Tag: Social Media Marketing Company

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Social Media

Kamaii ki Kahani – Marketing a home-cooked food ordering & delivery app

Flora Fountain is not new to marketing and promoting food brands digitally. Some of our highly successful campaigns as a social media marketing company in Ahmedabad, India have been for prominent restaurant chains, cafes and hotels.

But, Kamaii is different. It was not just another food ordering and delivery app. It is a novel idea, which has come to fruition thanks to the efforts and intentions of the client and their team of home chefs, to make food accessible to the multitudes left wanting post-pandemic. However, when Flora Fountain was on-boarded as one of the best digital marketing companies in Ahmedabad, the audience was yet to see and experience the concept.

Here’s how we made it happen: Kamaii ki Kahaani.

About Kamaii – The Client

Kamaii is the brainchild of Darshan and Stuti Jani, first-generation entrepreneurs and venture capitalist couple, who wanted to bring together the talented home chefs of Ahmedabad and the food-loving Amdavadis who crave and need a delicious home-cooked meal, but somehow do not have access it.

This mobile platform allows home chefs to create a profile and put up theri homemade meals and snacks. Customers looking to enjoy homemade food for lunch, dinner or snacks, can then place their orders on the app.

Once the order is received, the Kamaii home chefs, known as Kamaii Food Partners, start preparing the food from scratch using fresh ingredients. As soon as the order is ready, a Kamaii Rider Partner picks up the order from the Kamaii Food Partner’s home and delivers it to the doorstep of customers.

The variety of food options on the app include Gujarati meals, Punjabi thalis, Rajasthani cuisine, freshly baked goodies, popular local snacks & even desserts.

This app is available for both Android and iOS users and can be downloaded from the Google Play Store and App Store.

Objectives of the brand

A lot of homes lost their source of earning post-pandemic. One of the main objectives of the brand Kamaii is to provide a platform for home chefs to use their cooking skills and to earn extra income or “Kamaii” for their family. The other fallout of the pandemic was that a lot of people, such as students, senior citizens and even office and factory-workers were left without access to a fresh, home-cooked meal, which is a basic necessity. Through Kamaii, the brand also tries to solve this problem of accessibility to healthy and fresh home cooked meals..

According to the client, Kamaii brings people together for the joy of enjoying fresh homemade meals that are prepared with passion!

Challenges with the Brand/Observations by Flora Fountain

Brand name connect. The end-user had to understand the idea behind the name itself. Kamaii, in Hindi and Gujarati, means ‘Earning’. While the app is actually a food ordering app. So, we had to decipher and break down the connection for the user.

Brand name searchability. There was an additional ‘i’ at the end of the name, which was something not many knew about, and made it difficult for people to find it on the various app stores.

Inconsistency in brand messaging. Every platform had a different description for the app and the brand. This could be misleading for potential customers, partners and clients.

Communicating to different audiences. Kamaii had two audiences it needed to target. One needed to target home chefs so they could be made aware of the platform, its earning potential and on-boarded, second was the end-user who had to be made aware about the app usage, download and USPs such fresh made-to-order home-cooked food. There is also a third smaller TG and app connecting delivery partners. The messaging to each of these groups was being done the same way, without speaking to any of them.

Strong brand voice/identity missing. Because of the undefined target audience, improper language use and inconsistency in messaging, the brand lacked a uniform and distinctive voice. Right from the messaging on social media to the app bios and descriptions on multiple platforms, to the videos uploaded on YouTube.

Digital Branding Solutions provided by Flora Fountain as the best social media marketing company in Ahmedabad, India

      • Brand PositioningWe redefined the way the brand is being positioned in the market. Since people were confused by the unique name and the similarity in the services offered to that of other food delivery apps, we focused instead on the human touch, clearly demarcating the mission, vision and services of the brand across various digital platforms.
      • Social Media MarketingSocial media was one of the first places where we swung into action, which gave the brand a fresh look and feel through upgraded and consistent designs and simple but well-written content.
        first grid on Kamaii
        We reintroduced the brand, showcasing the people behind Kamaii, the home chefs, and the various Indian homemade delicacies they prepare every day and even for special occasions.

        One of the more popular campaigns we ran recently was the De Thaali campaign, centered around one of their most ordered products on the app, the lunch thaali, by running a quirky yet relatable series of posts around it, highlighting the low price point, the various types of thaali and the various offering available in a thaali.

