Tag: Best Digital Agency

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Digital Marketing Agency

5 Things to Keep in Mind while Hiring a Digital Marketing Agency

Once upon a time a brand walked into a digital marketing agency. And realised by 2025, digital ad spending will reach $800 billion!

Evidently, that isn’t a joke, but neither is hiring a digital marketing agency. Because with the rise in digital spending, more brands want a marketing partner who helps in telling their brand story to the right audience, over the right medium, at the right moment to evoke the right response and get the best ROI.

Too overwhelming? Too many metrics to measure? Too …

Worry not, Flora Fountain, the leading social media marketing agency in Ahmedabad and India shares just 5 things that can help you make a better decision while hiring a digital marketing agency.

Top 5 factors to consider before your hire a digital marketing agency

To hire or not to … hire a branding agency, is a question that you must answer after considering the following points:

  • Identify your purpose
  • Look for an agency with experience and expertise
  • Understand the agency’s processes and strategies
  • Evaluate the results promised
  • Value for money and price play
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Let’s dive into the details.

Identify your purpose

Before you venture out to hire a digital marketing agency, introspect and ask yourself:
What end goal am I trying to reach?

  • Is it to increase my reach online?
  • Or keep the existing audience more engaged through content?
  • Do I need help creating content?
  • Evaluate the results promised
  • Or help enhancing conversions?

What particular service does my brand require?

  • What services am I expecting the agency to deliver? (Hint: You want to hire a branding agency for things like brand strategy, identity & logo creation and an eCommerce website development company for things like website development or eCommerce management)
  • Will I require one set of services like social media marketing services and then need to expand my scope beyond it? (In such cases you might want to go with a full-service digital marketing agency, which can provide multiple services)

How much am I willing to keep aside as a marketing budget?

  • Will I be dedicating a percentage of my sales to marketing?
  • Or do I want to invest an initial amount and decide based on the results?

By answering these three questions you will be able to pinpoint WHY you need to hire a digital marketing agency and WHAT services you require from them today or in the future.

Look for industry experience and expertise

industry-experience

Once your goal is set, initiate filtering to identify agencies that have an expertise in your particular industry or the services you are looking for.

It is important to make sure the digital agency has relevant expertise and experience. Inquire and research their specialities and previous successes.

Having digital marketing professionals who have a good understanding of your industry and its specific nuances can make all the difference when it comes to achieving success online. Experience in both general digital marketing techniques, as well as those that are specifically relevant to your industry, plays an important role in selecting the right partner for your business.

Additionally, asking about the resources available for client-agency collaborations such as intelligence tools, content platforms, and analytics software is a must-do for those looking to hire a social media marketing agency.

Here are a few things you can do to understand whether or not the agency is a good fit:

  • Review their previous projects
  • Ask for proof of concept (POC)
  • Ask for referral contacts (in your industry and outside)
  • Look at any blogs or case studies the agency has produced
  • Check their reviews on Google My Business, Clutch etc

Understand the agency’s processes and strategies

Before you decide to work with a digital marketing agency, it is essential that you understand and evaluate how they work.This includes their work ethics, strategies used, work framework and methodology, business terms, approach towards the brand, partners, number of meetings required and project management.

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The tiniest details from the mode of communication to the efficiency in their process can impact your decision to hire a branding agency. Hence, take time to ask questions that can help you understand whether the agency’s ethics, strategies and processes work for your business.

Knowing these details in advance will help you understand whether the agency is the right fit for you.

Evaluate the results promised

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Big promises of great results can be exciting, but also can be cause to raise an alarm and ask more questions. Sometimes, if it seems too good to be true, it actually might be!Consider what the agency is promising and ask them how they plan to achieve this? See their track record. Have they delivered such impressive results in the past?

Value for money and price play

This one is important for everyone. From small businesses to reputed brands. However, what you should be evaluating is the value for money and the ROI.

Know the industry standards. When setting the price, ask:

  • If the agency works with a fixed scope or customises it as per the brand requirement.
  • How do they document the investments made for any digital strategy or campaign?
  • Why are their prices low/high?
  • How do they allocate the resources for various campaigns and what are the end results of it?

