Tag: Digital Marketing

Categories
Digital Marketing Agency

5 Things to Keep in Mind while Hiring a Digital Marketing Agency

Once upon a time a brand walked into a digital marketing agency. And realised by 2025, digital ad spending will reach $800 billion!

Evidently, that isn’t a joke, but neither is hiring a digital marketing agency. Because with the rise in digital spending, more brands want a marketing partner who helps in telling their brand story to the right audience, over the right medium, at the right moment to evoke the right response and get the best ROI.

Too overwhelming? Too many metrics to measure? Too …

Worry not, Flora Fountain, the leading social media marketing agency in Ahmedabad and India shares just 5 things that can help you make a better decision while hiring a digital marketing agency.

Top 5 factors to consider before your hire a digital marketing agency

To hire or not to … hire a branding agency, is a question that you must answer after considering the following points:

  • Identify your purpose
  • Look for an agency with experience and expertise
  • Understand the agency’s processes and strategies
  • Evaluate the results promised
  • Value for money and price play
branding-agency

Let’s dive into the details.

Identify your purpose

Before you venture out to hire a digital marketing agency, introspect and ask yourself:
What end goal am I trying to reach?

  • Is it to increase my reach online?
  • Or keep the existing audience more engaged through content?
  • Do I need help creating content?
  • Evaluate the results promised
  • Or help enhancing conversions?

What particular service does my brand require?

  • What services am I expecting the agency to deliver? (Hint: You want to hire a branding agency for things like brand strategy, identity & logo creation and an eCommerce website development company for things like website development or eCommerce management)
  • Will I require one set of services like social media marketing services and then need to expand my scope beyond it? (In such cases you might want to go with a full-service digital marketing agency, which can provide multiple services)

How much am I willing to keep aside as a marketing budget?

  • Will I be dedicating a percentage of my sales to marketing?
  • Or do I want to invest an initial amount and decide based on the results?

By answering these three questions you will be able to pinpoint WHY you need to hire a digital marketing agency and WHAT services you require from them today or in the future.

Look for industry experience and expertise

industry-experience

Once your goal is set, initiate filtering to identify agencies that have an expertise in your particular industry or the services you are looking for.

It is important to make sure the digital agency has relevant expertise and experience. Inquire and research their specialities and previous successes.

Having digital marketing professionals who have a good understanding of your industry and its specific nuances can make all the difference when it comes to achieving success online. Experience in both general digital marketing techniques, as well as those that are specifically relevant to your industry, plays an important role in selecting the right partner for your business.

Additionally, asking about the resources available for client-agency collaborations such as intelligence tools, content platforms, and analytics software is a must-do for those looking to hire a social media marketing agency.

Here are a few things you can do to understand whether or not the agency is a good fit:

  • Review their previous projects
  • Ask for proof of concept (POC)
  • Ask for referral contacts (in your industry and outside)
  • Look at any blogs or case studies the agency has produced
  • Check their reviews on Google My Business, Clutch etc

Understand the agency’s processes and strategies

Before you decide to work with a digital marketing agency, it is essential that you understand and evaluate how they work.This includes their work ethics, strategies used, work framework and methodology, business terms, approach towards the brand, partners, number of meetings required and project management.

Search Engine Page

The tiniest details from the mode of communication to the efficiency in their process can impact your decision to hire a branding agency. Hence, take time to ask questions that can help you understand whether the agency’s ethics, strategies and processes work for your business.

Knowing these details in advance will help you understand whether the agency is the right fit for you.

Evaluate the results promised

Search Engine Page

Big promises of great results can be exciting, but also can be cause to raise an alarm and ask more questions. Sometimes, if it seems too good to be true, it actually might be!Consider what the agency is promising and ask them how they plan to achieve this? See their track record. Have they delivered such impressive results in the past?

Value for money and price play

This one is important for everyone. From small businesses to reputed brands. However, what you should be evaluating is the value for money and the ROI.