      • Content clean up, improvement and creationOne of the most important parts of this exercise was the clean-up and improvement of the content put out for the brand, across platforms. Right from the bio on Instagram, to the messaging that goes out on the app through notifications, we rewrote and restructured the entire brand communication strategy for Kamaii.

        The reason was simple, our research revealed that people who use the app aren’t looking to read lengthy prose, they simply want information about the product, and easy to understand messaging.

        Once the existing content was fixed, we created newer pieces of content, to communicate with the audience such as newsletters, additional notifications and a website revamp, all of which is now in the works.

      • Product ShootWe eat with our eyes first. And with that exact thought, we directed a full-fledged photoshoot of almost every best-selling item from the app. The shoot was directed by our inhouse team, and the venue was Kamaii’s office itself, helping save costs and time!
      • Packaging DesignThe initial packaging was the standard rectangular cardboard box which had a faded print of the logo and sometimes even plain brand-less packaging. We designed a new food parcel box jacket, using the brand colours and smarter design and content reiterating the message of fresh, home cooked meals for highly reasonable rates. We even designed t-shirts for the delivery partners, so that the app was being marketed even as they were on the road.

    Packaging Design

    • Newspaper & Radio AdvertisingAs the best marketing agency in Ahmedabad, we still swear by the power of traditional marketing. For the “De Thaali” campaign we planned and executed a multi-channel advertising campaign across newspaper, radio and digital platforms. The ads in the newspaper were created in Gujarati and English and run across prominent local language newspapers, in tandem with a full-fledged radio campaign and digital campaign across a period of three weeks. Finally ending in one of the founder’s being interviewed about the brand on radio.

[soc_slider_shortcode id=”3172″]

Results

More reach

social media reach report
From a subdued reach, the Instagram and Facebook pages of Kamaii saw an exponential jump of 495% and 686% respectively. This, thanks to the relatable content, and targeted promotional activity done on a regular basis.

More downloads

During the period of January 2021 to August 2021, the mobile app downloads were just 1975 and the active customers were a measly 34 people. But ever since we began actively promoting app downloads with attractive promotional campaigns, the number jumped to 8481 downloads, an increase of 6506 downloads.

More orders

During the period of January 2021 to August 2021, the orders on the Kamaii App stood at just 38. But thanks to engaging content marketing and attractive offers on social media, the orders from September 2021 to March 2022 stood at 6490, of which 5082 were new customers.

Some more interesting facts

Apart from the above, now over 1600 customers repeatedly order from the app, the value of the orders placed till date has now reached Rs.7,85,600

Client speak

Kamaii_Team_2

We joined hands with Flora Fountain for the branding, digital strategy & social media management of our brand, Kamaii. While we had heard good words about them in the market, we were mighty impressed with their commitment to our brand, their professional approach & their flexibility in ideas & execution. Thorough research, an understanding of the brand & the market & the ideas that connect, Flora Fountain has ensured that our brand has started connecting with the right audience in the city.

Working with them has seemed more like a friendly partnership, than a client-agency relationship. We highly recommend them to all businesses that are looking to work with a committed & intelligent team of professionals.

Impressed? This could be the story of your brand too. At Flora Fountain, WE LOVE PROBLEMS! Come down to our office for a cup of coffee, served with a side of kickass ideas and strategy for your brand. Drop us a hello on hello@florafountain.in today to schedule a meeting.

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Social Media

Engage with them! How interactive content helps a brand grow online

How interactive content helps a brand grow online

Pick 6 Horror Movies and We’ll Guess Your Biggest Fear with 98% Accuracy
Heels or Flats: How do you dress to impress on date night?

We all have come across such articles on the internet. And in most cases, have clicked on the link and answered all the questions, either out of curiosity or interest in the brand. This is interactive content at play, on web and social media.

What is interactive content?

Any form of content that encourages the user or follower to not just passively consume content, but participate and interact with the brand, is called interactive content. It can include quizzes, surveys, polls, riddles and calculators added into articles, social media posts and stories.

It is an interesting and fun approach to connect and interact with the customer, pick her brain on what they think about the brand, its products and in some cases, even collect data from them for future marketing activities. And anything more than just reading text is always more engaging.

In order to provide the best social media marketing services in Ahmedabad, Flora Fountain has always believed that content must engage, educate and delight the brand’s user.

