Tag: SEO

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Digital Marketing Agency

5 Things to Keep in Mind while Hiring a Digital Marketing Agency

Once upon a time a brand walked into a digital marketing agency. And realised by 2025, digital ad spending will reach $800 billion!

Evidently, that isn’t a joke, but neither is hiring a digital marketing agency. Because with the rise in digital spending, more brands want a marketing partner who helps in telling their brand story to the right audience, over the right medium, at the right moment to evoke the right response and get the best ROI.

Too overwhelming? Too many metrics to measure? Too …

Worry not, Flora Fountain, the leading social media marketing agency in Ahmedabad and India shares just 5 things that can help you make a better decision while hiring a digital marketing agency.

Top 5 factors to consider before your hire a digital marketing agency

To hire or not to … hire a branding agency, is a question that you must answer after considering the following points:

  • Identify your purpose
  • Look for an agency with experience and expertise
  • Understand the agency’s processes and strategies
  • Evaluate the results promised
  • Value for money and price play
branding-agency

Let’s dive into the details.

Identify your purpose

Before you venture out to hire a digital marketing agency, introspect and ask yourself:
What end goal am I trying to reach?

  • Is it to increase my reach online?
  • Or keep the existing audience more engaged through content?
  • Do I need help creating content?
  • Evaluate the results promised
  • Or help enhancing conversions?

What particular service does my brand require?

  • What services am I expecting the agency to deliver? (Hint: You want to hire a branding agency for things like brand strategy, identity & logo creation and an eCommerce website development company for things like website development or eCommerce management)
  • Will I require one set of services like social media marketing services and then need to expand my scope beyond it? (In such cases you might want to go with a full-service digital marketing agency, which can provide multiple services)

How much am I willing to keep aside as a marketing budget?

  • Will I be dedicating a percentage of my sales to marketing?
  • Or do I want to invest an initial amount and decide based on the results?

By answering these three questions you will be able to pinpoint WHY you need to hire a digital marketing agency and WHAT services you require from them today or in the future.

Look for industry experience and expertise

industry-experience

Once your goal is set, initiate filtering to identify agencies that have an expertise in your particular industry or the services you are looking for.

It is important to make sure the digital agency has relevant expertise and experience. Inquire and research their specialities and previous successes.

Having digital marketing professionals who have a good understanding of your industry and its specific nuances can make all the difference when it comes to achieving success online. Experience in both general digital marketing techniques, as well as those that are specifically relevant to your industry, plays an important role in selecting the right partner for your business.

Additionally, asking about the resources available for client-agency collaborations such as intelligence tools, content platforms, and analytics software is a must-do for those looking to hire a social media marketing agency.

Here are a few things you can do to understand whether or not the agency is a good fit:

  • Review their previous projects
  • Ask for proof of concept (POC)
  • Ask for referral contacts (in your industry and outside)
  • Look at any blogs or case studies the agency has produced
  • Check their reviews on Google My Business, Clutch etc

Understand the agency’s processes and strategies

Before you decide to work with a digital marketing agency, it is essential that you understand and evaluate how they work.This includes their work ethics, strategies used, work framework and methodology, business terms, approach towards the brand, partners, number of meetings required and project management.

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The tiniest details from the mode of communication to the efficiency in their process can impact your decision to hire a branding agency. Hence, take time to ask questions that can help you understand whether the agency’s ethics, strategies and processes work for your business.

Knowing these details in advance will help you understand whether the agency is the right fit for you.

Evaluate the results promised

Search Engine Page

Big promises of great results can be exciting, but also can be cause to raise an alarm and ask more questions. Sometimes, if it seems too good to be true, it actually might be!Consider what the agency is promising and ask them how they plan to achieve this? See their track record. Have they delivered such impressive results in the past?

Value for money and price play

This one is important for everyone. From small businesses to reputed brands. However, what you should be evaluating is the value for money and the ROI.

Know the industry standards. When setting the price, ask:

  • If the agency works with a fixed scope or customises it as per the brand requirement.
  • How do they document the investments made for any digital strategy or campaign?
  • Why are their prices low/high?
  • How do they allocate the resources for various campaigns and what are the end results of it?

Also, think from an agency viewpoint, with higher funds, the agency would be able to put more effort and seriousness into the project.

And with that, you will be able to identify the right digital marketing agency to hire.

Hire Flora Fountain!