Also, think from an agency viewpoint, with higher funds, the agency would be able to put more effort and seriousness into the project.

And with that, you will be able to identify the right digital marketing agency to hire.

Hire Flora Fountain!

Anchored strongly in the digital world, Flora Fountain holds expertise in every domain that your brand may need. Including eCommerce website development and management, branding, content curation, designing, SEO, concept shoots, video animation and social media marketing.

With a strong team of experts and innovators, we build unique digital solutions and strategies to provide your brand with the visibility it requires with an exclusively curated scope as per your needs. Cut through the noise with effective strategies and tell your brand story with us. Drop us a hello at hello@flora.ffteam.in and start a conversation.

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Digital Marketing Agency

Top 10 Digital Marketing Myths Busted

Digital marketing Myths

“I have a small business; so I don’t need digital marketing services right now”

“Email marketing? Does it even work today?”

I don’t need a website design and development service for better digital marketing

These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.

But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted?

Below we have listed the most common digital marketing myths:

  • Small businesses don’t need digital marketing services
  • Investing in social media is unnecessary
  • A digital marketing strategy is only needed if my competitors are doing it.
  • Email marketing is out of fashion and ineffective
  • SEO is not important for digital marketing strategy
  • Search engines other than Google are irrelevant
  • Conversion is secondary, traffic is more important
  • The website must be revamped in every 6 months
  • Blogging is dead and has no scope in digital marketing
  • Bots and live chat are of no use

Let’s take a look at them in detail.

1. Small businesses don’t need digital marketing services

The biggest myth around digital marketing is that only big, successful and established businesses need it.

Fact

Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven strategy, small businesses can compete with big brands online, allowing them to reach a wider audience despite having a standard marketing budget for it.

A Forrester study states that post-pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now. In today’s day and age, having a digital marketing strategy is indispensable for every business no matter what size it is.

Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.

2. Investing in social media is a waste of time

Another mistake a business can make from time to time is to believe that its customers aren’t on social media. This supports the myth that investing in social media is unnecessary.

Fact

When a potential customer looks online for something he/she wants to buy, there are high chances of them clicking on the very first link they see on the search engine page.

According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.

Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms.

The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.

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3. I only need digital marketing if my competitors are doing it

As unreal as it may seem, many local businesses believe in this myth and only avail of digital marketing and website development service until one of their competitors do.

Fact
Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors is online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.

A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes email marketing, targeted digital ads, SEO and much more.
Here’s a sneak peek into the various activities done by Flora Fountain, a digital marketing company in Ahmedabad India.

4. Email marketing is dead

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This myth is very common, especially with the rise of social media. But in reality, the facts indicate otherwise.

Fact

Let’s clear this misconception with the help of some statistics:

  • There are 4 billion email users worldwide and this is expected to reach 4.6 billion by 2023.
  • 99% of email users check their inboxes every day. Of those, 58% check their email first thing in the morning.
  • 65% of email users check their email at least 3 times a day.
  • 44% of users check their email for a deal from brands.
  • Email marketing has an ROI of 3,800%.

Still, think Email marketing is outdated?

If a business feels that email marketing is not working for them, it is mostly because of the strategy and not the channel.

For a successful email marketing campaign, the promotional emails must have something that provides value, like a coupon or discount, an option for the receiver to unsubscribe and the emails should be sent on a regular basis.

5. SEO is not important for digital marketing strategy

When a potential customer looks online for something he/she wants to buy, there is a high chance of them clicking on the very first link they see on the search engine page. Making this idea nothing more than a myth.

Fact

SEO or Search Engine Optimization means optimizing your website content for higher ranking on search engines like Google. If a business needs improved visibility and regular traffic on its website, SEO is a must.

With the help of a well-strategize SEO plan, businesses can rank in the top 10 results of the search engine. This means their chances of being the first choice of the customer increase exponentially. Check out how Flora Fountain helps businesses with SEO.