BuzzFeed – Killing it on the internet with interaction

Everyone knows BuzzFeed. While there might be different reasons why people like them, the one thing that makes them stand out in the market in terms of content, are their interactive posts, quizzes and surveys. According to BuzzFeed, 96% of users who start their sponsored quiz, complete it. That is a very high completion rate!

buzzfeed-landing-page

And the brand has been successful in generating engagement, user interaction and data collection because their content targets specific audiences, it is created to be mobile-friendly and incorporates a lot of visual elements.

It’s very simple, create content that makes storytelling a conversation, rather than one-way communication, where the consumer is only reading and gaining information but cannot interact back.

Like, this FRIENDS S1-based quiz that takes one on a nostalgic trip back to the teens. What’s fun is that they become addictive after a point.

Benefits of interactive content

Increases consumer engagement

When a brand creates any form of interactive content, it is seeking its users’ opinion about the topic. It shows that the brand truly values the consumer and they are open to accepting their users’ ideas, thoughts, and feedback.

Instagram-reel

And no, it’s not rocket science to create engaging content online. And one of the best examples of it is this great use of the Poll Stickers feature by youth fashion brand Forever21 about their footwear trends.

More attention from the audience

When a brand regularly creates interesting interactive content on their social media platforms, it creates a great recall value in the minds of its followers and users. They begin to participate in the quizzes, puzzles and polls regularly and look forward to the next such post.

One such example is of Falguni Vastrapur on Instagram. Its digital marketing company in Ahmedabad regularly creates funny, engagement inducing content on its Instagram pages.

word-puzzal

Most of the participants in their comments are their customers, who are delighted that their favourite snack brand interacts with them like their next door friendly neighbour.

More data captured for optimised lead generation and conversion rates

fusion sweets brand

Interactive content doesn’t always have to be just This or That type of polls and quizzes. They can also be a simple Ask Me Anything (AMA) or DM for Price Request types of questions too.

Ahmedabad-based fusion sweets brand Bellezoe has been known to be keeping its stories interactive in a way that it gets to capture customer data like their social media handles, and in some cases, their contact details too.

With the database of interested users on Instagram, they keep these ‘users’ or prospective customers updated about their latest products, offers and much more.

Types of interactive content

Instagram Polls & Surveys

Instagram is a goldmine of interactive content. Especially its stories, with multiple stickers which offer interactive tools for users to engage with the brand. Some of its popular stickers include the Poll, Question, Rate Me and Link Me.

Some of the top brands from around the world, like Forever 21, Ray Ethnic and local brands like Bellezoe use such stickers to engage with their followers regularly.

Quizzes & Puzzles

As mentioned earlier, BuzzFeed is the champion when it comes to Quizzes. Almost every other media company or brand all over the world uses BuzzFeed’s Quiz template or a modified version of it in their content.

LIVE Q&A sessions

Many celebrities and even brands love using the LIVE feature on Instagram and Facebook to host direct Q&A sessions with their followers in real time.

Some of our favourite LIVE interactive sessions include musician Ehsaan Qureshi’s late-night Instagram LIVEs during the pandemic-induced lockdowns where he’d invite budding artistes and singers to join him on the same screen and perform for his followers. A similar activity was done by the Instagram page Your Food Lab, where the chef would host a Cook With Me with his followers on LIVE, while answering their questions and having fun chats with them.

Calculators

Feed in the data and get to see the results. One of the best and professional ways to interact with consumers and users is to provide them with an easy to use calculator to find out answers to their questions themselves.

It not only improves their engagement with the brand, but increases the chances of them taking the conversation forward and getting converted into a potential sale/business. One of our favourite calculators is the one below, from Ahmedabad-based Investment Advisory firm White Ocean.

sip-dashboard

How to plan your interactive content?

It’s not rocket science. Simply follow this checklist below, created by digital marketers of Flora Fountain, one of the best social media marketing services in Ahmedabad, follow.

    • Outline your objectives clearly
    • Use the language your audience interacts in
    • Keep it simple as you can
    • Keep it mobile friendly
    • Collect & store customer data for future

Easy-peasy? No? Worry not. We’re here for you! Drop us an ‘Allo on hello@florafountain.in and we’ll help you create such amazing, interactive content for your brands too!

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Social Media

5 Lesser Known Features Of Instagram to Make Any Business Stand Out

Features Of Instagram

Everybody is on Instagram! With 1.386 billion people actively using the platform every day, it is the 4th most used social media platform in the world. According to us at Flora Fountain, one of India’s top digital marketing companies, Instagram is no longer just a social media platform to post pictures and videos, but an ever evolving people’s platform where people can connect, interact, stream and even shop.

