Category: Digital Marketing Agency

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Digital Marketing Agency

Top 10 Digital Marketing Myths Busted

Digital marketing Myths

“I have a small business; so I don’t need digital marketing services right now”

“Email marketing? Does it even work today?”

I don’t need a website design and development service for better digital marketing

These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.

But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted?

Below we have listed the most common digital marketing myths:

  • Small businesses don’t need digital marketing services
  • Investing in social media is unnecessary
  • A digital marketing strategy is only needed if my competitors are doing it.
  • Email marketing is out of fashion and ineffective
  • SEO is not important for digital marketing strategy
  • Search engines other than Google are irrelevant
  • Conversion is secondary, traffic is more important
  • The website must be revamped in every 6 months
  • Blogging is dead and has no scope in digital marketing
  • Bots and live chat are of no use

Let’s take a look at them in detail.

1. Small businesses don’t need digital marketing services

The biggest myth around digital marketing is that only big, successful and established businesses need it.

Fact

Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven strategy, small businesses can compete with big brands online, allowing them to reach a wider audience despite having a standard marketing budget for it.

A Forrester study states that post-pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now. In today’s day and age, having a digital marketing strategy is indispensable for every business no matter what size it is.

Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.

2. Investing in social media is a waste of time

Another mistake a business can make from time to time is to believe that its customers aren’t on social media. This supports the myth that investing in social media is unnecessary.

Fact

When a potential customer looks online for something he/she wants to buy, there are high chances of them clicking on the very first link they see on the search engine page.

According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.

Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms.

The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.

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3. I only need digital marketing if my competitors are doing it

As unreal as it may seem, many local businesses believe in this myth and only avail of digital marketing and website development service until one of their competitors do.

Fact
Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors is online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.

A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes email marketing, targeted digital ads, SEO and much more.
Here’s a sneak peek into the various activities done by Flora Fountain, a digital marketing company in Ahmedabad India.

4. Email marketing is dead

Search Engine Page

This myth is very common, especially with the rise of social media. But in reality, the facts indicate otherwise.

Fact

Let’s clear this misconception with the help of some statistics:

  • There are 4 billion email users worldwide and this is expected to reach 4.6 billion by 2023.
  • 99% of email users check their inboxes every day. Of those, 58% check their email first thing in the morning.
  • 65% of email users check their email at least 3 times a day.
  • 44% of users check their email for a deal from brands.
  • Email marketing has an ROI of 3,800%.

Still, think Email marketing is outdated?

If a business feels that email marketing is not working for them, it is mostly because of the strategy and not the channel.

For a successful email marketing campaign, the promotional emails must have something that provides value, like a coupon or discount, an option for the receiver to unsubscribe and the emails should be sent on a regular basis.

5. SEO is not important for digital marketing strategy

When a potential customer looks online for something he/she wants to buy, there is a high chance of them clicking on the very first link they see on the search engine page. Making this idea nothing more than a myth.

Fact

SEO or Search Engine Optimization means optimizing your website content for higher ranking on search engines like Google. If a business needs improved visibility and regular traffic on its website, SEO is a must.

With the help of a well-strategize SEO plan, businesses can rank in the top 10 results of the search engine. This means their chances of being the first choice of the customer increase exponentially. Check out how Flora Fountain helps businesses with SEO.

6. I only need to focus on Google as other search engines are irrelevant

Another common myth around digital marketing is that search engines like Yahoo and Bing are irrelevant.

Fact

Though it is true that Google is the most popular and preferred search engine worldwide, there still is scope to use other search engines like Yahoo and Bing.

For better and more inclusive reach, using different search engines becomes important. And since different search engines have different algorithms, having a dynamic strategy will give your brand an extra edge over others.

This specifically helps those brands that have a niche target audience within specific geographical boundaries. For instance, Yandex, a Russian search engine, holds only 2% of the world market shares but is widely used in Russia, even more than Google.

7. Having high traffic to the website is all that matters

It is a common myth to believe that more traffic means more business and hence all the efforts of a website design and development company must go in directing high traffic to the website.

Fact

Most people think that generating enormous traffic can open the door to huge business prospects. Website traffic is not necessarily going to result in a surplus of leads for your business.

Conversion and traffic are two distinct concepts. The amount of visitors to your website is referred to as traffic, whereas conversion refers to the proportion of visitors that used your website to make a purchase or subscribe to a service.

Additionally, translating internet visits into conversions takes a lot of work and interplay of elements like the website’s performance, the website’s UI/UX, offers and discounts, enticing texts, bright CTAs, and high-quality material.

Flora Fountain, a website design and development company has developed websites backed by smart layouts, strong designs and content that converts.

8. You should redesign your website every 6 months

Unlike those who are fixated on not spending time and effort on website development services or web design companies, many businesses hammer on the myth of redesigning the website within a short period of time.

Fact

Though redesigning your website gives it a fresh appeal, it is not required every 6 months. As a website design company, Flora Fountain understands the emotional and psychological impact of various designing elements on visitors. And having the design changed so frequently can lead to a loss of identity for a brand.