6. I only need to focus on Google as other search engines are irrelevant

Another common myth around digital marketing is that search engines like Yahoo and Bing are irrelevant.

Fact

Though it is true that Google is the most popular and preferred search engine worldwide, there still is scope to use other search engines like Yahoo and Bing.

For better and more inclusive reach, using different search engines becomes important. And since different search engines have different algorithms, having a dynamic strategy will give your brand an extra edge over others.

This specifically helps those brands that have a niche target audience within specific geographical boundaries. For instance, Yandex, a Russian search engine, holds only 2% of the world market shares but is widely used in Russia, even more than Google.

7. Having high traffic to the website is all that matters

It is a common myth to believe that more traffic means more business and hence all the efforts of a website design and development company must go in directing high traffic to the website.

Fact

Most people think that generating enormous traffic can open the door to huge business prospects. Website traffic is not necessarily going to result in a surplus of leads for your business.

Conversion and traffic are two distinct concepts. The amount of visitors to your website is referred to as traffic, whereas conversion refers to the proportion of visitors that used your website to make a purchase or subscribe to a service.

Additionally, translating internet visits into conversions takes a lot of work and interplay of elements like the website’s performance, the website’s UI/UX, offers and discounts, enticing texts, bright CTAs, and high-quality material.

Flora Fountain, a website design and development company has developed websites backed by smart layouts, strong designs and content that converts.

8. You should redesign your website every 6 months

Unlike those who are fixated on not spending time and effort on website development services or web design companies, many businesses hammer on the myth of redesigning the website within a short period of time.

Fact

Though redesigning your website gives it a fresh appeal, it is not required every 6 months. As a website design company, Flora Fountain understands the emotional and psychological impact of various designing elements on visitors. And having the design changed so frequently can lead to a loss of identity for a brand.

It is hence suggested to develop and redesign your website in around 2 years, as it gives you a chance to overcome redundant content, placement issues and counter the bugs that may hamper the user experience.

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10. Bots and live chat only annoy the visitors

As a website development service provider, another myth we face commonly is that having bots and live chat tools is useless. This significantly impacts businesses’ growth and consumer retention time.

Fact

Businesses frequently employ live chat and chatbots to assist and communicate with customers. These tools can work efficiently when consumers have business queries and increase their engagement with the website.

Apart from enhancing the consumer experience, chatbots are cost-effective as they help businesses manage the massive inflow of queries in a shorter time at any given hour of the day. Now with the help of chatbot analytics, businesses can measure their performance and develop more efficient website strategies.

These were the top digital marketing 10 myths you need to leave behind this year to take your business a notch above others.

How Can Flora Fountain Boost Your Digital Presence?

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Give your brand the visibility it deserves with the best social media agency in Ahmedabad, Flora Fountain.

With a team of leading marketers, tech experts, strategists, copywriters and designers, we provide expertise and customised digital solutions ranging from branding, website design and development service, content curation, social media marketing, SEO and many more,

Make a difference in your business by embracing the digital and getting online. And let the best digital agency in Ahmedabad, Flora Fountain, be your launch pad for success. Get in touch with us via hello@flora.ffteam.in to know how we can help you with your digital marketing strategy.

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Social Media

5 Simple Steps to Master Customer Relations on Social Media.

Customer Relations on Social Media.

“You are in queue, please wait.”

“Aap qatar mein hain, kripya pratiksha kijiye.”

If this makes you feel angry and helpless all at once, then congratulations, you too have experienced the good ol’ customer service of the 80s and 90s. An era when customer service was king and all the customer could do was wait and wait and then wait some more to finally be heard and sometimes maybe served.

Contrast this with 2022.

Airline lost your luggage? Tweet at them.

Your favourite tea brand did not live up to your expectations? Slide into their DMs.

Had a great customer experience at your local coffee shop? Make a reel on Instagram with your favourite barista as collaborator doing his moves to the latest Harry Styles song and tag the coffee shop so they can reshare it too.