And for a business to make the most out of it, here are 5 interesting but lesser known features that Instagram’s product team came up with in 2020-2021.

The Audio search tab

Everyone is reeling aka scrolling through reels. It’s true! Close to 100 million daily active users in India consume content on reels every day. It has also brought back into limelight many musical classics and become a deciding factor in new songs trending.

But the challenge was that people couldn’t recall the actual names of the songs. Now with a new search feature called Audio in the search tabs of the Explore section, anyone can simply type in either the lyrics of the song or the name of the artist and find the audio clip and its many variants on Instagram.

Instagram Audio Search Tab Reels Feat

Further, users can also see the many reels made using this specific audio clip and even use them for their own content. How does this help businesses and professional pages? The social media experts at Flora Fountain, the best digital marketing agency in Ahmedabad, say that by using popular or viral song clips on the reels, the chances of the reel ranking higher on the explore pages of people consuming similar content increases, and it becomes easily discoverable to more people on the platform.

Text translation in stories

As per Statista figures from October 2021, India has 201.1 million active users on Instagram. Instagram supports 9 Indian languages on the app for posts, stories, etc.

Now, to ensure all its viewers get to explore, see and understand what people around the world are talking about on the platform, no matter which language they use, Instagram had launched Text Translation on Stories in July 2021.

Text-Translation-on-Storie

How does this work? Every time someone sees a story with an overlayed text in a language that is different from the one set in their app, Instagram will show a “See translation” notification on the top left corner. Once users tap on the option, they will be presented with a translated panel. This feature currently supports 90 languages.

This update can be useful for brands operating in global markets. Instagram users all around the globe can now translate and understand the written text in the Instagram stories of their favorite brands. It already had this feature for its post captions, profile bios and even comments, but not many might have noticed or talked about it.

Words to Text Subtitle Sticker

Okay, now this one feature has us very excited! The words to text feature sticker on Instagram stories changes the way stories and reels are viewed. Known as caption stickers, this feature turns verbal speech into text and displays it on the screen as the video and audio plays along.

Think about it. People who can watch reels in public! Just by turning off the sound! And still not miss much of the action. Of course it is also super helpful for people who have hearing disabilities, who can also enjoy reels without any audio cues.

IG-Stories-Captions

Businesses and professional pages can reach out and engage with more people through this feature, and make their content more interesting. While this feature is officially available in all English-speaking countries, it is still being beta-tested in India and other big, non-English speaking markets.

Instagram Keyword Search

One of the subtlest, low-key yet important features to have launched on Instagram is the Keyword Search.

Now this feature is going to revolutionise the way people look for and consume content on Instagram. Earlier, if someone wanted to look for content on bridal jewellery, they’d have to search for content with hashtags such as #bridaljewellery. Due to this, a lot of interesting content that may not have used the right hashtag stood the chance of missing out.

Instagram-keyword-Search

But with Keyword Search (yes yes, very much like Google Search), people can simply search for the content they wish to see using the key words or phrases and the results show everything from posts, reels, videos, even if they don’t have the specific search phrase as a hashtag in their caption.

Instagram Guides

What are Guides? Exactly… This feature didn’t create much of a flutter, despite having a huge potential in changing and improving the engagement game on the platform.

Guides are article-like posts, which include various Instagram posts or captions, products or photos, and videos. It’s a creative functionality for accounts and creators wanting to recommend a food, products, services, tips etc. to their followers.

Instagram-Guides

Businesses can curate a complete range of their products and promote it in the form of recommendations. Brands can promote their services or products by smartly embedding them with well written descriptions and titles.

Now, these guides do not have any new piece of content, but are just existing posts curated into a structure.

Further, when an account posts a guide, it doesn’t get featured on the timeline of its followers like Reels or IGTV used to do. Instead, these guides needed to be promoted via stories and DMs for people to click on it and open.

But with our experience as one of the best social media agencies in Ahmedabad, we say WHAT’S THE LOSS IN DOING IT anyway?

Now that you have ‘DISCOVERED’ these interesting features of Instagram, which could help your business grow online, get started now! Or, you can get the experts at Flora Fountain to do the job efficiently and effectively. Drop us a hello on hello@flora.ffteam.in today to know how.

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Social Media

Advertising on Social Media: Why you need a separate game plan

Advertising on Social Media

Who would have thought that the platforms created to let people share stories from their lives through pictures and videos would turn out to be such great tools for audiences to discover new products and services and for brands to find these new audiences. And the pandemic has only made it more so!