It is hence suggested to develop and redesign your website in around 2 years, as it gives you a chance to overcome redundant content, placement issues and counter the bugs that may hamper the user experience.

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10. Bots and live chat only annoy the visitors

As a website development service provider, another myth we face commonly is that having bots and live chat tools is useless. This significantly impacts businesses’ growth and consumer retention time.

Fact

Businesses frequently employ live chat and chatbots to assist and communicate with customers. These tools can work efficiently when consumers have business queries and increase their engagement with the website.

Apart from enhancing the consumer experience, chatbots are cost-effective as they help businesses manage the massive inflow of queries in a shorter time at any given hour of the day. Now with the help of chatbot analytics, businesses can measure their performance and develop more efficient website strategies.

These were the top digital marketing 10 myths you need to leave behind this year to take your business a notch above others.

How Can Flora Fountain Boost Your Digital Presence?

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Give your brand the visibility it deserves with the best social media agency in Ahmedabad, Flora Fountain.

With a team of leading marketers, tech experts, strategists, copywriters and designers, we provide expertise and customised digital solutions ranging from branding, website design and development service, content curation, social media marketing, SEO and many more,

Make a difference in your business by embracing the digital and getting online. And let the best digital agency in Ahmedabad, Flora Fountain, be your launch pad for success. Get in touch with us via hello@flora.ffteam.in to know how we can help you with your digital marketing strategy.

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Digital Marketing Agency

Here’s How 5G Will Transform Digital Marketing

The world for over 600 million smartphone users in India can potentially run at 500Mbps! Umm, what? And why is a digital marketing agency in Ahmedabad talking about it?

Well understand it this way, with an internet speed of 500 Megabytes transferring every next second you can stream a 4k movie on over 20 separate devices at once or can conduct over 300 Zoom calls together. That is just a glimpse of what the fifth generation of wireless networks can do. It is within this evolving potential of the 5G network that is transforming the digital marketing territory, like more immersive e-commerce experiences and improved consumer interaction for website development companies.

This has got the attention of all the top digital marketing agencies in the world. But what exactly is 5G and how is it remaking digital marketing services? Let’s break down this smorgasbord into digestible chunks, but one byte at a time.

What is 5G: The brilliance of wireless networks?

The genius of 5G lies in the later element: the ‘G’ that stands for ‘Generation’. To unravel it one has to begin with 1980 when the world was introduced to 1G. With a speed of 2.4Kbps, the first generation of wireless networks then only allowed analog for voice calls.

Then in 1991 came in 2G with digital text message support at 50Kbps, this for a digital marketing solutions company would equate to 0.05 Mbps today, not enough to even upload a post! With the advent of 3G and 4G networks came video calls and HD streaming as the internet speed reached around 100 Mbps.

Now with the rise of the 5G networks consumers now get high speed, low buffering or delay, large data capacity, higher connection density and improved overall mobile experience.

As a top provider of digital marketing services and a website developer, Flora Fountain has listed out the potential ways 5G is changing digital marketing strategies and its approach to users.

Impact of 5G on the Digital Marketing in India

5G knocks with enormous opportunities, especially for brands that are willing to leverage more anchored marketing strategies and provide an immersive consumer experience by curating newer mediums and custom-made messaging.

Read more Guide to planning a successful digital marketing campaign

This can be seen in the following waves of changes:

1. 5G Digital Marketing: The paradox of personalisation

With higher speed and a wide range of connectivity, it is no surprise that the number of internet users will increase greatly. This will also come as an inflow of a new and more dynamic audience base from remote locations.

As a result collecting data under the 5G network will improve massively. This hyper-localisation will give more insights into consumer patterns and behaviour, hence adding a cover of a new segmentation of the target audience.

All this will boil down to the hyper-personalisation of messages and other extensions of communication like media, user interactions, experience creation and an ever-evolving data bank that is always available at the fingertips of a digital marketing agency in Ahmedabad, Amsterdam or Alexandria.

2. AR & VR will become digital marketing reality

Currently, 500mbps is more than the average network speed of all the nations across the globe, and with the introduction of 5G to daily life digital space will become more efficient with AR and VR as tools for digital marketing.

Even presently Instagram, Snapchat, Apple and many video games have experimented with AR and VR, but once 5G enters the arena with a much larger user base every digital marketing agency will jump for VR ads and special campaigns.

Read more 5 most common Digital marketing myths busted

Apart from this, AR and virtual reality will prove to be a more immersive experience for the consumer as they can in real-time interact with virtually crafted elements and engage more efficiently.

For instance, giving a VR test drive to the consumer at the launch of a new car or website developers can now provide a near-life experience with the products on an e-commerce website. All this will impact the consumers’ purchasing decisions and their journey with the product.

3. Digital marketing levels up with real-time analytics

For most digital marketing agencies in Ahemdabad and the whole of India, it is common to struggle with heavy analytical data. With the introduction of 5G, the collection and analysis of heavy data packs will be more efficient and easy.

