Tag: Digital Marketing Company

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Digital Marketing Agency

5 Things to Keep in Mind while Hiring a Digital Marketing Agency

Once upon a time a brand walked into a digital marketing agency. And realised by 2025, digital ad spending will reach $800 billion!

Evidently, that isn’t a joke, but neither is hiring a digital marketing agency. Because with the rise in digital spending, more brands want a marketing partner who helps in telling their brand story to the right audience, over the right medium, at the right moment to evoke the right response and get the best ROI.

Too overwhelming? Too many metrics to measure? Too …

Worry not, Flora Fountain, the leading social media marketing agency in Ahmedabad and India shares just 5 things that can help you make a better decision while hiring a digital marketing agency.

Top 5 factors to consider before your hire a digital marketing agency

To hire or not to … hire a branding agency, is a question that you must answer after considering the following points:

  • Identify your purpose
  • Look for an agency with experience and expertise
  • Understand the agency’s processes and strategies
  • Evaluate the results promised
  • Value for money and price play
branding-agency

Let’s dive into the details.

Identify your purpose

Before you venture out to hire a digital marketing agency, introspect and ask yourself:
What end goal am I trying to reach?

  • Is it to increase my reach online?
  • Or keep the existing audience more engaged through content?
  • Do I need help creating content?
  • Evaluate the results promised
  • Or help enhancing conversions?

What particular service does my brand require?

  • What services am I expecting the agency to deliver? (Hint: You want to hire a branding agency for things like brand strategy, identity & logo creation and an eCommerce website development company for things like website development or eCommerce management)
  • Will I require one set of services like social media marketing services and then need to expand my scope beyond it? (In such cases you might want to go with a full-service digital marketing agency, which can provide multiple services)

How much am I willing to keep aside as a marketing budget?

  • Will I be dedicating a percentage of my sales to marketing?
  • Or do I want to invest an initial amount and decide based on the results?

By answering these three questions you will be able to pinpoint WHY you need to hire a digital marketing agency and WHAT services you require from them today or in the future.

Look for industry experience and expertise

industry-experience

Once your goal is set, initiate filtering to identify agencies that have an expertise in your particular industry or the services you are looking for.

It is important to make sure the digital agency has relevant expertise and experience. Inquire and research their specialities and previous successes.

Having digital marketing professionals who have a good understanding of your industry and its specific nuances can make all the difference when it comes to achieving success online. Experience in both general digital marketing techniques, as well as those that are specifically relevant to your industry, plays an important role in selecting the right partner for your business.

Additionally, asking about the resources available for client-agency collaborations such as intelligence tools, content platforms, and analytics software is a must-do for those looking to hire a social media marketing agency.

Here are a few things you can do to understand whether or not the agency is a good fit:

  • Review their previous projects
  • Ask for proof of concept (POC)
  • Ask for referral contacts (in your industry and outside)
  • Look at any blogs or case studies the agency has produced
  • Check their reviews on Google My Business, Clutch etc

Understand the agency’s processes and strategies

Before you decide to work with a digital marketing agency, it is essential that you understand and evaluate how they work.This includes their work ethics, strategies used, work framework and methodology, business terms, approach towards the brand, partners, number of meetings required and project management.

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The tiniest details from the mode of communication to the efficiency in their process can impact your decision to hire a branding agency. Hence, take time to ask questions that can help you understand whether the agency’s ethics, strategies and processes work for your business.

Knowing these details in advance will help you understand whether the agency is the right fit for you.

Evaluate the results promised

Search Engine Page

Big promises of great results can be exciting, but also can be cause to raise an alarm and ask more questions. Sometimes, if it seems too good to be true, it actually might be!Consider what the agency is promising and ask them how they plan to achieve this? See their track record. Have they delivered such impressive results in the past?

Value for money and price play

This one is important for everyone. From small businesses to reputed brands. However, what you should be evaluating is the value for money and the ROI.

Know the industry standards. When setting the price, ask:

  • If the agency works with a fixed scope or customises it as per the brand requirement.
  • How do they document the investments made for any digital strategy or campaign?
  • Why are their prices low/high?
  • How do they allocate the resources for various campaigns and what are the end results of it?

Also, think from an agency viewpoint, with higher funds, the agency would be able to put more effort and seriousness into the project.

And with that, you will be able to identify the right digital marketing agency to hire.