It is time to go deeper into the social media rabbit hole.

Social media marketing and social media advertising. Always knew they were different, but didn’t know who to ask? Read below for some insights from Ahmedabad’s best digital marketing agency!

First things first, social media marketing is purely organic activity, which involves posting pictures, publishing stories, responding to comments and inquiries on messages and sharing the posts in various groups and communication channels.

While social media advertising comprises all paid marketing activity on various social media platforms through the means of sponsored posts and boosts, done over and above the usual social media marketing activity such as posting and creating stories.

While there is an overlap between the two in terms of results and goals, advertising on social media is a different ball game altogether, with targeted budgets, a keener understanding of target audiences, and a smart selection of the content that should be boosted.

Because of the difference in strategy and skills required for the two, the top advertising agency in Ahmedabad suggests that a mere social media strategy or calendar does not cut it for a brand. Serious brands must have a separate game plan for the two. Read on to know why and everything else about social media advertising.

WHY ADVERTISE ON SOCIAL MEDIA

Social media advertising is an all-encompassing format of marketing for a brand. Since social media is a place where the people are a bit chilled out, it gives marketers the opportunity to go out of their way with creativity to make their brand stand out.

The regular advertising in the digital world includes the usual suspects, like pay-per-click ads, website display ads, video popup ads, digital billboards, etc. But social media has promotions and boosts, which offers them great flexibility in tweaking the audience, its reach perimeter, the budgets, and putting a pause or restart as per the brands requirements.

Even the best digital marketing agencies in India believe that organic reach is hard to achieve, hence if a brand has the bandwidth and resources to spend, they must consider social media advertising for quick win and turn around.

HOW TO ADVERTISE ON SOCIAL MEDIA

Different platforms have different ways to let businesses and individuals promote themselves and their services to a large swathe of potential customers with interests that align with what they sell.

Listed below are the various kinds of paid promotions a brand can run on different platforms.

Twitter Promotions

With Twitter Promote, the Twitter algorithm automatically promotes Tweets to the brand’s specified audience. It promotes the first 10 daily organic Tweets that pass the Twitter quality filter. It also promotes the brand account to attract new followers.

Marketeers can focus on up to 5 interests or metro locations, and let Twitter do the rest. Unfortunately, with this feature, marketers can’t choose which Tweets to promote. (That’s why creating great content on a regular basis for every platform is important).

Facebook Ads


Facebook Ads
With over 2.45 billion monthly active users, Facebook is popular across many demographics. Just as many teenagers use Facebook as their parents—and seniors are quickly catching up. With ads, brands can direct users to its Facebook Page or the website as a part of the sales funnel. One such great form of advertising is Carousel ads on Facebook timelines.

Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. They’re also a great way to present multiple products or services.


Showcase a Variety of Products
Sometimes, brands can showcase a variety of products in a single carousel chain, and every picture can have a customised purchase or inquiry link. This way, it can not only be a great sales and data collection tool too.

Instagram Promotions

Instagram is most popular with millennials, they say. Well, this platform is popular with people of all generations. Instagram has millions of Gen Z and GenX too, who create and consume content in the form of posts, reels, videos and stories.

Instagram currently has over 1 billion active users, a large majority of them using the app on their mobile phones. What’s interesting is that 71% of their demographic are users who are under the age of 35, who spend an average 53 minutes per day.

And what more, post the pandemic, where online sales have taken off and crossed the stratosphere already, it was found out that 80% of consumers use Instagram to help them decide on a purchase.

Just like Facebook, brands can target their ideal viewers with customised targeting options. Create lookalike audiences, define the audience’s behaviors and activities, interests, and demographics.

Seen above is a great example of a carousel ad on Instagram, that blends in smartly with the other content on the feed of the Instagram users.

Instagram Promotions

YouTube Promotions

Let us start by sharing a startling fact about this video streaming giant. YouTube is the second most visited site on the internet, and netizens consume close to 6 hours of video content every day.

Advertising on YouTube requires a Google Ads account, using which it uniformly helps brands create ads on multiple spots on the YouTube streaming page.


YouTube Promotions
The different types of ads on YouTube include short clips that play before the actual video, banner ads that get displayed on top of the playlist and clickable links that display in the corners of the screen.

Brands can set their budget and target the desired audience on specific YouTube channels. There’s no minimum price to run an ad – and brands can change their ads, targeting and budgets at any time.