As you might know, building a successful brand is about consistency. Small steps performed regularly to bring brand reality closer to brand goals. In the digital world, these steps often involve marketing to new eyeballs on social media, such as Instagram, Facebook, Youtube etc, and search engines such as Google and Bing. But one of the most important steps to ensure that these new eyeballs and customers stay is to build and nurture a lasting relationship with them with genuine and helpful customer service.

For customers and businesses alike, social media has become an easy and effective way to connect and engage with each other. Whether it is feedback received in-the-moment of the customer’s experience, the launch of a new line of products, the brand’s stand on a social issue or even engaging with other brands. Social media has made it easier for brands to become more human. By standing out and staying connected. But you might be wondering: how does one begin treading these social media waters as a brand? How much is too much? And what tone should a brand adopt?

The digital marketing mavericks from Flora Fountain, the top social media marketing agency in Ahmedabad have come up with some simple steps for brands to follow on social media to build customer relationships that last. Let’s

Social listening

It is important for a brand to have its ear to the ground on the internet to know what people are talking about it online, what trends are being followed by its potential customers. This activity of monitoring various digital platforms, topics and keywords to identify important mentions of the brand and its related topics is called Social Listening.

promotional campaigns

Brands can modify and enhance their promotional campaigns and customer communications based on this information collated through social listening. While there are many paid online tools available to assist with this actively, the top digital marketing agency in Ahmedabad Flora Fountain does it the old school way, by regularly scouring through platforms like Instagram, Facebook, Twitter, Pinterest, Reddit, etc. through targeted keywords, phrases and topics.

This way, the social media managers are able to assist their clients in resolving their issues by offering insightful responses to their inquiries, and make better educated selections.

Read more Marketing on Snapchat! Yeah..we’re not kidding.

Taking feedback & acting on it

Feedback helps brands understand what their customers like, what are their pain points, evaluate how their target audience perceives them. With social media making communication between customers and businesses all the more direct, the cycle of feedback has become quicker and hence brands have to be all the more quicker in responding to them.

Show the customers that their inputs are valued by putting their suggestions and requirements into visible action. From launching new products, services or any interesting and useful feature, implementation of customer feedback received through DMs, reviews and other avenues can help brands gain their trust and loyalty. It shows that you hear their concerns and needs and you’re willing to act on it for their benefit.

Be relatable

Another great way to maintain a great relationship with customers is to be relatable to them, their thoughts, conversations and ideas. Make social media a fun place to be for the customers by aligning the brand’s voice with that of the customers, is what every digital marketer working with the best digital agency in Ahmedabad or anywhere would say.

Kamaii, a homemade meals ordering app partnered with Flora Fountain, a social media marketing agency in Ahmedabad to tap into the local audience with some fun and puns. They share humorous content, jump on memes they can relate back to their brand, and they take any opportunity they can to champion the comfort of fresh, home cooked meals.

Read more Kamaii ki Kahani – Marketing a home-cooked food ordering & delivery app

Sharing User Generated Content

People love sharing pictures of the various products they use and tag brands on their respective social media handles. This is called user generated content, that can be utilised by brands on their social media pages to reinforce the love and trust the user has on them, and build a community of such loyal customers.

The best example for this can be found on the social media pages of Wagh Bakri Tea, India’s most trusted tea brand. Backed digitally by the top digital marketing agency in Ahmedabad, Wagh Bakri runs campaigns where users and creators can share pictures and clips of them enjoying a piping hot cup of their tea, and Wagh Bakri shares the best ones on their pages. It’s important though, that brands seek permission before reposting a users’ photograph onto their account.

Provide value and solve problems

Social media platforms are of course a great place to advertise products and service, but customers value a brand more when they do more than just selling. Solve problems of customers, answer their frequently asked questions, share their good reviews. This is another great way to build a strong relationship with the customers.

One of India’s top car detailing franchises, CarzSpa Detailing Studios have a great mix of posts on their official Instagram page. They showcase their products, visuals from the various detailing activities that take place at their studios and further share informative posts that busts myths, answer FAQs and some fun questions to engage with their audience while educating them.
Ensure there’s a good balance between your promotional content and the educational and free value you provide to your audience.