Hire Flora Fountain!

Anchored strongly in the digital world, Flora Fountain holds expertise in every domain that your brand may need. Including eCommerce website development and management, branding, content curation, designing, SEO, concept shoots, video animation and social media marketing.

With a strong team of experts and innovators, we build unique digital solutions and strategies to provide your brand with the visibility it requires with an exclusively curated scope as per your needs. Cut through the noise with effective strategies and tell your brand story with us. Drop us a hello at hello@flora.ffteam.in and start a conversation.

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Digital Marketing Agency

Top 10 Digital Marketing Myths Busted

Digital marketing Myths

“I have a small business; so I don’t need digital marketing services right now”

“Email marketing? Does it even work today?”

I don’t need a website design and development service for better digital marketing

These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.

But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted?

Below we have listed the most common digital marketing myths:

  • Small businesses don’t need digital marketing services
  • Investing in social media is unnecessary
  • A digital marketing strategy is only needed if my competitors are doing it.
  • Email marketing is out of fashion and ineffective
  • SEO is not important for digital marketing strategy
  • Search engines other than Google are irrelevant
  • Conversion is secondary, traffic is more important
  • The website must be revamped in every 6 months
  • Blogging is dead and has no scope in digital marketing
  • Bots and live chat are of no use

Let’s take a look at them in detail.

1. Small businesses don’t need digital marketing services

The biggest myth around digital marketing is that only big, successful and established businesses need it.

Fact

Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven strategy, small businesses can compete with big brands online, allowing them to reach a wider audience despite having a standard marketing budget for it.

A Forrester study states that post-pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now. In today’s day and age, having a digital marketing strategy is indispensable for every business no matter what size it is.

Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.

2. Investing in social media is a waste of time

Another mistake a business can make from time to time is to believe that its customers aren’t on social media. This supports the myth that investing in social media is unnecessary.

Fact

When a potential customer looks online for something he/she wants to buy, there are high chances of them clicking on the very first link they see on the search engine page.

According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.

Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms.

The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.

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3. I only need digital marketing if my competitors are doing it

As unreal as it may seem, many local businesses believe in this myth and only avail of digital marketing and website development service until one of their competitors do.

Fact
Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors is online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.

A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes email marketing, targeted digital ads, SEO and much more.
Here’s a sneak peek into the various activities done by Flora Fountain, a digital marketing company in Ahmedabad India.

4. Email marketing is dead

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This myth is very common, especially with the rise of social media. But in reality, the facts indicate otherwise.

Fact

Let’s clear this misconception with the help of some statistics:

  • There are 4 billion email users worldwide and this is expected to reach 4.6 billion by 2023.
  • 99% of email users check their inboxes every day. Of those, 58% check their email first thing in the morning.
  • 65% of email users check their email at least 3 times a day.
  • 44% of users check their email for a deal from brands.
  • Email marketing has an ROI of 3,800%.

Still, think Email marketing is outdated?

If a business feels that email marketing is not working for them, it is mostly because of the strategy and not the channel.

For a successful email marketing campaign, the promotional emails must have something that provides value, like a coupon or discount, an option for the receiver to unsubscribe and the emails should be sent on a regular basis.

5. SEO is not important for digital marketing strategy

When a potential customer looks online for something he/she wants to buy, there is a high chance of them clicking on the very first link they see on the search engine page. Making this idea nothing more than a myth.

Fact

SEO or Search Engine Optimization means optimizing your website content for higher ranking on search engines like Google. If a business needs improved visibility and regular traffic on its website, SEO is a must.

With the help of a well-strategize SEO plan, businesses can rank in the top 10 results of the search engine. This means their chances of being the first choice of the customer increase exponentially. Check out how Flora Fountain helps businesses with SEO.

6. I only need to focus on Google as other search engines are irrelevant

Another common myth around digital marketing is that search engines like Yahoo and Bing are irrelevant.

Fact

Though it is true that Google is the most popular and preferred search engine worldwide, there still is scope to use other search engines like Yahoo and Bing.

For better and more inclusive reach, using different search engines becomes important. And since different search engines have different algorithms, having a dynamic strategy will give your brand an extra edge over others.

This specifically helps those brands that have a niche target audience within specific geographical boundaries. For instance, Yandex, a Russian search engine, holds only 2% of the world market shares but is widely used in Russia, even more than Google.