Know the industry standards. When setting the price, ask:

  • If the agency works with a fixed scope or customises it as per the brand requirement.
  • How do they document the investments made for any digital strategy or campaign?
  • Why are their prices low/high?
  • How do they allocate the resources for various campaigns and what are the end results of it?

Also, think from an agency viewpoint, with higher funds, the agency would be able to put more effort and seriousness into the project.

And with that, you will be able to identify the right digital marketing agency to hire.

Hire Flora Fountain!

Anchored strongly in the digital world, Flora Fountain holds expertise in every domain that your brand may need. Including eCommerce website development and management, branding, content curation, designing, SEO, concept shoots, video animation and social media marketing.

With a strong team of experts and innovators, we build unique digital solutions and strategies to provide your brand with the visibility it requires with an exclusively curated scope as per your needs. Cut through the noise with effective strategies and tell your brand story with us. Drop us a hello at hello@flora.ffteam.in and start a conversation.

Categories
Digital Marketing Agency

Top 10 Digital Marketing Myths Busted

Digital marketing Myths

“I have a small business; so I don’t need digital marketing services right now”

“Email marketing? Does it even work today?”

I don’t need a website design and development service for better digital marketing

These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.

But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted?

Below we have listed the most common digital marketing myths:

  • Small businesses don’t need digital marketing services
  • Investing in social media is unnecessary
  • A digital marketing strategy is only needed if my competitors are doing it.
  • Email marketing is out of fashion and ineffective
  • SEO is not important for digital marketing strategy
  • Search engines other than Google are irrelevant
  • Conversion is secondary, traffic is more important
  • The website must be revamped in every 6 months
  • Blogging is dead and has no scope in digital marketing
  • Bots and live chat are of no use

Let’s take a look at them in detail.

1. Small businesses don’t need digital marketing services

The biggest myth around digital marketing is that only big, successful and established businesses need it.

Fact

Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven strategy, small businesses can compete with big brands online, allowing them to reach a wider audience despite having a standard marketing budget for it.

A Forrester study states that post-pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now. In today’s day and age, having a digital marketing strategy is indispensable for every business no matter what size it is.

Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.

2. Investing in social media is a waste of time

Another mistake a business can make from time to time is to believe that its customers aren’t on social media. This supports the myth that investing in social media is unnecessary.

Fact

When a potential customer looks online for something he/she wants to buy, there are high chances of them clicking on the very first link they see on the search engine page.

According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.

Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms.

The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.

Search Engine Page

3. I only need digital marketing if my competitors are doing it

As unreal as it may seem, many local businesses believe in this myth and only avail of digital marketing and website development service until one of their competitors do.

Fact
Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors is online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.

A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes email marketing, targeted digital ads, SEO and much more.
Here’s a sneak peek into the various activities done by Flora Fountain, a digital marketing company in Ahmedabad India.

4. Email marketing is dead

Search Engine Page

This myth is very common, especially with the rise of social media. But in reality, the facts indicate otherwise.

Fact

Let’s clear this misconception with the help of some statistics:

  • There are 4 billion email users worldwide and this is expected to reach 4.6 billion by 2023.
  • 99% of email users check their inboxes every day. Of those, 58% check their email first thing in the morning.
  • 65% of email users check their email at least 3 times a day.
  • 44% of users check their email for a deal from brands.
  • Email marketing has an ROI of 3,800%.

Still, think Email marketing is outdated?

If a business feels that email marketing is not working for them, it is mostly because of the strategy and not the channel.

For a successful email marketing campaign, the promotional emails must have something that provides value, like a coupon or discount, an option for the receiver to unsubscribe and the emails should be sent on a regular basis.

5. SEO is not important for digital marketing strategy

When a potential customer looks online for something he/she wants to buy, there is a high chance of them clicking on the very first link they see on the search engine page. Making this idea nothing more than a myth.

Fact

SEO or Search Engine Optimization means optimizing your website content for higher ranking on search engines like Google. If a business needs improved visibility and regular traffic on its website, SEO is a must.

With the help of a well-strategize SEO plan, businesses can rank in the top 10 results of the search engine. This means their chances of being the first choice of the customer increase exponentially. Check out how Flora Fountain helps businesses with SEO.

