Tag: Advertising Agency

Tap into your loyal customer base & boost sales with remarketing in digital marketing

Post author By Shefali Pandey
Post date Apr 5, 2022
No Comments on Tap into your loyal customer base & boost sales with remarketing in digital marketing

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No, we haven’t pivoted into selling coffee from being a creative advertising agency in Ahmedabad or a digital marketing agency!

But, we’re sure that the above text did remind you of having seen something familiar, either as a text message, email or push notification on the phone. This is an example of a brand trying to lure back its existing customers to keep shopping with them regularly.

This is the brand ‘remarketing’ itself to stay relevant, maintain a loyal customer base and keep the sales going. The example here is of a prominent Indian coffee brand pitching one of its popular summer brews as soon as the weather started getting hotter.

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BUT, WHAT IS REMARKETING?

Remarketing is a type of marketing activity that focuses on consumers who have previously shown interest in the brand. This interest could be in the form of a visit to the brand’s website, following it on social media marketing, or clicking on any of its ads online.

The idea behind remarketing is to reach out to the most receptive audience and utilize that interest towards the company’s goal like boosting sales with digital marketing. At the core, rekindling the audience’s interest and drawing them back, has more chances of conversions and helps the brand build a loyal audience base.

And before unravelling how to increase sales through digital remarketing, it is important to talk about retargeting.

REMARKETING VS RETARGETING

Remarketing is sometimes considered retargeting. Yes, they do sound eerily similar and both help to boost sales with digital marketing, but there is a slight difference.

Retargeting is usually done to serve ads across various platforms, such as social media and Google Ads Network, to potential customers based on their past interactions on digital mediums with the brand.

Remarketing is reaching out to users and website visitors through messages and emails, by making a sales pitch, with the help of the contact information shared by them while subscribing or while making a purchase earlier.

However, over the years, remarketing has become an umbrella term, of which retargeting is a part alongside the many other marketing activities which engage existing customers and previous visitors.

So how to increase sales through digital marketing targeted to the present customer base?

How to increase sales through digital remarketing

Let us understand this using an example of a remarketing activity that Flora Fountain performed to boost sales with digital marketing as the top digital marketing agency in Ahmedabad for one of our ecommerce clients.

Suppose, Sujith visited www.falguni.shop, the ecommerce website of Falguni Gruh Udhyog, a well-known farsan and snack store in Ahmedabad. He made some purchases and chose to get them delivered to his friend living in New Delhi.

Now, to complete the purchase, Sujith is required to create a profile on the website, hence providing his email ID and contact number. Secondly, for the delivery to be successful, he will be required to provide his friend’s information, like name, address, email ID and contact number.

Jump to a week later. Both Sujith, who is a direct customer for www.falguni.shop, and his friend, an indirect consumer, receive an email that looked something like the one below:

While Sujith ignored the email, it piqued his friend’s interest and later that day, the indirect consumer, ended up visiting the ecommerce website and making a purchase.

And that is how to increase sales through digital marketing or remarketing to be specific! This way you too can boost your sales from digital remarketing.

TYPES OF REMARKETING

You can increase sales through digital marketing with any of the following strategies:

EMail and SMS Remarketing

Customers who have previously purchased anything from the brand’s website or subscribed to the newsletter are the target of this strategy. The brand reaches out to them through tailored text messages or emails with specific offers relevant to them, such as promotions or discounts comparable to what they purchased or showed interest in the past.

This list of customers/users can be segmented too. They can be grouped as:

Customers who bought a similar product in the past
Customers who added products but abandoned their cart before checkout
Customers who looked at a product that wasn’t in stock at the time

This type of focused remarketing increases the chances of conversion.

Display Ads on third-party sites

The most prevalent way to boost sales with digital marketing to previously existing customers is by displaying third-party ads.

It entails reaching out through paid marketing, notably display ads on third-party websites, to users who have visited the brand’s website.

There are many platforms to run such display remarketing campaigns, and Google Ads is one of the top and most used platforms.

These platforms track the traffic to the brand’s website using cookies and then target users who visited the site with ads for the products and services of the brand.

