Tag: Social Media Agency

How to maximise ROI for restaurants through social media marketing

Post author By Vasim Samadji
Post date Mar 2, 2023

Want your restaurant to become the talk of town? Then get started with social media!

Being a social media agency in Ahmedabad, if there is anything we have worked most with it is food. We have closely witnessed how social media has revolutionised the way small businesses, especially restaurants, market themselves. Social media marketing includes the use of platforms like Instagram, Facebook, Snapchat, Twitter, LinkedIn, Pinterest and more to promote products or services, increase brand awareness, engage with customers and much more.

Do restaurants need a social media agency?

Since they are direct to consumers, more than others, restaurant businesses must be active digitally, to succeed and stay competitive. But how?

Flora fountain is at your SERVICE!! 🛎️

As the top digital marketing agency in Gujarat, we have compiled the ultimate guide to restaurant social media marketing with expert tips and insights on effectively leveraging it to boost your restaurant’s online presence.

Identifying your target audience

For any campaign or strategy to resonate, you have to understand the audience. What is your target audience’s age, gender, income strata? This will give you some insight into their interests, needs and desires.

You will help you make intelligent predictions about which social media platform they are most likely to use, what time they are likely to be online, what kind of content / memes would work for them. By identifying your target audience and speaking to their interests and needs, you have a higher chance of increasing your business visibility and relatability.

A sample breakdown of target audience segmentation

Selecting the social media platforms

The mind-boggling number of posts on Instagram related to #Food

Being everywhere is not the answer. Being on the right platform in the right way is! Popular platforms like Facebook, Instagram are among the top choices for Indian restaurant businesses.Most users are likely to go there seeking inspiration and connection with a food brand. For validation, they will often seek out Google Business Profile and Zomato, since these two platforms will also have reviews.

To determine which platforms to use, consider your target audience and their social media habits. Most top social media agencies utilise Instagram as the prime social media platform for restaurant businesses. Simply because it is a more visual platform helping showcase both food and ambience. Two key decision-making factors for audiences to notice, engage and (hopefully!) eat at a restaurant.

Once you’ve chosen your platforms, creating a strong online presence on each starts with an effective digital marketing strategy. Who you are speaking to, what you should be speaking about and why they will care become the bedrock questions of this strategy. A strategy that often results in things like social media profile optimisation for maximum relatability, creating and using engaging content regularly to connect with the audience, how you respond to your audience and even which moment marketing trends your brand should latch on to.

#FloraTIP: Having your restaurant registered in popular food delivery platforms like Swiggy and Zomato acts as an additive benefit for brand visibility.

Creating a social media marketing strategy

A 2021 report in New Times confirmed what we observed and believed, pictures of delicious-looking food can stimulate the brain by releasing those ‘happy hormones’ and creating craving. Now, combined with the 229 million Instagram users in India, this presents itself as a great opportunity for restaurants to promote their offerings to potential customers on the platform.

Now to achieve this level of desirability on a regular basis, as is the demand of a restaurant business, having a strategy is imperative. Creating a social media marketing strategy involves:

Studying competition to understand the market
Setting clearly defined and achievable goals
Deciding on a brand tone
Creating a content plan to achieve both branding and marketing goals
Creating an effective marketing funnel, ending in a conversion goal
Building a consistent brand image across platforms
Analysing performance monthly and revisiting strategy every three-months

No-nonsense & enticing. Relatable food post. #ClientWork

#FloraTIP: Keep your goals specific, measurable and aligned with your overarching business objectives. This way you will channel limited resources in the right direction. For instance, to increase customers’ visits to your restaurant, having a strong GMB presence can be more beneficial than having a profile on Pinterest, LinkedIn or Twitter.

If you’re a restaurant business owner reading this, we know this can sound overwhelming and you would much rather face the chaos of the kitchen. But this is where social media agencies in Gujarat like Flora Fountain can aid in achieving your marketing goals effectively.

Develop engaging content

Making reels more engaging with a poll! #ClientWork

Developing engaging content is essential for any restaurant business looking to succeed on social media. This ranges from high-quality photos and videos to customer reviews to relatable content, which is as deliciously consumable as your food. After all, content is king!