Making the whole process centralised, 5G will take a few milliseconds for accumulating and processing real-time analytical data. It also enables the integration of any engagement made by the consumer with the brand. Any kind of action or impression will be stored and monitored in real-time, developing a more intelligent consumer data collection.

Depending upon this, multiple digital marketing solutions or combinations of them can be implemented to target, segmentize or engage the consumers.

4. Videos: the viral digital marketing solution over 5G

At the core of smart digital marketing solutions aided with the 5G network is a bank of high-quality video content. With speedy downloads and reduced buffer time, video content will continue to be at the top of the content pyramid.

The shift will be seen as a further upward push to OTT platforms making more diverse visual motion content a winner in coming years. Digital marketing agencies all over the world will keenly focus on HD graphics, animations and video campaigns and more motion ads over the net as 5G network will favour more view rates and downloads with a seamless connection.

Additionally, 5G network will open more unique collaboration options for digital marketing services as video engagement and social media challenges increase.

5. Mobile e-commerce: the ultimate win for website developers

As a digital marketing agency in Ahmedabad with a reach all over India, Flora Fountain understands the biggest impact of high speed and uninterrupted data connection. With more time spent over the mobile screen, mobile e-commerce is surely going to rise.

Hence, having a well-planned, developed and executed e-commerce strategy is essential for brands. Employing a seasoned website developer to build a mobile-friendly interface and conducting a hygiene check regularly will become a must too.

Many brands and digital marketing service providers at a global level have already begun to engage successfully within the 5G network. Then why is it that India is still around with 4G.

Why Aren’t We Able To Use 5G yet?

Most marketing experts and digital marketing agencies witness that for India, incompetent software slows down the growth of 5G. With a standard configuration, outdated mobile systems do not support 5G networks.

On the other side of the rainbow, it is claimed that by 2028, the total  user base of 5G networks in India will reach 690 million subscribers accounting for around 55% of India’s total mobile user base.

Making it potentially the most significant agent of change amidst the digital marketing landscape.

To Wrap Up

It is fundamentally true that digital marketing agencies always keep up with any kind of technological evolution as they present new prospects of engaging, enlightening, entertaining and converting a viewer to a loyal consumer. 5Gg is also the same, the only thing is how quickly you adapt to it.

Feel interested? Reach out to Flora Fountain, the top digital marketing agency in Ahmedabad at hello@flora.ffteam.in and let’s pace up your business byte by byte.

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Digital Marketing Agency

Guide to planning a successful digital marketing campaign

digital marketing campaign

In the mesh of 2.5 quintillion bytes of data created every day, is your digital marketing agency able to create a memorable impression on the target audience? Well, here is a way to find out::

  • Can you describe your ideal consumer persona in 3 lines?
  • Have you identified the key communication channels for your brand?/span>
  • Does your campaign reflect the core value of your brand?
  • How will the campaign lead you towards your end goal?

Somewhere within the answer to these questions lies the proof of the pudding that is your digital campaign strategy. Whether it is foolproof or will outrun the budget midway depends on how well-planned it is. For every digital marketing agency knows the difference a thoughtful, well-developed and executed digital marketing campaign can bring to a brand.

A digital marketing campaign, as a building block of your digital marketing strategy, requires in-depth research, planning, time, practical budgeting, industry expertise, knowledge about the medium, content and design intellect. So if you didn’t have answers to most of them, this guide on how to plan a successful digital marketing campaign by Flora Fountain, the best digital marketing agency in Ahmedabad is all you need.

Get ready to gear up your digital presence!

What is a Digital Marketing Campaign?

In a buffet of news, memes, reels, emails and blogs flooding the digital world, a digital campaign can be a delightful dessert for the brand and the audience likewise. But before understanding the nuances of a digital campaign a social media agency must unravel the complexities of digital marketing strategy.

Your digital marketing strategy is a plan for establishing and strengthening the digital presence of your brand. It involves selecting the appropriate medium of communication, audience demographic, defined end goals, ways of measuring the goals, design, and content structure.

An executive types on his laptop while working in his office

The specific action you take to implement a marketing strategy is your digital marketing campaign. A digital campaign can be launched in the form of an online video, paid social media ads, graphic storytelling or as simple as a social media post. Hence, digital strategy is the “WHAT” is to be done while the campaign is “HOW” the goals are achieved.

For instance, with the aim of increasing its sales and attracting a younger demographic in India, KFC launched the Design Your Own Bucket campaign on Facebook. The simple idea of letting its audience design the KFC bucket brought great exposure to the brand amidst a totally new audience base. Additionally, it boosted their daily interaction as over 5000 participants shared their ‘So Good’ moment on their page.

Another impressive digital campaign was ‘#TouchOfCare’ by Vicks, launched in 2017 on YouTube. This campaign weaved around the millennial consumer and the changing idea of families brings out the core of storytelling curated as per the audience profile. The film in the series received over 22 million views in no time.

A significant insight for brands and a digital marketing agency from this campaign is that any digital marketing campaign, especially those that run over a long stretch of time will change as per the changes that affect the audience.

