Category: Branding Services

Unlocking the Secrets of Successful Jewellery Advertisement & Branding: A Comprehensive Case Study

Post author By Vasim Samadji
Post date Jan 4, 2023

“If all that glitters is not gold…then it is definitely diamonds!”

Says Vajra Jewels. Industry leaders in manufacturing and designing precious real and natural diamond jewellery, and also a client for whom we manage jewellery advertisements and digital strategy in Ahmedabad . We also manage their Instagram page, which we grew from 3k followers to 10k followers in 100 days!

But first things first…

Why Do You Need Jewellery Advertisements And Marketing On Instagram?

With over approximately 800 million monthly active users, Instagram is among the top 5 social media platforms. Making it an absolute favourite of the best social media marketing companies worldwide. These active users have a vital role to play as followers and brand advocators. Followers can contribute to the success of a business by liking or reposting posts, sharing them in stories and even referring the posts to others via DMs.

From a jewellery branding agency standpoint having more followers can have the following benefits:

Interest potential customers
Develop a rapport with existing and potential customers
Increase visibility
Lead to more interactions
Attract more followers
Promote your brand value faster

With this understanding of followers, before we dive into how the best jewellery branding agency in Ahmedabad grew Instagram followers for this account, let’s understand the client’s background.

Vajra began in 2003 as a B2B jewellery brand with an in-house designing and manufacturing unit with a penchant for creating unique and custom jewellery with real and natural diamonds. Long before onboarding a digital marketing agency for Instagram marketing.

After many years and many more business exhibitions across the nation the founders decided to extend their diamond jewellery business to the B2C market. They made their unique and custom designs available directly to retail customers.

To keep up with the changing times, they on-boarded the top digital marketing company in Ahmedabad, Flora Fountain as their “digital therapists”. In this role, we created a digital strategy and then executed this strategy as their branding agency, logo designers and website development company, while also managing their social media efforts.

And then through concentrated efforts of digital strategy, thoughtful promotions and engaging content, we were able to grow Vajra Jewels from 3K to 10K followers in less than 100 days Instagram. Here’s the science behind the magic.

Our Journey from 3K to 10K Followers within 100 days

Hygiene Check

Flora Fountain has been the digital marketing agency of Vajra Jewels since early 2019. The first thing we did was run a hygiene check on the brand’s digital presence. It started with branding.

Jewellery Brand’s Logo Redesign

While the brand logo was created while the focus was on B2B sales, it did not matter what story it told as much. However, venturing into B2C sales meant having a brand logo that resonated with the target audience. So we decided to re-design the logo.

Top: The old logo of Vajra Jewels, Bottom: The new logo

Jewellery Brand Positioning & Story

At the same time, we realised that the brand had to have an interesting story to resonate with its audience, primarily women getting married and her family. And secondarily, women overall. So in addition to the focus on real and 100% natural diamonds, we came up with the concept of the Vajra Woman, who buys, chooses jewellery and wears jewellery with confidence and for herself.

Social Media Presence

Another finding was that the brand Vajra Jewels was present only on Facebook, as a profile and spoke in the language of diamond traders focusing on information updates about exhibitions or in terms of technical details. The desire for their beautiful product had to be created.

Since we found that a majority of their target audience was on Instagram and Facebook, we decided to create a Facebook and an Instagram profile, with a bio and logo befitting a luxury brand.

Website & Google My Business (GMB)

We also found they were missing a website and a Google My Business profile, both of which would be useful for their target audience, especially when they were actively seeking their products. Additionally, there was a brand with a similar name in South India, which was benefitting from some of our client’s search queries. This made creating a website imperative.

Research

Next step, research about the jewellery brand, their target audience and the overall industry. The usual questions we ask are:

What problems is the brand solving for its target audience – to identify the need for the product
Who is it solving this problem for – to identify the target audience
Where is the brand solving this problem – this can include regions, city tiers, but also the media through which it is engaging with the audience
How is it solving this problem – what are the products & services offered that solve this problem
Why is this solution better than the competition – the USPs of these products and services
And finally identifying the competition, both direct and indirect – so the brand knows where it is positioned and how to stand out, if needed

By studying their existing clientele, we found that the ideal customers were mostly women identifying as ‘upper middle class’, with high family incomes. For them, owning jewellery was a matter of pride and an essential part of their wardrobe. They were also knowledgeable about jewellery and its styling. They chose Vajra because of design customisation, competitive pricing and trust.

Next, we noticed that brands who are potential competitors of Vajra Jewels, were selling a luxurious dream to the customers through social media. But in the pursuit of sounding luxe, they spoke in a language that alienated their base audience. So our language had to be simpler and more accessible while still being luxury.

