Tag: Digital Marketing Agencies

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Digital Marketing Agency

How to successfully collaborate with a digital marketing agency?

Hiring the best digital marketing agency is not enough!

After all, working with a digital agency is like riding a tandem bicycle! You may team up with the top digital marketing experts but without proper communication and coordinated efforts, building your brand presence may seem a distant dream.

Path to effective collaboration with a digital agency

Many brands and renowned businesses realise that collaboration with a digital marketing agency isn’t always straightforward. Especially when both parties are stuck amidst megabytes of content, creatives, brainstorming, meetings and multifold communications happening between them.

Immensely overwhelming, isn’t it?

Well, it can be simplified. The most brilliant minds at the best digital marketing agency in Ahmedabad have compiled this guide on how businesses can establish a robust partnership and collaborate effectively with their marketing agency.

Read ahead to know more!

What can brands do to collaborate effectively with a digital marketing agency?

The daunting question has kept many business owners wide awake, after all, a small miss from their team can also cost heavily to the brand.

We have compiled a list of things you can do to improve your compatibility with a digital marketing company. They are as follows:

  • Set your marketing goals
  • Communicate your expectations
  • Identify team responsibilities
  • Establish a clear communication process
  • Provide access to relevant information
  • Analyse results and refine strategies as needed

Set marketing goals

Before you dip into the pool of digital marketing agencies, take some time and define what it is that you want to achieve. Because the first step towards an effective collaboration comes with communicating your defined goals and objectives to the marketing agency.

Consider unravelling questions like:

  • what goals you have in mind,
  • how will you measure the performance of the campaign,
  • how will you record the learnings from the campaign.

Making sure that both parties are on the same page helps ensure that all the efforts are directed through a tunnel leading towards the same end goals and prevents any misunderstandings.

Identify your goals

Communicate your expectations

Openly communicate your expected outcomes.

It’s important to set clear timelines, milestones and expectations while hiring an agency for digital marketing in Ahmedabad or Amsterdam. This will allow everyone to understand what’s expected and by when so that teams are held accountable and deliverables are met on time.

Projects should also have a scope or agreement outlining who is responsible for delivering what, as well as any overhead expenses.

The expectations once defined, like the north star, help the agency navigate and sometimes even alter strategies mid-course to deliver the results promised.

Identify team responsibilities

Your second step is to identify who from your team will be responsible for which tasks and make sure everyone understands their roles before starting the project.

As the top digital marketing expert in Ahmedabad, it is clear that having someone from the brand as the point of contact helps keep communication organised and efficient, while also ensuring that all responsibilities are divided appropriately.

This also means deciding who will be the point of contact for the agency to reach out to for project details, images and any kind of resource. Who is responsible for the creative approval, who is next in line in charge if the end authority isn’t present, etc.

Establish a clear communication process

Communication is crucial in any partnership, and the same applies to collaborating with a digital marketing agency.

It is best to establish clear communication channels with the agency to ensure that all parties understand their roles and responsibilities. You should define the frequency and the modes of communication to avoid misunderstandings.

Identify common channels of communication and set the process for the same.

The best way to ensure success is to create open channels of communication and to check in on progress throughout the project. Both parties should establish how often check-ins will bep held, who needs to attend, what topics need to be addressed, and when the next meeting will be scheduled.

With consistent communication the brand can be equally involved in the project, ensure that the teams are on track and help avoid miscommunication or delays. It also provides a space where both teams can discuss any challenges that arise quickly and openly so they can work together towards success.

Provide access to relevant information

Take a look around across the digital marketing agencies in Ahmedabad, and you will realise the pain point for most of them is getting accurate and complete details from brands. This results in unwanted delays, poor images and a less than desirable brand image.

Equip your digital marketing agency with the required account access and brand information.