6. I only need to focus on Google as other search engines are irrelevant

Another common myth around digital marketing is that search engines like Yahoo and Bing are irrelevant.

Fact

Though it is true that Google is the most popular and preferred search engine worldwide, there still is scope to use other search engines like Yahoo and Bing.

For better and more inclusive reach, using different search engines becomes important. And since different search engines have different algorithms, having a dynamic strategy will give your brand an extra edge over others.

This specifically helps those brands that have a niche target audience within specific geographical boundaries. For instance, Yandex, a Russian search engine, holds only 2% of the world market shares but is widely used in Russia, even more than Google.

7. Having high traffic to the website is all that matters

It is a common myth to believe that more traffic means more business and hence all the efforts of a website design and development company must go in directing high traffic to the website.

Fact

Most people think that generating enormous traffic can open the door to huge business prospects. Website traffic is not necessarily going to result in a surplus of leads for your business.

Conversion and traffic are two distinct concepts. The amount of visitors to your website is referred to as traffic, whereas conversion refers to the proportion of visitors that used your website to make a purchase or subscribe to a service.

Additionally, translating internet visits into conversions takes a lot of work and interplay of elements like the website’s performance, the website’s UI/UX, offers and discounts, enticing texts, bright CTAs, and high-quality material.

Flora Fountain, a website design and development company has developed websites backed by smart layouts, strong designs and content that converts.

8. You should redesign your website every 6 months

Unlike those who are fixated on not spending time and effort on website development services or web design companies, many businesses hammer on the myth of redesigning the website within a short period of time.

Fact

Though redesigning your website gives it a fresh appeal, it is not required every 6 months. As a website design company, Flora Fountain understands the emotional and psychological impact of various designing elements on visitors. And having the design changed so frequently can lead to a loss of identity for a brand.

It is hence suggested to develop and redesign your website in around 2 years, as it gives you a chance to overcome redundant content, placement issues and counter the bugs that may hamper the user experience.

Search Engine Page

10. Bots and live chat only annoy the visitors

As a website development service provider, another myth we face commonly is that having bots and live chat tools is useless. This significantly impacts businesses’ growth and consumer retention time.

Fact

Businesses frequently employ live chat and chatbots to assist and communicate with customers. These tools can work efficiently when consumers have business queries and increase their engagement with the website.

Apart from enhancing the consumer experience, chatbots are cost-effective as they help businesses manage the massive inflow of queries in a shorter time at any given hour of the day. Now with the help of chatbot analytics, businesses can measure their performance and develop more efficient website strategies.

These were the top digital marketing 10 myths you need to leave behind this year to take your business a notch above others.

How Can Flora Fountain Boost Your Digital Presence?

Search Engine Page

Give your brand the visibility it deserves with the best social media agency in Ahmedabad, Flora Fountain.

With a team of leading marketers, tech experts, strategists, copywriters and designers, we provide expertise and customised digital solutions ranging from branding, website design and development service, content curation, social media marketing, SEO and many more,

Make a difference in your business by embracing the digital and getting online. And let the best digital agency in Ahmedabad, Flora Fountain, be your launch pad for success. Get in touch with us via hello@flora.ffteam.in to know how we can help you with your digital marketing strategy.

Categories
Digital Marketing Agency

Here’s How 5G Will Transform Digital Marketing

The world for over 600 million smartphone users in India can potentially run at 500Mbps! Umm, what? And why is a digital marketing agency in Ahmedabad talking about it?

Well understand it this way, with an internet speed of 500 Megabytes transferring every next second you can stream a 4k movie on over 20 separate devices at once or can conduct over 300 Zoom calls together. That is just a glimpse of what the fifth generation of wireless networks can do. It is within this evolving potential of the 5G network that is transforming the digital marketing territory, like more immersive e-commerce experiences and improved consumer interaction for website development companies.