Planning a digital marketing campaign like a professional digital marketing agency

The steps of planning a digital marketing campaign include:

  • Step 1: Curating the audience persona
  • Step 2: Sketching out your end goals
  • Step 3: Evaluating your budget
  • Step 4: Working on the content and communication channel
  • Step 5: Auditing your campaign strategy and executing accordingly

Let’s understand each step in detail.

Curate the audience persona.

Knowing your target audience is essential for any marketing approach, whether digital or otherwise. Your first step should be to establish detailed buyer personas, which are the foundation of the most successful digital marketing strategies. This will help in developing various kinds of digital material that will relate to them.

A group of different people belonging to various ethnicities standing in line

The kind of information a digital marketing agency researches about the ideal consumer depends on the positioning of the product, business model (B2B or B2C), price range, etc. Here are a few parameters for the demographic details of the consumer persona:

  • Location
  • Age
  • Education qualification
  •  Income
  • Goals
  • Hobbies
  • Purchasing habits

It is best to always use real data and not assumptions and to get a more inclusive data bank of your audience, taking into consideration a wide pool of individuals coming from diverse backgrounds.

Read more :  Digital Agency vs Creative Agency: What’s the difference?

Sketch out your end goals

As a seasoned digital marketing agency in Ahmedabad, Flora Fountain understands the significance of laying SMART goals before starting any campaign. A more important thing is to ensure that the goals of the individual campaign are aligned with the brand’s core values and vision. It is only then that a meaningful and memorable campaign comes into existence.

Some important questions to ask yourself:

  • Will the campaign strengthen the existing loyalty for my brand or will it reach out to new consumers?
  • Will it increase brand awareness by 30% or increase social media followers by 1000 in 2 months?

Evaluate your budget

The biggest risk an outsourced digital marketing agency takes is not sketching out a realistic campaign budget. The budget helps you determine the scale at which your goal can be accomplished and what kind of campaign it should be.

Though digital marketing campaigns are more cost-effective than traditional marketing, creating a budget is still important. Determining how much should be spent during which phase of the campaign, when to boost and how much content to create depends on the budget.

Work on the content and communication channel

Content and design together are used for storytelling and determine how the audience will react to your campaign. From building a concept to the selection of apt fonts and colour palettes to the tone of the language and the words selected to convey meaning, everything comes under their purview. Another important part of communication depends on the medium selected.

As the top digital marketing company in Ahmedabad and India, we understand the need of having a multi-channel approach for your campaign since the responses differ greatly on each forum. Some factors that will determine the channel of communication include:

  • Platform expertise
  • Channels usage by target audience and competition
  • Type of content created (graphics, podcasts, animation, videos, blogs etc)

Audit your campaign strategy and execute it accordingly

Once the campaign content is curated, audit your plan to ensure it is foolproof. You must assess your current paid media across all platforms like Google AdWords, Facebook, Twitter, email, etc. to determine which will most likely assist you to achieve your present objectives.

Additionally, involve someone who has not been conditioned to the plan to overview it, this will give you a fresh perspective and identify loopholes that you may have missed. Once your plan gets a green signal you are ready to roll it into the execution phase.

Remember, the audit doesn’t end here. Once the campaign begins, it is vital to analyse its successes and drawbacks. Doing so will give you insights into which part of the plan is working well and where you can improvise. Any experienced digital marketing agency will not skip the continuous audit of their campaigns and using it as feedback for the next iteration of campaigns

Read more:  Why DESIGN is the hero of your digital marketing strategy

Reasons to plan your digital marketing campaign

All social media agencies are aware that failing to plan a digital marketing campaign is the master plan to fail a brand. Time, money and the brand’s image: After all, a lot rides on digital campaigns. Here are the top 3 reasons why you need to keenly plan out your next digital marketing campaign:

  1. You gain focus and clarity of direction:

In order to accomplish your goals, a clear approach is required. By assessing whether you are moving in the right way and whether your campaign can be successfully executed you can narrow down the areas that will turn out to be the most successful ones.

  1. Save resources:

Having a plan in place helps determine your next steps. With a strong strategy, you know where you are and how you will lead closer to your end goals in the most effective way as developing a plan requires brainstorming effective solutions, identifying backup plans, and fixing the right channel of storytelling all to utilise your resources in the most optimised way possible.

  1. Be memorable

As the top digital marketing agency in Ahmedabad, Flora Fountain has always been people oriented and understands that the biggest advantage of social media campaigns is that they can delight thousands of people and make the brand impression a memorable one.

With specific goals and properly planned execution, digital campaigns add to the brand value and position a strong recall value for the brand. Take a glimpse at these examples:

#DaagAccheHai – Surf Excel’s oldest campaign goes digital

 

 

View this post on Instagram

 

A post shared by Spotify India (@spotifyindia)

#SpotifyWrapped – Spotify Wrapped, the yearly countdown campaign

 

 

View this post on Instagram

 

A post shared by Swiggy (@swiggyindia)

#SwiggyVoiceofHunger – Swiggy’s interactive social media campaign

 

#PyarWaliChai – Wagh Bakri reinforcing its presence on Vimeo

Each campaign has its own medium and emotes a unique emotion among the audience base. That is the power of a well-planned digital marketing campaign. Before you outsource your digital marketing to a professional agency for your next campaign, clearly communicate the goal you wish to achieve.