LinkedIn Boosts

LinkedIn is much more business-oriented than other social networks in this post. It offers targeting options based on professional qualifications like job title and seniority.

Single images, videos, or carousel ads are all different options for sponsored content advertising on LinkedIn.


LinkedIn Boosts
Brands that are looking to target talented individuals to join their workforce, hiring agencies that have a large number of positions to fill, or companies who wish to talk about their achievements and attract more followers whose interests align with their brand, ideally choose LinkedIn Boosts. It has been noted that boosting on LinkedIn costs way more than its peers.

Get started with Flora Fountain

The team of experienced digital advertising and social media marketing experts at Flora Fountain have paved the path to success for many local and national brands to tap into a large swathe of unexplored audiences online, especially on social media.

Drop us a line here and let us invite you over for a cup of coffee and a riveting conversation on your brand’s future online.

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Social Media

The ultimate guide to LAUNCH a product on social media

Social Media

Remember the last time you scrolled through your Instagram feed and thought “Hey, how did they know I was looking for this sneaker/hoodie/blender/fill in the blanks?” More and more people are discovering new products and services online through social media, over traditional methods of discovery like TV ads, newspaper ads, hoardings and billboards. And this is even more true after the pandemic, with an increasing population comfortable spending time and money online.

So it is imperative, when a brand has a new product ready for launch, to create a big buzz online. Brands have to get people curious about the product and the idea behind it. However, with over 3.6 billion people active on various social media platforms, spending an average of 2.5 hours every day scrolling and messaging, there are chances of a brand’s messaging getting lost in the din and noise made by almost everybody online.

So here’s the ultimate cheat sheet (or guide, if you will) created by India’s top social media marketing agency, Flora Fountain, to make some noise, stand out and attract the right eyeballs for a new product or brand launch online.

1. First thing first, Identify the audience

The first thing a brand must do before planning a new product or starting any form of marketing activity for its launch, is to understand “WHAT DOES THE MARKET WANT?” and “WHERE DO WE FIND THIS AUDIENCE”

It starts with market research, where the ideal customer is identified based on various demographic points like age, gender, interests, income, region, etc. It can start from something as simple as a Google search of a product similar to the one about to be launched by the brand. Simply going through the kind of people that the competition brands are addressing through their content, images, and the reviews on their shopping platforms can give a rough idea about the ideal customer.

If the product is targeted towards young people in their 20s who love following trends, then Instagram is the place to find them (well, isn’t everyone on Instagram now!). If the product is more service-based, priced higher and is targeted at a somewhat older audience, Facebook can be the place to target such an audience. If the target is business communities, or art lovers, or musicians, there is a platform for these too. But it all starts with knowing who the product, service, brand or idea is meant for: the OG TG.

2. Plan out the online content calendar

Ray Ethnic Fashion Brand

Having a launch timeline is very important for the brand to chart out every move, every post on the various digital platforms it is active on. While it may sound like a task as easy as taking a picture and posting it on Instagram, Facebook or Pinterest with a caption stating check out our newly launched collection, it is way more than that…

Think about it, the product pictures needs to be clicked, they have to be named (if not done), banners and creatives for website pages and posts are to be made, captions as per the platform (hashtag heavy for Instagram, long yet linked for Facebook and short and sweet for Pinterest)

are to be written, promotional email drafts have to be created, SEO work is to be done, special social media promotional content for boosts are to be made… Phew!

Yeah, that’s right… All that, apart from the regular, in-store or outdoor marketing campaigns. Here’s a look at how Ray Ethnic, an Ahmedabad-based ethnic fashion brand recently planned their product launch. Simple, minimalistic & to the point.

Plan out every piece of content that will go online, from the teaser to the launch to the product showcase. Yes, it takes time, but then actual work becomes a piece of cake.

3. Start creating a buzz

Social media is such a powerful tool, it is scalable, cost effective, provides great creative freedom to experiment, and the best part: The people are there, online!

And one of the best ways to get started with the promotions is by generating curiosity among the people online, on platforms like Instagram, Facebook, Twitter, Pinterest and even LinkedIn (if the brand has an audience there).

Start with Coming Soon posts like these:

Give the viewers a sneak peek on how the product is going to look like, what it is for, why it is unique, etc. This is kind of teasing the customer, by showing parts or some element of the product as a preview and why they should look forward to it.