Content curation includes a wide set of industry practices like utilising high-quality images, smart call-to-actions (CTAs), resonating with the audience’s language and even catchphrases that build a strong brand recall value.

Simply put, every post should either educate or entertain.

It also helps to connect with your followers by responding to their communication, in the form of DMs and comments, with empathy and (sometimes) humour.

#FloraTIP: To make your customer feel special and increase credibility, re-share content created by them such as reviews, reels or posts on your page. This is called UG or user-generated content.

Monitor your marketing efforts

No matter how much you strategise and plan, it all boils down to success in the end! This involves tracking metrics on each platform including reach, engagement, follower growth, and in some cases, conversions.

By monitoring these metrics regularly, you can see what works and understand what needs improvement, helping you make data-driven decisions about your social media marketing strategy. Time and again, we have seen this data-driven approach, optimise social media marketing efforts, driving up business and ROI on the marketing investment. More business is a happy client. And a happy client is a happy us. 🙂

Upward growth of an Ahmedabad-based Italian restaurant #ClientWork

Hire a social media marketing agency

Working with a social media marketing agency is essential for any restaurant business looking to succeed in today’s digital age. A social media marketing agency can help you develop a comprehensive marketing strategy, create engaging content, and track metrics to measure success.

When choosing the best social media marketing agency in Ahmedabad, consider their experience, expertise, industry knowledge, social media proficiency and track record of success.

The benefits of working with a digital marketing agency in Gujarat include access to a team of experts who can help you optimise your social media presence, save time and resources, and ultimately drive more business to your restaurant.

To conclude…

Take your restaurant business to the next level with these valuable insights and industry tips. Remember, from identifying your target audience and choosing the right social media platforms to curate engaging content and measuring success, there are many important factors to consider.

We recommend working with a reputable digital marketing agency in Gujarat to help you achieve your marketing goals and build a strong online presence. If you still have questions, drop us a hello at hello@flora.ffteam.in to start a conversation.

Tags Digital Marketing Agency, restaurant social media marketing, Social Media Agency, social media marketing strategy, Social Media Platforms, top social media agencies

5 Lesser Known Features Of Instagram to Make Any Business Stand Out

Post author By Vasim Samadji
Post date Dec 3, 2021
No Comments on 5 Lesser Known Features Of Instagram to Make Any Business Stand Out

Everybody is on Instagram! With 1.386 billion people actively using the platform every day, it is the 4th most used social media platform in the world. According to us at Flora Fountain, one of India’s top digital marketing companies, Instagram is no longer just a social media platform to post pictures and videos, but an ever evolving people’s platform where people can connect, interact, stream and even shop.

And for a business to make the most out of it, here are 5 interesting but lesser known features that Instagram’s product team came up with in 2020-2021.

The Audio search tab

Everyone is reeling aka scrolling through reels. It’s true! Close to 100 million daily active users in India consume content on reels every day. It has also brought back into limelight many musical classics and become a deciding factor in new songs trending.

But the challenge was that people couldn’t recall the actual names of the songs. Now with a new search feature called Audio in the search tabs of the Explore section, anyone can simply type in either the lyrics of the song or the name of the artist and find the audio clip and its many variants on Instagram.

Further, users can also see the many reels made using this specific audio clip and even use them for their own content. How does this help businesses and professional pages? The social media experts at Flora Fountain, the best digital marketing agency in Ahmedabad, say that by using popular or viral song clips on the reels, the chances of the reel ranking higher on the explore pages of people consuming similar content increases, and it becomes easily discoverable to more people on the platform.

Text translation in stories

As per Statista figures from October 2021, India has 201.1 million active users on Instagram. Instagram supports 9 Indian languages on the app for posts, stories, etc.

Now, to ensure all its viewers get to explore, see and understand what people around the world are talking about on the platform, no matter which language they use, Instagram had launched Text Translation on Stories in July 2021.

How does this work? Every time someone sees a story with an overlayed text in a language that is different from the one set in their app, Instagram will show a “See translation” notification on the top left corner. Once users tap on the option, they will be presented with a translated panel. This feature currently supports 90 languages.