Anchored strongly in the digital world, Flora Fountain holds expertise in every domain that your brand may need. Including eCommerce website development and management, branding, content curation, designing, SEO, concept shoots, video animation and social media marketing.

With a strong team of experts and innovators, we build unique digital solutions and strategies to provide your brand with the visibility it requires with an exclusively curated scope as per your needs. Cut through the noise with effective strategies and tell your brand story with us. Drop us a hello at hello@flora.ffteam.in and start a conversation.

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Digital Marketing Agency

Top 10 Digital Marketing Myths Busted

Digital marketing Myths

“I have a small business; so I don’t need digital marketing services right now”

“Email marketing? Does it even work today?”

I don’t need a website design and development service for better digital marketing

These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.

But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted?

Below we have listed the most common digital marketing myths:

  • Small businesses don’t need digital marketing services
  • Investing in social media is unnecessary
  • A digital marketing strategy is only needed if my competitors are doing it.
  • Email marketing is out of fashion and ineffective
  • SEO is not important for digital marketing strategy
  • Search engines other than Google are irrelevant
  • Conversion is secondary, traffic is more important
  • The website must be revamped in every 6 months
  • Blogging is dead and has no scope in digital marketing
  • Bots and live chat are of no use

Let’s take a look at them in detail.

1. Small businesses don’t need digital marketing services

The biggest myth around digital marketing is that only big, successful and established businesses need it.

Fact

Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven strategy, small businesses can compete with big brands online, allowing them to reach a wider audience despite having a standard marketing budget for it.

A Forrester study states that post-pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now. In today’s day and age, having a digital marketing strategy is indispensable for every business no matter what size it is.

Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.

2. Investing in social media is a waste of time

Another mistake a business can make from time to time is to believe that its customers aren’t on social media. This supports the myth that investing in social media is unnecessary.

Fact

When a potential customer looks online for something he/she wants to buy, there are high chances of them clicking on the very first link they see on the search engine page.

According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.

Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms.

The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.

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3. I only need digital marketing if my competitors are doing it

As unreal as it may seem, many local businesses believe in this myth and only avail of digital marketing and website development service until one of their competitors do.

Fact
Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors is online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.

A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes email marketing, targeted digital ads, SEO and much more.
Here’s a sneak peek into the various activities done by Flora Fountain, a digital marketing company in Ahmedabad India.

4. Email marketing is dead

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This myth is very common, especially with the rise of social media. But in reality, the facts indicate otherwise.

Fact

Let’s clear this misconception with the help of some statistics:

  • There are 4 billion email users worldwide and this is expected to reach 4.6 billion by 2023.
  • 99% of email users check their inboxes every day. Of those, 58% check their email first thing in the morning.
  • 65% of email users check their email at least 3 times a day.
  • 44% of users check their email for a deal from brands.
  • Email marketing has an ROI of 3,800%.

Still, think Email marketing is outdated?

If a business feels that email marketing is not working for them, it is mostly because of the strategy and not the channel.

For a successful email marketing campaign, the promotional emails must have something that provides value, like a coupon or discount, an option for the receiver to unsubscribe and the emails should be sent on a regular basis.

5. SEO is not important for digital marketing strategy

When a potential customer looks online for something he/she wants to buy, there is a high chance of them clicking on the very first link they see on the search engine page. Making this idea nothing more than a myth.

Fact

SEO or Search Engine Optimization means optimizing your website content for higher ranking on search engines like Google. If a business needs improved visibility and regular traffic on its website, SEO is a must.

With the help of a well-strategize SEO plan, businesses can rank in the top 10 results of the search engine. This means their chances of being the first choice of the customer increase exponentially. Check out how Flora Fountain helps businesses with SEO.

6. I only need to focus on Google as other search engines are irrelevant

Another common myth around digital marketing is that search engines like Yahoo and Bing are irrelevant.

Fact

Though it is true that Google is the most popular and preferred search engine worldwide, there still is scope to use other search engines like Yahoo and Bing.

For better and more inclusive reach, using different search engines becomes important. And since different search engines have different algorithms, having a dynamic strategy will give your brand an extra edge over others.

This specifically helps those brands that have a niche target audience within specific geographical boundaries. For instance, Yandex, a Russian search engine, holds only 2% of the world market shares but is widely used in Russia, even more than Google.

7. Having high traffic to the website is all that matters

It is a common myth to believe that more traffic means more business and hence all the efforts of a website design and development company must go in directing high traffic to the website.