Your digital agency needs to understand your business to provide customised strategies and solutions. Providing access to relevant information such as your business model, target audience and marketing strategies becomes critical for creating digital strategy. This will enable the agency to provide services that align with your business goals and avoid any mishaps from your side.

Along with this, it is vital that your team provides access to social media accounts so that the posting, boosting work does not get hampered.

Analyse results and refine strategies as needed

Once you are clear with all the mentioned points, analysing the campaign at different stages is essential. Make sure to provide constructive feedback with the right details so that the agency can adjust its strategies.

For instance, share what exactly did not work out for you in the creative, or why you liked a creative.

Providing all these details will help the agency to understand your brand better and ensure future success while keeping up with digital trends and staying ahead of the competition.

Stay in touch with the progress with regular analysis

In Conclusion

Collaborating with a digital agency can be a game-changer for your business. However, to achieve the desired results, you need to establish a robust and respectful partnership with the agency.

Defining your goals, choosing the right agency, establishing transparent communication, setting realistic expectations, providing medium access and relevant information, and finally actively monitoring progress are a few of the key steps towards effective collaboration.

By following these steps, you can achieve your digital marketing goals and take your business to the next level. So now that you are prepared, for your part, we are here to provide you with the best digital marketing service.

Drop a hello at hello@flora.ffteam.in today!

 

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Digital Marketing Agency

How to use Pinterest in a brand’s digital marketing strategy

Pinterest could be one of the biggest drivers of traffic

Just pin it! If you’ve come across this term through a friend, colleague, associate or even your mother, you know you’ve got a Pinner. This is a colloquial term used for people who use Pinterest on a regular basis and they have an evolved sense of exploring the internet.

Now, time for some facts! Around 433 million people use Pinterest every month to find ideas and inspire their next purchase. As of January 2022, Pinterest is the 14th largest social media platform in the world with over 60% of their audience being women, and have also witnessed a 30% year on year increase in Indian Pinners aged 25 to 34 years.

This is music to the ears of every top digital marketing agency in Ahmedabad or anywhere in the world. Wondering why? Read on to know how we use Pinterest in our brands’ marketing strategies.

Convert your Pinterest profile into a business page

Pinterest allows its users to create two types of accounts on its platform, i.e. Personal and Business. The business profiles are professional pages and provide the user with various additional tools like Pinterest Analytics, Visual Search Tool, and Pinterest Ads.

If a user already has an account with Pinterest, they can simply create a linked Business account with a completely separate name, bio, links and pins. Another way is to create a new business page from scratch.

Women's Health Magazine

A Pinterest Business Profile must have the official business name, the logo, a short bio introducing the business and a website, if there is one. To verify the website, Pinterest provides the user with a code snippet that they need to place on their site, with the help of a developer or through WordPress plugins.

Plan your content, build a visual story

The end goal of any business is to sell. So it goes without saying that the content that needs to go up on Pinterest should be in line with the services they provide or the products they sell.

People use Pinterest as a Visual Search Engine, specifically when they just have a vague idea of what they want. So, if a business is a retailer or an online store, they must be taking stunning product photos and turning them into pins.

Grapefruit Rosemary Smash Cocktail

Now, if a business is a service provider, then they can use infographics, visual data or attractive designs to firstly draw the attraction of the user and then make them click on the provided link to lead them to the website. Such a content strategy is also known as creating lead magnets.

Becomeme a part of the community

The bedrock of Pinterest’s success is the strong communities of like-minded people it fosters on its platform. There’s something for everyone on Pinterest. Engagement is the key to success on Pinterest.

By interacting with other users, followers and their accounts, a business can stimulate interest and loyalty towards the brand, and this holds potential to draw them back to the page for ideas, inspiration or even make a purchase.

Another great Pinterest marketing strategy, which helps get a brand’s content out there, is by being a part of and creating community or group boards. Create group boards, invite other users to come join the community and contribute with their content, join communities similar to the industry and contribute using your own pins which promote the brand and business.