Coming Soon Posts

Next, you can create countdown posts that usually say, ‘2 Days to Go’, ‘1 Day to Go’, etc. These kinds of promotional content create a sense of anticipation among the followers and the customers and they stay tuned with the brand page on social media.

And finally, post the launch, a giveaway or a contest can be run through specially created posts to boost up the engagement on the page. Wondering why? Because when the page gets maximum engagement, the posts are visible on the Explore and Suggestion sections of non-following people online who may have similar tastes in the product.

4. Get creative with hashtags

Another great way to make waves around the social media about an impending launch is by creating a unique hashtag which gives a hint of the product and the brand, while leaving the users and followers guessing on what it could be.

While creating a launch hashtag, these three points should be kept in mind:

  • It should be precise
  • Don’t combine more than 3-4 words together
  • Try to write it in Title case, to make it easy to understand

By creating a hashtag, they instantly highlight the content that’s related to the launch and reinforces the brand identity. Further, it helps followers to tag, share and participate in the launch activities and post pictures of their own which are connected with the brand.

5. Make the splash: The launch

The launch has to be timed in such a manner that the product/s must get revealed on all social media platforms at the same time. This is where the advance content planning as mentioned in the first point, comes of great help.

Since Instagram and Facebook both fall under the same entity, it is easier to plan and schedule posts around a specific time, using custom content, hashtags, CTAs, etc. While Facebook has its own Creator Studio platform to manage Instagram and Facebook pages, there are other third party platforms like Later and Hootsuite for LinkedIn, Google Business and Tweetdeck for Twitter.

Creator Studio platform

Flora Fountain, one of the best social media agencies in Ahmedabad suggests that brands should ideally boost these launch posts for maximum visibility and opportunity to showcase their products to newer audiences. While it is simple to create an Ad Account using Facebook Business or AdSense for Google platforms, it is advised to get the top digital marketing agency on board to share the burden of tracking, analysing and strategising these paid promotions online.

OR

Plan a staggered launch
Unlike the one time big splash launch, a staggered launch is done by revealing the products one after the other or as batches, in stages. The rollout of the products can go on for weeks together instead of putting everything out for sale on the launch day.

Remember how smartphone giant Apple launched the iPhone 12 in two stages? While the original reason behind this exercise was the supply chain disruption due to the global smart-chip shortage, the marketing teams of the brand decided to launch the smaller versions of phone in the first stage, and the bigger and pricier versions along with its upgraded version of accessories just in time for pre-christmas sales.

This way, brands can not only keep the conversation going, but also tap into multiple points of high sales, like the festival and holiday seasons.

6. Have your analytics in place

Instagram Reach

The true success of a launch or really any digital activity lies in the data. A brand should have the tools to identify the right metrics, evaluate the various milestones during the launch at regular intervals and then do a comparative study with its goals.

Before the launch, set up a cross-channel social media analytics dashboard using tools like Google Analytics, HubSpot or Sprout Social and connect the various platforms where the launch will take place,

i.e. Instagram, Facebook, LinkedIn. Of course, each tool also has the inbuilt insights or metrics for views, clicks, conversions for brands to identify which piece of content and strategy and worked and what didn’t.

It allows tracking of various metrics like hashtag performance, region-wise visitor activity, post reach and engagement, etc. This way, brands can make informed decisions in terms of allocating budgets to campaigns, tweaking the target audience to ensure a successful launch.

Google Analytics Report

7. Keep the conversation going

Post launch, the brand must keep the momentum going through various forms of audience engagement. Because all that buzz generated post the legwork done to get the product launched, must not fizzle out in a week’s time.

Continue publishing content related to the product, the salient features about it, it’s availability online or offline, and how the response is (only if it is positive). Encourage followers and customers to tag the brand with their product and reshare them on the pages, giving the users some free publicity too.
Ray Ethnic Hits

Something again Ray Ethnic hits the nail right on the head with its popular post launch campaign #RayOnYou. Thanks to some smartly planned celebrity endorsement, now even regular customers post regularly with outfits purchased from Ray.

Always keep a close eye on your mentions and customer questions on the comments, respond to them within 24 hours, negative or positive. This will not only give the brand image a boost, but organically push the posts on the explore feeds of social media timelines too.

Now that you have the ultimate guide to the perfect social media launch, get started right away. Or, how about you let the experts do the job for you. Drop us a line on hello@flora.ffteam.in or click here.

