of the brand even outside its demographic. These are the hallmarks of a brand. And this magic happens when a creative agency comes into the picture.

So how does a professional creative agency turn a business into a brand? Read on to know…

Team of creative geniuses

From researching to strategizing, designing to writing, and planning to executing; a creative agency has experienced professionals working on every aspect of your business. They use their learnings from working with multiple brands to understand the market and create an effective strategy for the business to succeed.

It is cost effective

With a creative agency on board, businesses can get their branding and promotional work done for a fraction of the cost of hiring an entire team of professionals in-house. Think about it. There is a huge expense in acquiring the required tools and softwares. Then there’s the cost of paying salaries to writers, designers, strategists, and consultants. This will drive the cost per lead up through the roof!

Get a fresh perspective

man-with-laptop-cartoon

Sometimes the best way to sustain customer interest and attract a new audience for the brand is by introducing newness; in the brand communication, the product range and the promotional activities.

And this is where a creative agency comes to your rescue. A creative agency in India like Flora Fountain looks at the brand from a neutral perspective, sometimes even from a consumer’s viewpoint. It then identifies the challenges that the brand might be facing. Such as product acceptance, brand communication, the brand’s central idea getting lost or even customer service and feedback.

A creative agency thinks outside the box and comes up with new ideas, and creates innovative solutions to solve problems and delight the target audience.

Saves time

By hiring a creative agency, a business is not just bringing on creative geniuses to work on the brand, but their numerous years of experience working on various brands across different markets catering to all kinds of consumers.

This saves a lot of time in the long run. How, you wonder?

The years spent working on creating successful brands means the agency knows the market in and out. They can anticipate the challenges the business might face, understand the customers’ needs and desires from that market segment and pick the right strategy to counter those challenges and fulfill the customers’ desires.

The amount of time the business would save on research and testing multiple strategies over time in just understanding the audience is invaluable.

puzzel
Efficient management of campaigns

With the backing of a creative agency, a business doesn’t have to worry about involving its in-house marketing team to monitor, analyze, and study the campaigns being run for its promotions. Because a creative agency has the resources, tools, and manpower to run the day-to-day management of the marketing campaigns, analyze its success ratio and work out the next set of plans.

Benefit from their network

Some of the best creative agencies in India are known to have a great network, built through years of experience, recognition and credibility. And in the current times of Instagram, these digital agencies have a great following among netizens too.

So when you work with a creative digital agency in India like Flora Fountain, you get to benefit from their network. Why? Because agencies regularly share the work they have done for brands within their networks too, both offline and online. And that way, your business gets additional exposure to people who follow such full-service agencies.

It’s time to make the right decision for your business, to build it into a brand. It’s time to get the big guns, and hire Ahmedabad’s best digital agency as your creative partners for your offline and online branding and promotions. Get in touch with us for a free consultation session today!

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Digital Marketing Agency

Digital Agency vs Creative Agency: What’s the difference?

So, you run a business and it’s time you took the marketing up a notch. You know you need a professional agency, BUT, you are not sure which kind of agency you need. A digital agency? A creative agency? Or wait…do you need an advertising agency?

Now, you might think they are all the same fantastic beast with different names. Or you might they are different Pokémons with their own superpowers? (proud millennial here).

Traditionally, businesses have relied on advertising agencies to promote and market their brand. An advertising agency typically designs and writes copy for advertisements run in print such as newspapers, hoardings & magazines, design collaterals for events, conceptualize & create television commercials, create radio jingles….you get the idea.

But times have changed, the platforms for promoting your business are no longer restricted to print and television. Digital is now a more pervasive and cost-effective medium, to market and advertise businesses to customers right where they are : On Their Phone! As you consider digitally marketing your business, it’s time to understand the differences between a digital and creative agency, and how they fit under the umbrella of an advertising agency.

What is a CREATIVE AGENCY?

online shopping experience

A creative agency’s role is to make your brand stand out. This can be done through weaving captivating stories created through stunning visuals and words, creating concepts that inject life into your business offerings and creating a very unique brand voice for your business.