Yeah, Pinterest SEO is a thing!

By using keywords throughout your profile, posts, Pins, and boards, you’ll be more likely to organically appear in users’ feeds and searches. Every leading SEO Company in Ahmedabad and all over the globe would suggest Pinterest as a tool to draw traffic to the website.

A business is more likely to feature on users’ feeds and searches when they use relevant keywords throughout the profile or page. These keywords can be peppered across in the bio and profile, pin descriptions, board titles and descriptions, and even the image alt text to improve the chances of organically ranking through search.

keywords on pinterest pin

Further, Pinterest ads also provide a keyword targeting tool to help businesses show their pins to the right audience through paid promotions and increase their conversion rates.

Drive the traffic to your site

One of the most untapped aspects of Pinterest is its ability to drive traffic to the business website. By regularly posting, creating pins and contributing to boards on Pinterest, a business generates interest among users who come across its content. As one of the top digital marketing agencies in Ahmedabad, we engage, educate and delight the followers of our businesses. We engage them with interesting pins, educate them about the products and services on offer, and delight them by drawing them towards the websites and online shops which offer them what they’re seeking for and more.

Start pinning, drive traffic to your website and attract interested people towards your business by ramping up your digital marketing strategy with Pinterest for business using these tips. And the best way to go about it is to get the experts to work, like the creative geniuses at Flora Fountain. Drop us a hi on hello@flora.ffteam.in

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Content Writing

How is AI affecting content marketing in the digital world

Studying analytics and trends

Data research

Keyword research

Studying analytics and trends

Data review

Search engine optimization

And finally content creation!

These are some of the many important tasks that a digital marketer does before actually writing any content. Such tasks add up to take away from some valuable hours that could be spent writing or editing.. However, as artificial intelligence isn’t a thing of the future anymore, it has already started to change the game of content marketing. Content marketing includes marketing content written for social media posts, seo, and websites. It is not just writing but includes researching, editing, uploading, and promoting this content.

So what is AI and how can it impact, or maybe even improve, content marketing?

AI or Artificial Intelligence is the simulation of human intelligence in machines. This technology leverages computers or machines to mimic the problem-solving and decision-making capabilities of the human mind. According to data, the global AI market value is expected to reach $267 billion by 2027.

One of the best digital marketing agencies in Ahmedabad, Flora Fountain is here to help you understand how this technology has affected or should we say benefited the content marketing strategy in the digital world.

Better research & insights

Creating content may seem like it’s an easy job to do. But it involves a lot of time, money, effort and intellect to come up with ideas and convert them into engaging content on social media and other digital media platforms. Research plays an extensive and important role in content creation. In our experience, right from professional content writing in Ahmedabad to strategising and executing local and national campaigns, its efficiency in the digital world depended a great deal on reaching the right person at the right time. And this involved many manual hours of research and data collection done by our teams.

Fortunately, AI exists! AI collects, analyses, and compares data faster than a human. And this data provides them with insights to form a cohesive and smarter content strategy. A strategy that is relevant, trending, and has been curated on the basis of numbers.

For instance, Instagram provides insights of the audience that the brand targets. It even helps detect the best times and channels to publish content. When it shows such insights a marketer or content strategist empowered with this knowledge can come up with a more customised content strategy for the brand.

Better research & insights

Content curation

Coming up with something new to write is a tedious task. And what is all the more difficult is to create perfect copies, captions and blogs that connect the brand with its target audiences. But just like AI helps with the research and data collection for content creation, there are tools which help curate and correct content to ensure the promotional material is error-free. Speaking from our experience of professional content writing in Ahmedabad, we have been able to curate our content, its language and focus on the basis of the region and the audience it is being targeted to.

BuzzSumo showing a keyword’s engagement on different platforms.

