Tag: Digital Marketing Services

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Digital Marketing Agency

5 Things to Keep in Mind while Hiring a Digital Marketing Agency

Once upon a time a brand walked into a digital marketing agency. And realised by 2025, digital ad spending will reach $800 billion!

Evidently, that isn’t a joke, but neither is hiring a digital marketing agency. Because with the rise in digital spending, more brands want a marketing partner who helps in telling their brand story to the right audience, over the right medium, at the right moment to evoke the right response and get the best ROI.

Too overwhelming? Too many metrics to measure? Too …

Worry not, Flora Fountain, the leading social media marketing agency in Ahmedabad and India shares just 5 things that can help you make a better decision while hiring a digital marketing agency.

Top 5 factors to consider before your hire a digital marketing agency

To hire or not to … hire a branding agency, is a question that you must answer after considering the following points:

  • Identify your purpose
  • Look for an agency with experience and expertise
  • Understand the agency’s processes and strategies
  • Evaluate the results promised
  • Value for money and price play
branding-agency

Let’s dive into the details.

Identify your purpose

Before you venture out to hire a digital marketing agency, introspect and ask yourself:
What end goal am I trying to reach?

  • Is it to increase my reach online?
  • Or keep the existing audience more engaged through content?
  • Do I need help creating content?
  • Evaluate the results promised
  • Or help enhancing conversions?

What particular service does my brand require?

  • What services am I expecting the agency to deliver? (Hint: You want to hire a branding agency for things like brand strategy, identity & logo creation and an eCommerce website development company for things like website development or eCommerce management)
  • Will I require one set of services like social media marketing services and then need to expand my scope beyond it? (In such cases you might want to go with a full-service digital marketing agency, which can provide multiple services)

How much am I willing to keep aside as a marketing budget?

  • Will I be dedicating a percentage of my sales to marketing?
  • Or do I want to invest an initial amount and decide based on the results?

By answering these three questions you will be able to pinpoint WHY you need to hire a digital marketing agency and WHAT services you require from them today or in the future.

Look for industry experience and expertise

industry-experience

Once your goal is set, initiate filtering to identify agencies that have an expertise in your particular industry or the services you are looking for.

It is important to make sure the digital agency has relevant expertise and experience. Inquire and research their specialities and previous successes.

Having digital marketing professionals who have a good understanding of your industry and its specific nuances can make all the difference when it comes to achieving success online. Experience in both general digital marketing techniques, as well as those that are specifically relevant to your industry, plays an important role in selecting the right partner for your business.

Additionally, asking about the resources available for client-agency collaborations such as intelligence tools, content platforms, and analytics software is a must-do for those looking to hire a social media marketing agency.

Here are a few things you can do to understand whether or not the agency is a good fit:

  • Review their previous projects
  • Ask for proof of concept (POC)
  • Ask for referral contacts (in your industry and outside)
  • Look at any blogs or case studies the agency has produced
  • Check their reviews on Google My Business, Clutch etc

Understand the agency’s processes and strategies

Before you decide to work with a digital marketing agency, it is essential that you understand and evaluate how they work.This includes their work ethics, strategies used, work framework and methodology, business terms, approach towards the brand, partners, number of meetings required and project management.

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The tiniest details from the mode of communication to the efficiency in their process can impact your decision to hire a branding agency. Hence, take time to ask questions that can help you understand whether the agency’s ethics, strategies and processes work for your business.

Knowing these details in advance will help you understand whether the agency is the right fit for you.

Evaluate the results promised

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Big promises of great results can be exciting, but also can be cause to raise an alarm and ask more questions. Sometimes, if it seems too good to be true, it actually might be!Consider what the agency is promising and ask them how they plan to achieve this? See their track record. Have they delivered such impressive results in the past?

Value for money and price play

This one is important for everyone. From small businesses to reputed brands. However, what you should be evaluating is the value for money and the ROI.

Know the industry standards. When setting the price, ask:

  • If the agency works with a fixed scope or customises it as per the brand requirement.
  • How do they document the investments made for any digital strategy or campaign?
  • Why are their prices low/high?
  • How do they allocate the resources for various campaigns and what are the end results of it?

Also, think from an agency viewpoint, with higher funds, the agency would be able to put more effort and seriousness into the project.

And with that, you will be able to identify the right digital marketing agency to hire.

Hire Flora Fountain!