This update can be useful for brands operating in global markets. Instagram users all around the globe can now translate and understand the written text in the Instagram stories of their favorite brands. It already had this feature for its post captions, profile bios and even comments, but not many might have noticed or talked about it.

Words to Text Subtitle Sticker

Okay, now this one feature has us very excited! The words to text feature sticker on Instagram stories changes the way stories and reels are viewed. Known as caption stickers, this feature turns verbal speech into text and displays it on the screen as the video and audio plays along.

Think about it. People who can watch reels in public! Just by turning off the sound! And still not miss much of the action. Of course it is also super helpful for people who have hearing disabilities, who can also enjoy reels without any audio cues.

Businesses and professional pages can reach out and engage with more people through this feature, and make their content more interesting. While this feature is officially available in all English-speaking countries, it is still being beta-tested in India and other big, non-English speaking markets.

Instagram Keyword Search

One of the subtlest, low-key yet important features to have launched on Instagram is the Keyword Search.

Now this feature is going to revolutionise the way people look for and consume content on Instagram. Earlier, if someone wanted to look for content on bridal jewellery, they’d have to search for content with hashtags such as #bridaljewellery. Due to this, a lot of interesting content that may not have used the right hashtag stood the chance of missing out.

But with Keyword Search (yes yes, very much like Google Search), people can simply search for the content they wish to see using the key words or phrases and the results show everything from posts, reels, videos, even if they don’t have the specific search phrase as a hashtag in their caption.

Instagram Guides

What are Guides? Exactly… This feature didn’t create much of a flutter, despite having a huge potential in changing and improving the engagement game on the platform.

Guides are article-like posts, which include various Instagram posts or captions, products or photos, and videos. It’s a creative functionality for accounts and creators wanting to recommend a food, products, services, tips etc. to their followers.

Businesses can curate a complete range of their products and promote it in the form of recommendations. Brands can promote their services or products by smartly embedding them with well written descriptions and titles.

Now, these guides do not have any new piece of content, but are just existing posts curated into a structure.

Further, when an account posts a guide, it doesn’t get featured on the timeline of its followers like Reels or IGTV used to do. Instead, these guides needed to be promoted via stories and DMs for people to click on it and open.

But with our experience as one of the best social media agencies in Ahmedabad, we say WHAT’S THE LOSS IN DOING IT anyway?

Now that you have ‘DISCOVERED’ these interesting features of Instagram, which could help your business grow online, get started now! Or, you can get the experts at Flora Fountain to do the job efficiently and effectively. Drop us a hello on hello@flora.ffteam.in today to know how.

Tags Ahmedabad, Best Digital Marketing, Best Digital Marketing Agency, Best Social Media Agencies, Digital Marketing Agency, Digital Marketing Company, Instagram Marketing, Instagram Promotions, Social Media Agencies, Social Media Agency, Social Media Company, Social Media Marketing, Social Media Marketing Company, Top Digital Marketing Company

Social Media

Advertising on Social Media: Why you need a separate game plan

Post author By Vasim Samadji
Post date Nov 11, 2021
No Comments on Advertising on Social Media: Why you need a separate game plan

Who would have thought that the platforms created to let people share stories from their lives through pictures and videos would turn out to be such great tools for audiences to discover new products and services and for brands to find these new audiences. And the pandemic has only made it more so!

It is time to go deeper into the social media rabbit hole.

Social media marketing and social media advertising. Always knew they were different, but didn’t know who to ask? Read below for some insights from Ahmedabad’s best digital marketing agency!

First things first, social media marketing is purely organic activity, which involves posting pictures, publishing stories, responding to comments and inquiries on messages and sharing the posts in various groups and communication channels.

While social media advertising comprises all paid marketing activity on various social media platforms through the means of sponsored posts and boosts, done over and above the usual social media marketing activity such as posting and creating stories.

While there is an overlap between the two in terms of results and goals, advertising on social media is a different ball game altogether, with targeted budgets, a keener understanding of target audiences, and a smart selection of the content that should be boosted.

Because of the difference in strategy and skills required for the two, the top advertising agency in Ahmedabad suggests that a mere social media strategy or calendar does not cut it for a brand. Serious brands must have a separate game plan for the two. Read on to know why and everything else about social media advertising.