Fact

Most people think that generating enormous traffic can open the door to huge business prospects. Website traffic is not necessarily going to result in a surplus of leads for your business.

Conversion and traffic are two distinct concepts. The amount of visitors to your website is referred to as traffic, whereas conversion refers to the proportion of visitors that used your website to make a purchase or subscribe to a service.

Additionally, translating internet visits into conversions takes a lot of work and interplay of elements like the website’s performance, the website’s UI/UX, offers and discounts, enticing texts, bright CTAs, and high-quality material.

Flora Fountain, a website design and development company has developed websites backed by smart layouts, strong designs and content that converts.

8. You should redesign your website every 6 months

Unlike those who are fixated on not spending time and effort on website development services or web design companies, many businesses hammer on the myth of redesigning the website within a short period of time.

Fact

Though redesigning your website gives it a fresh appeal, it is not required every 6 months. As a website design company, Flora Fountain understands the emotional and psychological impact of various designing elements on visitors. And having the design changed so frequently can lead to a loss of identity for a brand.

It is hence suggested to develop and redesign your website in around 2 years, as it gives you a chance to overcome redundant content, placement issues and counter the bugs that may hamper the user experience.

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10. Bots and live chat only annoy the visitors

As a website development service provider, another myth we face commonly is that having bots and live chat tools is useless. This significantly impacts businesses’ growth and consumer retention time.

Fact

Businesses frequently employ live chat and chatbots to assist and communicate with customers. These tools can work efficiently when consumers have business queries and increase their engagement with the website.

Apart from enhancing the consumer experience, chatbots are cost-effective as they help businesses manage the massive inflow of queries in a shorter time at any given hour of the day. Now with the help of chatbot analytics, businesses can measure their performance and develop more efficient website strategies.

These were the top digital marketing 10 myths you need to leave behind this year to take your business a notch above others.

How Can Flora Fountain Boost Your Digital Presence?

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Give your brand the visibility it deserves with the best social media agency in Ahmedabad, Flora Fountain.

With a team of leading marketers, tech experts, strategists, copywriters and designers, we provide expertise and customised digital solutions ranging from branding, website design and development service, content curation, social media marketing, SEO and many more,

Make a difference in your business by embracing the digital and getting online. And let the best digital agency in Ahmedabad, Flora Fountain, be your launch pad for success. Get in touch with us via hello@flora.ffteam.in to know how we can help you with your digital marketing strategy.

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Web Design and Development

How we created a mobile-first responsive website for an Ahmedabad school

Shivashish World School Website Desktop

Located in one of Ahmedabad’s fastest developing areas, Shivashish World School (SWS) is a premier co-educational school which started back in the year 1994. A charitable trust started the school with Gujarati medium but with time the school got its CBSE affiliation and introduced English medium. In the year 2021, they went through a major expansion and re-branding exercise, which included a completely new building, identity design and re-doing their digital presence across website and social media.

The school wanted a total revamp of their design and branding, so one of Ahmedabad’s best digital marketing agencies came up with a best in class website to help them achieve a complete image makeover.

The Client’s Problem

Incepted more than 28 years ago, SWS has been imparting high-quality education from kindergarten right to high school. In 2021, they set up a new world class building for their CBSE board, but realized that in the post-pandemic era, most parents were going to discover them online first. Unfortunately, their existing website did not match the scale and aesthetic of the new building. The website was also being used for two different brands, the Gujarat Board school, called Shivashish School, and the CBSE school, called SWS, creating confusion for the user.

Moreover, the old website had been designed primarily for the desktop, with its mobile version created almost as an after-thought. However, a quick look at their analytics showed that up to 90% of their unique users accessed the website through mobile devices. All of whom were being served a sub-par experience.

The school also realized that most of the things that made them unique, such as their pedagogy, amenities and most of all its teaching staff had to be showcased better!

CBSE & GBSE The history of the school as presented in old website

Solution presented by Flora Fountain

Since most parents were accessing the website from a cell phone, we decided to create a mobile-first website, a first for any school in Ahmedabad, that was dynamic and sleek. Modern design concepts like glassmorphism, neumorphism, micro animations, extensive use of swipe, and an almost app-like UI were identified to create a modern website matching the new identity of the school. In order to accomplish this, we decided to design and develop a completely new mobile-first website, which was a first for any school in Ahmedabad.