Explore the various types of digital marketing campaigns possible to achieve your goals with Flora Fountain, one of the top digital marketing companies in Ahmedabad.

Types of digital marketing Campaigns

Here are the various types of digital marketing campaigns your digital marketing company must know:

  • Content Marketing

A grid of blogs on a tea brand's website

Developing content for the purpose of cultivating a relationship with your target comes under content marketing. By establishing a rapport with the audience via blogs, articles, how-to videos and similar forms of content, you can generate more quality leads. By addressing regular queries of the customers with instructional and informative blogs, a social media agency also develops a brand image as an expert.

  • Social Media Marketing

By utilising social media channels, targeted posts and ads can be brought to the attention of the user. Being among the most widely used campaign strategy, it has caught the attention of most social media agencies. It can be used for creating visual content, interacting with customers, collaborating with content creators and re-sharing posts.

  • Email Marketing

Developing content and sending it directly into the audience’s inboxes is known as email marketing. With this, any digital marketing agency in India can engage your customers and carry out more individualised marketing. Sharing newsletters, promos and coupons are just a few examples of the same.

  • SEO Marketing

It entails making websites and web pages more effective and optimised for search engines like Google. With 63,000 search Google queries every second, it is natural that your campaign needs to be perfectly optimised.

Flora Fountain, the best Social media agency in Ahmedabad has a strong SEO model that helps your brand get the visibility they deserve.

    • Mobile Marketing 

A screenshot of an app notification for mobile marketing

Another interesting form of marketing campaign is mobile marketing. Any form of advertising that uses mobile devices, including tablets and smartphones, to advertise is mobile marketing. It uses the characteristics of mobile technology to customise marketing campaigns accordingly. For instance, by identifying the location of the individual, the technology will customise the campaign features. Text ads sent via messages and app push notifications are some examples of the same.

In Conclusion

No brand or digital marketing agency can turn a blind eye to recent developments in the world of online marketing and digital campaigns. As a means to connect with potential customers, digital campaigns require intense planning and attention to the virtual landscape.

Flora Fountain is home to a stellar design and content team along with social media and SEO experts that have curated hundreds of successful digital marketing campaigns for our clientele. This makes us the top digital marketing agency in Ahmedabad and now ready to test our mettle elsewhere in India. Check out our blogs to know more about the work we do. Interested? Write to us at hello@flora.ffteam.in.

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Marketing on Snapchat! Yeah..we’re not kidding.

Marketing on Snapchat

Early in the morning, the alarm goes off. That familiar ringtone on your smartphone starts to play. You move your hand to look for your phone and turn it off instantly. And now that you have your phone in your hand, you click on the small yellow box with a cute ghost in the centre.

Now, chances are you may not relate to this routine nor identify the small yellow box. However, 144.35 million people in India do recognise it, making it one of the top 15 most-used social media platforms in the world, popularly known as Snapchat.

And with India having the highest number of users active on Snapchat, it becomes a significant platform for marketers to invest in and consequently opens the gate for Snapchat marketing. So here’s a refresher for you all by marketing experts at Flora Fountain, a digital marketing company in Ahmedabad.

Before we dive into details let’s break the ice with Snapchat.

What is Snapchat?

Back in 2011, Evan Spiegel, Bobby Murphy, and Reggie Brown, three students at Stanford university launched an app called Picaboo. The name was a riff on the childhood game Peek-a-boo and the symbol was a ghost on a yellow background. In 2012, the name was changed to SNAPCHAT.

It was an app which allowed people to send and receive any picture, video or message a.k.a. SNAP that would disappear in a period of short time. The app originally focused on private, one-to-one photo sharing. The features to send videos, live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing a chronological ‘story’ were added later.

Who is on Snapchat?

A distribution of global Snapchat users by gender (as of April 2022), showed that over 50% users of this instant picture and video sharing app are women. Here’s one more interesting fact for Indian brands: The country with the most number of Snapchat users is India, followed by the United States and France. Most of these users are aged between 18 to 24 years old, forming an interesting 39% of the total user base.

This, because Snapchat is a mobile-first social media application and more and more youngsters prefer spending their time online on their mobile devices like tablets and smartphones.

Which markets are most relevant to Snapchat?

Snapchat has many interesting features which were a first for social media users. Remember, stories were introduced by Snapchat before Meta (then Facebook) blew it up on all their platforms. Media outlets and food brands continue to leverage the power of Snapchat stories to target their audiences. For instance, every time you open the stories Discover section in Snapchat, you will see at least one Zomato Ad and one Cosmopolitan or E! article in the sponsored stories.

Fashion brands have heavily leveraged the Bitmoji outfit features, with prominent players like Ralph Lauren, Converse, Crocs regularly featuring their new products for users to digitally try using their Bitmoji Avatar and show it off among their followers and friends.