7. Having high traffic to the website is all that matters

It is a common myth to believe that more traffic means more business and hence all the efforts of a website design and development company must go in directing high traffic to the website.

Fact

Most people think that generating enormous traffic can open the door to huge business prospects. Website traffic is not necessarily going to result in a surplus of leads for your business.

Conversion and traffic are two distinct concepts. The amount of visitors to your website is referred to as traffic, whereas conversion refers to the proportion of visitors that used your website to make a purchase or subscribe to a service.

Additionally, translating internet visits into conversions takes a lot of work and interplay of elements like the website’s performance, the website’s UI/UX, offers and discounts, enticing texts, bright CTAs, and high-quality material.

Flora Fountain, a website design and development company has developed websites backed by smart layouts, strong designs and content that converts.

8. You should redesign your website every 6 months

Unlike those who are fixated on not spending time and effort on website development services or web design companies, many businesses hammer on the myth of redesigning the website within a short period of time.

Fact

Though redesigning your website gives it a fresh appeal, it is not required every 6 months. As a website design company, Flora Fountain understands the emotional and psychological impact of various designing elements on visitors. And having the design changed so frequently can lead to a loss of identity for a brand.

It is hence suggested to develop and redesign your website in around 2 years, as it gives you a chance to overcome redundant content, placement issues and counter the bugs that may hamper the user experience.

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10. Bots and live chat only annoy the visitors

As a website development service provider, another myth we face commonly is that having bots and live chat tools is useless. This significantly impacts businesses’ growth and consumer retention time.

Fact

Businesses frequently employ live chat and chatbots to assist and communicate with customers. These tools can work efficiently when consumers have business queries and increase their engagement with the website.

Apart from enhancing the consumer experience, chatbots are cost-effective as they help businesses manage the massive inflow of queries in a shorter time at any given hour of the day. Now with the help of chatbot analytics, businesses can measure their performance and develop more efficient website strategies.

These were the top digital marketing 10 myths you need to leave behind this year to take your business a notch above others.

How Can Flora Fountain Boost Your Digital Presence?

Search Engine Page

Give your brand the visibility it deserves with the best social media agency in Ahmedabad, Flora Fountain.

With a team of leading marketers, tech experts, strategists, copywriters and designers, we provide expertise and customised digital solutions ranging from branding, website design and development service, content curation, social media marketing, SEO and many more,

Make a difference in your business by embracing the digital and getting online. And let the best digital agency in Ahmedabad, Flora Fountain, be your launch pad for success. Get in touch with us via hello@flora.ffteam.in to know how we can help you with your digital marketing strategy.

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Web Design and Development

Why use storytelling in web designing!

Web development, programmer engineering website
Web development, programmer engineering and coding website on augmented reality interface screens. developer project engineer programming software or application design, Cartoon vector illustration

We connect with others through stories. Interesting tales and anecdotes help us remember and recall information and add meaning to life. Stories engage, educate and delight us, teach us something new and convince us to get involved in the story itself or chart one of our own.

Stories can be a powerful tool to get our message across to people. And as one of the best web designing companies in India, we incorporate the idea of using words, pictures and sounds to tell a story through websites. As the ecommerce website design and development company of choice for many national and global brands, here’s how we build compelling websites that narrate a captivating tale of their business.

Take them through a journey

The narration starts right from the home page. The moment a visitor lands at the home page, they should be introduced to the concept, the reason why they are here and what is in store for them as they scroll through.

Development Company Ahmedabad

Clothing and lifestyle brands Ray Ethnic and Nicobar do it very well with their visual-heavy ecommerce website design and development, which are an interplay of scenes which generate curiosity among the visitors and interactive buttons that take them to another page displaying their products.

ecommerce website design and development

Introduce the protagonist

In Bollywood movies, most whistles and claps are heard in the panoramic shot of the ‘hero’ of the story walking in. Similarly, once the storytelling has already gripped the visitor, introduce the protagonist here on the website. The protagonist here is the products, services and solutions on offer.

 

story-walking

Tell the visitor the “why” about the hero of the story here. Just like how Rage Coffee talks about their coffee as the protagonist on the website through this module. Use facts and figures to drive home the point.

Read more:  Marketing on Snapchat! Yeah..we’re not kidding.

Tell Me Why… You are awesome!