This has got the attention of all the top digital marketing agencies in the world. But what exactly is 5G and how is it remaking digital marketing services? Let’s break down this smorgasbord into digestible chunks, but one byte at a time.

What is 5G: The brilliance of wireless networks?

The genius of 5G lies in the later element: the ‘G’ that stands for ‘Generation’. To unravel it one has to begin with 1980 when the world was introduced to 1G. With a speed of 2.4Kbps, the first generation of wireless networks then only allowed analog for voice calls.

Then in 1991 came in 2G with digital text message support at 50Kbps, this for a digital marketing solutions company would equate to 0.05 Mbps today, not enough to even upload a post! With the advent of 3G and 4G networks came video calls and HD streaming as the internet speed reached around 100 Mbps.

Now with the rise of the 5G networks consumers now get high speed, low buffering or delay, large data capacity, higher connection density and improved overall mobile experience.

As a top provider of digital marketing services and a website developer, Flora Fountain has listed out the potential ways 5G is changing digital marketing strategies and its approach to users.

Impact of 5G on the Digital Marketing in India

5G knocks with enormous opportunities, especially for brands that are willing to leverage more anchored marketing strategies and provide an immersive consumer experience by curating newer mediums and custom-made messaging.

Read more Guide to planning a successful digital marketing campaign

This can be seen in the following waves of changes:

1. 5G Digital Marketing: The paradox of personalisation

With higher speed and a wide range of connectivity, it is no surprise that the number of internet users will increase greatly. This will also come as an inflow of a new and more dynamic audience base from remote locations.

As a result collecting data under the 5G network will improve massively. This hyper-localisation will give more insights into consumer patterns and behaviour, hence adding a cover of a new segmentation of the target audience.

All this will boil down to the hyper-personalisation of messages and other extensions of communication like media, user interactions, experience creation and an ever-evolving data bank that is always available at the fingertips of a digital marketing agency in Ahmedabad, Amsterdam or Alexandria.

2. AR & VR will become digital marketing reality

Currently, 500mbps is more than the average network speed of all the nations across the globe, and with the introduction of 5G to daily life digital space will become more efficient with AR and VR as tools for digital marketing.

Even presently Instagram, Snapchat, Apple and many video games have experimented with AR and VR, but once 5G enters the arena with a much larger user base every digital marketing agency will jump for VR ads and special campaigns.

Read more 5 most common Digital marketing myths busted

Apart from this, AR and virtual reality will prove to be a more immersive experience for the consumer as they can in real-time interact with virtually crafted elements and engage more efficiently.

For instance, giving a VR test drive to the consumer at the launch of a new car or website developers can now provide a near-life experience with the products on an e-commerce website. All this will impact the consumers’ purchasing decisions and their journey with the product.

3. Digital marketing levels up with real-time analytics

For most digital marketing agencies in Ahemdabad and the whole of India, it is common to struggle with heavy analytical data. With the introduction of 5G, the collection and analysis of heavy data packs will be more efficient and easy.

Making the whole process centralised, 5G will take a few milliseconds for accumulating and processing real-time analytical data. It also enables the integration of any engagement made by the consumer with the brand. Any kind of action or impression will be stored and monitored in real-time, developing a more intelligent consumer data collection.

Depending upon this, multiple digital marketing solutions or combinations of them can be implemented to target, segmentize or engage the consumers.

4. Videos: the viral digital marketing solution over 5G

At the core of smart digital marketing solutions aided with the 5G network is a bank of high-quality video content. With speedy downloads and reduced buffer time, video content will continue to be at the top of the content pyramid.

The shift will be seen as a further upward push to OTT platforms making more diverse visual motion content a winner in coming years. Digital marketing agencies all over the world will keenly focus on HD graphics, animations and video campaigns and more motion ads over the net as 5G network will favour more view rates and downloads with a seamless connection.

Additionally, 5G network will open more unique collaboration options for digital marketing services as video engagement and social media challenges increase.

5. Mobile e-commerce: the ultimate win for website developers

As a digital marketing agency in Ahmedabad with a reach all over India, Flora Fountain understands the biggest impact of high speed and uninterrupted data connection. With more time spent over the mobile screen, mobile e-commerce is surely going to rise.