Why use Snapchat for Marketing?

Now that we have a general grasp of what Snapchat is, let’s look into how Snapchat can benefit a business by being a part of their digital marketing strategy.

Read more How to use Pinterest in a brand’s digital marketing strategy

A new way to engage!

Instagram, Facebook, LinkedIn and YouTube – these might be the usual social media platforms that you might have invested in for digital marketing. And your competitors are probably doing the same too. So, advancing your content and social media marketing strategy by investing in Snapchat marketing will not only set you apart from your competitors but will also bring engagement to your brand.

You can make your content stand out with features like drawing over Snaps and adding music and polls. For instance, National Geographic compiled snaps and promoted Snapchat users to visit the website by creating stories similar to what they share in their articles.

Connect with 360 Million Users!

Younger audiences, under 24, seem to have their phones glued to their hands and this is the demographic that most frequents Snapchat.

Snapchat

Search Engine Journal cites Snapchat as one of the most popular social media platforms, with 360 million monthly active users and 249 million daily active users. Additionally, the app ranks high among teenagers and users under 24 years old. Plus, Gen Z and millennial Snapchat audiences represent more than $1 trillion in direct spending power. Younger stakeholders are also more likely to act as brand advocates and influencers depending upon how your B2B or B2C business operates.

So if your target audience ranges in that age bracket then getting in touch with an effective social media marketing company to strategise and manage your brand’s Snapchat game can be the best way ahead to reach the right target audience at the right time.

Show your playful side

Advertisers on Snapchat are spread across sectors like FMCG, e-commerce, entertainment, video streaming, mobile wallets and others.

Snapchat allows users to showcase their raw selves. It was designed to be casual & fun and throughout time the platform has become more about being authentic than picture-perfect. It even presents itself as the app for #RealFriends. Its filters and lenses promote being cheeky and innovative while expressing oneself. Earlier this year, Snapchat launched novel ways for users and brands to express themselves:

1. Bitmoji
The app enables the user to try out billions of possible outfit combinations on cartoons, called Bitmoji. From brands like Ralph Lauren to Converse, this feature has been to let users engage and express with the brands:

Bitmoji

2. Snap Map Layers
The feature lets users discover live events with their friends, in partnership with Ticketmaster.

Snap Map Layers

Sharing stories!

Posts on Snapchat disappear after 24 hours, this keeps your brand fresh in the minds of your followers. Creating a Snapchat account wouldn’t be beneficial unless your brand is active, which means posting several times daily. The app also facilitates this by giving users ways to post interesting content often on stories and share it with as many users as possible.

However, since this does not mean posting 20 stories in a day will be effective. Each brand and user must find out their audience’s expectation.

stories

Until you do, here are some tidbits to understand how and when to post on Snapchat. Studies show, user engagement drops by 36% once users reach the fourth snap of a story and approximately 80% of your followers will see your post about 4 or 5 hours after it’s been added to your story. Hence, adding 3 or 4 snaps in the span of 4 to 5 hours will have the highest chances of keeping your engagement high and preventing your followers from skipping over your content.

Read more Advertising on Social Media: Why you need a separate game plan

Advertise on the app!

Snapchat also features effective paid options to market your brand successfully.

Snapchat’s filters and lenses:
They are one of the most entertaining features. It is easy to engage your consumers with filters and lenses, and they can help to shine a positive light on your brand in a very quick and reasonably inexpensive way.

Discover page story ads:
It’s a page where you can view all the stories of your friends alongside many other popular brands. This page is witnessing increasing popularity among users and a few brands. So, if you are looking for driving engagement to your brand, it would be a great idea to host stories on Snapchat’s Discover page.

Use social influencers to engage!

Asking celebrities and other influencers who already have a steady following on snapchat is a great idea. You can expose your brand to a much wider audience by letting someone else take over your Snapchat account for a few hours. This will let other users know that your company exists and is in the market when they will see the influencer they follow talk about it. Always ensure that the influencers and their audience are relevant to your products and services.

How can we help in managing Snapchat?

We can help brands and individuals promote themselves on Snapchat by creating curated content for them and their audience in the form of customised stories, sponsored ads on Discover page, target snaps during special offers and launches and regularly engaging with consumers who would share and tag on snaps by them.

We also help our clients tap into the Snapchat audience by roping in platform-specific influencers to promote the products and services, targeted at a specific demographic.

Snapchat today allows a ton of inexpensive marketing opportunities so make sure your Snapchat marketing strategy makes your business better. The app might not be the right social media platform for every kind of brand but if the points mentioned in the blog above speak for your target audience, then it might be just the right fit for marketing your brand differently from competition! If you still think you need a helping hand, reach out to one of the best digital marketing companies in Ahmedabad, Flora Fountain by dropping us an email on hello@flora.ffteam.in. Let’s explore this platform for your brand together.

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Digital Marketing Agency

Channelling the festive spirit with digital marketing

Digital marketing

“To Market or Not To Market…Digitally?”