Our inner Backstreet Boys aside, once the protagonist of the story has been introduced, now it’s time to tell everyone why the hero is awesome. Even better, get other humans to do it. This is where the customer testimonials can be brought into picture. There are interesting ways to showcase the testimonials module on the website, but we decided to play it a little different on our website.

digital-marketing-company

One of the biggest testimonials of our work was when Bollywood actress, writer and entrepreneur Twinkle Khanna spoke about us in a video testimonial of our work as their digital marketing company. The video pops and auto-plays as a surprise element to the visitor on our page, leaving them more interested and curious to explore further

Add some drama

Everyone loves a little bit of gossip and some drama with a plot twist to taste…

And the place where one can do that is the About Us page, the space where the visitor gets context and the origin story of the brand, the business and the individual.

But we love it when businesses do it differently. The website of FoxyMoron, a digital marketing company and one of the best web designing companies, is something that we love, and we love the fact that there is no classic “About Us” page but something called “Life At Den” and “Foxy Fam”

The happily ever after

It is important that you give a good ol’ fashioned ending to the story too…. Now, this ending could be on any page. It could end at the Connect or Contact Us page, the Careers Page or simply at the Check Out window.

It is important that every page must have a conclusive end to it. And hence, the importance of a well-designed footer.

well-designed footer

One of our favourite footer modules is the one we created for an Ahmedabad-based brand named Falguni Gruh Udhyog. It lays out all the informative links neatly, and then to add to the finishing, there’s a small hand adding a pinch of salt to the footer, literally!

A website is successful when it provides what the visitor wants, whether it is information, products, solutions or simply some delight. What brings all these aspects together and delivers a winning website is the confluence of Content, Design & Code applied with some empathy for the user, through user experience planning.

Read more:  The Importance of SMART Goals for Your Website’s Success

Flora Fountain as a digital marketing company has cracked this winning formula with its robust code, strong content and out-of-the-box website design that connects the dots and narrates a gripping story of the brand. This could be you and your business. Reach out to us at hello@flora.ffteam.in today.

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Digital Marketing Agency

Marketing on Snapchat! Yeah..we’re not kidding.

Marketing on Snapchat

Early in the morning, the alarm goes off. That familiar ringtone on your smartphone starts to play. You move your hand to look for your phone and turn it off instantly. And now that you have your phone in your hand, you click on the small yellow box with a cute ghost in the centre.

Now, chances are you may not relate to this routine nor identify the small yellow box. However, 144.35 million people in India do recognise it, making it one of the top 15 most-used social media platforms in the world, popularly known as Snapchat.

And with India having the highest number of users active on Snapchat, it becomes a significant platform for marketers to invest in and consequently opens the gate for Snapchat marketing. So here’s a refresher for you all by marketing experts at Flora Fountain, a digital marketing company in Ahmedabad.

Before we dive into details let’s break the ice with Snapchat.

What is Snapchat?

Back in 2011, Evan Spiegel, Bobby Murphy, and Reggie Brown, three students at Stanford university launched an app called Picaboo. The name was a riff on the childhood game Peek-a-boo and the symbol was a ghost on a yellow background. In 2012, the name was changed to SNAPCHAT.

It was an app which allowed people to send and receive any picture, video or message a.k.a. SNAP that would disappear in a period of short time. The app originally focused on private, one-to-one photo sharing. The features to send videos, live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing a chronological ‘story’ were added later.

Who is on Snapchat?

A distribution of global Snapchat users by gender (as of April 2022), showed that over 50% users of this instant picture and video sharing app are women. Here’s one more interesting fact for Indian brands: The country with the most number of Snapchat users is India, followed by the United States and France. Most of these users are aged between 18 to 24 years old, forming an interesting 39% of the total user base.

This, because Snapchat is a mobile-first social media application and more and more youngsters prefer spending their time online on their mobile devices like tablets and smartphones.

Which markets are most relevant to Snapchat?

Snapchat has many interesting features which were a first for social media users. Remember, stories were introduced by Snapchat before Meta (then Facebook) blew it up on all their platforms. Media outlets and food brands continue to leverage the power of Snapchat stories to target their audiences. For instance, every time you open the stories Discover section in Snapchat, you will see at least one Zomato Ad and one Cosmopolitan or E! article in the sponsored stories.