Display ads appear on websites that are connected to the ad network the brand is using. If a brand uses Google Ads, then its display ads will appear to users when they visit sites that are part of the Google Display Network.

Push notifications

The take on push notifications on ‘how to increase sales through digital marketing’ is the most interesting and perhaps the most personalised one.

These messages exist for both mobile and desktop devices and can be sent either manually or automatically to contact website or app visitors, whose personal information the brand may not have access to.

For instance, if someone who visited a site or opened an app leaves it halfway, a message can be sent to the user’s browser or device encouraging him/her to return to the site and finish the purchase or revisit the site.

Mobile apps even use this method to create recall, engage with users and pitch offers to the user with the idea of drawing them back to the app and making a purchase.

The best part about it is that no matter what the user is doing on the computer or mobile phone, the message will appear as a pop-up notification on the screen, until he/she either clicks it away or opens it, hence there is no ignoring it.

FAQs

Q1 How Does Remarketing Work?
Remarketing works by using cookies, which are small text files that are stored on a user’s computer or device when they visit a website. These cookies allow brands to track a user’s browsing behaviour and target them with ads as they continue to browse the web.

Q2 What are some benefits of Remarketing?
Boosting sales with digital marketing, increasing conversions, enhancing brand awareness, and improving targeting, are a few benefits of Remarketing.

Q3 How does remarketing impact consumer privacy?
Remarketing relies on the use of cookies to track user behaviour, which has raised concerns about consumer privacy. However, most remarketing platforms allow users to opt out of seeing targeted ads or delete their cookie data if they choose to do so. Additionally, many remarketing platforms adhere to industry standards for data privacy and provide transparency around their data collection practices.

Q4 What are the best ways to increase sales through digital remarketing?
Some of the best practices for remarketing include:

Defining your target audience
Creating targeted messaging and ads
Using compelling ad creative
Highlighting your USPs and encouraging CTAs
Setting a frequency to avoid overexposure and ad fatigue
monitoring and optimising your campaign performance

In Conclusion

Remarketing can be a powerful tool for brands looking to boost sales with digital marketing strategies targeted at previous customers.

Sounds interesting? Getting ideas about how your brand can benefit from remarketing? Get started by dropping us a “hi” at hello@florafountain.in.

Get the best digital marketing company in Ahmedabad, India to back you and your brand in this crowded marketplace that is the Internet.

Tags Advertising Agency, Ahmedabad, Best Digital Marketing, Creative Advertising Agency, Digital Agency, Digital Marketing, India, Remarketing, Retargeting, Social Media Marketing

Creative Agency

5 simple hacks to wiggle your way out of a creative block

Post author By Shefali Pandey
Post date Dec 25, 2021
No Comments on 5 simple hacks to wiggle your way out of a creative block

There’s a cup of coffee on a table, it seems to have gone cold ages ago. While the room is dimly lit, the bright light from the laptop screen breaks the monotony of the room. And right there, in front of that screen, on a chair is a person sitting and staring blankly at the empty document file open on the screen, wondering where to start.

Every creative person has come across scenarios where he or she feels saturated when it comes to fresh ideas. They’re unable to find the motivation to look at things differently or take inspiration from what’s going around them and create something unique and valuable.

This invisible barrier is called a Mental Block. No, it’s not a disorder to be diagnosed or medically treated. It happens to the best of us. But it could be overcome. How? Let the writer of this piece, from the best creative agency in Ahmedabad, tell you. Yes, we’re speaking from experience.

Remember why you started in the first place

That feeling of not being creative enough has prevented many artists, creators and writers from taking that plunge, of exploring that little idea, that thought nugget, which could be developed into a work of art. This is self-doubt at play.

Despite having numerous awards, recognitions, degrees and all that jazz, when self-doubt creeps in, it makes a person feel unqualified to do even the simplest tasks of the job. It affects his/her productivity and further stems the creative growth trajectory.

It could originate from that one rejection of an idea, a blunder or an error that may have been minor, but it makes one feel embarrassed and guilty. But, but… There’s a way out.