Neomorphism in the footer of the new SWS website

Phase 1: Analysis

According to research, 61% of mobile users are more likely to contact a local business if they have a mobile-friendly site. That means, more than half of the target audience, parents, would look for schools in their locality on their phones. So on the basis of the research conducted on their website usage and research on the new mobile web technologies, we listed some points to work on.

1) There was a lot of information available for parents, students, and teachers. So the information architecture of the old website needed to be fleshed out better for users to easily navigate through the website.

2) The new website had to reflect and highlight current school values, while at the same time showcasing the facilities and amenities of the new school building, the talents of its students and most importantly, its teaching staff.

3) The new website had to be Search Engine optimized, or SEO optimized, to improve the school’s reach on search engines online

4) The new website had to provide an intuitive and delightful responsive experience for all its audience, especially those accessing it through mobile devices

5) The new website had to be created on a user-friendly CMS like so the client could edit the content and images on their own going forward

Phase 2: Ideation & Implementation

Committing to a Mobile-first approach

After gathering and analyzing the data and noting that parents would be the target audience and that the site should be easy for them to use, we went ahead with our original idea to create a mobile-first website. This means that our product and design team starts by creating wireframes and mockups for mobile first. This means thinking of a more modular layout than a grid-based one. The modules can then be rearranged to create layouts for desktop and mobile.

responsive vs mobile first web design

Neumorphic, Glassmorphic, Animated

The second idea was to incorporate Neumorphism, Glassmorphism and animation in the user interface or UI. Once the wireframes were sketched, our design team created mockups using these two effects on all the various elements that make up a website, right from buttons and tabs, to images and navigation elements. Each page was painstakingly mocked up so there was no room for error while coding. A document was created for all the animation with adequate references.

To implement Neumorphism all this, the front-end team placed UI elements behind a background in CSS, to make it seem like components such as buttons are actually housed inside the background. For the frosted-glass effect of Glassmorphism, a blur effect was added to the background. Contrasting and vivid colours are used in the background to highlight the blurred transparency, giving a subtle border to the translucent objects. For animation we relied on extensive use of jQuery’s animation libraries.

Creating content through writing and photo & video shoot

Since we had put our heart and souls into designing and developing the website, we realized that we would also be the best people to create content for it. We wrote SEO-optimized content using the information provided by the client, adding all relevant meta tags and keywords on each page to target audiences in the nearby 5 km radius. Since that is the most parents are willing to travel to send their kids to school. We also realized the need for high quality photographs and images to bring this vision to life. So we conducted a shoot to get the right expressions of each child and teacher for the website. We also shot scripted videos with the children each presenting school values in an irrepressibly cute way. We overlaid sketched illustrations on some images to give them an element of storytelling. Finally, we added GIFs for each teacher to give the website a fun approachable vibe.

Testing

We extensively tested this website across top 10 mobile devices used by parents, with at least 5% of the website traffic percentage, such as Samsung Galaxy phones, Vivo, Oppo, Google Pixel, OnePlus and Apple iPhone. In addition to this we also tested it across popular desktop browsers such as Chrome, Firefox, Edge and Safari.

Result:

And viola, just like that the new website turned out to be as awesome as we had dreamt on paper and Illustrator 🙂

Let’s take a look!

Neumorphic, Glassmorphic, Animated visuals on the new SWS website

The new website highlighted the teachers and the students in a quirky and creative way, in line with the client brief.

SWS Teachers Mobile friendly views of the new SWS website

It showcased the history of the school in a fun and more accessible way, than the usual text format.

And here is the highlight of the website! A 3-d globe showing the alumni of the school spread across the world.

Want to explore this website some more? Check it out here.

Alumni of the SWS school Mobile friendly views of the new SWS website

So this is how Ahmedabad got its mobile-first school website! Time for your brand to do the same! If your brand needs a kickass and memorable website that works equally well on mobile as it does on desktop, one of the best and most thoughtful website development companies in Ahmedabad, Flora Fountain is here for you! Drop us an email on hello@flora.ffteam.in or call 9558079502!

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SEO

Here’s How to Retain SEO Ranking even after a Website Redesign

Retain your SEO Rankings during Website Redesign

SEO (Search Engine Optimisation) Rankings are sensitive and are prone to changing every time there is a change in the design or content of the website without planning for SEO. During a website redesign or redevelopment, there is a high risk of the website losing its organic traffic, rankings and sales.

