Tag: Ecommerce website

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Ecommerce

Upselling & Cross-selling to increase sales on your Ecommerce website

Ecommerce Website

Indians spend close to 6 hours every day on the internet. And 50% of the overall online traffic is on online shopping websites looking for products and services. While this trend has gotten a lot of small businesses to start selling online too, many still lack the marketing strategy to capitalize on this trend. And to stand out amongst the multitudes selling online.

As a digital agency in Ahmedabad, focusing as an ecommerce website development company in Ahmedabad, Flora Fountain, always suggests its clients to start upselling and cross-selling online as a part of their digital sales strategy. In short, this means building features on ecommerce websites that encourage customers to add more products to their cart during or even post checkout. But, what is the difference between upselling and cross-selling? And how can they be used more effectively to increase the size of each transaction and retain customers? Read on…

Upselling and cross-selling are commonly confused, but there is a key difference. While upselling focuses on increasing order value, cross-selling involves making a recommendation adjacent to the original product. So an upsell is more of an upgrade, whereas a cross-sell is a whole other purchase.

Wait, wait… Let’s try it with a more relatable example. When a hungry customer orders a burger at a McDonald’s, the guy on the other side of the counter says, “Would you like some fries to go with it?”

That’s a cross-selling pitch. Now, if the counter guy had said, “You can make this a Big Mac for just X rupees/dollars”. That is an upselling pitch. With the world going digital (yes, we’re not going to stop saying it!), brands can implement the same sales strategy on their websites too… Here’s how!

Shop the look

This technique works well for fashion and lifestyle brands. When a visitor selects a product, say a shirt or a kurta, then the display page will show a small module right below the description, where a high definition picture of a model wearing the said shirt/kurta, along with a jacket, trousers, shoes and sunglasses. Now, this technique should be used when all the products in question are available on the website.

reddress-landing-page

Brands like FabIndia, Ray Ethnic and major ecommerce players like Amazon and Myntra use this method of cross selling heavily to increase the cart value of the visitors on their page. Plus, the customers benefit from this, as they get their desired outfit ready to pick and delivered to them for a flat rate of shipping.

Use side-by-side comparisons

This is a great method of upselling, mostly used by brands that sell electronics and electrical products, where upgrades matter a lot. Let’s take an example of a mobile phone purchase here. When a customer selects a mobile phone model by Samsung, with specific features involving storage, processor speed, camera quality, etc, he/she is shown a module with a slider consisting of similar mobile phones from the same and different brands, but a slightly upgraded version with an increased price.

amazon-compare-list

Since the placement of these products are such that the viewer can immediately compare the look and feel, and the features of the phone with the price difference, there are high chances of him/her picking the upgraded model as they won’t mind shelling out a few extra bucks for a better model.

Frequently bought together

amazon-Q&A

The idea here is to sell supplementary products. Yes, it may sound like the earlier point, but this one applies to almost every type of product, from food, fashion, electronics and even services.

Amazon.in does this the best, even for the smallest product on their website, they will have a suggested product ready to be pitched on their product landing page. For instance, simply try adding peanut butter to the cart. Immediately, you will see the suggestions below, of multi-grain bread and even a butter knife with the title Frequently Bought Together.

Chances are, the customer would add the entire bundle to the cart just like they did for the Shop The Look.

Bundle discounts

Let’s not deny the fact that everyone loves discounts! We’re pretty sure even the richest man in Asia looks for discounts on the peanut butter he orders. Bundle discounts work great when pitched together with the Frequently Bought Together or Shop The Look technique.

discounts on Products

Why does this technique work? Because when a customer buys Product A and Product B separately, he/she might have to pay full price and even separate shipping costs. But when they are offered the main product and the supplementary product for a small yet attractive discount, it forces them to take the deal, since they calculate the discount and the flat shipping rate as savings on the purchase, while the seller gets to increase his/her cart value.

Executing a successful upsell and cross-sell campaign will not only increase the average order value but also improve customer retention. Now that you know how to increase your online sales with such simple tricks, get started!

Or, how about you relax and watch the numbers grow, by hiring ecommerce website developers from the leading software development company, Flora Fountain! Drop us a hello here!

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Ecommerce

How to turn blog traffic into sales on your ecommerce website

turn blog traffic into sales on your ecommerce website

The first-ever blog on the internet is believed to have appeared in 1994, and as of 2020, the Growth Badger reported that there were over 600 million blogs globally. Over 60% of internet users engage with some of the other kinds of blogs daily and an average person spends up to 37 seconds reading a blog.