Since most of the retail sales at that time came from extended friends and family of the partners, we needed to show actual people, right from their customers to two of the partners, who were women in the same age group as the TG. This would ensure local engagement on social media.

Content Creation

Apart from pictures of actual customers and the partners wearing jewellery, it was imperative to have professional photography and videography done to create aspiration and stand out in the Gujarat market.

Images & Reels

Short-form videos (reels on Instagram) and images are the two most engaged with bits of content on social media, so we focused primarily on these two.

Storytelling

Storytelling through visuals and content is the best way to stand out. For Vajra we created campaigns that resonated with a millennial and GenZ female audience. Starting from the Vajra Woman to the Adhisha campaign. The latter was planned to be shot two ways – in a dreamy pastel sequence and in a darker drama sequence – to cater to both kinds of looks. Moodboards were created to get the vibe just right and to pass on this vision to the photo, video and styling teams. Along with the perfect mood lighting, high-quality edits and high-fashion styling, the pictures and videos came out looking like sparkling poetry in motion and still. The extensive detailing and the art direction provided by the best social media marketing company in Ahmedabad, Flora Fountain, ensured that this campaign stood on social media and in Ahmedabad.

Content

The names for every collection, every campaign had a story to tell that connected with the audience. A story that was also told through the content in the grid and its captions. However, the content had to be simple enough to be understood by all. Adding a call-to-action meant that the audience knew what to do after engaging with this content.

Detailed Closeups

While emotions and storytelling are important for an overall campaign and brand to stand out. At an individual post level details and focus work best. Based on our past experience, we knew that professionally taken pictures showcasing only one product in use aesthetically without any distracting elements and edited well work best for post-level engagement. So our shoot created a mix of content to further campaign and brand-level storytelling and detailed shots that get more traction individually.

Detailed close ups of Vajra Jewels’ jewellery pieces

Grid Aesthetic

On Instagram, brand discovery is usually through an individual post, like the detailed shots above or through a reel gone viral on the Explore feed or because of trending music. For new users who discover the brand like this, first impressions matter most. And this is where the grid comes into play. Aesthetic consistency while creating an aspirational appeal is one of the top customers expectations from a luxury brand. Detailed shots, reels, and different looks in the grid should all flow into this expectation seamlessly. We think we were able to manage this well for Vajra. Why don’t you check it out for yourself?

Hashtags

On Instagram, hashtags work like tags or keywords. People use these to search their way through Instagram apart from discovering brands through reel and the Explore page. We used a mix of brand hashtags, campaign hashtags and hashtags with a high number of posts and views that increased discoverability and branding.

Instagram Promotions

Instagram ads reach over 1.2 billion people with the ability to target an audience by age, gender, location and interests.

The intent of the ad itself can be mere “reach” to show the content to more and more people, “engagement” to keep audiences interested or to ensure “profile visits” which can be used to increase the followers and thus the brand’s online community. With a mix of all three campaigns, we were able to reach a wider audience, increase engagement and even gain more followers. A regular analysis of the ads and using this feedback in the next promotions meant our boosts kept getting smarter and more tuned to what the audience likes.

View this post on Instagram

A post shared by Vajra Jewels – Ahmedabad (@vajrajewelsahmedabad)

The analytics from Instagram also give the brand valuable insights into the minds of their customers. What works? Who does it work for? The more the audience and reach, the more valuable this data for a brand.

Influencer Collaborations

With the right influencer, influencer marketing can do wonders for D2C brands. It helps the brand find a new audience in their target audience and helps them visualise how good the product can look. What the brand should keep in mind is that the influencer’s followers should more or less cover the brand’s audience, the aesthetics of the influencer should match the brand’s design language and finally the collaboration should not market too overtly, but instead create desire and awareness. It should be about the user and not the product only.

To go with the new shoot, we decided to go with Sapna Vyas, a well known fitness and fashion influencer for collaboration. We arranged a store visit where she just tried on a few pieces of jewellery. The reels and images that were posted from this exercise were posted using the “collaborate” feature of Instagram, ensuring it showed on both profiles. This helped both the brand and the influencer to increase their reach, viewership and engagement.

Posting Strategy

The posts were kept frequent but not spammy. We did not stick a set amount of posts, like most traditional social media agencies do, but posted keeping the grid in mind and the user expectation from the brand. If a certain collection performed well, we tried getting more content out and then took a few day’s break in between a collection change, to create a sense of #FOMO for the audience. The Instagram algorithm also promotes posts when active and bigger accounts post after a few days of break. We also found that evenings worked better for our engagement, hence most posting happened in the evening.