Anchored strongly in the digital world, Flora Fountain holds expertise in every domain that your brand may need. Including eCommerce website development and management, branding, content curation, designing, SEO, concept shoots, video animation and social media marketing.

With a strong team of experts and innovators, we build unique digital solutions and strategies to provide your brand with the visibility it requires with an exclusively curated scope as per your needs. Cut through the noise with effective strategies and tell your brand story with us. Drop us a hello at hello@flora.ffteam.in and start a conversation.

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Digital Marketing Agency

Top 10 Digital Marketing Myths Busted

Digital marketing Myths

“I have a small business; so I don’t need digital marketing services right now”

“Email marketing? Does it even work today?”

I don’t need a website design and development service for better digital marketing

These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.

But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted?

Below we have listed the most common digital marketing myths:

  • Small businesses don’t need digital marketing services
  • Investing in social media is unnecessary
  • A digital marketing strategy is only needed if my competitors are doing it.
  • Email marketing is out of fashion and ineffective
  • SEO is not important for digital marketing strategy
  • Search engines other than Google are irrelevant
  • Conversion is secondary, traffic is more important
  • The website must be revamped in every 6 months
  • Blogging is dead and has no scope in digital marketing
  • Bots and live chat are of no use

Let’s take a look at them in detail.

1. Small businesses don’t need digital marketing services

The biggest myth around digital marketing is that only big, successful and established businesses need it.

Fact

Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven strategy, small businesses can compete with big brands online, allowing them to reach a wider audience despite having a standard marketing budget for it.

A Forrester study states that post-pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now. In today’s day and age, having a digital marketing strategy is indispensable for every business no matter what size it is.

Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.

2. Investing in social media is a waste of time

Another mistake a business can make from time to time is to believe that its customers aren’t on social media. This supports the myth that investing in social media is unnecessary.

Fact

When a potential customer looks online for something he/she wants to buy, there are high chances of them clicking on the very first link they see on the search engine page.

According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.

Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms.

The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.

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3. I only need digital marketing if my competitors are doing it

As unreal as it may seem, many local businesses believe in this myth and only avail of digital marketing and website development service until one of their competitors do.

Fact
Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors is online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.

A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes email marketing, targeted digital ads, SEO and much more.
Here’s a sneak peek into the various activities done by Flora Fountain, a digital marketing company in Ahmedabad India.

4. Email marketing is dead

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This myth is very common, especially with the rise of social media. But in reality, the facts indicate otherwise.

Fact

Let’s clear this misconception with the help of some statistics:

  • There are 4 billion email users worldwide and this is expected to reach 4.6 billion by 2023.
  • 99% of email users check their inboxes every day. Of those, 58% check their email first thing in the morning.
  • 65% of email users check their email at least 3 times a day.
  • 44% of users check their email for a deal from brands.
  • Email marketing has an ROI of 3,800%.

Still, think Email marketing is outdated?

If a business feels that email marketing is not working for them, it is mostly because of the strategy and not the channel.

For a successful email marketing campaign, the promotional emails must have something that provides value, like a coupon or discount, an option for the receiver to unsubscribe and the emails should be sent on a regular basis.

5. SEO is not important for digital marketing strategy

When a potential customer looks online for something he/she wants to buy, there is a high chance of them clicking on the very first link they see on the search engine page. Making this idea nothing more than a myth.

Fact

SEO or Search Engine Optimization means optimizing your website content for higher ranking on search engines like Google. If a business needs improved visibility and regular traffic on its website, SEO is a must.

With the help of a well-strategize SEO plan, businesses can rank in the top 10 results of the search engine. This means their chances of being the first choice of the customer increase exponentially. Check out how Flora Fountain helps businesses with SEO.

6. I only need to focus on Google as other search engines are irrelevant

Another common myth around digital marketing is that search engines like Yahoo and Bing are irrelevant.

Fact

Though it is true that Google is the most popular and preferred search engine worldwide, there still is scope to use other search engines like Yahoo and Bing.

For better and more inclusive reach, using different search engines becomes important. And since different search engines have different algorithms, having a dynamic strategy will give your brand an extra edge over others.

This specifically helps those brands that have a niche target audience within specific geographical boundaries. For instance, Yandex, a Russian search engine, holds only 2% of the world market shares but is widely used in Russia, even more than Google.

7. Having high traffic to the website is all that matters

It is a common myth to believe that more traffic means more business and hence all the efforts of a website design and development company must go in directing high traffic to the website.