Yes, every figure mentioned here is true and shows how important it is to publish blogs regularly to draw traffic to a website. And when the website in question is an ecommerce platform, there are surefire ways to convert this blog traffic into sales. And 86% of companies produce blog content compared to other formats.

Flora Fountain, an ecommerce website development and design company in Ahmedabad, India has compiled a list of to-dos and tips on how to convert the website traffic from the blogs into leads and paying customers.

Plan the sales funnel

A sales funnel the path a visitor on the website takes, from reading the blog to eventually purchasing the product. If there is not sales funnel planned out for every blog being published on the website, then it is nothing but just some reading material for the website visitor.

Ideally, this is how a Sales Funnel Looks like:

Visitors – Blog Post – Call to Action – Landing Page – Thank You page or pop-up

Now, these visitors can be people who directly clicked and reached the blog, or got drawn to it through other means like social media. From these blog posts, the visitors are prompted to engage with the website through strategically placed Call to Action (CTA) links and buttons. These CTAs can be either a data collection module or a link that leads to a product page. Once the customer makes the purchase or provides his/her data, they are greeted with a Thank You page or a pop-up. This link of sales funnel helps the blogs to be utilised to its full potential.

Create valuable content that the customers want

One of the best ways to convert visitors into a regular readers and eventually, paying customers of the business, is by providing them with content that addresses their pain-points, solves their problems and gives something worth the 5 minutes spent reading the blog.

Ahmedabad-based ethnic fashion brand Ray Ethnic writes blogs which provide their readers with tips and styling tricks for various seasons and occasions, and smartly plugs their products within their content.

This way, the chances of their regular blog readers clicking on the call to action links smartly embedded in the images and on the names of their outfits are increased. These links lead to their product pages with an option to buy online. Check out their blogs here.

Ensure that the blog is readable and accessible on all types of devices

According to a Statista report, in the year 2020, close to 4.28 billion people were accessing the internet using their mobile phones. And it will take hardly 2 seconds for any of this user to abandon a website or a link if it doesn’t open properly on their handheld devices.

Hence, it is necessary to have a responsive ecommerce website in the first place, one which opens seamlessly and runs smoothly on all kinds of mobile devices and browsers too. Secondly, the blogs shouldn’t be too long, otherwise the reader will abandon the blog halfway and leave the sales funnel.

Ideally, a blog should be of minimum 800 words. Because it contains enough word-space plus at least 5 products in it, it takes hardly 3 minutes to read a blog of this size, and that it can be optimized for SEO with the right keywords too.

Make them an offer they can’t refuse

Nobody parts ways with their data without getting something in return. Offering the website visitor something valuable in return for his/her contact information like their email address or contact number is an ideal way to capture leads.

Activecare, a UK-based beauty and lifestyle products website offers a flat 5% off on orders to visitors who subscribe for their mailing list. They do this with an attractive popup that becomes visible within 10 seconds of scrolling through their website blogs.

Another way to prompt the readers to provide their information, is by having a static subscription column on the right or left side of the blog. It stays right there, in the visibility of the reader as he/she scrolls along.

Make the most out of the leads

Here’s an interesting fact, 78% of marketers have seen an increase in email engagement over the last 12 months. Which means the chances of people opening and engaging with a well written and mobile-optimized email is higher than them clicking on a social media ad.

When readers provide their contact information to the business, they may not be interested in purchasing something immediately but do wish to come back when they see the right opportunity or deal.

Keep them updated through regular newsletters and messages, informing them about the newest offers, discounts, product launches, or services. This is called a drip campaign, where a business keeps their current and prospective customers engaged for a long period of time. Upon finding the right deal or product, the customers will reach out and eventually make the purchase.

Still wondering how to execute this process? Let the experts do the job. Various local, national and international brands have improved their business online with the ecommerce website design services and content writing services for business blogs from Flora Fountain. Reach out to us, and let us guide you towards the path of success on digital.

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Digital Marketing Agency

Digital Agency vs Creative Agency: What’s the difference?

So, you run a business and it’s time you took the marketing up a notch. You know you need a professional agency, BUT, you are not sure which kind of agency you need. A digital agency? A creative agency? Or wait…do you need an advertising agency?