That is the question. With festivals knocking on the door and people cashing in on their bonus there will be an increase in spending across different market segments. But who wants to hustle in traffic, reach the market and only to find out that the desired product is out of stock…NOBODY! And why would anyone, when the same product is just a tap away? Don’t forget, 63% of ‘products purchases’ worldwide begin online. So it’s time! To invest in festive marketing, especially online.

What is Festive Marketing

Festive Marketing

But, what exactly is festive marketing and what is in there for me, you may ask. Hear it from us, the best Digital Marketing Agency in Ahmedabad. When a brand capitalises on the spirit of gifting and spending to amplify its visibility and sales then it’s referred to as festive marketing. Seasonal and event-based marketing also constitute festive marketing.

Remember Surf Excel’s #RangAccheHain advertising campaign on Holi? That campaign was grounded in the thought that a festival is always memorable and special when celebrated with family. This heartwarming campaign didn’t just create engagement for the brand but also brought smiles to the viewer’s faces and conveyed a sense of warmth and affinity with the idea of the product.

From television commercials to digital marketing, occasion-based marketing has always allowed brands to adapt and blend the mediums effectively. Cadbury, another case in point, has often put to use its heritage of being a ‘family brand’ to capitalise on the event and festive-based marketing.

With the Madbury campaign, the brand allowed the consumers to create their own customised Cadbury virtually on a website. The intent was to engage customers and explore their local and unique take on their product. The campaign observed 823 million impressions and 17 million fans were engaged.

Why should brands care?

People Look Forward to Spending on special occasions

As per a survey by LocalCircles, Indian consumers have the propensity to make big-ticket purchases during festivals. Because for people it’s a season of consuming, they look forward to spending. Whether it’s Dushhera or Diwali, Raksha Bandhan or Christmas, celebrating has always meant gifting and giving.

It’s imbibed in our culture to spend and give when we are happy, to welcome novel things home. Thus, the festive season opens an enormous amount of opportunities for brands and local companies to drive engagement and conversions. Moreover, extensive lockdowns have altered consumer habits in a significant manner. So, now your brother won’t leave his office early to look for gifts during Raksha Bandhan. He will probably go through a wide range of offers online and give you the most amazing gift you deserve.

So you might want to make the best of the festive season and will be looking for a proficient and reliable Digital Marketing Agency, if yes then Flora Fountain is at your aid. Call us!

Branding services

To Cut Through the Clutter

Throughout the festive season, brands and agencies work as a team to devise and execute campaigns. Come monsoon season, agencies start receiving festive briefs. Every brand goes about marketing typical festival themes and offering discounts, even freebies. It’s tricky to stand out during the festive season. Tricky but not impossible, aye? To stand out requires an idea that the right audience can relate to, maybe even remember. Like #RangAccheHain.

The staying power of such ideas makes a brand stronger. And guess where this idea came from? It was thought of by some of the smartest brains churning the brightest ideas to connect with the audience. Flora Fountain, a full-service Digital Agency in Ahmedabad, is a collective of creative and marketing brains armed with relevant experience and aptitude to make our client’s brand stand out from the rest.

Re-Thinking your Marketing during Festivals

A traditional model of digital marketing would be completely different from festive marketing. Usually, a brand would market its products by finding the right target audience, offering discounts, and using Google and Facebook ads to promote their products, etc. However, during festivals, the same strategies would require a little extra planning. Read on to know how you can put festive marketing to use and how brands can put that little extra effort.

Imbibe the Essence

Digital Marketing strategies

Every brand has its own identity, plus every festival is different. Thus, a brand should reflect the festival’s essence. Brands must look for a marketing strategy that could knit the festival with the brand and weave out a creative idea that can help boost sales and image. So, first, try to ponder about ‘why’ your brand wishes to send a certain message before starting to brood about ‘what’ to convey.

For instance, Asian Paints created a Facebook application that allowed its users to play Holi virtually through the ‘Tag a Friend Holi’ application. As a result, 16,755 monthly active Facebook users and 924 Facebook fans were created, which helped raise brand awareness and impart the message of water conservation.

In the same vein Flora Fountain, the best-in-class Digital Marketing Agency can help your brand achieve viable and measurable results.

Leverage digital for maximum gain

Content can be leveraged to link the festival with the brand through festival-relevant keywords. Moreover, redesign your website and social media pages, and make them festive-ready. Your social media posts also convey festive spirits which in turn helps you promote your products and services. Also, make sure to have the landing page on your website.

Like Cadbury’s Badi family Badi Diwali campaign where the brand asked families to share portraits of their special moments on social media using #BadiFamilyBadiDiwali, during which the page was redesigned for the festival. It promoted the idea of sharing delightful moments with loved ones and like Anil Viswanathan, Director of Mondelez India said commenting on the campaign, ‘happiness shared is happiness multiplied.’