WHY ADVERTISE ON SOCIAL MEDIA

Social media advertising is an all-encompassing format of marketing for a brand. Since social media is a place where the people are a bit chilled out, it gives marketers the opportunity to go out of their way with creativity to make their brand stand out.

The regular advertising in the digital world includes the usual suspects, like pay-per-click ads, website display ads, video popup ads, digital billboards, etc. But social media has promotions and boosts, which offers them great flexibility in tweaking the audience, its reach perimeter, the budgets, and putting a pause or restart as per the brands requirements.

Even the best digital marketing agencies in India believe that organic reach is hard to achieve, hence if a brand has the bandwidth and resources to spend, they must consider social media advertising for quick win and turn around.

HOW TO ADVERTISE ON SOCIAL MEDIA

Different platforms have different ways to let businesses and individuals promote themselves and their services to a large swathe of potential customers with interests that align with what they sell.

Listed below are the various kinds of paid promotions a brand can run on different platforms.

Twitter Promotions

With Twitter Promote, the Twitter algorithm automatically promotes Tweets to the brand’s specified audience. It promotes the first 10 daily organic Tweets that pass the Twitter quality filter. It also promotes the brand account to attract new followers.

Marketeers can focus on up to 5 interests or metro locations, and let Twitter do the rest. Unfortunately, with this feature, marketers can’t choose which Tweets to promote. (That’s why creating great content on a regular basis for every platform is important).

Facebook Ads

With over 2.45 billion monthly active users, Facebook is popular across many demographics. Just as many teenagers use Facebook as their parents—and seniors are quickly catching up. With ads, brands can direct users to its Facebook Page or the website as a part of the sales funnel. One such great form of advertising is Carousel ads on Facebook timelines.

Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. They’re also a great way to present multiple products or services.

Sometimes, brands can showcase a variety of products in a single carousel chain, and every picture can have a customised purchase or inquiry link. This way, it can not only be a great sales and data collection tool too.

Instagram Promotions

Instagram is most popular with millennials, they say. Well, this platform is popular with people of all generations. Instagram has millions of Gen Z and GenX too, who create and consume content in the form of posts, reels, videos and stories.

Instagram currently has over 1 billion active users, a large majority of them using the app on their mobile phones. What’s interesting is that 71% of their demographic are users who are under the age of 35, who spend an average 53 minutes per day.

And what more, post the pandemic, where online sales have taken off and crossed the stratosphere already, it was found out that 80% of consumers use Instagram to help them decide on a purchase.

Just like Facebook, brands can target their ideal viewers with customised targeting options. Create lookalike audiences, define the audience’s behaviors and activities, interests, and demographics.

Seen above is a great example of a carousel ad on Instagram, that blends in smartly with the other content on the feed of the Instagram users.

YouTube Promotions

Let us start by sharing a startling fact about this video streaming giant. YouTube is the second most visited site on the internet, and netizens consume close to 6 hours of video content every day.

Advertising on YouTube requires a Google Ads account, using which it uniformly helps brands create ads on multiple spots on the YouTube streaming page.

The different types of ads on YouTube include short clips that play before the actual video, banner ads that get displayed on top of the playlist and clickable links that display in the corners of the screen.

Brands can set their budget and target the desired audience on specific YouTube channels. There’s no minimum price to run an ad – and brands can change their ads, targeting and budgets at any time.

LinkedIn Boosts

LinkedIn is much more business-oriented than other social networks in this post. It offers targeting options based on professional qualifications like job title and seniority.

Single images, videos, or carousel ads are all different options for sponsored content advertising on LinkedIn.

Brands that are looking to target talented individuals to join their workforce, hiring agencies that have a large number of positions to fill, or companies who wish to talk about their achievements and attract more followers whose interests align with their brand, ideally choose LinkedIn Boosts. It has been noted that boosting on LinkedIn costs way more than its peers.

Get started with Flora Fountain

The team of experienced digital advertising and social media marketing experts at Flora Fountain have paved the path to success for many local and national brands to tap into a large swathe of unexplored audiences online, especially on social media.

Drop us a line here and let us invite you over for a cup of coffee and a riveting conversation on your brand’s future online.

Digital Marketing Agency

You MUST outsource your digital marketing. Here’s why.