While there are plenty of blogs and conversation online revolving around how to make a website rank higher up on the search engine results pages (SERP), very few talk specifically about maintaining those rankings, even in the event of a redesign on the website. So, let’s talk about retaining a website’s rankings on the SERP after a redesign on the site and look at some of the tips shared by the SEO experts at Flora Fountain, a digital agency offering SEO Services in Ahmedabad.

search engine optimization

Save the original website’s data first

One of the ways to ensure website’s rankings don’t suffer heavily is by maintaining a similarity in the flow of content and design of the old site. Because search engines rank those pages or websites higher that are easy to navigate. It is important to save the old or current website’s data, i.e. a list of all the pages, its URLs, important pieces of content, keywords and the sitemap for future reference. It helps the developers and designers to ensure the user experience doesn’t get disturbed on the redesigned website.

Don’t make changes on the live site

This is an important point to remember. While making changes or during the redesigning process, the website must be disabled. The updated version should be made live only after testing. But disabling a website means the business will lose many customers and visitors who might be trying to access the site. It is advised to do it on a different domain. Experts providing top SEO services in India suggest that all the changes and updates should be made in a different domain or a staging site, and once all the changes provide satisfactory results in testing, only then the new site be swapped with the old one live on the internet.

Use 301 Redirects

301 Redirects

When there is a change in the URLs, make sure to have 301 Redirects for them. The 301 Redirects notifies the search engines that the content has been shifted to a new location and takes the visitors to the new web page from the old one.

A broken link can damage the ranking of the website, which will eventually lead to losing organic traffic to the website. This happens because the search engine assigns the existing ranking to the new page only after it knows that both the pages have the same content in them.

Check for broken links

Even upon setting up 301 redirects for the pages, problems can still arise. Broken links can show up if there is a mistype or a spelling error in the URLs. And when this happens, visitors and search engines will see a page with the message “404 Page Not Found”. This again creates a bad experience and can be a serious turn off for the visitors. This error damages user experience and search rankings of the website as well.

Look for broken links on the website by using tools like Screaming frog, Bing Webmaster, Broken link checker and Yandex Webmaster.

404 Page Not Found

Reinstall SSL Certificates

Redesigning a website can result in loss of the site’s Secure Sockets Layer (SSL) certificate. And websites with SSL certificates have added advantage on the SERP. Safety and data privacy play an important role in ranking of a website as it gains people’s trust. SSL creates an additional layer of safety that protects the information people choose to share with a website. In other words, it is a protocol used to encrypt communications.
So, every time there is a redesign on the website, it is important to reinstall all the SSL certificates to ensure that the new site starts ranking up on the SERP quickly after going live. Here’s a easy to understand tutorial on how to install SSL certificates on the website

Update the Sitemap

The sitemap is an XML file that’s contains a list of the website’s URLs which helps search engines to know about the pages of your website for crawling. While redesigning a website, it is recommended to create a new sitemap XML document, as it helps search engines to index the website faster. Moreover, it allows site visitors to easily navigate it. An XML sitemap can be submitted to search engines such as Google, Bing, etc. through webmaster tools like Yoast or Sitemap Generator.

Update the Google My Business page

This might sound like a small step, but it is a crucial one. As soon as the updated website is live, the first thing to do is make changes to the Google My Business Page of the business.

Google My Business is an effective tool for businesses to use to improve their local search rankings. It can give local service-based businesses the exposure they need to be at the top of the SERPs in their area.

You don’t want to sabotage your SEO rankings while redesigning the website, do you? Let the Best Digital Agency in Gujarat help your business in retaining them. Drop us a message on hello@flora.ffteam.in

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Ecommerce

Increase your online sales through these ecommerce marketing strategies

Ecommerce marketing strategy for shopping websites

Marketing plays an important role in driving sales for a business, whether they are offline or online. But the strategies that drive traffic to ecommerce platforms and further convert them into sales are completely different from traditional practices.

Here’s a look into some interesting and proven ecommerce strategies that can help brands sell more through their ecommerce websites. You’re welcome!

Cross selling

One of the most effective ways to increase the cart value of the customer is to cross sell. Cross selling means selling a different product to the customer, either as an alternative or an addition to the product that’s already added to the cart. Ecommerce websites like Myntra and Amazon usually have a section called “Frequently Bought Together” where they show combos of products that complement each other.

cross selling on e-commerce Amazon.in cross selling multiple shirts on their product pageFor instance, if a customer is looking to purchase a mobile phone online and as they scroll down, it will show a combined price window with a pair of earphones and power bank. It lures the customers into thinking he/she is getting a great deal in purchasing all of three products together.