Hence, having a well-planned, developed and executed e-commerce strategy is essential for brands. Employing a seasoned website developer to build a mobile-friendly interface and conducting a hygiene check regularly will become a must too.

Many brands and digital marketing service providers at a global level have already begun to engage successfully within the 5G network. Then why is it that India is still around with 4G.

Why Aren’t We Able To Use 5G yet?

Most marketing experts and digital marketing agencies witness that for India, incompetent software slows down the growth of 5G. With a standard configuration, outdated mobile systems do not support 5G networks.

On the other side of the rainbow, it is claimed that by 2028, the total  user base of 5G networks in India will reach 690 million subscribers accounting for around 55% of India’s total mobile user base.

Making it potentially the most significant agent of change amidst the digital marketing landscape.

To Wrap Up

It is fundamentally true that digital marketing agencies always keep up with any kind of technological evolution as they present new prospects of engaging, enlightening, entertaining and converting a viewer to a loyal consumer. 5Gg is also the same, the only thing is how quickly you adapt to it.

Feel interested? Reach out to Flora Fountain, the top digital marketing agency in Ahmedabad at hello@flora.ffteam.in and let’s pace up your business byte by byte.

Categories
Digital Marketing Agency

Channelling the festive spirit with digital marketing

Digital marketing

“To Market or Not To Market…Digitally?”

That is the question. With festivals knocking on the door and people cashing in on their bonus there will be an increase in spending across different market segments. But who wants to hustle in traffic, reach the market and only to find out that the desired product is out of stock…NOBODY! And why would anyone, when the same product is just a tap away? Don’t forget, 63% of ‘products purchases’ worldwide begin online. So it’s time! To invest in festive marketing, especially online.

What is Festive Marketing

Festive Marketing

But, what exactly is festive marketing and what is in there for me, you may ask. Hear it from us, the best Digital Marketing Agency in Ahmedabad. When a brand capitalises on the spirit of gifting and spending to amplify its visibility and sales then it’s referred to as festive marketing. Seasonal and event-based marketing also constitute festive marketing.

Remember Surf Excel’s #RangAccheHain advertising campaign on Holi? That campaign was grounded in the thought that a festival is always memorable and special when celebrated with family. This heartwarming campaign didn’t just create engagement for the brand but also brought smiles to the viewer’s faces and conveyed a sense of warmth and affinity with the idea of the product.

From television commercials to digital marketing, occasion-based marketing has always allowed brands to adapt and blend the mediums effectively. Cadbury, another case in point, has often put to use its heritage of being a ‘family brand’ to capitalise on the event and festive-based marketing.

With the Madbury campaign, the brand allowed the consumers to create their own customised Cadbury virtually on a website. The intent was to engage customers and explore their local and unique take on their product. The campaign observed 823 million impressions and 17 million fans were engaged.

Why should brands care?

People Look Forward to Spending on special occasions

As per a survey by LocalCircles, Indian consumers have the propensity to make big-ticket purchases during festivals. Because for people it’s a season of consuming, they look forward to spending. Whether it’s Dushhera or Diwali, Raksha Bandhan or Christmas, celebrating has always meant gifting and giving.

It’s imbibed in our culture to spend and give when we are happy, to welcome novel things home. Thus, the festive season opens an enormous amount of opportunities for brands and local companies to drive engagement and conversions. Moreover, extensive lockdowns have altered consumer habits in a significant manner. So, now your brother won’t leave his office early to look for gifts during Raksha Bandhan. He will probably go through a wide range of offers online and give you the most amazing gift you deserve.

So you might want to make the best of the festive season and will be looking for a proficient and reliable Digital Marketing Agency, if yes then Flora Fountain is at your aid. Call us!

Branding services

To Cut Through the Clutter

Throughout the festive season, brands and agencies work as a team to devise and execute campaigns. Come monsoon season, agencies start receiving festive briefs. Every brand goes about marketing typical festival themes and offering discounts, even freebies. It’s tricky to stand out during the festive season. Tricky but not impossible, aye? To stand out requires an idea that the right audience can relate to, maybe even remember. Like #RangAccheHain.