Post author By Shefali Pandey
Post date Aug 27, 2021
No Comments on You MUST outsource your digital marketing. Here’s why.

Marketing is the most crucial cog in the wheel for a business to move forward and grow. Often companies might think hiring a graphic designer and content writer is all it takes to start marketing on digital, but it is a special kind of beast which requires a team of experts with some very special skills to tame it. A graphic designer or a traditional marketing executive usually does not understand the intricate details and trends of social media presence, engagement, search engine optimization, digital campaigns, and the website design and development required to support it.

For mid-sized businesses, this is where outsourcing comes to your rescue. Instead of setting up an entire team of digital marketers — graphic designers, UI experts, content writers, social media analysts — and paying them hefty salaries, businesses can easily hire digital marketing agencies with in-depth expertise across digital platforms. Still wondering if it’s the right move? Read on to know the benefits you’ll reap by outsourcing your digital marketing activities.

Trust the experts

Outsourcing is smartsourcing, especially when it comes to digital marketing. When you hire a digital marketing agency, you get a specialist team of digital marketing experts like search engine optimization (SEO) experts, social media managers, digital content writers, UI designers, Pay-Per-Click campaign experts, web developers, and data analysts. Not only that, most agencies have platform-specific experts for Facebook, Instagram, Youtube, LinkedIn, and Twitter marketing. Agencies also have specialization based on whether you are marketing directly to end consumers, B2C, or to other businesses, B2B. They help you in all aspects of social media marketing, content marketing, email marketing, ecommerce, SEO, Search Engine Marketing (SEM), and Data Analytics, based on your business goals.

This way, you can focus more on growing your business and your digital marketing agency can ensure brand awareness, engagement, leads, and loyalty across digital platforms.

Digital without borders

The internet has no boundaries. You could be a premium tea vendor based out of Assam, India or a staffing agency in New York, United States, but your business can be marketed globally by a digital marketing agency in Ahmedabad, India. Infact, both of these examples happen to be clients of our digital agency Flora Fountain! 🙂

Instead of being forced to recruit digital marketing executives in their city, businesses can hire digital agencies with the best experience in their particular segment whether it is jewellery, fashion, food, or lifestyle. And since all the communication and assets used in digital marketing can freely move through digital mediums like emails, messengers, and office suites, it is a smart and reasonable choice.

Say goodbye to long commutes to even longer meetings around conference tables to discuss every next move. Times are fast and you must be too. Hello digital!

Easier access to your audience

A study by Sprout Social says that customers feel more connected to a brand, if it has a strong social media presence. And on the internet, feedback is faster. Customers can reach out to brands directly on Twitter, Facebook, and Instagram and leave reviews on platforms like Google Business, Facebook, Zomato, Trip Advisor, Make My Trip, etc. This gives brands an opportunity to really hear what their end-user has to say, make them feel heard with quick response and/or solutions to any challenge. In this way improving the customer experience and solidifying brand loyalty.

Easier-access-to-your-audience

This is possible only when you have a digital marketing agency build a strong presence for your business across all relevant digital platforms and actively manage and engage the audience. Whether it is websites, social media pages, business profiles or digital storefronts.

With people now working, learning, shopping, and even dating online (Thank you, Covid-19!), it is imperative for businesses to tap this goldmine of an opportunity!

What gets measured gets done

Data is very important to understand the growth trajectory of your business. And a digital marketing agency helps you measure your business’ success. How, you ask?

Digital marketing companies have expert data analysts in their teams, whose job is to study the trends of business on various digital media platforms, measure things like bounce rates, page views, conversions through social media and web analytics. And strategize on how to optimize these metrics. These metrics are usually compiled by digital marketing agencies on a weekly, fortnightly or

monthly basis to give businesses a clear picture of what promotions are working, which products are in demand, and who are the people that are consuming your products. Along with these reports, digital marketing agencies provide tips and suggestions on places you can improve, which new trends to tap on, and choose the next plan of action.

In simple terms, measuring and analyzing data helps brands sell more of what is already selling.