We began our journey with 3,337 followers. However, with the above strategy in place, within two months, we started witnessing some crazy results gaining an additional 3000 followers. We also analysed which posts performed better organically and boosted them for wider viewership. With all strategies in place, by the end of the five-month period, we had more than 10,000 followers.

Challenges Faced

1.) An extremely competitive market: The retail jewellery industry is highly competitive, with many seasoned players already having a first-movers advantage on Instagram on social media. One of the challenges was creating content that stood out.

2.) Client Confidentiality: The brand was apprehensive about revealing crucial bits of information about the jewellery such as design and craftsmanship. Also in some cases, because they are also a B2B brand, potential design conflicts could occur.

To ensure minimal technical details about the jewellery was revealed, the posts were designed to put the focus on the aesthetic value of the jewellery, and the copies and captions majorly revolved around the story of the brand and to create an overall vibe of elusivity and design excellence.

This generated curiosity and interest convincing the audience to reach out to the brand directly with an interest to know more and buy. Apart from followers, this was also a successful campaign for generating interest and genuine leads via social media.

How We Can Help with Digital & Instagram Marketing

As the best social media marketing company in Ahmedabad, Flora Fountain first understands your brand. Through multiple rounds of research, questionnaires, interviews and even personal visits, a deep understanding of the brand is established. After profiling the brand, studying their audience and industry trends and our team of jewellery advertisement & digital marketing experts develop a personalised digital marketing strategy. Because every brand comes with different goals and challenges that can not be solved with blanket generic strategies and scopes.

Once the strategy is signed off upon, it is set into execution with help of a social media expert cum account manager, a designer, an animator and content writer. Every bit of content is reviewed multiple times before making it to the brand’s pages. Experimenting with posting, boosting, stories and feedback from these experiments ensures we get validation for the initial strategy, or change course in case something is not working. User data and insights are the most important bits of this puzzle.

Conclusion

A mix of research, strategy, stand-out content creation, boosting and influencer collaboration. And doing all the above consistently and intelligently. That’s how Vajra Jewels’ breathtaking designs and our expertise as the best social media marketing company in Ahmedabad together led the brand to a milestone of 10K followers.

If you are interested in multiplying your followers with similarly personalised intelligent Instagram marketing strategies that work with the best jewellery advertisement & marketing company in Ahmedabad, just drop us an email at hello@flora.ffteam.in or call 9558079502 and let’s start today!

Tags B2B jewellery brand, best social media marketing company in Ahmedabad, Need More Followers, traditional social media agencies, Vajra Jewels from 3K to 10K followers

Branding Services

Package Design: The OG Influencer of your brand!

Post author By Vasim Samadji
Post date Jul 27, 2022

YOU NEVER GET A SECOND CHANCE AT MAKING A GREAT FIRST IMPRESSION!

No, we didn’t leave the caps-lock on but are screaming at the top of our lungs to make the point. Ever noticed how some of the most delicious looking candy and gum bars are placed right in the customers’ eye-line at the billing counters of supermarkets? Yeah, these products want to draw the customers’ attention towards the bright red, buoyant blue and puckering green through their package design and eventually convince customers to add them to their shopping bag.

Now we’re not just telling you this because we’re the best package design company in Ahmedabad and across Gujarat (which of course we are! *flips hair*), but because we know for a fact that it takes hardly 7 seconds for your potential customer to make a purchase decision. And that’s why your packaging is the biggest influencer of your product. That pretty boy or girl with 100K Instagram followers comes second.

Hear it from the best branding agency on how package design influences purchasing choices among customers and how they can drive your sales in an upward graph.

The one where you catch their eye!

package’s design

Attractive colours, eclectic typography, distinctive shape and size. These elements tend to draw the attention of the consumers, and differentiate a package’s design from the sea of products out there in the market. For instance, walk into a store to buy a box of green tea. Now, in the store shelf, almost all the brands end up using the same light green packaging. But then there is the one which sticks out, with a pastel colour scheme.

A more premium metal container instead of the usual cardboard box and an uncommon, fun mascot in place of the omnipresent slim waist of a woman and the stock image of a glass cup.

It goes without saying that the buyer does check out this odd-one-out product. Whether he/she buys it or not depends on several other factors, but the first round is yours, where the package design has generated curiosity for the brand and caught the eye of the potential customer.

The one where you win with the Ease of Access

Your writer here was once struggling to open a tray of a ready-to-eat meal, and at the end of that bout that lasted precisely 2 minutes, the office floor was the winner as the packet ripped into two and the contents flew out like the squashed tomatoes at the La Tomatina Festival. And she swore to never order such inconvenience again. This was bad packaging costing the brand a customer.