Fashion brands have heavily leveraged the Bitmoji outfit features, with prominent players like Ralph Lauren, Converse, Crocs regularly featuring their new products for users to digitally try using their Bitmoji Avatar and show it off among their followers and friends.

Why use Snapchat for Marketing?

Now that we have a general grasp of what Snapchat is, let’s look into how Snapchat can benefit a business by being a part of their digital marketing strategy.

Read more How to use Pinterest in a brand’s digital marketing strategy

A new way to engage!

Instagram, Facebook, LinkedIn and YouTube – these might be the usual social media platforms that you might have invested in for digital marketing. And your competitors are probably doing the same too. So, advancing your content and social media marketing strategy by investing in Snapchat marketing will not only set you apart from your competitors but will also bring engagement to your brand.

You can make your content stand out with features like drawing over Snaps and adding music and polls. For instance, National Geographic compiled snaps and promoted Snapchat users to visit the website by creating stories similar to what they share in their articles.

Connect with 360 Million Users!

Younger audiences, under 24, seem to have their phones glued to their hands and this is the demographic that most frequents Snapchat.

Snapchat

Search Engine Journal cites Snapchat as one of the most popular social media platforms, with 360 million monthly active users and 249 million daily active users. Additionally, the app ranks high among teenagers and users under 24 years old. Plus, Gen Z and millennial Snapchat audiences represent more than $1 trillion in direct spending power. Younger stakeholders are also more likely to act as brand advocates and influencers depending upon how your B2B or B2C business operates.

So if your target audience ranges in that age bracket then getting in touch with an effective social media marketing company to strategise and manage your brand’s Snapchat game can be the best way ahead to reach the right target audience at the right time.

Show your playful side

Advertisers on Snapchat are spread across sectors like FMCG, e-commerce, entertainment, video streaming, mobile wallets and others.

Snapchat allows users to showcase their raw selves. It was designed to be casual & fun and throughout time the platform has become more about being authentic than picture-perfect. It even presents itself as the app for #RealFriends. Its filters and lenses promote being cheeky and innovative while expressing oneself. Earlier this year, Snapchat launched novel ways for users and brands to express themselves:

1. Bitmoji
The app enables the user to try out billions of possible outfit combinations on cartoons, called Bitmoji. From brands like Ralph Lauren to Converse, this feature has been to let users engage and express with the brands:

Bitmoji

2. Snap Map Layers
The feature lets users discover live events with their friends, in partnership with Ticketmaster.

Snap Map Layers

Sharing stories!

Posts on Snapchat disappear after 24 hours, this keeps your brand fresh in the minds of your followers. Creating a Snapchat account wouldn’t be beneficial unless your brand is active, which means posting several times daily. The app also facilitates this by giving users ways to post interesting content often on stories and share it with as many users as possible.

However, since this does not mean posting 20 stories in a day will be effective. Each brand and user must find out their audience’s expectation.

stories

Until you do, here are some tidbits to understand how and when to post on Snapchat. Studies show, user engagement drops by 36% once users reach the fourth snap of a story and approximately 80% of your followers will see your post about 4 or 5 hours after it’s been added to your story. Hence, adding 3 or 4 snaps in the span of 4 to 5 hours will have the highest chances of keeping your engagement high and preventing your followers from skipping over your content.

Read more Advertising on Social Media: Why you need a separate game plan

Advertise on the app!

Snapchat also features effective paid options to market your brand successfully.

Snapchat’s filters and lenses:
They are one of the most entertaining features. It is easy to engage your consumers with filters and lenses, and they can help to shine a positive light on your brand in a very quick and reasonably inexpensive way.

Discover page story ads:
It’s a page where you can view all the stories of your friends alongside many other popular brands. This page is witnessing increasing popularity among users and a few brands. So, if you are looking for driving engagement to your brand, it would be a great idea to host stories on Snapchat’s Discover page.

Use social influencers to engage!

Asking celebrities and other influencers who already have a steady following on snapchat is a great idea. You can expose your brand to a much wider audience by letting someone else take over your Snapchat account for a few hours. This will let other users know that your company exists and is in the market when they will see the influencer they follow talk about it. Always ensure that the influencers and their audience are relevant to your products and services.

How can we help in managing Snapchat?