Categories
Social Media

Captions That Captivate! 8 Tips to Write for Social Media

Graphic art showing social media captions

What attracts the attention of the viewer on social media?

  • A beautiful visual
  • A good photograph
  • A stunning design

But what results in an interaction on the post, a LIKE, a COMMENT, a DM (direct message) or a link click?
A captivating caption, something that delights the reader, generates curiosity in them, convinces them to read further and take action.

While sharing photos or creatives on social media, a well-written caption will set the tone for the post, inspire your followers, give value, spark discussion, and demonstrate the brand`s personality.

And here are some suggestions for creating a compelling caption and improving a brand`s social media marketing approach.

First impression is what lasts!

With people`s attention spans shrinking, a strong opening line will help you grab their attention. While you have the entire text box to narrate a story about the post, it is the first 50 characters that matter. Especially on Instagram, because people are going to click on the “Read more…” call out only if the first line leaves them intrigued and wanting for more.

Your captions should be a natural extension of your post. There must be a strong connection between the image and the caption. Never let a post get published without a copy or simply repeat what is written in the image copy, as your caption. A repetitive copy is as useless as a post with no caption.

Fulfill the intention

Your captions must fulfill the purpose behind the post. Before you write a caption, ask these questions to yourself: Are you trying to establish a connection with the target audience? Do you want them to take action after reading your caption? or are you simply showing off the brand`s personality through the writing.

If it is an action post, make sure you make it clear in the second or third line of your caption on what the reader needs to do.

“Click on the link in bio”
“Call 123456789 to know more”
“Share your thoughts in the comments below”

Graphic showing content writer thinking

These are some examples of Call To Action phrases to be used in captions.

Get them talking!

Create social media captions that elicit feedback and encourage your audience to comment on your post.
One of the simplest ways to increase the number of comments on your post is to ask a question. The questions don`t have to be difficult; they should be basic and simple.

Inviting your audience to submit their tips, reviews, and recommendations is a fantastic method to engage them. Because trust us, your users will not respond to you unless you ask them to.

Mind the language

While English might be the most commonly used language on social media, people engage with posts more when they see that the brand is addressing them in a language that they know and understand. Localisation is the key to strong engagement on social media.

Shilpa Lifestyle Hindi Content Post Sample

Keep in mind the language used by the target audience and try writing captions in the local lingo every once in a while. It will ensure that the audience reads your captions more often instead of simply scrolling away.

Here`s a look at how Flora Fountain, a social media marketing company in Ahmedabad taps into the regional audience engagement through captions in Gujarati and Hindi for their brands.

Align with the medium

Your post captions must align with the medium it is being posted on. For instance, a fun and quirky post with a cheeky caption will be a hit on Instagram, but kind of a turn-off on LinkedIn, where the audience is looking for informative, long-form content.

Craft your captions keeping your audience and medium in mind. Customize the length, tonality, and style of your captions as per the platform. Below are the caption character limits on the various social media platforms, they`ll come in handy the next time you write a caption for your post.

Instagram: 2200 characters
Facebook: 63,206 characters
Twitter: 280 characters
LinkedIn (Post): 3000 characters

Use Emojis

Emojis are cartoon-style emoticons that add character to your social media captions. Emojis can be used to draw the viewer`s attention to the post.

Emojis are completely universal because their meanings are understood in each country in the same way. And it`s a great tool for marketing, because if you think about it, you save money on translation, design, and the need to localise meaning for each region. They make captions for all industries more interesting and bring the eye to a halt mid-scroll.

In case you`re wondering how, what, where to find these emojis, Emojipedia`s got you covered! Or simply find them on your chat keyboard, they`re hard to miss!

Have a call to action!

Don`t forget to include a Call To Action where needed after all of your hard work. A CTA serves two distinct purposes: telling someone what they should do and motivating them to do it.

Incorporating a call to action into your caption is an excellent way to direct traffic to your website, landing pages, and blogs.

However, you are treading on thin ice; CTAs in every post may become jarring, so use CTAs sparingly and only when necessary.

Don`t forget hashtags!

It`s crucial to increase engagement, but your posts also need to reach a wider audience and attract new followers. You can strategically boost the reach of your post by using the proper and relevant hashtags.

Posts with a lot of hashtags get less interaction than those with just a few relevant ones. As a result, choose your winners with care.

Go ahead, get your creative juices flowing in the form of words on your social media. And if you are a brand or business who wishes to let the experts do the talking, drop us a line here!

Graphic of people working atop a giant hashtag