Sometimes, taking a walk back in the memory lane can rejig and remind us of the core idea behind everything we do. Why did you become a writer? What made you decide that you wanted to be a designer? What inspired you to take up teaching, accounting, athletics or whatever discipline you are into?

Being reminded of the original goals infuses fresh energy and a serotonin boost, to get up and pull up those sleeves to get started, take that first step.

Overcome those emotional roadblocks

It’s not always the professional challenges that stops someone from expressing their thoughts and ideas freely. Sometimes, certain incidents or situations on a personal front could be creating an emotional roadblock to the flow of creativity.

Having worked and interacted with many creative minds and being one of the best advertising agencies in Ahmedabad, we have come across scenarios where writers aren’t able to express themselves in their usual selves, the designers seem to get their senses wrong one that one particular day. It is only upon talking to them, we realised that one had a tiff with their wife in the morning, someone else found out about some disorder or disease they have, another person got scolded by their parents for something.

Yes, these incidents and scenarios affect a person emotionally and mentally. It can block out everything else around them and make them keep thinking about this one thing all the time. While there is no practical way out, given everyone has varying emotional bandwidth. Taking a break, to grieve, to procrastinate; or talking to a confidante about it, helps one feel better, lighter and safer. And that way, you’re able to find room to think about things other than this.

Be more flexible

While working on a project, sometimes you might feel like there is only one way to solve it. On your way to find that ‘right’ answer you fail to see any other options or alternatives. You start resisting considering those options without properly evaluating those alternatives.

Remember, flexibility comes hand in hand with creativity. So instead of trying to find the right answer, give yourself an assignment and spend enough time to fairly judge all other options. Take a break from being unique in every creative, and do a repetitive task in which you know you are good.

Just let your mind wander!

STOP Overthinking

When your inner critic is hyperactive and finds fault in every idea you have. You eventually stop yourself from trying any of your ideas. This means, your brain gets in the way of your creativity, and you’re overthinking everything. Making too many assumptions is restricting in discovering new innovative options or approaches to a problem or a specific situation. Be quick to discard any assumptions that are not based on solid facts or there isn’t sufficient proof to back these assumptions up.

To get out of overthinking, the first thing you have to do is get out of your head! Clear your mind by going out for a walk in the park, or by watching your favourite movie, or reading a book.

Don’t run away from risks, tackle them

Yes, we know it sounds a bit tough given the pickle you’re already in, but trust us, this is the best way out. Everyone fears making mistakes, failing at something and facing its consequences. But then that limits the scope of where your creativity takes you and how your intellect evolves.

Sidestepping a challenging scenario means you are undermining your capabilities. Instead, test them. It’s never a life and death situation (unless you’re held captive for ransom). If you’re able to overcome the challenge, you will revel in its success. And if you struggle in doing so, you will learn many lessons for the future.

Because it was this fear of facing those struggles that were blocking your mind from taking that plunge.

ALWAYS REMEMBER, these creative blocks are just a part of the creative process and of agency life. We hope these simple but mindful hacks from Flora Fountain, one of the best advertising agencies & creative agencies in Ahmedabad, come to rescue the next you run into a wall we call the creative block. And if that doesn’t work, just give us a call 🙂

Tags Advertising Agency, Advertising Company, Ahmedabad, Content Writers, Creative Advertising Agency, Creative Agency, Designers, India

Social Media

Advertising on Social Media: Why you need a separate game plan

Post author By Vasim Samadji
Post date Nov 11, 2021
No Comments on Advertising on Social Media: Why you need a separate game plan

Who would have thought that the platforms created to let people share stories from their lives through pictures and videos would turn out to be such great tools for audiences to discover new products and services and for brands to find these new audiences. And the pandemic has only made it more so!

It is time to go deeper into the social media rabbit hole.

Social media marketing and social media advertising. Always knew they were different, but didn’t know who to ask? Read below for some insights from Ahmedabad’s best digital marketing agency!

First things first, social media marketing is purely organic activity, which involves posting pictures, publishing stories, responding to comments and inquiries on messages and sharing the posts in various groups and communication channels.

While social media advertising comprises all paid marketing activity on various social media platforms through the means of sponsored posts and boosts, done over and above the usual social media marketing activity such as posting and creating stories.