Build up a sense of urgency

Another great ecommerce marketing strategy to encourage customers to purchase a product is by creating a sense of urgency in their minds, of missing out on buying the said product if they don’t act now or. The idea is to offer the customer a short window to make the decision and have a feeling of getting a great deal out of it.

There are various ways to do it. One of the most commonly practiced methods is to entice them by showing the quickly running out stock levels. When a customer sees that the product they just liked might go out of stock soon, chances are, he/she will end up buying it.

Ray ethnic low stock remaining image creating sense of urgency Rayethnic.com creating a sense of urgency by highlighting high demand of their productsAnother way to create a sense of urgency is to offer a limited period discount or benefit. For instance, Amazon displays a pop-up under many of its products which offers either an attractive price deduction or a free overnight shipping if the customer places an order within X number of hours.

Blogs

Now, this is a long-term strategy which requires quality content and consistency over a period of time, but the benefits are many. Blogging is an effective and proven strategy used by major ecommerce marketing companies in India.

But, how do blogs help?

Blogs are among the best ways to boost an ecommerce website’s organic SEO reach. Blogs give businesses a channel to engage with their regular customers through well written blogs that offer value to them. Just like how Ray Ethnic does with their blogs. They offer fashion tips and product suggestions and promote ethnic fashion through their well written articles.

Ray Ethnic Ecommerce Blogs A variety of blogs on rayethnic.com that talks about fashion tips using their productsBut these aren’t just blogs, they’re smartly written content pieces peppered with relevant keywords that help their website rank higher on the search engine page. This means their visibility increases further when people search for ethnic wear.

Additionally, blogs can be interlinked to relevant products from the inventory, enticing the reader to click on the product link and maybe purchase it too. For instance, a blog that talks about perfumes to be worn during winters, can have one or many products hyperlinked every time the brand or the fragrance is mentioned in the write up.

Offers/Discounts

A recent survey by Brizfeel showed that price is a top factor that influences a buyer to purchase something online. Giving the customer the feeling of having grabbed a great deal or saving a good amount of money on a purchase, is one of the best ways to push sales on ecommerce. And everyone loves a sale or a great discount.

Graph showing purchase trends due to offers and discounts Brizfeel research showcasing various aspects that influence shoppers to purchase moreBy regularly having offers like “The End of Season Sale” for lifestyle brands, or a “Buy One Get One Free” offer for FMCG products and food items, the quantitative sales among regular shoppers see a sharp rise. Further, when these regular customers talk to their friends and family about the great discount they availed on the sale, it attracts new visitors to the site, and chances of getting new sales go up.

Reviews

A common trait among all online shoppers is to check what other shoppers like them are saying about their experience with the business and their products. And good reviews always push more sales. The Brizfeel survey above further states that 94% of customers won’t purchase from an online store that has bad reviews.

Encourage positive reviews from customers, to write about their experience with the brand, either on the review columns in the website itself or on platforms like Google Business, Facebook pages, etc. This can be done through a pop up right after they checkout, which prompts the shopper to post a review. They can either be in the form of ratings, e.g. how many stars out of 5 or a small text box that posts the review publically immediately.

These are proven strategies that have increased sales, improved visibility and strengthened the brand positioning of many ecommerce businesses in India and internationally. Implementing them in your ecommerce sales strategy will definitely bear fruit.

Loved what you just saw? Let’s get it started on your ecommerce website too. Get in touch with Flora Fountain, a full-service digital agency offering Ahmedabad’s best ecommerce website design and development services to various national and international brands across the spectrum.

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Digital Marketing Agency

You MUST outsource your digital marketing. Here’s why.

digital marketing

Marketing is the most crucial cog in the wheel for a business to move forward and grow. Often companies might think hiring a graphic designer and content writer is all it takes to start marketing on digital, but it is a special kind of beast which requires a team of experts with some very special skills to tame it. A graphic designer or a traditional marketing executive usually does not understand the intricate details and trends of social media presence, engagement, search engine optimization, digital campaigns, and the website design and development required to support it.

For mid-sized businesses, this is where outsourcing comes to your rescue. Instead of setting up an entire team of digital marketers — graphic designers, UI experts, content writers, social media analysts — and paying them hefty salaries, businesses can easily hire digital marketing agencies with in-depth expertise across digital platforms. Still wondering if it’s the right move? Read on to know the benefits you’ll reap by outsourcing your digital marketing activities.