Gaurav Jalan of Packman Packaging emphasises on the importance of ease of access. According to him, when you are designing your packaging, look to incorporate several methods to open it. A package that includes multiple mechanisms, such as loops, hinges, and slide-out trays, would be a lot easier to open than a package that can merely be opened using one way.

Kamaii, a home-cooked food ordering and delivery app, onboarded Flora Fountain as their branding agency and digital marketing agency. As one of the premier package design companies in Ahmedabad, we understood the assignment well and upgraded their packaging to easy-to-open containers that separates the food items of their thaali or meals, all shut perfectly with a see-through lid and placed conveniently in an attractively designed sleeve.

The one where you make them feel good about themselves

Being the good guy does pay off rich dividends and a strong, loyal customer base. At a time when we’re being warned by our scientists about the ill-effects of plastic packaging and how it takes up to 1000 years to degrade naturally, not only go for sustainable forms of packaging but let the customers know about it too.

How, you ask? Scream it out loud in your packaging. Tell them about the material used in manufacturing that box, cup, container, bag in which their product is being packed. Let your customer know that by buying your product, they’re actually contributing towards making the world a better place to live for the future generations. Educating your customers through branding in this way, makes life easier in the marketing of this brand for a digital marketing agency!

non-conventional artwork on its packaging

Just look at the way Slay Coffee nails their influential package design! They tick the boxes for the above points too, eye-catching design, easy-to-open packaging and promoting sustainability by showing their clients how to reuse their coffee boxes. So much so that it has also influenced the Fountainheads at the best branding agency in Ahmedabad to always order from Slay to stay caffeinated.

Now if you too are wondering if your product packaging needs a refresher and change, visit us for a chat over some coffee and cookies. Or you can simply wave us an hola on hello@flora.ffteam.in.

Tags Ahmedabad, Best Branding Agency, Branding Agency, Digital Marketing Agency, India, Package Design, Package Design Companies, Package Design Company, Packaging

Branding Services

7 Things every graphic designer wishes they knew when they were starting out

Post author By Vasim Samadji
Post date May 2, 2022

The human brain is hardwired for visual content. We can process visual data 60000 times faster than text or audio. From shapes, colours, lines, to textures every element leaves an impact. Visual storytellers or simply put graphic designers play a very important role in a brand’s journey, making a splash (pun intended, sure sure) with their creativity and art.

We asked the creative minds at one of the best digital marketing companies in Ahmedabad, about the 10 things they wish they knew when they started their journey as professional graphic designers in Ahmedabad.

Master the “tools”

When it comes to designing, it’s not just about thinking creatively. It is very important to have in-depth knowledge about the software and tools required to edit, design and create.

Budding designers can learn the ropes of designing from Adobe’s design tutorials, and online courses on SkillShare polish their skills on tools of the trade like Adobe Illustrator, Photoshop, and InDesign.

Sketching skills come in handy

A graphic designer needs to think creatively, and nothing stimulates creative thinking like sketching does. Even the National Center of Biotechnology Information agrees. Sketching brings forth clarity to ideas and thoughts.

These rough drawings allow the designers to play around with their ideas, usage of elements, the flow of colours and placement of content. These sketches also aid in showcase an idea to the clients for approval before digital designing begins. This way it can help save time.

ALWAYS have a backup

One of the most important things to be mindful of as a designer and content creator. While this point may be a subject of many jokes, it is painful when you’re not able to retrieve something beautiful, created with much passion and hard work, just because you forgot to take a backup of the file.

Always keep a copy of your work, downloaded fonts, elements, and other content on a hard drive or any form of detachable digital storage device. Even storing it on cloud is a great option and increases accessibility, but also brings along with it the risk of lack of data privacy.

Creative block is a thing!

There will be days when you wake up and just can’t find the same mojo and inspiration with which you create designs every day. It is completely OKAY to feel this way, and it is called a creative block.

Getting out of this phase may look difficult, but it’s not the end of the road. Go back to your previous work, look at what you have created and to reignite that lost spark.

Sometimes, even looking at the work of other fellow designers, can inspire you to break the block.

Build a portfolio

As a digital marketing company in Ahmedabad, we always ask for a portfolio of work from candidates who wish to work with us.

Every designer must have a well-presented and updated portfolio consisting of their best works, adding any testimonials they’ve received from their clients. A portfolio is a sneak peek into a designer’s brain and an overview of his/her design style and language. A beautiful and thought-out portfolio makes you stand out and increases your chance of getting the job or project.

Be open to criticism

You cannot make everyone happy. No matter how much thought, hard work and creativity you’ve poured into a project, there will be naysayers.