Fact

Most people think that generating enormous traffic can open the door to huge business prospects. Website traffic is not necessarily going to result in a surplus of leads for your business.

Conversion and traffic are two distinct concepts. The amount of visitors to your website is referred to as traffic, whereas conversion refers to the proportion of visitors that used your website to make a purchase or subscribe to a service.

Additionally, translating internet visits into conversions takes a lot of work and interplay of elements like the website’s performance, the website’s UI/UX, offers and discounts, enticing texts, bright CTAs, and high-quality material.

Flora Fountain, a website design and development company has developed websites backed by smart layouts, strong designs and content that converts.

8. You should redesign your website every 6 months

Unlike those who are fixated on not spending time and effort on website development services or web design companies, many businesses hammer on the myth of redesigning the website within a short period of time.

Fact

Though redesigning your website gives it a fresh appeal, it is not required every 6 months. As a website design company, Flora Fountain understands the emotional and psychological impact of various designing elements on visitors. And having the design changed so frequently can lead to a loss of identity for a brand.

It is hence suggested to develop and redesign your website in around 2 years, as it gives you a chance to overcome redundant content, placement issues and counter the bugs that may hamper the user experience.

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10. Bots and live chat only annoy the visitors

As a website development service provider, another myth we face commonly is that having bots and live chat tools is useless. This significantly impacts businesses’ growth and consumer retention time.

Fact

Businesses frequently employ live chat and chatbots to assist and communicate with customers. These tools can work efficiently when consumers have business queries and increase their engagement with the website.

Apart from enhancing the consumer experience, chatbots are cost-effective as they help businesses manage the massive inflow of queries in a shorter time at any given hour of the day. Now with the help of chatbot analytics, businesses can measure their performance and develop more efficient website strategies.

These were the top digital marketing 10 myths you need to leave behind this year to take your business a notch above others.

How Can Flora Fountain Boost Your Digital Presence?

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Give your brand the visibility it deserves with the best social media agency in Ahmedabad, Flora Fountain.

With a team of leading marketers, tech experts, strategists, copywriters and designers, we provide expertise and customised digital solutions ranging from branding, website design and development service, content curation, social media marketing, SEO and many more,

Make a difference in your business by embracing the digital and getting online. And let the best digital agency in Ahmedabad, Flora Fountain, be your launch pad for success. Get in touch with us via hello@flora.ffteam.in to know how we can help you with your digital marketing strategy.

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Digital Marketing Agency

Here’s How 5G Will Transform Digital Marketing

The world for over 600 million smartphone users in India can potentially run at 500Mbps! Umm, what? And why is a digital marketing agency in Ahmedabad talking about it?

Well understand it this way, with an internet speed of 500 Megabytes transferring every next second you can stream a 4k movie on over 20 separate devices at once or can conduct over 300 Zoom calls together. That is just a glimpse of what the fifth generation of wireless networks can do. It is within this evolving potential of the 5G network that is transforming the digital marketing territory, like more immersive e-commerce experiences and improved consumer interaction for website development companies.

This has got the attention of all the top digital marketing agencies in the world. But what exactly is 5G and how is it remaking digital marketing services? Let’s break down this smorgasbord into digestible chunks, but one byte at a time.

What is 5G: The brilliance of wireless networks?

The genius of 5G lies in the later element: the ‘G’ that stands for ‘Generation’. To unravel it one has to begin with 1980 when the world was introduced to 1G. With a speed of 2.4Kbps, the first generation of wireless networks then only allowed analog for voice calls.

Then in 1991 came in 2G with digital text message support at 50Kbps, this for a digital marketing solutions company would equate to 0.05 Mbps today, not enough to even upload a post! With the advent of 3G and 4G networks came video calls and HD streaming as the internet speed reached around 100 Mbps.

Now with the rise of the 5G networks consumers now get high speed, low buffering or delay, large data capacity, higher connection density and improved overall mobile experience.

As a top provider of digital marketing services and a website developer, Flora Fountain has listed out the potential ways 5G is changing digital marketing strategies and its approach to users.

Impact of 5G on the Digital Marketing in India

5G knocks with enormous opportunities, especially for brands that are willing to leverage more anchored marketing strategies and provide an immersive consumer experience by curating newer mediums and custom-made messaging.

Read more Guide to planning a successful digital marketing campaign

This can be seen in the following waves of changes:

1. 5G Digital Marketing: The paradox of personalisation

With higher speed and a wide range of connectivity, it is no surprise that the number of internet users will increase greatly. This will also come as an inflow of a new and more dynamic audience base from remote locations.