Feeling all set to build a thriving community of customers on your social media page too? Get the backing of the best digital agency in Ahmedabad to help you navigate your relationships online and add great value to your brand and business. Reach out to us on hello@flora.ffteam.in today.

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Ecommerce

Upselling & Cross-selling to increase sales on your Ecommerce website

Ecommerce Website

Indians spend close to 6 hours every day on the internet. And 50% of the overall online traffic is on online shopping websites looking for products and services. While this trend has gotten a lot of small businesses to start selling online too, many still lack the marketing strategy to capitalize on this trend. And to stand out amongst the multitudes selling online.

As a digital agency in Ahmedabad, focusing as an ecommerce website development company in Ahmedabad, Flora Fountain, always suggests its clients to start upselling and cross-selling online as a part of their digital sales strategy. In short, this means building features on ecommerce websites that encourage customers to add more products to their cart during or even post checkout. But, what is the difference between upselling and cross-selling? And how can they be used more effectively to increase the size of each transaction and retain customers? Read on…

Upselling and cross-selling are commonly confused, but there is a key difference. While upselling focuses on increasing order value, cross-selling involves making a recommendation adjacent to the original product. So an upsell is more of an upgrade, whereas a cross-sell is a whole other purchase.

Wait, wait… Let’s try it with a more relatable example. When a hungry customer orders a burger at a McDonald’s, the guy on the other side of the counter says, “Would you like some fries to go with it?”

That’s a cross-selling pitch. Now, if the counter guy had said, “You can make this a Big Mac for just X rupees/dollars”. That is an upselling pitch. With the world going digital (yes, we’re not going to stop saying it!), brands can implement the same sales strategy on their websites too… Here’s how!

Shop the look

This technique works well for fashion and lifestyle brands. When a visitor selects a product, say a shirt or a kurta, then the display page will show a small module right below the description, where a high definition picture of a model wearing the said shirt/kurta, along with a jacket, trousers, shoes and sunglasses. Now, this technique should be used when all the products in question are available on the website.

reddress-landing-page

Brands like FabIndia, Ray Ethnic and major ecommerce players like Amazon and Myntra use this method of cross selling heavily to increase the cart value of the visitors on their page. Plus, the customers benefit from this, as they get their desired outfit ready to pick and delivered to them for a flat rate of shipping.

Use side-by-side comparisons

This is a great method of upselling, mostly used by brands that sell electronics and electrical products, where upgrades matter a lot. Let’s take an example of a mobile phone purchase here. When a customer selects a mobile phone model by Samsung, with specific features involving storage, processor speed, camera quality, etc, he/she is shown a module with a slider consisting of similar mobile phones from the same and different brands, but a slightly upgraded version with an increased price.

amazon-compare-list

Since the placement of these products are such that the viewer can immediately compare the look and feel, and the features of the phone with the price difference, there are high chances of him/her picking the upgraded model as they won’t mind shelling out a few extra bucks for a better model.

Frequently bought together

amazon-Q&A

The idea here is to sell supplementary products. Yes, it may sound like the earlier point, but this one applies to almost every type of product, from food, fashion, electronics and even services.

Amazon.in does this the best, even for the smallest product on their website, they will have a suggested product ready to be pitched on their product landing page. For instance, simply try adding peanut butter to the cart. Immediately, you will see the suggestions below, of multi-grain bread and even a butter knife with the title Frequently Bought Together.

Chances are, the customer would add the entire bundle to the cart just like they did for the Shop The Look.

Bundle discounts

Let’s not deny the fact that everyone loves discounts! We’re pretty sure even the richest man in Asia looks for discounts on the peanut butter he orders. Bundle discounts work great when pitched together with the Frequently Bought Together or Shop The Look technique.

discounts on Products

Why does this technique work? Because when a customer buys Product A and Product B separately, he/she might have to pay full price and even separate shipping costs. But when they are offered the main product and the supplementary product for a small yet attractive discount, it forces them to take the deal, since they calculate the discount and the flat shipping rate as savings on the purchase, while the seller gets to increase his/her cart value.