Trust the experts

Outsourcing is smartsourcing, especially when it comes to digital marketing. When you hire a digital marketing agency, you get a specialist team of digital marketing experts like search engine optimization (SEO) experts, social media managers, digital content writers, UI designers, Pay-Per-Click campaign experts, web developers, and data analysts. Not only that, most agencies have platform-specific experts for Facebook, Instagram, Youtube, LinkedIn, and Twitter marketing. Agencies also have specialization based on whether you are marketing directly to end consumers, B2C, or to other businesses, B2B. They help you in all aspects of social media marketing, content marketing, email marketing, ecommerce, SEO, Search Engine Marketing (SEM), and Data Analytics, based on your business goals.

This way, you can focus more on growing your business and your digital marketing agency can ensure brand awareness, engagement, leads, and loyalty across digital platforms.

Digital without borders

The internet has no boundaries. You could be a premium tea vendor based out of Assam, India or a staffing agency in New York, United States, but your business can be marketed globally by a digital marketing agency in Ahmedabad, India. Infact, both of these examples happen to be clients of our digital agency Flora Fountain! 🙂

Digital-without-borders

Instead of being forced to recruit digital marketing executives in their city, businesses can hire digital agencies with the best experience in their particular segment whether it is jewellery, fashion, food, or lifestyle. And since all the communication and assets used in digital marketing can freely move through digital mediums like emails, messengers, and office suites, it is a smart and reasonable choice.

Say goodbye to long commutes to even longer meetings around conference tables to discuss every next move. Times are fast and you must be too. Hello digital!

Easier access to your audience

A study by Sprout Social says that customers feel more connected to a brand, if it has a strong social media presence. And on the internet, feedback is faster. Customers can reach out to brands directly on Twitter, Facebook, and Instagram and leave reviews on platforms like Google Business, Facebook, Zomato, Trip Advisor, Make My Trip, etc. This gives brands an opportunity to really hear what their end-user has to say, make them feel heard with quick response and/or solutions to any challenge. In this way improving the customer experience and solidifying brand loyalty.

Easier-access-to-your-audience

This is possible only when you have a digital marketing agency build a strong presence for your business across all relevant digital platforms and actively manage and engage the audience. Whether it is websites, social media pages, business profiles or digital storefronts.

With people now working, learning, shopping, and even dating online (Thank you, Covid-19!), it is imperative for businesses to tap this goldmine of an opportunity!

What gets measured gets done

Data is very important to understand the growth trajectory of your business. And a digital marketing agency helps you measure your business’ success. How, you ask?

What-gets-measured-gets-done

Digital marketing companies have expert data analysts in their teams, whose job is to study the trends of business on various digital media platforms, measure things like bounce rates, page views, conversions through social media and web analytics. And strategize on how to optimize these metrics. These metrics are usually compiled by digital marketing agencies on a weekly, fortnightly or

monthly basis to give businesses a clear picture of what promotions are working, which products are in demand, and who are the people that are consuming your products. Along with these reports, digital marketing agencies provide tips and suggestions on places you can improve, which new trends to tap on, and choose the next plan of action.

In simple terms, measuring and analyzing data helps brands sell more of what is already selling.

Save money

With a digital marketing agency on board, businesses can keep a closer tab on their marketing budgets. Multiple campaigns for the same brand can be run at the same time. An agency will manage your spending through Google Ads Manager, Facebook for Business, and various other digital tools meant for online campaigns like Google Pay-Per-Click, boosts for engagements and leads, and boosts for profile and website visits.

Save-money

Since these tools offer reports on every dollar spent and track clicks and conversions, businesses can analyze which campaigns require additional resources and which ones can be cut down a notch.

Further, when you have a digital marketing agency manage everything from websites to social media to SEO, you are saving a huge amount of money that could have been spent on hiring, training and paying people to do these jobs for you full time.

Make us your growth partner

Through our technology, design and content expertise, our Ahmedabad-based digital agency, Flora Fountain has been part of the growth stories of many national and international brands and individuals as their full service digital marketing agency. We have been able to help brands with their social media marketing, SEO, website development, content-writing, brand research, digital strategy and online branding, despite being in different geographical locations spread all over the world.

Check out our work here, and to plan out your digital strategy, drop us a line here.