As a result collecting data under the 5G network will improve massively. This hyper-localisation will give more insights into consumer patterns and behaviour, hence adding a cover of a new segmentation of the target audience.

All this will boil down to the hyper-personalisation of messages and other extensions of communication like media, user interactions, experience creation and an ever-evolving data bank that is always available at the fingertips of a digital marketing agency in Ahmedabad, Amsterdam or Alexandria.

2. AR & VR will become digital marketing reality

Currently, 500mbps is more than the average network speed of all the nations across the globe, and with the introduction of 5G to daily life digital space will become more efficient with AR and VR as tools for digital marketing.

Even presently Instagram, Snapchat, Apple and many video games have experimented with AR and VR, but once 5G enters the arena with a much larger user base every digital marketing agency will jump for VR ads and special campaigns.

Read more 5 most common Digital marketing myths busted

Apart from this, AR and virtual reality will prove to be a more immersive experience for the consumer as they can in real-time interact with virtually crafted elements and engage more efficiently.

For instance, giving a VR test drive to the consumer at the launch of a new car or website developers can now provide a near-life experience with the products on an e-commerce website. All this will impact the consumers’ purchasing decisions and their journey with the product.

3. Digital marketing levels up with real-time analytics

For most digital marketing agencies in Ahemdabad and the whole of India, it is common to struggle with heavy analytical data. With the introduction of 5G, the collection and analysis of heavy data packs will be more efficient and easy.

Making the whole process centralised, 5G will take a few milliseconds for accumulating and processing real-time analytical data. It also enables the integration of any engagement made by the consumer with the brand. Any kind of action or impression will be stored and monitored in real-time, developing a more intelligent consumer data collection.

Depending upon this, multiple digital marketing solutions or combinations of them can be implemented to target, segmentize or engage the consumers.

4. Videos: the viral digital marketing solution over 5G

At the core of smart digital marketing solutions aided with the 5G network is a bank of high-quality video content. With speedy downloads and reduced buffer time, video content will continue to be at the top of the content pyramid.

The shift will be seen as a further upward push to OTT platforms making more diverse visual motion content a winner in coming years. Digital marketing agencies all over the world will keenly focus on HD graphics, animations and video campaigns and more motion ads over the net as 5G network will favour more view rates and downloads with a seamless connection.

Additionally, 5G network will open more unique collaboration options for digital marketing services as video engagement and social media challenges increase.

5. Mobile e-commerce: the ultimate win for website developers

As a digital marketing agency in Ahmedabad with a reach all over India, Flora Fountain understands the biggest impact of high speed and uninterrupted data connection. With more time spent over the mobile screen, mobile e-commerce is surely going to rise.

Hence, having a well-planned, developed and executed e-commerce strategy is essential for brands. Employing a seasoned website developer to build a mobile-friendly interface and conducting a hygiene check regularly will become a must too.

Many brands and digital marketing service providers at a global level have already begun to engage successfully within the 5G network. Then why is it that India is still around with 4G.

Why Aren’t We Able To Use 5G yet?

Most marketing experts and digital marketing agencies witness that for India, incompetent software slows down the growth of 5G. With a standard configuration, outdated mobile systems do not support 5G networks.

On the other side of the rainbow, it is claimed that by 2028, the total  user base of 5G networks in India will reach 690 million subscribers accounting for around 55% of India’s total mobile user base.

Making it potentially the most significant agent of change amidst the digital marketing landscape.

To Wrap Up

It is fundamentally true that digital marketing agencies always keep up with any kind of technological evolution as they present new prospects of engaging, enlightening, entertaining and converting a viewer to a loyal consumer. 5Gg is also the same, the only thing is how quickly you adapt to it.

Feel interested? Reach out to Flora Fountain, the top digital marketing agency in Ahmedabad at hello@flora.ffteam.in and let’s pace up your business byte by byte.

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Social Media

Kamaii ki Kahani – Marketing a home-cooked food ordering & delivery app

Flora Fountain is not new to marketing and promoting food brands digitally. Some of our highly successful campaigns as a social media marketing company in Ahmedabad, India have been for prominent restaurant chains, cafes and hotels.