Executing a successful upsell and cross-sell campaign will not only increase the average order value but also improve customer retention. Now that you know how to increase your online sales with such simple tricks, get started!

Or, how about you relax and watch the numbers grow, by hiring ecommerce website developers from the leading software development company, Flora Fountain! Drop us a hello here!

Categories
Ecommerce

Increase your online sales through these ecommerce marketing strategies

Ecommerce marketing strategy for shopping websites

Marketing plays an important role in driving sales for a business, whether they are offline or online. But the strategies that drive traffic to ecommerce platforms and further convert them into sales are completely different from traditional practices.

Here’s a look into some interesting and proven ecommerce strategies that can help brands sell more through their ecommerce websites. You’re welcome!

Cross selling

One of the most effective ways to increase the cart value of the customer is to cross sell. Cross selling means selling a different product to the customer, either as an alternative or an addition to the product that’s already added to the cart. Ecommerce websites like Myntra and Amazon usually have a section called “Frequently Bought Together” where they show combos of products that complement each other.

cross selling on e-commerce Amazon.in cross selling multiple shirts on their product pageFor instance, if a customer is looking to purchase a mobile phone online and as they scroll down, it will show a combined price window with a pair of earphones and power bank. It lures the customers into thinking he/she is getting a great deal in purchasing all of three products together.

Build up a sense of urgency

Another great ecommerce marketing strategy to encourage customers to purchase a product is by creating a sense of urgency in their minds, of missing out on buying the said product if they don’t act now or. The idea is to offer the customer a short window to make the decision and have a feeling of getting a great deal out of it.

There are various ways to do it. One of the most commonly practiced methods is to entice them by showing the quickly running out stock levels. When a customer sees that the product they just liked might go out of stock soon, chances are, he/she will end up buying it.

Ray ethnic low stock remaining image creating sense of urgency Rayethnic.com creating a sense of urgency by highlighting high demand of their productsAnother way to create a sense of urgency is to offer a limited period discount or benefit. For instance, Amazon displays a pop-up under many of its products which offers either an attractive price deduction or a free overnight shipping if the customer places an order within X number of hours.

Blogs

Now, this is a long-term strategy which requires quality content and consistency over a period of time, but the benefits are many. Blogging is an effective and proven strategy used by major ecommerce marketing companies in India.

But, how do blogs help?

Blogs are among the best ways to boost an ecommerce website’s organic SEO reach. Blogs give businesses a channel to engage with their regular customers through well written blogs that offer value to them. Just like how Ray Ethnic does with their blogs. They offer fashion tips and product suggestions and promote ethnic fashion through their well written articles.

Ray Ethnic Ecommerce Blogs A variety of blogs on rayethnic.com that talks about fashion tips using their productsBut these aren’t just blogs, they’re smartly written content pieces peppered with relevant keywords that help their website rank higher on the search engine page. This means their visibility increases further when people search for ethnic wear.

Additionally, blogs can be interlinked to relevant products from the inventory, enticing the reader to click on the product link and maybe purchase it too. For instance, a blog that talks about perfumes to be worn during winters, can have one or many products hyperlinked every time the brand or the fragrance is mentioned in the write up.

Offers/Discounts

A recent survey by Brizfeel showed that price is a top factor that influences a buyer to purchase something online. Giving the customer the feeling of having grabbed a great deal or saving a good amount of money on a purchase, is one of the best ways to push sales on ecommerce. And everyone loves a sale or a great discount.

Graph showing purchase trends due to offers and discounts Brizfeel research showcasing various aspects that influence shoppers to purchase moreBy regularly having offers like “The End of Season Sale” for lifestyle brands, or a “Buy One Get One Free” offer for FMCG products and food items, the quantitative sales among regular shoppers see a sharp rise. Further, when these regular customers talk to their friends and family about the great discount they availed on the sale, it attracts new visitors to the site, and chances of getting new sales go up.