Now, you might think they are all the same fantastic beast with different names. Or you might they are different Pokémons with their own superpowers? (proud millennial here).

Traditionally, businesses have relied on advertising agencies to promote and market their brand. An advertising agency typically designs and writes copy for advertisements run in print such as newspapers, hoardings & magazines, design collaterals for events, conceptualize & create television commercials, create radio jingles….you get the idea.

But times have changed, the platforms for promoting your business are no longer restricted to print and television. Digital is now a more pervasive and cost-effective medium, to market and advertise businesses to customers right where they are : On Their Phone! As you consider digitally marketing your business, it’s time to understand the differences between a digital and creative agency, and how they fit under the umbrella of an advertising agency.

What is a CREATIVE AGENCY?

online shopping experience

A creative agency’s role is to make your brand stand out. This can be done through weaving captivating stories created through stunning visuals and words, creating concepts that inject life into your business offerings and creating a very unique brand voice for your business.

The output of this can be a single unique graphic design, an animated video, a memorable website, a social media campaign, newsletters, packaging.

This usually requires the creative brains of a visualizer or graphic designer, video animator, illustrator, content writer, all of who work together for your business to stand out through creative storytelling across any medium – offline or digital.

So if you want to create mind-blowing brand campaigns, whether audio, video or pictorial and someone to craft your brand’s personality in a memorable way, then a creative agency is the way to go. In India, Flora Fountain consistently ranks as one of the best creative agencies in Ahmedabad for lifestyle, fashion, food, travel, education, medical & media brands.

Still confused? Here’s what to expect from a creative agency

  • Designing logos
  • Designing brand experiences through brand stationary, packaging and other offline collaterals
  • Designing websites, mobile apps, social media campaigns to tell the brand story
  • Creating concepts and moodboards for shoots and campaigns
  • Copywriting for all digital and offline activities such as blogs, articles, websites, social media, ad copies, audio and video scripts
  • Creating infographics to break down heavy data and figures in easy to consume form
  • Creating email newsletter designs with a mix of visuals, content, and data
  • Audio Visual content for digital and television advertisements and promotions.

And when you look for the best creative agency in Ahmedabad, you will see Flora Fountain rank on top of the charts.

What is a DIGITAL AGENCY?

online shopping experience

One the creativity is put on paper or in bytes, a digital agency’s work come into the picture. Digital agencies work on creating a strategy to market a business and then executing this on various digital platforms like websites, social media, search engines, mobile applications and more.

Digital agencies help businesses amplify their brand on digital platforms. This, is usually done through digital marketing practices like search engine optimization, social media marketing, paid promotions on Google, Facebook, Instagram, Youtube and other such mass platforms, developing websites and e-commerce management for the brand.

The services offered by digital agencies include

  • Search Engine Optimization or SEO
  • Pay Per Click or PPC advertisements on search engines and social media
  • Email Marketing
  • Social Media Marketing and Management
  • Influencer Marketing
  • Affiliate Marketing
  • Collaborations with other digital entities and influencers
  • Web design & development

Apart from executing these services, strategy is one of the core services offered by digital agencies to businesses, where the agency collects data and analyzes the brand, their competition, their users’ needs, desires, expectations and engagement with the brand across all digital platforms. This kind of data-drive research helps digital agencies create and target a brand’s ideal audience with curated content, both organically and via paid ads. This creating more data to analyze and use as feedback for the next round of strategic digital campaigns.

Research + Strategy + Execution lies at the core of Flora Fountain’s DNA and is what makes us a top digital agency in Ahmedabad with clients worldwide.

Now you might think there are overlaps between the digital and the creative…

And there are.

2020 taught businesses worldwide, the importance of having an active digital presence. How it can help businesses serve existing customers better but also find new customers and avenues of doing business.

More business going digital has added to the digital chatter, making it harder to get noticed. This had made creative storytelling and using research & strategy to create digital campaigns even more important. It has also meant that what companies need now is not just a creative agency or a digital agency but a full service digital agency.

And Flora Fountain is one such full service digital agency that works with creativity. We have team of dedicated experts catering to both creative and strategic needs of businesses online, to provide an end-to-end digital marketing solution for businesses in Ahmedabad, India and worldwide.

We as a digital marketing agency in Ahmedabad design and develop websites and ecommerce solutions on WordPress, Magento, Shopify, custom websites in PHP, manage social media profiles, plan and execute their business promotion strategies on professional platforms like LinkedIn, Twitter and Google Business.