But, Kamaii is different. It was not just another food ordering and delivery app. It is a novel idea, which has come to fruition thanks to the efforts and intentions of the client and their team of home chefs, to make food accessible to the multitudes left wanting post-pandemic. However, when Flora Fountain was on-boarded as one of the best digital marketing companies in Ahmedabad, the audience was yet to see and experience the concept.

Here’s how we made it happen: Kamaii ki Kahaani.

About Kamaii – The Client

Kamaii is the brainchild of Darshan and Stuti Jani, first-generation entrepreneurs and venture capitalist couple, who wanted to bring together the talented home chefs of Ahmedabad and the food-loving Amdavadis who crave and need a delicious home-cooked meal, but somehow do not have access it.

This mobile platform allows home chefs to create a profile and put up theri homemade meals and snacks. Customers looking to enjoy homemade food for lunch, dinner or snacks, can then place their orders on the app.

Once the order is received, the Kamaii home chefs, known as Kamaii Food Partners, start preparing the food from scratch using fresh ingredients. As soon as the order is ready, a Kamaii Rider Partner picks up the order from the Kamaii Food Partner’s home and delivers it to the doorstep of customers.

The variety of food options on the app include Gujarati meals, Punjabi thalis, Rajasthani cuisine, freshly baked goodies, popular local snacks & even desserts.

This app is available for both Android and iOS users and can be downloaded from the Google Play Store and App Store.

Objectives of the brand

A lot of homes lost their source of earning post-pandemic. One of the main objectives of the brand Kamaii is to provide a platform for home chefs to use their cooking skills and to earn extra income or “Kamaii” for their family. The other fallout of the pandemic was that a lot of people, such as students, senior citizens and even office and factory-workers were left without access to a fresh, home-cooked meal, which is a basic necessity. Through Kamaii, the brand also tries to solve this problem of accessibility to healthy and fresh home cooked meals..

According to the client, Kamaii brings people together for the joy of enjoying fresh homemade meals that are prepared with passion!

Challenges with the Brand/Observations by Flora Fountain

Brand name connect. The end-user had to understand the idea behind the name itself. Kamaii, in Hindi and Gujarati, means ‘Earning’. While the app is actually a food ordering app. So, we had to decipher and break down the connection for the user.

Brand name searchability. There was an additional ‘i’ at the end of the name, which was something not many knew about, and made it difficult for people to find it on the various app stores.

Inconsistency in brand messaging. Every platform had a different description for the app and the brand. This could be misleading for potential customers, partners and clients.

Communicating to different audiences. Kamaii had two audiences it needed to target. One needed to target home chefs so they could be made aware of the platform, its earning potential and on-boarded, second was the end-user who had to be made aware about the app usage, download and USPs such fresh made-to-order home-cooked food. There is also a third smaller TG and app connecting delivery partners. The messaging to each of these groups was being done the same way, without speaking to any of them.

Strong brand voice/identity missing. Because of the undefined target audience, improper language use and inconsistency in messaging, the brand lacked a uniform and distinctive voice. Right from the messaging on social media to the app bios and descriptions on multiple platforms, to the videos uploaded on YouTube.

Digital Branding Solutions provided by Flora Fountain as the best social media marketing company in Ahmedabad, India

      • Brand PositioningWe redefined the way the brand is being positioned in the market. Since people were confused by the unique name and the similarity in the services offered to that of other food delivery apps, we focused instead on the human touch, clearly demarcating the mission, vision and services of the brand across various digital platforms.
      • Social Media MarketingSocial media was one of the first places where we swung into action, which gave the brand a fresh look and feel through upgraded and consistent designs and simple but well-written content.
        first grid on Kamaii
        We reintroduced the brand, showcasing the people behind Kamaii, the home chefs, and the various Indian homemade delicacies they prepare every day and even for special occasions.

        One of the more popular campaigns we ran recently was the De Thaali campaign, centered around one of their most ordered products on the app, the lunch thaali, by running a quirky yet relatable series of posts around it, highlighting the low price point, the various types of thaali and the various offering available in a thaali.

      • Content clean up, improvement and creationOne of the most important parts of this exercise was the clean-up and improvement of the content put out for the brand, across platforms. Right from the bio on Instagram, to the messaging that goes out on the app through notifications, we rewrote and restructured the entire brand communication strategy for Kamaii.

        The reason was simple, our research revealed that people who use the app aren’t looking to read lengthy prose, they simply want information about the product, and easy to understand messaging.

        Once the existing content was fixed, we created newer pieces of content, to communicate with the audience such as newsletters, additional notifications and a website revamp, all of which is now in the works.