AI also helps to create high-quality automatic content in order to waste less time the marketers on small posts. One of the most popular and widely used software tools, Grammarly uses AI to check grammar, spelling, or plagiarism and also provides suggestions. Paraphrasing tools like Quillbot and Spinbot, work as full-sentence thesaurus as they restructure text while maintaining its original meaning.

Grammarly interface

Chatbots

Powered by AI platforms, chatbots are content intelligence tools that you see on websites or apps like Facebook messenger. These bots interact with customers who need answers to their queries immediately. They provide such customers with detailed and appropriate responses to the questions. Earlier, when people used to buy something online and wanted to ask something regarding the items, the executive took time to gather resources to respond. But with the help of AI chatbots, they retrieve relevant information in a fraction of seconds.

Customers feel like they’re having a normal conversation with a human being as opposed to a robot.

Read customer’s pulse with predictive intelligence

Imagine you are browsing Myntra, and you find some items that you like and you decide to save them for later. Next, you open your Instagram and are scrolling through. Suddenly an ad from Myntra appears with the items that you recently saved along with related products. Seeing those items again, makes you go back to the app and purchase that item. This is AI creating personalised content for every individual at the consideration stage.

With the help of predictive intelligence, marketers can track their customer’s behaviour and construct profiles. They can also create personalised content on the basis of the data recorded on the requirements and interests of customers.

AI in action on social media platforms

4.62 billion people around the world use social media, which means brands have a chance to promote their content in front of a large audience. Be it Facebook, Instagram, LinkedIn, Pinterest, or Twitter, hashtag (#) is an amazing way to drive views, likes and shares on any content. People who are interested in a certain topic find it by searching that particular hashtag. And in this way the brand easily draws attention to their posts. The more ‘niche’ the hashtag is, the more number of the right people can find it.

Similarly, trending songs or audios that are gaining popularity on the most popular feature of instagram, REELS, also helps a video content to go viral.

So this shows how AI empowers a business to prepare for smarter content strategies for their digital marketing. Want to witness it yourself? Let Flora Fountain, the best digital marketing agency in Ahmedabad with its professional content writing help you create better strategies with AI. To start a conversation call 91 95580 79502 or drop us an email hello@flora.ffteam.in

Categories
Branding Services

Brand strategy 101 for Start-up Founders

Brand strategy 101 for Start-up Founders

When the term ‘amazon’ comes up, what is the first thing that comes to your mind?

Online shopping, right? You definitely didn’t think of Amazon rainforests.

Similarly, when a term like ‘apple’ pops, rather than thinking of the fruit we remember the tech giant Apple. And when you search online, you are Google-ing. This is the power of good branding. All consuming their user’s mind. But these brands are famous not just because of their products or services, but because they have mastered the art of branding themselves to their user.

And if you have decided to join the legion of start-ups shaking up the market, you will have to achieve such a level of memorable and, perhaps even disruptive, branding.

Flora Fountain, currently one of the best branding agencies in ahmedabad, was also a start-up back in the year 2016. Through our experience, we understand that building a new business from scratch is tough. But still exciting!

So here we are, with a simple brand strategy for you to not be “just another start-up”!

Research & find your niche

The first thing as a start-up you need to know is – who is your audience and what moves them. Finding answers to simple questions can help you get clarity on what you need to do next. Questions like:

  • Who is my target audience?
  • What do they like or dislike?
  • Where are they?
  • How old are they?
  • How likely are they to seek a service or product like mine?
  • How would they come across a product or service like mine?
  • Who are my competitors?

And so on.

If you think you need help in finding the answers to the above questions, you can also hire the brand strategy services from agencies that hold expertise in these segments and find answers to these questions through user and market research. Such services include interviews, surveys, focus groups and workshops which help find answers to such questions.

As one of the best branding agencies in Ahmedabad, Flora Fountain also conducted a similar branding workshop for a manufacturing company. With the help of innovative questions and exercises, we assisted them in finding their niche.