While there is an overlap between the two in terms of results and goals, advertising on social media is a different ball game altogether, with targeted budgets, a keener understanding of target audiences, and a smart selection of the content that should be boosted.

Because of the difference in strategy and skills required for the two, the top advertising agency in Ahmedabad suggests that a mere social media strategy or calendar does not cut it for a brand. Serious brands must have a separate game plan for the two. Read on to know why and everything else about social media advertising.

WHY ADVERTISE ON SOCIAL MEDIA

Social media advertising is an all-encompassing format of marketing for a brand. Since social media is a place where the people are a bit chilled out, it gives marketers the opportunity to go out of their way with creativity to make their brand stand out.

The regular advertising in the digital world includes the usual suspects, like pay-per-click ads, website display ads, video popup ads, digital billboards, etc. But social media has promotions and boosts, which offers them great flexibility in tweaking the audience, its reach perimeter, the budgets, and putting a pause or restart as per the brands requirements.

Even the best digital marketing agencies in India believe that organic reach is hard to achieve, hence if a brand has the bandwidth and resources to spend, they must consider social media advertising for quick win and turn around.

HOW TO ADVERTISE ON SOCIAL MEDIA

Different platforms have different ways to let businesses and individuals promote themselves and their services to a large swathe of potential customers with interests that align with what they sell.

Listed below are the various kinds of paid promotions a brand can run on different platforms.

Twitter Promotions

With Twitter Promote, the Twitter algorithm automatically promotes Tweets to the brand’s specified audience. It promotes the first 10 daily organic Tweets that pass the Twitter quality filter. It also promotes the brand account to attract new followers.

Marketeers can focus on up to 5 interests or metro locations, and let Twitter do the rest. Unfortunately, with this feature, marketers can’t choose which Tweets to promote. (That’s why creating great content on a regular basis for every platform is important).

Facebook Ads

With over 2.45 billion monthly active users, Facebook is popular across many demographics. Just as many teenagers use Facebook as their parents—and seniors are quickly catching up. With ads, brands can direct users to its Facebook Page or the website as a part of the sales funnel. One such great form of advertising is Carousel ads on Facebook timelines.

Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. They’re also a great way to present multiple products or services.

Sometimes, brands can showcase a variety of products in a single carousel chain, and every picture can have a customised purchase or inquiry link. This way, it can not only be a great sales and data collection tool too.

Instagram Promotions

Instagram is most popular with millennials, they say. Well, this platform is popular with people of all generations. Instagram has millions of Gen Z and GenX too, who create and consume content in the form of posts, reels, videos and stories.

Instagram currently has over 1 billion active users, a large majority of them using the app on their mobile phones. What’s interesting is that 71% of their demographic are users who are under the age of 35, who spend an average 53 minutes per day.

And what more, post the pandemic, where online sales have taken off and crossed the stratosphere already, it was found out that 80% of consumers use Instagram to help them decide on a purchase.

Just like Facebook, brands can target their ideal viewers with customised targeting options. Create lookalike audiences, define the audience’s behaviors and activities, interests, and demographics.

Seen above is a great example of a carousel ad on Instagram, that blends in smartly with the other content on the feed of the Instagram users.

YouTube Promotions

Let us start by sharing a startling fact about this video streaming giant. YouTube is the second most visited site on the internet, and netizens consume close to 6 hours of video content every day.

Advertising on YouTube requires a Google Ads account, using which it uniformly helps brands create ads on multiple spots on the YouTube streaming page.

The different types of ads on YouTube include short clips that play before the actual video, banner ads that get displayed on top of the playlist and clickable links that display in the corners of the screen.

Brands can set their budget and target the desired audience on specific YouTube channels. There’s no minimum price to run an ad – and brands can change their ads, targeting and budgets at any time.

LinkedIn Boosts

LinkedIn is much more business-oriented than other social networks in this post. It offers targeting options based on professional qualifications like job title and seniority.

Single images, videos, or carousel ads are all different options for sponsored content advertising on LinkedIn.