The output of this can be a single unique graphic design, an animated video, a memorable website, a social media campaign, newsletters, packaging.

This usually requires the creative brains of a visualizer or graphic designer, video animator, illustrator, content writer, all of who work together for your business to stand out through creative storytelling across any medium – offline or digital.

So if you want to create mind-blowing brand campaigns, whether audio, video or pictorial and someone to craft your brand’s personality in a memorable way, then a creative agency is the way to go. In India, Flora Fountain consistently ranks as one of the best creative agencies in Ahmedabad for lifestyle, fashion, food, travel, education, medical & media brands.

Still confused? Here’s what to expect from a creative agency

  • Designing logos
  • Designing brand experiences through brand stationary, packaging and other offline collaterals
  • Designing websites, mobile apps, social media campaigns to tell the brand story
  • Creating concepts and moodboards for shoots and campaigns
  • Copywriting for all digital and offline activities such as blogs, articles, websites, social media, ad copies, audio and video scripts
  • Creating infographics to break down heavy data and figures in easy to consume form
  • Creating email newsletter designs with a mix of visuals, content, and data
  • Audio Visual content for digital and television advertisements and promotions.

And when you look for the best creative agency in Ahmedabad, you will see Flora Fountain rank on top of the charts.

What is a DIGITAL AGENCY?

online shopping experience

One the creativity is put on paper or in bytes, a digital agency’s work come into the picture. Digital agencies work on creating a strategy to market a business and then executing this on various digital platforms like websites, social media, search engines, mobile applications and more.

Digital agencies help businesses amplify their brand on digital platforms. This, is usually done through digital marketing practices like search engine optimization, social media marketing, paid promotions on Google, Facebook, Instagram, Youtube and other such mass platforms, developing websites and e-commerce management for the brand.

The services offered by digital agencies include

  • Search Engine Optimization or SEO
  • Pay Per Click or PPC advertisements on search engines and social media
  • Email Marketing
  • Social Media Marketing and Management
  • Influencer Marketing
  • Affiliate Marketing
  • Collaborations with other digital entities and influencers
  • Web design & development

Apart from executing these services, strategy is one of the core services offered by digital agencies to businesses, where the agency collects data and analyzes the brand, their competition, their users’ needs, desires, expectations and engagement with the brand across all digital platforms. This kind of data-drive research helps digital agencies create and target a brand’s ideal audience with curated content, both organically and via paid ads. This creating more data to analyze and use as feedback for the next round of strategic digital campaigns.

Research + Strategy + Execution lies at the core of Flora Fountain’s DNA and is what makes us a top digital agency in Ahmedabad with clients worldwide.

Now you might think there are overlaps between the digital and the creative…

And there are.

2020 taught businesses worldwide, the importance of having an active digital presence. How it can help businesses serve existing customers better but also find new customers and avenues of doing business.

More business going digital has added to the digital chatter, making it harder to get noticed. This had made creative storytelling and using research & strategy to create digital campaigns even more important. It has also meant that what companies need now is not just a creative agency or a digital agency but a full service digital agency.

And Flora Fountain is one such full service digital agency that works with creativity. We have team of dedicated experts catering to both creative and strategic needs of businesses online, to provide an end-to-end digital marketing solution for businesses in Ahmedabad, India and worldwide.

We as a digital marketing agency in Ahmedabad design and develop websites and ecommerce solutions on WordPress, Magento, Shopify, custom websites in PHP, manage social media profiles, plan and execute their business promotion strategies on professional platforms like LinkedIn, Twitter and Google Business.

But, there’s more! Our teams also consist of creative brains, who can create designs and visuals that improves the recall value of the brand by many levels. This harmony between creativity, strategy and technology is what makes businesses stay on top of their competition. When the creative and digital tango, businesses become more profitable and more accountable to their customers.

We hope this has made the difference between a pure creative agency and a pure digital agency a little clearer. And helped decide how you want to market your business digitally. In which case, why are you still reading this. Drop us a message on hello@flora.ffteam.in for a free consultation.