The staying power of such ideas makes a brand stronger. And guess where this idea came from? It was thought of by some of the smartest brains churning the brightest ideas to connect with the audience. Flora Fountain, a full-service Digital Agency in Ahmedabad, is a collective of creative and marketing brains armed with relevant experience and aptitude to make our client’s brand stand out from the rest.

Re-Thinking your Marketing during Festivals

A traditional model of digital marketing would be completely different from festive marketing. Usually, a brand would market its products by finding the right target audience, offering discounts, and using Google and Facebook ads to promote their products, etc. However, during festivals, the same strategies would require a little extra planning. Read on to know how you can put festive marketing to use and how brands can put that little extra effort.

Imbibe the Essence

Digital Marketing strategies

Every brand has its own identity, plus every festival is different. Thus, a brand should reflect the festival’s essence. Brands must look for a marketing strategy that could knit the festival with the brand and weave out a creative idea that can help boost sales and image. So, first, try to ponder about ‘why’ your brand wishes to send a certain message before starting to brood about ‘what’ to convey.

For instance, Asian Paints created a Facebook application that allowed its users to play Holi virtually through the ‘Tag a Friend Holi’ application. As a result, 16,755 monthly active Facebook users and 924 Facebook fans were created, which helped raise brand awareness and impart the message of water conservation.

In the same vein Flora Fountain, the best-in-class Digital Marketing Agency can help your brand achieve viable and measurable results.

Leverage digital for maximum gain

Content can be leveraged to link the festival with the brand through festival-relevant keywords. Moreover, redesign your website and social media pages, and make them festive-ready. Your social media posts also convey festive spirits which in turn helps you promote your products and services. Also, make sure to have the landing page on your website.

Like Cadbury’s Badi family Badi Diwali campaign where the brand asked families to share portraits of their special moments on social media using #BadiFamilyBadiDiwali, during which the page was redesigned for the festival. It promoted the idea of sharing delightful moments with loved ones and like Anil Viswanathan, Director of Mondelez India said commenting on the campaign, ‘happiness shared is happiness multiplied.’

Collaborating with influencers that suit the target audience will enhance the discoverability of your products and promotions. Moreover, consumers are looking to spend, so concessions such as fixed-time deals, festive discounts, combos, and gifts will boost customer anticipation, resulting in increased sales and discoverability. Get your social media marketing done right with Flora Fountain, the finest Digital Agency in Ahmedabad.

Create a Festive Calendar

If you are putting together a festive marketing plan, it is important to leave additional time for events and activities to be implemented, since stakeholders would be swamped with work and duties during the holiday season. It is best to integrate a festive calendar as a way to accomplish this.

Besides including a list of festivals and events that engage the target audience, it will also contain pre-planned posts with months, weeks, and days along with the platforms it appears on. Thus, building a social media calendar is a form of self-care since it gives brands the leisure to engage more in the creative process by planning and save time.

Also, check out our blog on creating a content calendar to know more about how and why it plays a vital role in effective social media marketing.

content marketing

As the best Digital Marketing Agency in Ahmedabad, we offer complete assistance in setting up your brand digitally. And you know what else comes in handy *drum roll*, blogs like this and a holistic range of services.

Let’s Shake Hands and Market together…

Categories
Digital Marketing Agency

How to use Pinterest in a brand’s digital marketing strategy

Pinterest could be one of the biggest drivers of traffic

Just pin it! If you’ve come across this term through a friend, colleague, associate or even your mother, you know you’ve got a Pinner. This is a colloquial term used for people who use Pinterest on a regular basis and they have an evolved sense of exploring the internet.

Now, time for some facts! Around 433 million people use Pinterest every month to find ideas and inspire their next purchase. As of January 2022, Pinterest is the 14th largest social media platform in the world with over 60% of their audience being women, and have also witnessed a 30% year on year increase in Indian Pinners aged 25 to 34 years.