Research & find your niche

Identity creation

According to Harvard professor Gerald Zaltman, 95% of all the thinking that prompts our behaviour (including consumer decisions) is subconscious. That means your target audience will be driven by subconscious factors that they associate with the brand. How the brand makes them feel, whether or not it aligns with their values and lifestyle, how they think associating with this brand will be perceived in their peer group and so on.

Identity creation-1

A great example of an older brand that has worked on an impactful identity creation touching on all these points creating a loyal following is Royal Enfield.

Identity creation-2

“Naam me sab rakha hai!”

When the renowned playwright William Shakespeare said “what’s in a name”, he was definitely not referring to the world of business! Because when it comes to identity creation for a company, NAME actually matters!

As an entrepreneur, your company name is the first thing that comes out of your mouth while introducing your work. That name helps you to stand out from the crowd and promote your values.

As branding experts who have advised and named a number of companies, we’ve seen how creativity and research can help brands build an image in the market. One such example is one of our clients who was into the retail of health and kitchen products like alkaline water purifiers. They were named Shri Laxmi Enterprise. While selling a healthy forward-thinking product they needed to connect and wow their audience, so we came up with the brand name, Sante Life. Sante meaning a cheer to good health in French worked perfectly with the word life to both be simple, memorable and yet connected to the products they were selling.

Still not convinced? Believe us, choosing the wrong name proved to be bad for many brands!

Connect with a memorable message

You need to get your audience hooked. Sometimes the best way to do this is by telling them your story. Think about the origin of your company, where did the germ of this idea originate, what prompted you to create the products you are offering? Dig deep and find your motivation and values.

You can convey this message with the help of logos, colours, taglines, a distinctive voice in all the mediums you use to communicate with your user.

When it comes to logos, make sure that you perform due diligence to avoid any trademark violations or copyright infringements. Create a new one but keep some points in mind.

Of course, you can hire a branding agency like Flora Fountain which offers logo design and brand strategy services in Ahmedabad to many well-known brands in the region. Brands such as CarzSpa – the car detailing studio, Vajra jewels, Mulberry looms, Goodwooder, Mistrywood and so on.

CONNECT WITH A MEMORABLE MESSAGE

Similarly, it is said that colour improves brand recognition by up to 80%, hence choose your colour wisely. Make sure to be consistent with the colour on all platforms for it to work for your brand.

Define your voice which you want to use to connect with your audience. For instance, if you want to come off as a casual and lively brand, use a quirky and playful voice while talking to your customers. If you want to talk to teenagers, choose a hip and more friendly tone that not only communicates with them but also upholds the company’s voice. Just remember to establish a persona for your company, for the people to relate to you.

Website to make the customer sit up and take notice!

Last year in January there were more than 4.66 billion active internet users all across the world. Hence, when all of your audience is online, your web presence is a must. Your website can help you do that.

The most important thing to keep in mind is that the colours, fonts, typography, and images used on the website should be of the same family. The tone on your website should reflect what you want to convey to your audience. But before that, you must have a domain name, an address where users will be able to access your website.

Social media

Look where most of your audience is and which platform they use the most. And then create profiles on it. Considering the large number of people who use social media (approx. 4.62 billion people) in current times, a fraction of your audience must be on it too. You can easily reach and stay in touch with your potential customers too!

Social media platforms like Facebook, Linkedin, YouTube, Pinterest, Twitter, Snapchat, Reddit, Quora, give you an opportunity to connect with your potential clients in real-time via comments, reactions, and chats. Study your audience and leverage their social media preferences. Show your clients that you are indeed a real deal.

As one of the top digital marketing agencies in Ahmedabad, we also started social media for a start-up called Zoobiz helping them gain a reliable and steady audiences through social media promotions.

PRO TIP: Consistency is the key! Always remember to be consistent in the efforts you make for your brand.