We can help brands and individuals promote themselves on Snapchat by creating curated content for them and their audience in the form of customised stories, sponsored ads on Discover page, target snaps during special offers and launches and regularly engaging with consumers who would share and tag on snaps by them.

We also help our clients tap into the Snapchat audience by roping in platform-specific influencers to promote the products and services, targeted at a specific demographic.

Snapchat today allows a ton of inexpensive marketing opportunities so make sure your Snapchat marketing strategy makes your business better. The app might not be the right social media platform for every kind of brand but if the points mentioned in the blog above speak for your target audience, then it might be just the right fit for marketing your brand differently from competition! If you still think you need a helping hand, reach out to one of the best digital marketing companies in Ahmedabad, Flora Fountain by dropping us an email on hello@flora.ffteam.in. Let’s explore this platform for your brand together.

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Content Writing

How is AI affecting content marketing in the digital world

Studying analytics and trends

Data research

Keyword research

Studying analytics and trends

Data review

Search engine optimization

And finally content creation!

These are some of the many important tasks that a digital marketer does before actually writing any content. Such tasks add up to take away from some valuable hours that could be spent writing or editing.. However, as artificial intelligence isn’t a thing of the future anymore, it has already started to change the game of content marketing. Content marketing includes marketing content written for social media posts, seo, and websites. It is not just writing but includes researching, editing, uploading, and promoting this content.

So what is AI and how can it impact, or maybe even improve, content marketing?

AI or Artificial Intelligence is the simulation of human intelligence in machines. This technology leverages computers or machines to mimic the problem-solving and decision-making capabilities of the human mind. According to data, the global AI market value is expected to reach $267 billion by 2027.

One of the best digital marketing agencies in Ahmedabad, Flora Fountain is here to help you understand how this technology has affected or should we say benefited the content marketing strategy in the digital world.

Better research & insights

Creating content may seem like it’s an easy job to do. But it involves a lot of time, money, effort and intellect to come up with ideas and convert them into engaging content on social media and other digital media platforms. Research plays an extensive and important role in content creation. In our experience, right from professional content writing in Ahmedabad to strategising and executing local and national campaigns, its efficiency in the digital world depended a great deal on reaching the right person at the right time. And this involved many manual hours of research and data collection done by our teams.

Fortunately, AI exists! AI collects, analyses, and compares data faster than a human. And this data provides them with insights to form a cohesive and smarter content strategy. A strategy that is relevant, trending, and has been curated on the basis of numbers.

For instance, Instagram provides insights of the audience that the brand targets. It even helps detect the best times and channels to publish content. When it shows such insights a marketer or content strategist empowered with this knowledge can come up with a more customised content strategy for the brand.

Better research & insights

Content curation

Coming up with something new to write is a tedious task. And what is all the more difficult is to create perfect copies, captions and blogs that connect the brand with its target audiences. But just like AI helps with the research and data collection for content creation, there are tools which help curate and correct content to ensure the promotional material is error-free. Speaking from our experience of professional content writing in Ahmedabad, we have been able to curate our content, its language and focus on the basis of the region and the audience it is being targeted to.

BuzzSumo showing a keyword’s engagement on different platforms.

AI also helps to create high-quality automatic content in order to waste less time the marketers on small posts. One of the most popular and widely used software tools, Grammarly uses AI to check grammar, spelling, or plagiarism and also provides suggestions. Paraphrasing tools like Quillbot and Spinbot, work as full-sentence thesaurus as they restructure text while maintaining its original meaning.

Grammarly interface

Chatbots

Powered by AI platforms, chatbots are content intelligence tools that you see on websites or apps like Facebook messenger. These bots interact with customers who need answers to their queries immediately. They provide such customers with detailed and appropriate responses to the questions. Earlier, when people used to buy something online and wanted to ask something regarding the items, the executive took time to gather resources to respond. But with the help of AI chatbots, they retrieve relevant information in a fraction of seconds.

Customers feel like they’re having a normal conversation with a human being as opposed to a robot.

Read customer’s pulse with predictive intelligence

Imagine you are browsing Myntra, and you find some items that you like and you decide to save them for later. Next, you open your Instagram and are scrolling through. Suddenly an ad from Myntra appears with the items that you recently saved along with related products. Seeing those items again, makes you go back to the app and purchase that item. This is AI creating personalised content for every individual at the consideration stage.