This is music to the ears of every top digital marketing agency in Ahmedabad or anywhere in the world. Wondering why? Read on to know how we use Pinterest in our brands’ marketing strategies.

Convert your Pinterest profile into a business page

Pinterest allows its users to create two types of accounts on its platform, i.e. Personal and Business. The business profiles are professional pages and provide the user with various additional tools like Pinterest Analytics, Visual Search Tool, and Pinterest Ads.

If a user already has an account with Pinterest, they can simply create a linked Business account with a completely separate name, bio, links and pins. Another way is to create a new business page from scratch.

Women's Health Magazine

A Pinterest Business Profile must have the official business name, the logo, a short bio introducing the business and a website, if there is one. To verify the website, Pinterest provides the user with a code snippet that they need to place on their site, with the help of a developer or through WordPress plugins.

Plan your content, build a visual story

The end goal of any business is to sell. So it goes without saying that the content that needs to go up on Pinterest should be in line with the services they provide or the products they sell.

People use Pinterest as a Visual Search Engine, specifically when they just have a vague idea of what they want. So, if a business is a retailer or an online store, they must be taking stunning product photos and turning them into pins.

Grapefruit Rosemary Smash Cocktail

Now, if a business is a service provider, then they can use infographics, visual data or attractive designs to firstly draw the attraction of the user and then make them click on the provided link to lead them to the website. Such a content strategy is also known as creating lead magnets.

Becomeme a part of the community

The bedrock of Pinterest’s success is the strong communities of like-minded people it fosters on its platform. There’s something for everyone on Pinterest. Engagement is the key to success on Pinterest.

By interacting with other users, followers and their accounts, a business can stimulate interest and loyalty towards the brand, and this holds potential to draw them back to the page for ideas, inspiration or even make a purchase.

Another great Pinterest marketing strategy, which helps get a brand’s content out there, is by being a part of and creating community or group boards. Create group boards, invite other users to come join the community and contribute with their content, join communities similar to the industry and contribute using your own pins which promote the brand and business.

Yeah, Pinterest SEO is a thing!

By using keywords throughout your profile, posts, Pins, and boards, you’ll be more likely to organically appear in users’ feeds and searches. Every leading SEO Company in Ahmedabad and all over the globe would suggest Pinterest as a tool to draw traffic to the website.

A business is more likely to feature on users’ feeds and searches when they use relevant keywords throughout the profile or page. These keywords can be peppered across in the bio and profile, pin descriptions, board titles and descriptions, and even the image alt text to improve the chances of organically ranking through search.

keywords on pinterest pin

Further, Pinterest ads also provide a keyword targeting tool to help businesses show their pins to the right audience through paid promotions and increase their conversion rates.

Drive the traffic to your site

One of the most untapped aspects of Pinterest is its ability to drive traffic to the business website. By regularly posting, creating pins and contributing to boards on Pinterest, a business generates interest among users who come across its content. As one of the top digital marketing agencies in Ahmedabad, we engage, educate and delight the followers of our businesses. We engage them with interesting pins, educate them about the products and services on offer, and delight them by drawing them towards the websites and online shops which offer them what they’re seeking for and more.

Start pinning, drive traffic to your website and attract interested people towards your business by ramping up your digital marketing strategy with Pinterest for business using these tips. And the best way to go about it is to get the experts to work, like the creative geniuses at Flora Fountain. Drop us a hi on hello@flora.ffteam.in

Categories
Content Writing

How is AI affecting content marketing in the digital world

Studying analytics and trends

Data research

Keyword research

Studying analytics and trends

Data review

Search engine optimization

And finally content creation!

These are some of the many important tasks that a digital marketer does before actually writing any content. Such tasks add up to take away from some valuable hours that could be spent writing or editing.. However, as artificial intelligence isn’t a thing of the future anymore, it has already started to change the game of content marketing. Content marketing includes marketing content written for social media posts, seo, and websites. It is not just writing but includes researching, editing, uploading, and promoting this content.