      • Product ShootWe eat with our eyes first. And with that exact thought, we directed a full-fledged photoshoot of almost every best-selling item from the app. The shoot was directed by our inhouse team, and the venue was Kamaii’s office itself, helping save costs and time!
      • Packaging DesignThe initial packaging was the standard rectangular cardboard box which had a faded print of the logo and sometimes even plain brand-less packaging. We designed a new food parcel box jacket, using the brand colours and smarter design and content reiterating the message of fresh, home cooked meals for highly reasonable rates. We even designed t-shirts for the delivery partners, so that the app was being marketed even as they were on the road.

    Packaging Design

    • Newspaper & Radio AdvertisingAs the best marketing agency in Ahmedabad, we still swear by the power of traditional marketing. For the “De Thaali” campaign we planned and executed a multi-channel advertising campaign across newspaper, radio and digital platforms. The ads in the newspaper were created in Gujarati and English and run across prominent local language newspapers, in tandem with a full-fledged radio campaign and digital campaign across a period of three weeks. Finally ending in one of the founder’s being interviewed about the brand on radio.

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Results

More reach

social media reach report
From a subdued reach, the Instagram and Facebook pages of Kamaii saw an exponential jump of 495% and 686% respectively. This, thanks to the relatable content, and targeted promotional activity done on a regular basis.

More downloads

During the period of January 2021 to August 2021, the mobile app downloads were just 1975 and the active customers were a measly 34 people. But ever since we began actively promoting app downloads with attractive promotional campaigns, the number jumped to 8481 downloads, an increase of 6506 downloads.

More orders

During the period of January 2021 to August 2021, the orders on the Kamaii App stood at just 38. But thanks to engaging content marketing and attractive offers on social media, the orders from September 2021 to March 2022 stood at 6490, of which 5082 were new customers.

Some more interesting facts

Apart from the above, now over 1600 customers repeatedly order from the app, the value of the orders placed till date has now reached Rs.7,85,600

Client speak

Kamaii_Team_2

We joined hands with Flora Fountain for the branding, digital strategy & social media management of our brand, Kamaii. While we had heard good words about them in the market, we were mighty impressed with their commitment to our brand, their professional approach & their flexibility in ideas & execution. Thorough research, an understanding of the brand & the market & the ideas that connect, Flora Fountain has ensured that our brand has started connecting with the right audience in the city.

Working with them has seemed more like a friendly partnership, than a client-agency relationship. We highly recommend them to all businesses that are looking to work with a committed & intelligent team of professionals.

Impressed? This could be the story of your brand too. At Flora Fountain, WE LOVE PROBLEMS! Come down to our office for a cup of coffee, served with a side of kickass ideas and strategy for your brand. Drop us a hello on hello@florafountain.in today to schedule a meeting.

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Digital Marketing Agency

Social Listening: Why You Must Know What Customers Are Saying Online

Social Listening

3.6 billion in 2020 to 4.55 billion people in 2021!

No, that’s not the increase in population but the increase recorded in social media users.

4.55 billion people, or about 57.6% of the global population, today use social media.

users to pay more attention

This ginormous population is constantly interacting online, collectively creating (and bringing down) trends, fashion, memes and also brands! Whether they are B2B, B2C, B2B2C, every brand today needs to know what people are talking about them and their competitors online. They also need to know where to find the users who are talking about them, and which users to pay more attention to.

How? Through social listening.

Let one of the best digital marketing companies in India, Flora Fountain help you hit a gold mine for customer service and product development through social listening.

Social Listening

Social Listening is a strategy used by brands to monitor and track all the public conversations taking place on any social media platforms related to their brand or product. These conversations or mentions are analyzed for insights to evaluate customers’ feedback.

In simpler words, it helps a brand understand why, where, and how online conversations are happening, and what people think of the brand.

Why do brands need it?

Social listening can help brands understand and thrive in a dynamic industry that morphs faster than a Power Ranger.

A. Brands can learn about their audience & create better content

If a brand actively practices social listening, it can learn a lot about what its customers desire. The strategy helps the brand discover where their audience is most active and which social networks they predominantly use. Also, brands can understand what their audience wants, where their interests lie, and questions they have, based on certain topics and keywords. Knowing where your company falls behind and knowing where you exceed customer expectations will allow you to perfect the areas you’re already succeeding in and build a plan around the areas that are in need of improvement.