But not all feedback is negative. In Fact we believe that all feedback has at least 1% truth in it. Some of this can be constructive and help you grow as a designer. Instead of blanket rejecting all feedback, accept, listen, and take in the bits that can help you improve. It also helps one show their intent to grow, ego-lessnes regarding their own work and a willingness to try new things in their profession.

Always seek an advance while freelancing

Graphic designing is one of the many jobs which has the benefit of working from home. But with remote jobs, there comes along with it challenges of not being paid in full for the job done.

Clients may offer you tasks, assignments or even seek samples of your work before green lighting the project.

But it is important to be assertive and inform the other party about your terms and conditions. One of which should be to get paid at least 50% of the total project cost in advance. Genuine clients who appreciate your work will agree, and it ensures both the parties fulfil their part of the contract, now that a monetary transaction has taken place.

ALWAYS Stay curious!

Never shy away from asking questions, trying to find new things, and learning new skills. Because curiosity may have killed the cat but it definitely helped the designer become better one day.

Before working on the design, the designer should always go back to the client to clarify any doubts he/she has in their mind. It’s true sometimes it feels like only a NASA scientist can decipher what the client wants, but asking as many questions will always help.

BONUS TIP : Don’t be afraid to push yourself outside of your comfort zone! Keep learning!

If you are a budding graphic designer who’s looking to work on some elevated ideas with a bunch of cool folks and cooler clients, drop us your work portfolio and CV at hr.florafountain@gmail.com. And if you’re among the ones looking for such creative minds and professional graphic designers in Ahmedabad to work for your brand, drop us a hola on hello@flora.ffteam.in.

Tags Ahmedabad, Best Digital Marketing, Digital Marketing Companies, Digital Marketing Company, Graphic Design Agency, Graphic Design Company, Graphic Design Services, Graphic Designers, Professional Graphic Designer

Branding Services

Brand strategy 101 for Start-up Founders

Post author By Vasim Samadji
Post date Apr 15, 2022

When the term ‘amazon’ comes up, what is the first thing that comes to your mind?

Online shopping, right? You definitely didn’t think of Amazon rainforests.

Similarly, when a term like ‘apple’ pops, rather than thinking of the fruit we remember the tech giant Apple. And when you search online, you are Google-ing. This is the power of good branding. All consuming their user’s mind. But these brands are famous not just because of their products or services, but because they have mastered the art of branding themselves to their user.

And if you have decided to join the legion of start-ups shaking up the market, you will have to achieve such a level of memorable and, perhaps even disruptive, branding.

Flora Fountain, currently one of the best branding agencies in ahmedabad, was also a start-up back in the year 2016. Through our experience, we understand that building a new business from scratch is tough. But still exciting!

So here we are, with a simple brand strategy for you to not be “just another start-up”!

Research & find your niche

The first thing as a start-up you need to know is – who is your audience and what moves them. Finding answers to simple questions can help you get clarity on what you need to do next. Questions like:

Who is my target audience?
What do they like or dislike?
Where are they?
How old are they?
How likely are they to seek a service or product like mine?
How would they come across a product or service like mine?
Who are my competitors?

And so on.

If you think you need help in finding the answers to the above questions, you can also hire the brand strategy services from agencies that hold expertise in these segments and find answers to these questions through user and market research. Such services include interviews, surveys, focus groups and workshops which help find answers to such questions.

As one of the best branding agencies in Ahmedabad, Flora Fountain also conducted a similar branding workshop for a manufacturing company. With the help of innovative questions and exercises, we assisted them in finding their niche.

Identity creation

According to Harvard professor Gerald Zaltman, 95% of all the thinking that prompts our behaviour (including consumer decisions) is subconscious. That means your target audience will be driven by subconscious factors that they associate with the brand. How the brand makes them feel, whether or not it aligns with their values and lifestyle, how they think associating with this brand will be perceived in their peer group and so on.

A great example of an older brand that has worked on an impactful identity creation touching on all these points creating a loyal following is Royal Enfield.

“Naam me sab rakha hai!”

When the renowned playwright William Shakespeare said “what’s in a name”, he was definitely not referring to the world of business! Because when it comes to identity creation for a company, NAME actually matters!

As an entrepreneur, your company name is the first thing that comes out of your mouth while introducing your work. That name helps you to stand out from the crowd and promote your values.

As branding experts who have advised and named a number of companies, we’ve seen how creativity and research can help brands build an image in the market. One such example is one of our clients who was into the retail of health and kitchen products like alkaline water purifiers. They were named Shri Laxmi Enterprise. While selling a healthy forward-thinking product they needed to connect and wow their audience, so we came up with the brand name, Sante Life. Sante meaning a cheer to good health in French worked perfectly with the word life to both be simple, memorable and yet connected to the products they were selling.