So what is AI and how can it impact, or maybe even improve, content marketing?

AI or Artificial Intelligence is the simulation of human intelligence in machines. This technology leverages computers or machines to mimic the problem-solving and decision-making capabilities of the human mind. According to data, the global AI market value is expected to reach $267 billion by 2027.

One of the best digital marketing agencies in Ahmedabad, Flora Fountain is here to help you understand how this technology has affected or should we say benefited the content marketing strategy in the digital world.

Better research & insights

Creating content may seem like it’s an easy job to do. But it involves a lot of time, money, effort and intellect to come up with ideas and convert them into engaging content on social media and other digital media platforms. Research plays an extensive and important role in content creation. In our experience, right from professional content writing in Ahmedabad to strategising and executing local and national campaigns, its efficiency in the digital world depended a great deal on reaching the right person at the right time. And this involved many manual hours of research and data collection done by our teams.

Fortunately, AI exists! AI collects, analyses, and compares data faster than a human. And this data provides them with insights to form a cohesive and smarter content strategy. A strategy that is relevant, trending, and has been curated on the basis of numbers.

For instance, Instagram provides insights of the audience that the brand targets. It even helps detect the best times and channels to publish content. When it shows such insights a marketer or content strategist empowered with this knowledge can come up with a more customised content strategy for the brand.

Better research & insights

Content curation

Coming up with something new to write is a tedious task. And what is all the more difficult is to create perfect copies, captions and blogs that connect the brand with its target audiences. But just like AI helps with the research and data collection for content creation, there are tools which help curate and correct content to ensure the promotional material is error-free. Speaking from our experience of professional content writing in Ahmedabad, we have been able to curate our content, its language and focus on the basis of the region and the audience it is being targeted to.

BuzzSumo showing a keyword’s engagement on different platforms.

AI also helps to create high-quality automatic content in order to waste less time the marketers on small posts. One of the most popular and widely used software tools, Grammarly uses AI to check grammar, spelling, or plagiarism and also provides suggestions. Paraphrasing tools like Quillbot and Spinbot, work as full-sentence thesaurus as they restructure text while maintaining its original meaning.

Grammarly interface

Chatbots

Powered by AI platforms, chatbots are content intelligence tools that you see on websites or apps like Facebook messenger. These bots interact with customers who need answers to their queries immediately. They provide such customers with detailed and appropriate responses to the questions. Earlier, when people used to buy something online and wanted to ask something regarding the items, the executive took time to gather resources to respond. But with the help of AI chatbots, they retrieve relevant information in a fraction of seconds.

Customers feel like they’re having a normal conversation with a human being as opposed to a robot.

Read customer’s pulse with predictive intelligence

Imagine you are browsing Myntra, and you find some items that you like and you decide to save them for later. Next, you open your Instagram and are scrolling through. Suddenly an ad from Myntra appears with the items that you recently saved along with related products. Seeing those items again, makes you go back to the app and purchase that item. This is AI creating personalised content for every individual at the consideration stage.

With the help of predictive intelligence, marketers can track their customer’s behaviour and construct profiles. They can also create personalised content on the basis of the data recorded on the requirements and interests of customers.

AI in action on social media platforms

4.62 billion people around the world use social media, which means brands have a chance to promote their content in front of a large audience. Be it Facebook, Instagram, LinkedIn, Pinterest, or Twitter, hashtag (#) is an amazing way to drive views, likes and shares on any content. People who are interested in a certain topic find it by searching that particular hashtag. And in this way the brand easily draws attention to their posts. The more ‘niche’ the hashtag is, the more number of the right people can find it.

Similarly, trending songs or audios that are gaining popularity on the most popular feature of instagram, REELS, also helps a video content to go viral.

So this shows how AI empowers a business to prepare for smarter content strategies for their digital marketing. Want to witness it yourself? Let Flora Fountain, the best digital marketing agency in Ahmedabad with its professional content writing help you create better strategies with AI. To start a conversation call 91 95580 79502 or drop us an email hello@flora.ffteam.in