It’s true that the complexity of the branding process sounds like a lot! But it doesn’t have to be, with Flora Fountain’s Brand Strategy Services in Ahmedabad. Let’s bring your vision to life over a cup of coffee! Call 09558079502 or email us at hello@flora.ffteam.in to start a conversation.

Categories
Web Design and Development

How we created a mobile-first responsive website for an Ahmedabad school

Shivashish World School Website Desktop

Located in one of Ahmedabad’s fastest developing areas, Shivashish World School (SWS) is a premier co-educational school which started back in the year 1994. A charitable trust started the school with Gujarati medium but with time the school got its CBSE affiliation and introduced English medium. In the year 2021, they went through a major expansion and re-branding exercise, which included a completely new building, identity design and re-doing their digital presence across website and social media.

The school wanted a total revamp of their design and branding, so one of Ahmedabad’s best digital marketing agencies came up with a best in class website to help them achieve a complete image makeover.

The Client’s Problem

Incepted more than 28 years ago, SWS has been imparting high-quality education from kindergarten right to high school. In 2021, they set up a new world class building for their CBSE board, but realized that in the post-pandemic era, most parents were going to discover them online first. Unfortunately, their existing website did not match the scale and aesthetic of the new building. The website was also being used for two different brands, the Gujarat Board school, called Shivashish School, and the CBSE school, called SWS, creating confusion for the user.

Moreover, the old website had been designed primarily for the desktop, with its mobile version created almost as an after-thought. However, a quick look at their analytics showed that up to 90% of their unique users accessed the website through mobile devices. All of whom were being served a sub-par experience.

The school also realized that most of the things that made them unique, such as their pedagogy, amenities and most of all its teaching staff had to be showcased better!

CBSE & GBSE The history of the school as presented in old website

Solution presented by Flora Fountain

Since most parents were accessing the website from a cell phone, we decided to create a mobile-first website, a first for any school in Ahmedabad, that was dynamic and sleek. Modern design concepts like glassmorphism, neumorphism, micro animations, extensive use of swipe, and an almost app-like UI were identified to create a modern website matching the new identity of the school. In order to accomplish this, we decided to design and develop a completely new mobile-first website, which was a first for any school in Ahmedabad.

Neomorphism in the footer of the new SWS website

Phase 1: Analysis

According to research, 61% of mobile users are more likely to contact a local business if they have a mobile-friendly site. That means, more than half of the target audience, parents, would look for schools in their locality on their phones. So on the basis of the research conducted on their website usage and research on the new mobile web technologies, we listed some points to work on.

1) There was a lot of information available for parents, students, and teachers. So the information architecture of the old website needed to be fleshed out better for users to easily navigate through the website.

2) The new website had to reflect and highlight current school values, while at the same time showcasing the facilities and amenities of the new school building, the talents of its students and most importantly, its teaching staff.

3) The new website had to be Search Engine optimized, or SEO optimized, to improve the school’s reach on search engines online

4) The new website had to provide an intuitive and delightful responsive experience for all its audience, especially those accessing it through mobile devices

5) The new website had to be created on a user-friendly CMS like so the client could edit the content and images on their own going forward

Phase 2: Ideation & Implementation

Committing to a Mobile-first approach

After gathering and analyzing the data and noting that parents would be the target audience and that the site should be easy for them to use, we went ahead with our original idea to create a mobile-first website. This means that our product and design team starts by creating wireframes and mockups for mobile first. This means thinking of a more modular layout than a grid-based one. The modules can then be rearranged to create layouts for desktop and mobile.

responsive vs mobile first web design

Neumorphic, Glassmorphic, Animated

The second idea was to incorporate Neumorphism, Glassmorphism and animation in the user interface or UI. Once the wireframes were sketched, our design team created mockups using these two effects on all the various elements that make up a website, right from buttons and tabs, to images and navigation elements. Each page was painstakingly mocked up so there was no room for error while coding. A document was created for all the animation with adequate references.