Reviews

A common trait among all online shoppers is to check what other shoppers like them are saying about their experience with the business and their products. And good reviews always push more sales. The Brizfeel survey above further states that 94% of customers won’t purchase from an online store that has bad reviews.

Encourage positive reviews from customers, to write about their experience with the brand, either on the review columns in the website itself or on platforms like Google Business, Facebook pages, etc. This can be done through a pop up right after they checkout, which prompts the shopper to post a review. They can either be in the form of ratings, e.g. how many stars out of 5 or a small text box that posts the review publically immediately.

These are proven strategies that have increased sales, improved visibility and strengthened the brand positioning of many ecommerce businesses in India and internationally. Implementing them in your ecommerce sales strategy will definitely bear fruit.

Loved what you just saw? Let’s get it started on your ecommerce website too. Get in touch with Flora Fountain, a full-service digital agency offering Ahmedabad’s best ecommerce website design and development services to various national and international brands across the spectrum.

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Branding Services Digital Marketing Agency

Turning businesses into brands: The case for a professional creative agency

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Any marketing agency out there can design hoardings, create logos or manage social media.

But what differentiates a brand from business?

Hard-to-miss presence in the market, on-point messaging to its exact audience and a knowledge of the brand even outside its demographic. These are the hallmarks of a brand. And this magic happens when a creative agency comes into the picture.

So how does a professional creative agency turn a business into a brand? Read on to know…

Team of creative geniuses

From researching to strategizing, designing to writing, and planning to executing; a creative agency has experienced professionals working on every aspect of your business. They use their learnings from working with multiple brands to understand the market and create an effective strategy for the business to succeed.

It is cost effective

With a creative agency on board, businesses can get their branding and promotional work done for a fraction of the cost of hiring an entire team of professionals in-house. Think about it. There is a huge expense in acquiring the required tools and softwares. Then there’s the cost of paying salaries to writers, designers, strategists, and consultants. This will drive the cost per lead up through the roof!

Get a fresh perspective

man-with-laptop-cartoon

Sometimes the best way to sustain customer interest and attract a new audience for the brand is by introducing newness; in the brand communication, the product range and the promotional activities.

And this is where a creative agency comes to your rescue. A creative agency in India like Flora Fountain looks at the brand from a neutral perspective, sometimes even from a consumer’s viewpoint. It then identifies the challenges that the brand might be facing. Such as product acceptance, brand communication, the brand’s central idea getting lost or even customer service and feedback.

A creative agency thinks outside the box and comes up with new ideas, and creates innovative solutions to solve problems and delight the target audience.

Saves time

By hiring a creative agency, a business is not just bringing on creative geniuses to work on the brand, but their numerous years of experience working on various brands across different markets catering to all kinds of consumers.

This saves a lot of time in the long run. How, you wonder?

The years spent working on creating successful brands means the agency knows the market in and out. They can anticipate the challenges the business might face, understand the customers’ needs and desires from that market segment and pick the right strategy to counter those challenges and fulfill the customers’ desires.

The amount of time the business would save on research and testing multiple strategies over time in just understanding the audience is invaluable.

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Efficient management of campaigns

With the backing of a creative agency, a business doesn’t have to worry about involving its in-house marketing team to monitor, analyze, and study the campaigns being run for its promotions. Because a creative agency has the resources, tools, and manpower to run the day-to-day management of the marketing campaigns, analyze its success ratio and work out the next set of plans.

Benefit from their network

Some of the best creative agencies in India are known to have a great network, built through years of experience, recognition and credibility. And in the current times of Instagram, these digital agencies have a great following among netizens too.

So when you work with a creative digital agency in India like Flora Fountain, you get to benefit from their network. Why? Because agencies regularly share the work they have done for brands within their networks too, both offline and online. And that way, your business gets additional exposure to people who follow such full-service agencies.

It’s time to make the right decision for your business, to build it into a brand. It’s time to get the big guns, and hire Ahmedabad’s best digital agency as your creative partners for your offline and online branding and promotions. Get in touch with us for a free consultation session today!