Still not convinced? Believe us, choosing the wrong name proved to be bad for many brands!

Connect with a memorable message

You need to get your audience hooked. Sometimes the best way to do this is by telling them your story. Think about the origin of your company, where did the germ of this idea originate, what prompted you to create the products you are offering? Dig deep and find your motivation and values.

You can convey this message with the help of logos, colours, taglines, a distinctive voice in all the mediums you use to communicate with your user.

When it comes to logos, make sure that you perform due diligence to avoid any trademark violations or copyright infringements. Create a new one but keep some points in mind.

Of course, you can hire a branding agency like Flora Fountain which offers logo design and brand strategy services in Ahmedabad to many well-known brands in the region. Brands such as CarzSpa – the car detailing studio, Vajra jewels, Mulberry looms, Goodwooder, Mistrywood and so on.

Similarly, it is said that colour improves brand recognition by up to 80%, hence choose your colour wisely. Make sure to be consistent with the colour on all platforms for it to work for your brand.

Define your voice which you want to use to connect with your audience. For instance, if you want to come off as a casual and lively brand, use a quirky and playful voice while talking to your customers. If you want to talk to teenagers, choose a hip and more friendly tone that not only communicates with them but also upholds the company’s voice. Just remember to establish a persona for your company, for the people to relate to you.

Website to make the customer sit up and take notice!

Last year in January there were more than 4.66 billion active internet users all across the world. Hence, when all of your audience is online, your web presence is a must. Your website can help you do that.

The most important thing to keep in mind is that the colours, fonts, typography, and images used on the website should be of the same family. The tone on your website should reflect what you want to convey to your audience. But before that, you must have a domain name, an address where users will be able to access your website.

Social media

Look where most of your audience is and which platform they use the most. And then create profiles on it. Considering the large number of people who use social media (approx. 4.62 billion people) in current times, a fraction of your audience must be on it too. You can easily reach and stay in touch with your potential customers too!

Social media platforms like Facebook, Linkedin, YouTube, Pinterest, Twitter, Snapchat, Reddit, Quora, give you an opportunity to connect with your potential clients in real-time via comments, reactions, and chats. Study your audience and leverage their social media preferences. Show your clients that you are indeed a real deal.

As one of the top digital marketing agencies in Ahmedabad, we also started social media for a start-up called Zoobiz helping them gain a reliable and steady audiences through social media promotions.

PRO TIP: Consistency is the key! Always remember to be consistent in the efforts you make for your brand.

It’s true that the complexity of the branding process sounds like a lot! But it doesn’t have to be, with Flora Fountain’s Brand Strategy Services in Ahmedabad. Let’s bring your vision to life over a cup of coffee! Call 09558079502 or email us at hello@flora.ffteam.in to start a conversation.

Tags Ahmedabad, Best Branding Agencies, Brand Strategy, Brand Strategy Services, Branding Agencies, Branding Agency, Digital Marketing Agencies, Logo Design, Social Media, Top Digital Marketing Agencies

Branding Services

Lift up your brand spirits with humour

Post author By Vasim Samadji
Post date Mar 25, 2022
No Comments on Lift up your brand spirits with humour

An entrepreneur, an advertiser and a comedian walk into a bar….

Yes, they made a knock off your pants funny campaign together, got featured on Social Samosa, generated a whole lot of ‘shares’ and ‘saves’ on Instagram and branded their message right into their TG’s minds!

You get the drift.

So why and how are some of the best branding agencies in India and Ahmedabad, yours truly at Flora Fountain included, using humour to create memorability and differentiation for a brand? Read on to know it all…

Why humour works in selling?

People love to laugh. It’s something that almost everyone has in common. That’s why using humor is a popular advertising technique. The key, of course, is doing something that a majority of people will find funny. Laughter is always good for people. It can reduce pain and stress as well as lower blood pressure. Getting people to laugh also makes them more inclined to think positively about a business and buy its products.

And guess everyone knows, that the best ice breaker in the world is jokes (after food of course). And some of the most commonly heard conversation starters are, “have you seen/heard that ad where…”. That’s how humour creates a recall for brands, making it stand out and get its message shared among more people.

Popular brands that have used humour to spice up their marketing game

Let’s take a look at how some of the brands became household names with their wit and humour in delivering the message and marketing their products.