Save money

With a digital marketing agency on board, businesses can keep a closer tab on their marketing budgets. Multiple campaigns for the same brand can be run at the same time. An agency will manage your spending through Google Ads Manager, Facebook for Business, and various other digital tools meant for online campaigns like Google Pay-Per-Click, boosts for engagements and leads, and boosts for profile and website visits.

Since these tools offer reports on every dollar spent and track clicks and conversions, businesses can analyze which campaigns require additional resources and which ones can be cut down a notch.

Further, when you have a digital marketing agency manage everything from websites to social media to SEO, you are saving a huge amount of money that could have been spent on hiring, training and paying people to do these jobs for you full time.

Make us your growth partner

Through our technology, design and content expertise, our Ahmedabad-based digital agency, Flora Fountain has been part of the growth stories of many national and international brands and individuals as their full service digital marketing agency. We have been able to help brands with their social media marketing, SEO, website development, content-writing, brand research, digital strategy and online branding, despite being in different geographical locations spread all over the world.

Check out our work here, and to plan out your digital strategy, drop us a line here.

Social Media

Why DESIGN is the hero of your digital marketing strategy

Post author By Vasim Samadji
Post date Jun 24, 2020
No Comments on Why DESIGN is the hero of your digital marketing strategy

Social media is no longer a child’s play. With more people having access to high speed internet connected to devices with the latest technology, a mere text post will get lost in the sea of millions of pieces of content being put out online daily. And this is where your design intelligence makes your stand out from the herd.

The idea behind a design

There is no dearth of written marketing content trying to sell you things online on websites though blogs and articles, but what sets the social media apart is its fusion of visuals and text. And in order to garner the attention of a potential consumer, one must use these elements in balance to create an impeccable design that speaks to him/her.

By picking the right colour and font for your brand and using them consistently in your designs, you convey the mood, meaning and feeling of the brand, and thus targetting a specific set of audience. And when you fit all this together with your content in the right copy space, you are effectively delivering your message to the consumers.

Size matters (a lot!)

One of the biggest mistakes businesses make in order to save costs on design (BTW, a big NO NO!) is create one graphic image or poster for both Instagram and Facebook. But one needs to understand both platforms have different post sizes for both desktop and mobile. This is to provide the user with the best quality in visuals of the graphics.

If one doesn’t optimize their posts according to the social media platforms, the image or graphic will pixelate, thus killing the design and the entire message you wanted to convey. Given below are the sizes one should use while designing for Facebook and Instagram

Facebook Post: 940 X 788 px
Facebook cover: 820 X 312 px (desktop) & 640 X 360 px (for mobile)
Stories & IGTV: 1080 X 1920 px
Instagram Post: 1080 X 1080 px (Square), 1080 X 1350 px (Portrait) & 1080 X 608 px (landscape)

More visuals, fewer text

Visuals always have an upper hand over text when it comes to social media. It has been observed that more people respond to images and videos than written content. Hence it is advisable to involve more visuals in your social media marketing.
You will attract more eyeballs when the images are original and the videos have real people in it and not just graphics. Use text only if it is necessary to convey a specific message, like an address, phone number, website or slogan. But make sure your visuals always have space for your logo.

Where to source your visuals from?

While it is important to use original images and videos for visual posts on social media, we understand it is not possible for a small or medium business to spend on a promotional photo shoot for every campaign. And this is where free stock images and videos come to your rescue.

Given below are best sources for you to find high definition videos, images and icons for free and use them to create stunning designs.

Pixabay: With over 4 lakh stock images available for free, this is one of the most sought after sources for images of real people and products.

Unsplash: This website mostly has images from photographers who take artsy snaps and put it out for free use. It has a good source of such images that can go well with a subtle poster for stories and banners.

Pexels: This is a free content aggregator website that displays images and videos from sources where creators put out their content for free, which include Pixabay and Unsplash too.

Videvo: This is a free video source where you can get short video clips perfect for social media, consisting of places, people and products.

How to edit by yourself

While we’d always suggest that you take the services of a professional designer or agency (like us) to create your images and video posts for social media, we understand sometimes you need to pick up the mantle and do stuff by yourself. And if you are someone who does have a basic understanding of colours, fonts and design schemes, then you can use the below tools for a quick edit or post creation.