But, there’s more! Our teams also consist of creative brains, who can create designs and visuals that improves the recall value of the brand by many levels. This harmony between creativity, strategy and technology is what makes businesses stay on top of their competition. When the creative and digital tango, businesses become more profitable and more accountable to their customers.

We hope this has made the difference between a pure creative agency and a pure digital agency a little clearer. And helped decide how you want to market your business digitally. In which case, why are you still reading this. Drop us a message on hello@flora.ffteam.in for a free consultation.

Categories
Ecommerce

Why your e-commerce website needs smashing pictures

Ecommerce website

A picture is worth over a thousand words

Every time you’re online looking to purchase something, what is the first thing that catches your eye and convinces you to click on it. The PICTURE, right?

It is only after you’ve seen the picture and your mind is convinced in the first few seconds that this seems to be a good product, is when you then move on to read a little bit about it, maybe on the title, the description, and then the reviews.

You see how important images are in e-commerce? If it doesn’t appeal to the eye, people online are going to scroll through and find something else that does.

But, why does this happen, especially with e-commerce and online shopping?

People prefer seeing things over reading about it

We are living in the smart age. Everything from your toothbrush to your television is connected to the internet and your smartphone. We no longer type things to send a message to someone or look up something online. We snap it using our cameras and do the needful (Thank you Google Lens).

Look at all the marketing and advertising studies and surveys done over the years, the visual element has always come out as the winner over text. Yes, people do love a smart pun here, a hidden joke there. But that beautiful dress won’t sell through words, people wish to see the design, the fabric, the idea of how it may look on an actual person wearing it. Only then they’ll take a look at the price and think about placing an order for it.

online shopping experience

But that beautiful dress won’t sell through words, people wish to see the design, the fabric, the idea of how it may look on an actual person wearing it. Only then they’ll take a look at the price and think about placing an order for it.

Here’s a fun fact: Of all the returns that are done after online shopping, over 20% of them happen because the actual product didn’t resemble what the buyer saw online on the website.

So, it is important that you put up real pictures of your products, shot by professionals, from multiple angles with a clean background and ample lighting.

Images contribute to your site’s SEO

YES, you read that right. Images contribute greatly to the SEO of your e-commerce website. With more and more people moving towards image search using Google Snap or photo search apps, the search engine AI identifies and matches the image’s visual elements with the pictures you put up on your website. And when they match correctly, your product shows up as one of the search results. And this is not anyone but the SEO experts of Flora Fountain, the best seo company in Ahmedabad advice it to all.

Additionally, naming your product correctly by its name instead of generic terms like “image1.jpg” helps the search engine to match with the searches and pull up your product online. Your images must also have Alt Text, which describes the product, e.g. Blue Cotton Summer Dress with Floral Patterns. All the ideal keywords got used to describe your product image and it makes absolute sense too.

Enhances the online shopping experience

People prefer seeing things over reading

If your brand doesn’t stand out and appeal to the visitor on your page, you will be losing out on a sale. And well-shot pictures of your products add a sense of originality and make it more trustworthy, since people are missing the tactile experience of examining the product using their hands and are solely relying on the visual experience on their screens.

So, it is ideal that one must invest in good photography of not just your products, but in creating an entire visual experience. Hire specialists who can help you build an entire concept around your product connecting with your brand and guides you in picking the right photographers to create a story through pictures.

It’s not an expense but an investment

The e-commerce space has become intensely competitive in the past decade with more players coming in and selling their wares online. And this trend saw a sharp rise when countries went into a lockdown due to the pandemic in 2020 and people were forced to get everything they need online.

So you need to move up and not rely solely on your brick and mortar store. You can either get an e-commerce website for your brand or business made or sell on third-party platforms like Amazon, eBay, etc. But no matter where you sell online, your pictures are going to play the lead role in attracting customers to your website.

Good, original pictures mean more people online click and engage with your product link. And when search engines and online shopping platforms notice this trend, they automatically rank your product higher. So it may seem like an additional expenditure now, but the ROI on good photography for your e-commerce platform will be multifold.

And if you’re still clueless about how to get started on photography for your e-commerce platform, drop us a line and we at Flora Fountain, Ahmedabad’s best e-commerce website development company, would love to chat about creating a concept for you and guiding you with the photo & video shoots in Ahmedabad.