With the help of predictive intelligence, marketers can track their customer’s behaviour and construct profiles. They can also create personalised content on the basis of the data recorded on the requirements and interests of customers.

AI in action on social media platforms

4.62 billion people around the world use social media, which means brands have a chance to promote their content in front of a large audience. Be it Facebook, Instagram, LinkedIn, Pinterest, or Twitter, hashtag (#) is an amazing way to drive views, likes and shares on any content. People who are interested in a certain topic find it by searching that particular hashtag. And in this way the brand easily draws attention to their posts. The more ‘niche’ the hashtag is, the more number of the right people can find it.

Similarly, trending songs or audios that are gaining popularity on the most popular feature of instagram, REELS, also helps a video content to go viral.

So this shows how AI empowers a business to prepare for smarter content strategies for their digital marketing. Want to witness it yourself? Let Flora Fountain, the best digital marketing agency in Ahmedabad with its professional content writing help you create better strategies with AI. To start a conversation call 91 95580 79502 or drop us an email hello@flora.ffteam.in

Categories
Social Media

Kamaii ki Kahani – Marketing a home-cooked food ordering & delivery app

Flora Fountain is not new to marketing and promoting food brands digitally. Some of our highly successful campaigns as a social media marketing company in Ahmedabad, India have been for prominent restaurant chains, cafes and hotels.

But, Kamaii is different. It was not just another food ordering and delivery app. It is a novel idea, which has come to fruition thanks to the efforts and intentions of the client and their team of home chefs, to make food accessible to the multitudes left wanting post-pandemic. However, when Flora Fountain was on-boarded as one of the best digital marketing companies in Ahmedabad, the audience was yet to see and experience the concept.

Here’s how we made it happen: Kamaii ki Kahaani.

About Kamaii – The Client

Kamaii is the brainchild of Darshan and Stuti Jani, first-generation entrepreneurs and venture capitalist couple, who wanted to bring together the talented home chefs of Ahmedabad and the food-loving Amdavadis who crave and need a delicious home-cooked meal, but somehow do not have access it.

This mobile platform allows home chefs to create a profile and put up theri homemade meals and snacks. Customers looking to enjoy homemade food for lunch, dinner or snacks, can then place their orders on the app.

Once the order is received, the Kamaii home chefs, known as Kamaii Food Partners, start preparing the food from scratch using fresh ingredients. As soon as the order is ready, a Kamaii Rider Partner picks up the order from the Kamaii Food Partner’s home and delivers it to the doorstep of customers.

The variety of food options on the app include Gujarati meals, Punjabi thalis, Rajasthani cuisine, freshly baked goodies, popular local snacks & even desserts.

This app is available for both Android and iOS users and can be downloaded from the Google Play Store and App Store.

Objectives of the brand

A lot of homes lost their source of earning post-pandemic. One of the main objectives of the brand Kamaii is to provide a platform for home chefs to use their cooking skills and to earn extra income or “Kamaii” for their family. The other fallout of the pandemic was that a lot of people, such as students, senior citizens and even office and factory-workers were left without access to a fresh, home-cooked meal, which is a basic necessity. Through Kamaii, the brand also tries to solve this problem of accessibility to healthy and fresh home cooked meals..

According to the client, Kamaii brings people together for the joy of enjoying fresh homemade meals that are prepared with passion!

Challenges with the Brand/Observations by Flora Fountain

Brand name connect. The end-user had to understand the idea behind the name itself. Kamaii, in Hindi and Gujarati, means ‘Earning’. While the app is actually a food ordering app. So, we had to decipher and break down the connection for the user.

Brand name searchability. There was an additional ‘i’ at the end of the name, which was something not many knew about, and made it difficult for people to find it on the various app stores.

Inconsistency in brand messaging. Every platform had a different description for the app and the brand. This could be misleading for potential customers, partners and clients.

Communicating to different audiences. Kamaii had two audiences it needed to target. One needed to target home chefs so they could be made aware of the platform, its earning potential and on-boarded, second was the end-user who had to be made aware about the app usage, download and USPs such fresh made-to-order home-cooked food. There is also a third smaller TG and app connecting delivery partners. The messaging to each of these groups was being done the same way, without speaking to any of them.

Strong brand voice/identity missing. Because of the undefined target audience, improper language use and inconsistency in messaging, the brand lacked a uniform and distinctive voice. Right from the messaging on social media to the app bios and descriptions on multiple platforms, to the videos uploaded on YouTube.