Collaborating with influencers that suit the target audience will enhance the discoverability of your products and promotions. Moreover, consumers are looking to spend, so concessions such as fixed-time deals, festive discounts, combos, and gifts will boost customer anticipation, resulting in increased sales and discoverability. Get your social media marketing done right with Flora Fountain, the finest Digital Agency in Ahmedabad.

Create a Festive Calendar

If you are putting together a festive marketing plan, it is important to leave additional time for events and activities to be implemented, since stakeholders would be swamped with work and duties during the holiday season. It is best to integrate a festive calendar as a way to accomplish this.

Besides including a list of festivals and events that engage the target audience, it will also contain pre-planned posts with months, weeks, and days along with the platforms it appears on. Thus, building a social media calendar is a form of self-care since it gives brands the leisure to engage more in the creative process by planning and save time.

Also, check out our blog on creating a content calendar to know more about how and why it plays a vital role in effective social media marketing.

content marketing

As the best Digital Marketing Agency in Ahmedabad, we offer complete assistance in setting up your brand digitally. And you know what else comes in handy *drum roll*, blogs like this and a holistic range of services.

Let’s Shake Hands and Market together…

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Digital Marketing Agency

How to use Pinterest in a brand’s digital marketing strategy

Pinterest could be one of the biggest drivers of traffic

Just pin it! If you’ve come across this term through a friend, colleague, associate or even your mother, you know you’ve got a Pinner. This is a colloquial term used for people who use Pinterest on a regular basis and they have an evolved sense of exploring the internet.

Now, time for some facts! Around 433 million people use Pinterest every month to find ideas and inspire their next purchase. As of January 2022, Pinterest is the 14th largest social media platform in the world with over 60% of their audience being women, and have also witnessed a 30% year on year increase in Indian Pinners aged 25 to 34 years.

This is music to the ears of every top digital marketing agency in Ahmedabad or anywhere in the world. Wondering why? Read on to know how we use Pinterest in our brands’ marketing strategies.

Convert your Pinterest profile into a business page

Pinterest allows its users to create two types of accounts on its platform, i.e. Personal and Business. The business profiles are professional pages and provide the user with various additional tools like Pinterest Analytics, Visual Search Tool, and Pinterest Ads.

If a user already has an account with Pinterest, they can simply create a linked Business account with a completely separate name, bio, links and pins. Another way is to create a new business page from scratch.

Women's Health Magazine

A Pinterest Business Profile must have the official business name, the logo, a short bio introducing the business and a website, if there is one. To verify the website, Pinterest provides the user with a code snippet that they need to place on their site, with the help of a developer or through WordPress plugins.

Plan your content, build a visual story

The end goal of any business is to sell. So it goes without saying that the content that needs to go up on Pinterest should be in line with the services they provide or the products they sell.

People use Pinterest as a Visual Search Engine, specifically when they just have a vague idea of what they want. So, if a business is a retailer or an online store, they must be taking stunning product photos and turning them into pins.

Grapefruit Rosemary Smash Cocktail

Now, if a business is a service provider, then they can use infographics, visual data or attractive designs to firstly draw the attraction of the user and then make them click on the provided link to lead them to the website. Such a content strategy is also known as creating lead magnets.

Becomeme a part of the community

The bedrock of Pinterest’s success is the strong communities of like-minded people it fosters on its platform. There’s something for everyone on Pinterest. Engagement is the key to success on Pinterest.

By interacting with other users, followers and their accounts, a business can stimulate interest and loyalty towards the brand, and this holds potential to draw them back to the page for ideas, inspiration or even make a purchase.

Another great Pinterest marketing strategy, which helps get a brand’s content out there, is by being a part of and creating community or group boards. Create group boards, invite other users to come join the community and contribute with their content, join communities similar to the industry and contribute using your own pins which promote the brand and business.

Yeah, Pinterest SEO is a thing!

By using keywords throughout your profile, posts, Pins, and boards, you’ll be more likely to organically appear in users’ feeds and searches. Every leading SEO Company in Ahmedabad and all over the globe would suggest Pinterest as a tool to draw traffic to the website.

A business is more likely to feature on users’ feeds and searches when they use relevant keywords throughout the profile or page. These keywords can be peppered across in the bio and profile, pin descriptions, board titles and descriptions, and even the image alt text to improve the chances of organically ranking through search.

keywords on pinterest pin

Further, Pinterest ads also provide a keyword targeting tool to help businesses show their pins to the right audience through paid promotions and increase their conversion rates.

Drive the traffic to your site

One of the most untapped aspects of Pinterest is its ability to drive traffic to the business website. By regularly posting, creating pins and contributing to boards on Pinterest, a business generates interest among users who come across its content. As one of the top digital marketing agencies in Ahmedabad, we engage, educate and delight the followers of our businesses. We engage them with interesting pins, educate them about the products and services on offer, and delight them by drawing them towards the websites and online shops which offer them what they’re seeking for and more.

Start pinning, drive traffic to your website and attract interested people towards your business by ramping up your digital marketing strategy with Pinterest for business using these tips. And the best way to go about it is to get the experts to work, like the creative geniuses at Flora Fountain. Drop us a hi on hello@flora.ffteam.in