To implement Neumorphism all this, the front-end team placed UI elements behind a background in CSS, to make it seem like components such as buttons are actually housed inside the background. For the frosted-glass effect of Glassmorphism, a blur effect was added to the background. Contrasting and vivid colours are used in the background to highlight the blurred transparency, giving a subtle border to the translucent objects. For animation we relied on extensive use of jQuery’s animation libraries.

Creating content through writing and photo & video shoot

Since we had put our heart and souls into designing and developing the website, we realized that we would also be the best people to create content for it. We wrote SEO-optimized content using the information provided by the client, adding all relevant meta tags and keywords on each page to target audiences in the nearby 5 km radius. Since that is the most parents are willing to travel to send their kids to school. We also realized the need for high quality photographs and images to bring this vision to life. So we conducted a shoot to get the right expressions of each child and teacher for the website. We also shot scripted videos with the children each presenting school values in an irrepressibly cute way. We overlaid sketched illustrations on some images to give them an element of storytelling. Finally, we added GIFs for each teacher to give the website a fun approachable vibe.

Testing

We extensively tested this website across top 10 mobile devices used by parents, with at least 5% of the website traffic percentage, such as Samsung Galaxy phones, Vivo, Oppo, Google Pixel, OnePlus and Apple iPhone. In addition to this we also tested it across popular desktop browsers such as Chrome, Firefox, Edge and Safari.

Result:

And viola, just like that the new website turned out to be as awesome as we had dreamt on paper and Illustrator 🙂

Let’s take a look!

Neumorphic, Glassmorphic, Animated visuals on the new SWS website

The new website highlighted the teachers and the students in a quirky and creative way, in line with the client brief.

SWS Teachers Mobile friendly views of the new SWS website

It showcased the history of the school in a fun and more accessible way, than the usual text format.

And here is the highlight of the website! A 3-d globe showing the alumni of the school spread across the world.

Want to explore this website some more? Check it out here.

Alumni of the SWS school Mobile friendly views of the new SWS website

So this is how Ahmedabad got its mobile-first school website! Time for your brand to do the same! If your brand needs a kickass and memorable website that works equally well on mobile as it does on desktop, one of the best and most thoughtful website development companies in Ahmedabad, Flora Fountain is here for you! Drop us an email on hello@flora.ffteam.in or call 9558079502!

Categories
Social Media

Advertising on Social Media: Why you need a separate game plan

Advertising on Social Media

Who would have thought that the platforms created to let people share stories from their lives through pictures and videos would turn out to be such great tools for audiences to discover new products and services and for brands to find these new audiences. And the pandemic has only made it more so!

It is time to go deeper into the social media rabbit hole.

Social media marketing and social media advertising. Always knew they were different, but didn’t know who to ask? Read below for some insights from Ahmedabad’s best digital marketing agency!

First things first, social media marketing is purely organic activity, which involves posting pictures, publishing stories, responding to comments and inquiries on messages and sharing the posts in various groups and communication channels.

While social media advertising comprises all paid marketing activity on various social media platforms through the means of sponsored posts and boosts, done over and above the usual social media marketing activity such as posting and creating stories.

While there is an overlap between the two in terms of results and goals, advertising on social media is a different ball game altogether, with targeted budgets, a keener understanding of target audiences, and a smart selection of the content that should be boosted.

Because of the difference in strategy and skills required for the two, the top advertising agency in Ahmedabad suggests that a mere social media strategy or calendar does not cut it for a brand. Serious brands must have a separate game plan for the two. Read on to know why and everything else about social media advertising.

WHY ADVERTISE ON SOCIAL MEDIA

Social media advertising is an all-encompassing format of marketing for a brand. Since social media is a place where the people are a bit chilled out, it gives marketers the opportunity to go out of their way with creativity to make their brand stand out.

The regular advertising in the digital world includes the usual suspects, like pay-per-click ads, website display ads, video popup ads, digital billboards, etc. But social media has promotions and boosts, which offers them great flexibility in tweaking the audience, its reach perimeter, the budgets, and putting a pause or restart as per the brands requirements.