Digital Branding Solutions provided by Flora Fountain as the best social media marketing company in Ahmedabad, India

      • Brand PositioningWe redefined the way the brand is being positioned in the market. Since people were confused by the unique name and the similarity in the services offered to that of other food delivery apps, we focused instead on the human touch, clearly demarcating the mission, vision and services of the brand across various digital platforms.
      • Social Media MarketingSocial media was one of the first places where we swung into action, which gave the brand a fresh look and feel through upgraded and consistent designs and simple but well-written content.
        first grid on Kamaii
        We reintroduced the brand, showcasing the people behind Kamaii, the home chefs, and the various Indian homemade delicacies they prepare every day and even for special occasions.

        One of the more popular campaigns we ran recently was the De Thaali campaign, centered around one of their most ordered products on the app, the lunch thaali, by running a quirky yet relatable series of posts around it, highlighting the low price point, the various types of thaali and the various offering available in a thaali.

      • Content clean up, improvement and creationOne of the most important parts of this exercise was the clean-up and improvement of the content put out for the brand, across platforms. Right from the bio on Instagram, to the messaging that goes out on the app through notifications, we rewrote and restructured the entire brand communication strategy for Kamaii.

        The reason was simple, our research revealed that people who use the app aren’t looking to read lengthy prose, they simply want information about the product, and easy to understand messaging.

        Once the existing content was fixed, we created newer pieces of content, to communicate with the audience such as newsletters, additional notifications and a website revamp, all of which is now in the works.

      • Product ShootWe eat with our eyes first. And with that exact thought, we directed a full-fledged photoshoot of almost every best-selling item from the app. The shoot was directed by our inhouse team, and the venue was Kamaii’s office itself, helping save costs and time!
      • Packaging DesignThe initial packaging was the standard rectangular cardboard box which had a faded print of the logo and sometimes even plain brand-less packaging. We designed a new food parcel box jacket, using the brand colours and smarter design and content reiterating the message of fresh, home cooked meals for highly reasonable rates. We even designed t-shirts for the delivery partners, so that the app was being marketed even as they were on the road.

    Packaging Design

    • Newspaper & Radio AdvertisingAs the best marketing agency in Ahmedabad, we still swear by the power of traditional marketing. For the “De Thaali” campaign we planned and executed a multi-channel advertising campaign across newspaper, radio and digital platforms. The ads in the newspaper were created in Gujarati and English and run across prominent local language newspapers, in tandem with a full-fledged radio campaign and digital campaign across a period of three weeks. Finally ending in one of the founder’s being interviewed about the brand on radio.

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Results

More reach

social media reach report
From a subdued reach, the Instagram and Facebook pages of Kamaii saw an exponential jump of 495% and 686% respectively. This, thanks to the relatable content, and targeted promotional activity done on a regular basis.

More downloads

During the period of January 2021 to August 2021, the mobile app downloads were just 1975 and the active customers were a measly 34 people. But ever since we began actively promoting app downloads with attractive promotional campaigns, the number jumped to 8481 downloads, an increase of 6506 downloads.

More orders

During the period of January 2021 to August 2021, the orders on the Kamaii App stood at just 38. But thanks to engaging content marketing and attractive offers on social media, the orders from September 2021 to March 2022 stood at 6490, of which 5082 were new customers.

Some more interesting facts

Apart from the above, now over 1600 customers repeatedly order from the app, the value of the orders placed till date has now reached Rs.7,85,600

Client speak

Kamaii_Team_2

We joined hands with Flora Fountain for the branding, digital strategy & social media management of our brand, Kamaii. While we had heard good words about them in the market, we were mighty impressed with their commitment to our brand, their professional approach & their flexibility in ideas & execution. Thorough research, an understanding of the brand & the market & the ideas that connect, Flora Fountain has ensured that our brand has started connecting with the right audience in the city.

Working with them has seemed more like a friendly partnership, than a client-agency relationship. We highly recommend them to all businesses that are looking to work with a committed & intelligent team of professionals.

Impressed? This could be the story of your brand too. At Flora Fountain, WE LOVE PROBLEMS! Come down to our office for a cup of coffee, served with a side of kickass ideas and strategy for your brand. Drop us a hello on hello@florafountain.in today to schedule a meeting.