Brands that are looking to target talented individuals to join their workforce, hiring agencies that have a large number of positions to fill, or companies who wish to talk about their achievements and attract more followers whose interests align with their brand, ideally choose LinkedIn Boosts. It has been noted that boosting on LinkedIn costs way more than its peers.

Get started with Flora Fountain

The team of experienced digital advertising and social media marketing experts at Flora Fountain have paved the path to success for many local and national brands to tap into a large swathe of unexplored audiences online, especially on social media.

Drop us a line here and let us invite you over for a cup of coffee and a riveting conversation on your brand’s future online.

Social Media

Digital Crisis Management During Corona [COVID-19] | 10 Steps To Maintain Your Business’ Digital Health

Post author By Vasim Samadji
Post date Apr 29, 2020
No Comments on Digital Crisis Management During Corona [COVID-19] | 10 Steps To Maintain Your Business’ Digital Health

As the world fights a pandemic, it becomes all the bit more essential for a business person to innovate different ways to educate their customers. While everyone is focusing on cost control and reducing marketing activities, here’s how a smart business person can make a huge difference while being at home during the Corona [COVID-19] lockdown by following these 10 simple steps.

1. Website Health:

Check whether you website is working as it should be. Remember your website is your digital store and it is now more important to maintain an A-game. Hence check all the pages, specially your contact us or any other enquiry form.

2. Branding & Reputation:

Once you are through with website checklist, ask yourself, “Why did I build this website?” I am sure like most of us the answer is, to market your product and services. But during the CO-VID 19 lockdown 90% businesses can not sell because of logistical challenges. At this point we can focus on proper branding and reputation management.

3. Which Platform to target?

To do proper branding or marketing you must be visible to the world out there on social media platforms and hence it is important to play to your strengths and identify which platforms to target. For example, jewellers’ best bet is to be on a visual social media platform like Instagram or Pinterest. Those in the counselling sector should focus on creating engagement through Instagram and blogs. While, those in the B2B segments should focus on disseminating information via blogs on website, LinkedIn and newsletters.

4. Ask yourself where is my audience?

It is important to understand and create audience profiling. Age, sex, interest, geography and income are some important factors to consider. Instagram is for younger millenials, Facebook is a community based application and has a mixed audience of slightly older people, YouTube is a video based application which focuses on awareness & education, Twitter is ideal for user engagement and feedback, LinkedIn is perfect for B2B, Pinterest is for portfolio building and for ideas, while Tiktok is used to target small-town and suburban audiences through video.

5. Optimize the profile/page

If you are a small business then creating an id or a profile is advisable versus creating a page on Facebook. If you are a comparatively established brand then create a page on Facebook and a profile on other platforms such as Instagram. Optimize your profile by mentioning all the details about the company, such a bio, contact details, Google Map location etc.

6. Follow the right influencers

In order to create a strategy for your brand you need to remain up-to-date with the latest trends of the industry and to what actually attracts people. Following the right influencers (people who know the industry and influence buying decisions) can sometime lead to collaborations, when the opportunity is right.

7. Share content regularly

Content is king everywhere, including social media. Content is what we put out and what gets shared on social media platforms. This can be a combination of Image, Text or Video. Remember, don’t get too technical and don’t try to sell immediately. Educate your followers about your product, the industry, the benefits of using the product or service etc.

8. Use proper hashtags

In order to grow followers on Instagram and Twitter you need to reach the maximum audience and that can be done by using proper hashtags in your post caption. In Instagram, you can use any number of hashtags between 3 to 30 in your copy as well as comment section. To get familiar with trending hashtags related to your business visit www.all-hashtag.com

9. Interact with your followers

All successful brands must care about their followers. This care can be shown in many ways. Sometimes a simple “thank you” can convert a commenter into a follower into a fan and eventually a future buyer. Communication is an essential tool once your page or profile is up and running.

10. Be patient

Remind yourself that you are here to educate and spread awareness about your product/services. Don’t be impatient by pressurising yourself to generate leads or business in initial months. If you follow the above 9 points diligently then slowly, but surely, business is bound to happen.

To know more about Flora Fountain and our social media marketing services, begin your journey here www.florafountain.com