Even the best digital marketing agencies in India believe that organic reach is hard to achieve, hence if a brand has the bandwidth and resources to spend, they must consider social media advertising for quick win and turn around.

HOW TO ADVERTISE ON SOCIAL MEDIA

Different platforms have different ways to let businesses and individuals promote themselves and their services to a large swathe of potential customers with interests that align with what they sell.

Listed below are the various kinds of paid promotions a brand can run on different platforms.

Twitter Promotions

With Twitter Promote, the Twitter algorithm automatically promotes Tweets to the brand’s specified audience. It promotes the first 10 daily organic Tweets that pass the Twitter quality filter. It also promotes the brand account to attract new followers.

Marketeers can focus on up to 5 interests or metro locations, and let Twitter do the rest. Unfortunately, with this feature, marketers can’t choose which Tweets to promote. (That’s why creating great content on a regular basis for every platform is important).

Facebook Ads


Facebook Ads
With over 2.45 billion monthly active users, Facebook is popular across many demographics. Just as many teenagers use Facebook as their parents—and seniors are quickly catching up. With ads, brands can direct users to its Facebook Page or the website as a part of the sales funnel. One such great form of advertising is Carousel ads on Facebook timelines.

Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. They’re also a great way to present multiple products or services.


Showcase a Variety of Products
Sometimes, brands can showcase a variety of products in a single carousel chain, and every picture can have a customised purchase or inquiry link. This way, it can not only be a great sales and data collection tool too.

Instagram Promotions

Instagram is most popular with millennials, they say. Well, this platform is popular with people of all generations. Instagram has millions of Gen Z and GenX too, who create and consume content in the form of posts, reels, videos and stories.

Instagram currently has over 1 billion active users, a large majority of them using the app on their mobile phones. What’s interesting is that 71% of their demographic are users who are under the age of 35, who spend an average 53 minutes per day.

And what more, post the pandemic, where online sales have taken off and crossed the stratosphere already, it was found out that 80% of consumers use Instagram to help them decide on a purchase.

Just like Facebook, brands can target their ideal viewers with customised targeting options. Create lookalike audiences, define the audience’s behaviors and activities, interests, and demographics.

Seen above is a great example of a carousel ad on Instagram, that blends in smartly with the other content on the feed of the Instagram users.

Instagram Promotions

YouTube Promotions

Let us start by sharing a startling fact about this video streaming giant. YouTube is the second most visited site on the internet, and netizens consume close to 6 hours of video content every day.

Advertising on YouTube requires a Google Ads account, using which it uniformly helps brands create ads on multiple spots on the YouTube streaming page.


YouTube Promotions
The different types of ads on YouTube include short clips that play before the actual video, banner ads that get displayed on top of the playlist and clickable links that display in the corners of the screen.

Brands can set their budget and target the desired audience on specific YouTube channels. There’s no minimum price to run an ad – and brands can change their ads, targeting and budgets at any time.

LinkedIn Boosts

LinkedIn is much more business-oriented than other social networks in this post. It offers targeting options based on professional qualifications like job title and seniority.

Single images, videos, or carousel ads are all different options for sponsored content advertising on LinkedIn.


LinkedIn Boosts
Brands that are looking to target talented individuals to join their workforce, hiring agencies that have a large number of positions to fill, or companies who wish to talk about their achievements and attract more followers whose interests align with their brand, ideally choose LinkedIn Boosts. It has been noted that boosting on LinkedIn costs way more than its peers.

Get started with Flora Fountain

The team of experienced digital advertising and social media marketing experts at Flora Fountain have paved the path to success for many local and national brands to tap into a large swathe of unexplored audiences online, especially on social media.

Drop us a line here and let us invite you over for a cup of coffee and a riveting conversation on your brand’s future online.