Old Spice

The popular men’s deodorant and hygiene products brand is known to go meta with their campaigns, making fun of the whole idea of advertising in itself. It usually features a very well built, handsome man, doing something completely out of context in their commercials, like riding a horse on a beach while mouthing the catchphrase addressing women, “Ladies, your man can smell just like me”. Here, take a look at one of their television commercials that aired sometime back.

Prime Video

Amazon’s video streaming service Prime Video in India has decided go all out and tickle the funny bone to promote the movies and shows on their platform. One look at their India Instagram page and you’ll find out posts peppered with humorous memes and jokes all involving some scene or dialogue from one of the movies in their catalogue, and a pop culture reference. One of their longest running advertising and marketing gags is wishing its followers “Good Morning” through funny memes. Here check out a few:

Netflix

Everyone hates spoilers. And everyone hates that one Netflix subscriber in the group who watches every movie, every TV show right when they release and give out spoilers to everyone. Netflix gave out fake spoilers of its highly popular shows through huge outdoor billboards as a part of their smart and funny campaign asking people to stay at home during the pandemic, to stay safe from the coronavirus and spoilers.

Eleven 11 Restro Cafe (@eleven11restrocafe)

This Ahmedabad-based restaurant cum cafe is not only known for its lip smacking food and Instagram-worthy ambience and interiors, but their quirky social media presence too.
The brand knows that their audience on the internet is a young, hip crowd that loves their memes and are fluent in pop-culture references.

And to match their vibe and draw them to their outlets, Eleven 11 regularly indulges in fun banters and shares witty takes on their social media pages.

Falguni Gruh Udhyog, Vastrapur (@falgunivastrapur)

This Ahmedabad-based snacks and packaged food brand is synonymous with being a Pakku Amdavadi, i.e. loud, funny and a total film buff. Falguni Vastrapur is a legacy brand, with loyalties of their customers spanning 30 years.

But they promote their products through trending memes and jokes shared on their Instagram pages. Here’s a sneak peek on what they usually talk about online.

The idea behind this is that the brand is pretty confident that the elders of the house (mothers, grandmothers, etc) will always visit the store to purchase their snacks. But the brand wishes to attract the cafe-hopping, new-gen audience by speaking to them in their lingo, while promoting their traditional and fusion Gujarati snacks.

Customers appreciate and remember a funny take

Sprout Social conducted a detailed survey of consumers in relation to brand personality. The report found that three in four consumers appreciated humor from brands. Humor helps a consumer remember and engage with your brand and that they appreciate good humor from companies

Good humour, a cheeky take on oneself also showcases honesty. Which is something every customer seeks from a brand. This honesty helps in building the trust between the consumer and the brand. And when there is trust and honesty in such a relationship, customers tend to engage more with the brand and further refer it to their friends and family too.

Can humour fail in marketing too?

But not every brand has the chops to be cheeky. Failing at humor in the marketing world is sure to attract attention, but not the kind that your brand wants. What builds a powerful connection also has a downside. Humor tends to be highly subjective. What’s funny to one may offend another. That can spread like wildfire and damage your brand. Humor can also water down your message. Make sure your team is on the same page and consistent with who you want your brand to be.

88% consumers dislike it when brands mock their fans
71% of consumers find brands engaging in politics on social annoying

Dos and Don’ts when it comes to using humor in marketing.

Test your jokes on others before posting

What’s funny for one, might just be a plain ‘fact’ for another. Check if the ‘hilarious’ joke you thought up for your brand actually makes any sense or not, by cracking it with your peers, maybe the designers, the copywriters, and even the interns.

Avoid controversial topics

What’s worse for a brand is a joke offending people than a joke not landing. People may let go of an ‘unfunny’ post, tweet or a blog, but a joke that mocks their beliefs, ideologies or anything sensitive has a high chance of backfiring.

Be sure the timing is right

Oh, and what’s worst, is a badly timed joke. Never make jokes or post something funny when there is a scenario that is serious and sensitive, like a national mourning, war, natural calamities, etc.

Select the right channel

Some jokes are specifically crafted for particular platforms. For instance, the “Like, Comment, Share” jokes are meant only for Instagram. Posting them on Pinterest or Twitter will never work.

You know what, some of the funniest jokes come out when you hanging out with the right people. How about you drop by our office for a cup of strong coffee and stronger punchlines for your next brand promotion? Drop us a hello on hello@florafountain.in

Tags Ahmedabad, Best Branding Agencies, Branding, Branding Agencies, Branding Agency, Branding Company, India

Branding Services

Brands, It’s Time to Enter the METAVERSE. Here’s how!

Post author By Vasim Samadji
Post date Jan 28, 2022
No Comments on Brands, It’s Time to Enter the METAVERSE. Here’s how!