Canva: This is free photo and video graphic editing tool available for both computers and mobile phones. The best part about this application is that it has some beautiful, predesigned themes for almost all types of social media posts, from banners, posters, stories to covers.

Lightworks: This is a free video editing tool available for desktop, using which you can edit and create good quality videos using its basic tools available for no cost. If you want to use its advanced version, it does have a decent subscription plan.

Tags Ahmedabad, Animated Video Creation, Content Marketing, Content Marketing Company, Design, Gujarat, India, New Jersey, Professional Graphic Designer, Social Media Agency, Social Media Company, Social Media Marketing, Totowa, USA, Video Creation, Video Editing

Social Media

Digital Crisis Management During Corona [COVID-19] | 10 Steps To Maintain Your Business’ Digital Health

Post author By Vasim Samadji
Post date Apr 29, 2020
No Comments on Digital Crisis Management During Corona [COVID-19] | 10 Steps To Maintain Your Business’ Digital Health

As the world fights a pandemic, it becomes all the bit more essential for a business person to innovate different ways to educate their customers. While everyone is focusing on cost control and reducing marketing activities, here’s how a smart business person can make a huge difference while being at home during the Corona [COVID-19] lockdown by following these 10 simple steps.

1. Website Health:

Check whether you website is working as it should be. Remember your website is your digital store and it is now more important to maintain an A-game. Hence check all the pages, specially your contact us or any other enquiry form.

2. Branding & Reputation:

Once you are through with website checklist, ask yourself, “Why did I build this website?” I am sure like most of us the answer is, to market your product and services. But during the CO-VID 19 lockdown 90% businesses can not sell because of logistical challenges. At this point we can focus on proper branding and reputation management.

3. Which Platform to target?

To do proper branding or marketing you must be visible to the world out there on social media platforms and hence it is important to play to your strengths and identify which platforms to target. For example, jewellers’ best bet is to be on a visual social media platform like Instagram or Pinterest. Those in the counselling sector should focus on creating engagement through Instagram and blogs. While, those in the B2B segments should focus on disseminating information via blogs on website, LinkedIn and newsletters.

4. Ask yourself where is my audience?

It is important to understand and create audience profiling. Age, sex, interest, geography and income are some important factors to consider. Instagram is for younger millenials, Facebook is a community based application and has a mixed audience of slightly older people, YouTube is a video based application which focuses on awareness & education, Twitter is ideal for user engagement and feedback, LinkedIn is perfect for B2B, Pinterest is for portfolio building and for ideas, while Tiktok is used to target small-town and suburban audiences through video.

5. Optimize the profile/page

If you are a small business then creating an id or a profile is advisable versus creating a page on Facebook. If you are a comparatively established brand then create a page on Facebook and a profile on other platforms such as Instagram. Optimize your profile by mentioning all the details about the company, such a bio, contact details, Google Map location etc.

6. Follow the right influencers

In order to create a strategy for your brand you need to remain up-to-date with the latest trends of the industry and to what actually attracts people. Following the right influencers (people who know the industry and influence buying decisions) can sometime lead to collaborations, when the opportunity is right.

7. Share content regularly

Content is king everywhere, including social media. Content is what we put out and what gets shared on social media platforms. This can be a combination of Image, Text or Video. Remember, don’t get too technical and don’t try to sell immediately. Educate your followers about your product, the industry, the benefits of using the product or service etc.

8. Use proper hashtags

In order to grow followers on Instagram and Twitter you need to reach the maximum audience and that can be done by using proper hashtags in your post caption. In Instagram, you can use any number of hashtags between 3 to 30 in your copy as well as comment section. To get familiar with trending hashtags related to your business visit www.all-hashtag.com

9. Interact with your followers

All successful brands must care about their followers. This care can be shown in many ways. Sometimes a simple “thank you” can convert a commenter into a follower into a fan and eventually a future buyer. Communication is an essential tool once your page or profile is up and running.

10. Be patient

Remind yourself that you are here to educate and spread awareness about your product/services. Don’t be impatient by pressurising yourself to generate leads or business in initial months. If you follow the above 9 points diligently then slowly, but surely, business is bound to happen.

To know more about Flora Fountain and our social media marketing services, begin your journey here www.florafountain.com