B. Brands can build better social media marketing campaigns

Once brands learn the various important aspects about their audiences, this information can help build a better digital marketing campaign. Because the best digital marketing companies will always make campaigns focusing on topics that are relevant to the target audience, so they sit up and pay attention.

Social listening helps a brand uncover such relevant topics by analysing all the social conversations based upon such keywords.

C. Brands can get a better understanding of their competition

Social listening also enables a brand to get a better understanding of how audiences feel about their competitors and the industry in general. This data gives an insight into where the brand fits in the market. It might also reveal competition, direct or indirect, that the brand didn’t even know existed.

D. Brands can find relevant social influencers

Finding the right influencer for a brand is not a piece of cake. But social listening helps brand identify people with a strong following on social media and other online platforms, that match their target audience. Because when the right people talk about the brand to the right audience, chances of higher sales and customer retention increases.

But how does one practice “Social Listening”?

Users are unafraid of sharing their opinions online. So, in order to keep up with them, a brand must listen to them. This can be done by either hiring a team or a social media agency to keep a tab on trends, or by using specialized software or online platforms that offer social listening tools, that give businesses access to more detailed forms of information.

Read More: Tips For Writing Social Media Captions

1) Start with a ‘Goal’ & know whom to listen to

What is it that the brand wants to achieve with promotional activities on social media? Higher sales? Explore new audiences? Improve customer retention or form a new channel of sales/revenue? Once this is clear, it becomes the GOAL of the brand.

Next, the brand must figure out where should they put its ear on. In simpler terms, a brand should know which platforms they need to pay attention to. Facebook, Instagram, Pinterest, Google searches, LinkedIn, etc.

Thirdly, how to identify these conversations. Through direct mentions of the brand, social media handles, and/or product names, hashtags, campaign names and relevant keywords, names of important people in the company, and topics related to the brand. And all these points to study the competitors as well.

Starbucks

A great example of it is the following post, where Starbucks was not tagged with its official twitter handle, yet the brand was able to identify it online thanks social listening and respond to it, thus improving their customer engagement.

2) Empathize with the audience & respond fast

The audience needs to feel that they are being heard.

And in order to do that, the brand needs to engage a little more with its audience. Be it negative or positive, the brand needs to empathize with the audience.

brand gets positive feedback

If a brand gets positive feedback, then it needs to figure out what the audience loved about it and build marketing campaigns on that basis. And if the brand gets negative feedback, it needs to know the pain point of the audience in order to solve it.

3) Choose the right listening tools!

As kids, everyone is taught how active listening is important, but when it comes to brands, they haven’t always had the right tools to do so at a large scale. But now, there are many that can help brands in collecting and analyzing data in an easier way. Here are some that work across major social media networks:

Sprout Social Report

Sprout Social:

This tool provides brands with in-depth analytics and insights for organized social listening. One of its features shows the hashtags and topics that are trending across the mentions of the brand and replies on behalf of the connected brand. The name of the people and brands that most frequently talk about and get mentioned with a particular brand surface on the tool.

Hootsuite:

Brands can use this tool to monitor conversations, keywords, and mentions, along with hashtags, and respond to them. The tool helps a brand to analyze many real-time conversations taking place on digital platforms.

Hootsuite

HubSpot:

hubspot report

Brands can monitor social interactions and connect with the right people. It allows a brand to link data from social media with contacts in their database in order to create custom keyword monitoring, email alerts, mention notifications, etc.

Other than these, there are tools like Lately, Brand24, Brandwatch, Buffer, TweetDeck, Mention, which come with comprehensive features to help brands collect brand mentions across major social media networks.

As one of the top full-service digital agencies, Flora Fountain provides digital marketing services in Ahmedabad, India, and across the world. Drop us a message to plan some insightful social listening strategies for your brand.

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Digital Marketing Agency

You MUST outsource your digital marketing. Here’s why.

digital marketing

Marketing is the most crucial cog in the wheel for a business to move forward and grow. Often companies might think hiring a graphic designer and content writer is all it takes to start marketing on digital, but it is a special kind of beast which requires a team of experts with some very special skills to tame it. A graphic designer or a traditional marketing executive usually does not understand the intricate details and trends of social media presence, engagement, search engine optimization, digital campaigns, and the website design and development required to support it.

For mid-sized businesses, this is where outsourcing comes to your rescue. Instead of setting up an entire team of digital marketers — graphic designers, UI experts, content writers, social media analysts — and paying them hefty salaries, businesses can easily hire digital marketing agencies with in-depth expertise across digital platforms. Still wondering if it’s the right move? Read on to know the benefits you’ll reap by outsourcing your digital marketing activities.