Imagine a world, where a large number of people hang out together, online. Wait, don’t imagine. It’s already a reality now. Various online gaming platforms have evolved from simple tasks and challenges to a complete universe in itself. (Grand Theft Auto, we’re looking at you!)

At a time when companies like Microsoft are announcing that their number of subscribers are going over 10 million, it is quite visible that the pandemic has dashed any hope of weaning children (and adults!) from the online world.

That is the power of the metaverse.

Meta-what?

Imagine yourself walking into a showroom with a friend and going through different products while customizing them according to your choice. Two clicks and you are out of the showroom. As soon as you take your hands off the mouse and your eyes off the screen, you are at your place sitting in your room.

THIS IS METAVERSE

A parallel virtual world that combines multiple technologies like augmented and virtual reality, videos, and 3D avatars. It creates a space where people can shop and trade but also work, travel, socialize, and interact with one another. All of this on the internet, just like they do in real life.

For a term coined three decades ago by Neal Stephenson in his sci-fi novel, Snow Crash, ‘metaverse’ sure took a long time to become a part of the mainstream discourse. Though the actualization of the metaverse can still take a few years, the aspects of it can already be seen in online game universes, like Fortnite, Roblox, Animal Crossing, and Minecraft. These video games provide the closest metaverse experience because players don’t just play games anymore, they also use it for other activities in “cyberspace”.

Brands like Nike have entered the metaverse by creating a virtual world, Nikeland on video game platform Roblox Corp, effectively becoming the first big brand that created a digital space for players to customize their avatars with special Nike products. And like Nike, other big-names are also trying their best to engage young customers while being averse to traditional advertising tactics.

Flora Fountain, one of the best logo design companies & leading branding agency in Ahmedabad is here to share some key takeaways for brands that are still mulling over why and how to navigate through this new frontier.

How can brands map into the metaverse?

Brand placement in gaming platforms

87% of Generation Z, 83% of millennials, and 79% of Generation X spend their time on video games on smartphones, gaming consoles. They meet their friends, select avatars and play in that elaborate digital world of games like Roblox, Minecraft and Fortnite. There is no doubt that these habits of a customer base will have a significant impact on brands. Brand placement in games can help the brands reach a very very captive audience.

Some of the world’s most valuable brands like Gucci and Ferrari are actively testing how they can lead in the metaverse and engage with more customers to generate additional revenue. Last year, Gucci joined hands with Roblox, a gaming platform with approximately 202 Million active users, and created a virtual Gucci Garden exhibit on the platform to sell several rare Gucci items for two weeks.

Similarly, Ferrari teamed up with Epic Games and added it’s 296 GTB to Fortnite.

Create Virtual Showrooms

Digitally created 360° environments, virtual showrooms give similar look and feel and functions as a physical showroom. It lets a brand share its collections with a click of a button and schedule virtual appointments or set up virtual fitting rooms with retail buyers.

According to McKinsey, around 70%–80% of B2B decision-makers prefer remote human interactions or digital self-service. And with the pandemic, making work from home a reality, more than ever. Brands can use this to expand their reach as buying and selling is happening online. Depending on the software, brands can share 3D product images and product videos and accept purchase orders, all within the same platform. It also allows the customers to avoid spending an entire day running between showroom appointments.

Enable customizers & allow testing

When a person shops for a product. For example a car, he/she decides what model they want and choose their favorite colour, seat style, the style of wheel, along with other specifications. Why? Because 50% of consumers desire personalized products. And studies have shown that customization has proven to be a promising avenue in fields where companies want to attract customers in a competitive market.

Metaverse gives brands a way to create a 3D-exhibition booth space with infinite opportunities to customize. One such example is Mercedes. Which enables its customers to configure their ideal G-Wagon through a live demo and shows them how it will look on their custom vehicle.

Similarly, this customization can be taken to another level, by allowing the customers to test new designs according to their wish. Checkout how Sportswear giant Nike gives its customers a chance to design their ideal shoe.

Indian Tech giants are also mushrooming in this space.

Several mobile app development companies based in India have diversified into providing professional metaverse development services. Other companies like TCS, Tech Mahindra, Infosys, Accenture have also started to develop in the field.

If you are wondering how you can do this for your brand? You can hire one of the leading branding agencies in Ahmedabad, India and let them come up with the perfect branding strategy for you to enter the metaverse. It is very important for you to have pilot projects in place. Start building a core team that learns to integrate such dynamic technologies!

We are excited for the future! Are you?

Tags Ahmedabad, Branding Agencies, Branding Agency, Graphic Design Company, Gujarat, India, Leading Branding Agency, Logo Design, Logo Design Companies, Logo Design Company