Trust the experts

Outsourcing is smartsourcing, especially when it comes to digital marketing. When you hire a digital marketing agency, you get a specialist team of digital marketing experts like search engine optimization (SEO) experts, social media managers, digital content writers, UI designers, Pay-Per-Click campaign experts, web developers, and data analysts. Not only that, most agencies have platform-specific experts for Facebook, Instagram, Youtube, LinkedIn, and Twitter marketing. Agencies also have specialization based on whether you are marketing directly to end consumers, B2C, or to other businesses, B2B. They help you in all aspects of social media marketing, content marketing, email marketing, ecommerce, SEO, Search Engine Marketing (SEM), and Data Analytics, based on your business goals.

This way, you can focus more on growing your business and your digital marketing agency can ensure brand awareness, engagement, leads, and loyalty across digital platforms.

Digital without borders

The internet has no boundaries. You could be a premium tea vendor based out of Assam, India or a staffing agency in New York, United States, but your business can be marketed globally by a digital marketing agency in Ahmedabad, India. Infact, both of these examples happen to be clients of our digital agency Flora Fountain! 🙂

Digital-without-borders

Instead of being forced to recruit digital marketing executives in their city, businesses can hire digital agencies with the best experience in their particular segment whether it is jewellery, fashion, food, or lifestyle. And since all the communication and assets used in digital marketing can freely move through digital mediums like emails, messengers, and office suites, it is a smart and reasonable choice.

Say goodbye to long commutes to even longer meetings around conference tables to discuss every next move. Times are fast and you must be too. Hello digital!

Easier access to your audience

A study by Sprout Social says that customers feel more connected to a brand, if it has a strong social media presence. And on the internet, feedback is faster. Customers can reach out to brands directly on Twitter, Facebook, and Instagram and leave reviews on platforms like Google Business, Facebook, Zomato, Trip Advisor, Make My Trip, etc. This gives brands an opportunity to really hear what their end-user has to say, make them feel heard with quick response and/or solutions to any challenge. In this way improving the customer experience and solidifying brand loyalty.

Easier-access-to-your-audience

This is possible only when you have a digital marketing agency build a strong presence for your business across all relevant digital platforms and actively manage and engage the audience. Whether it is websites, social media pages, business profiles or digital storefronts.

With people now working, learning, shopping, and even dating online (Thank you, Covid-19!), it is imperative for businesses to tap this goldmine of an opportunity!

What gets measured gets done

Data is very important to understand the growth trajectory of your business. And a digital marketing agency helps you measure your business’ success. How, you ask?

What-gets-measured-gets-done

Digital marketing companies have expert data analysts in their teams, whose job is to study the trends of business on various digital media platforms, measure things like bounce rates, page views, conversions through social media and web analytics. And strategize on how to optimize these metrics. These metrics are usually compiled by digital marketing agencies on a weekly, fortnightly or

monthly basis to give businesses a clear picture of what promotions are working, which products are in demand, and who are the people that are consuming your products. Along with these reports, digital marketing agencies provide tips and suggestions on places you can improve, which new trends to tap on, and choose the next plan of action.

In simple terms, measuring and analyzing data helps brands sell more of what is already selling.

Save money

With a digital marketing agency on board, businesses can keep a closer tab on their marketing budgets. Multiple campaigns for the same brand can be run at the same time. An agency will manage your spending through Google Ads Manager, Facebook for Business, and various other digital tools meant for online campaigns like Google Pay-Per-Click, boosts for engagements and leads, and boosts for profile and website visits.

Save-money

Since these tools offer reports on every dollar spent and track clicks and conversions, businesses can analyze which campaigns require additional resources and which ones can be cut down a notch.

Further, when you have a digital marketing agency manage everything from websites to social media to SEO, you are saving a huge amount of money that could have been spent on hiring, training and paying people to do these jobs for you full time.

Make us your growth partner

Through our technology, design and content expertise, our Ahmedabad-based digital agency, Flora Fountain has been part of the growth stories of many national and international brands and individuals as their full service digital marketing agency. We have been able to help brands with their social media marketing, SEO, website development, content-writing, brand research, digital strategy and online branding, despite being in different geographical locations spread all over the world.

Check out our work here, and to plan out your digital strategy, drop us a line here.