Hire Graphic Designer – Flora Fountain

Marketing is the most crucial cog in the wheel for a business to move forward and grow. Often companies might think hiring a graphic designer and content writer is all it takes to start marketing on digital, but it is a special kind of beast which requires a team of experts with some very special skills to tame it. A graphic designer or a traditional marketing executive usually does not understand the intricate details and trends of social media presence, engagement, search engine optimization, digital campaigns, and the website design and development required to support it.

For mid-sized businesses, this is where outsourcing comes to your rescue. Instead of setting up an entire team of digital marketers — graphic designers, UI experts, content writers, social media analysts — and paying them hefty salaries, businesses can easily hire digital marketing agencies with in-depth expertise across digital platforms. Still wondering if it’s the right move? Read on to know the benefits you’ll reap by outsourcing your digital marketing activities.

Trust the experts

Outsourcing is smartsourcing, especially when it comes to digital marketing. When you hire a digital marketing agency, you get a specialist team of digital marketing experts like search engine optimization (SEO) experts, social media managers, digital content writers, UI designers, Pay-Per-Click campaign experts, web developers, and data analysts. Not only that, most agencies have platform-specific experts for Facebook, Instagram, Youtube, LinkedIn, and Twitter marketing. Agencies also have specialization based on whether you are marketing directly to end consumers, B2C, or to other businesses, B2B. They help you in all aspects of social media marketing, content marketing, email marketing, ecommerce, SEO, Search Engine Marketing (SEM), and Data Analytics, based on your business goals.

This way, you can focus more on growing your business and your digital marketing agency can ensure brand awareness, engagement, leads, and loyalty across digital platforms.

Digital without borders

The internet has no boundaries. You could be a premium tea vendor based out of Assam, India or a staffing agency in New York, United States, but your business can be marketed globally by a digital marketing agency in Ahmedabad, India. Infact, both of these examples happen to be clients of our digital agency Flora Fountain! 🙂

Instead of being forced to recruit digital marketing executives in their city, businesses can hire digital agencies with the best experience in their particular segment whether it is jewellery, fashion, food, or lifestyle. And since all the communication and assets used in digital marketing can freely move through digital mediums like emails, messengers, and office suites, it is a smart and reasonable choice.

Say goodbye to long commutes to even longer meetings around conference tables to discuss every next move. Times are fast and you must be too. Hello digital!

Easier access to your audience

A study by Sprout Social says that customers feel more connected to a brand, if it has a strong social media presence. And on the internet, feedback is faster. Customers can reach out to brands directly on Twitter, Facebook, and Instagram and leave reviews on platforms like Google Business, Facebook, Zomato, Trip Advisor, Make My Trip, etc. This gives brands an opportunity to really hear what their end-user has to say, make them feel heard with quick response and/or solutions to any challenge. In this way improving the customer experience and solidifying brand loyalty.

Easier-access-to-your-audience

This is possible only when you have a digital marketing agency build a strong presence for your business across all relevant digital platforms and actively manage and engage the audience. Whether it is websites, social media pages, business profiles or digital storefronts.

With people now working, learning, shopping, and even dating online (Thank you, Covid-19!), it is imperative for businesses to tap this goldmine of an opportunity!

What gets measured gets done

Data is very important to understand the growth trajectory of your business. And a digital marketing agency helps you measure your business’ success. How, you ask?

Digital marketing companies have expert data analysts in their teams, whose job is to study the trends of business on various digital media platforms, measure things like bounce rates, page views, conversions through social media and web analytics. And strategize on how to optimize these metrics. These metrics are usually compiled by digital marketing agencies on a weekly, fortnightly or

monthly basis to give businesses a clear picture of what promotions are working, which products are in demand, and who are the people that are consuming your products. Along with these reports, digital marketing agencies provide tips and suggestions on places you can improve, which new trends to tap on, and choose the next plan of action.

In simple terms, measuring and analyzing data helps brands sell more of what is already selling.

Save money

With a digital marketing agency on board, businesses can keep a closer tab on their marketing budgets. Multiple campaigns for the same brand can be run at the same time. An agency will manage your spending through Google Ads Manager, Facebook for Business, and various other digital tools meant for online campaigns like Google Pay-Per-Click, boosts for engagements and leads, and boosts for profile and website visits.

Since these tools offer reports on every dollar spent and track clicks and conversions, businesses can analyze which campaigns require additional resources and which ones can be cut down a notch.

Further, when you have a digital marketing agency manage everything from websites to social media to SEO, you are saving a huge amount of money that could have been spent on hiring, training and paying people to do these jobs for you full time.

Make us your growth partner

Through our technology, design and content expertise, our Ahmedabad-based digital agency, Flora Fountain has been part of the growth stories of many national and international brands and individuals as their full service digital marketing agency. We have been able to help brands with their social media marketing, SEO, website development, content-writing, brand research, digital strategy and online branding, despite being in different geographical locations spread all over the world.

Check out our work here, and to plan out your digital strategy, drop us a line here.

Let’s make it bigger.

Can you make it the same but in pink / yellow / blue / green?

Dekh ke maza aana chahiye!

If you have given or received such feedback, you know what we are going to talk about today.

Yes, LOGOS! Every time there’s a conversation around brand building, the first thing that comes to mind after a brand name is the logo.

Discussions over logos notoriously take over branding meetings, leaving precious little for the other crucial aspects of business promotion and advertising. And it’s time to realize that … a brand is more than just its logo. A brand is a living entity that walks, talks, grows and influences the people around it. Wish to know what makes your business a brand? Scroll down!

Your brand must have a PURPOSE

So, what does your brand deliver? What does it want to be? Who does the brand speak to? Who should sit up and notice the brand? How would your ideal customer describe your brand? If you never asked these questions about your brand, then you must NOW.

For instance, your business might be that of making artisanal chocolates; but what it actually does as a brand is provide joy to the consumer, the experience of enjoying a delicious treat. That is the actual purpose of the said chocolate business.

Similarly, every brand has its purpose, a problem it solves, and questions it provides answers to. By defining this PURPOSE, the mission and vision of your business is formed. And this should be the first step you take in the process of branding, even before you think of a logo.

Your brand has a PERSONALITY

If your brand was a person, who would it be? How would he/she dress, what would be their favourite food, in which language would they talk? These questions help you define a personality for your brand. And when your brand has a personality, it is able to connect with the kind of people it wishes to serve.

So, how do you want your brand to be?

Approachable, genuine, validating and emotional, having an impact on the customer every time he/she engages with it.

Basically, MAKE YOUR BRAND HUMAN. To come up with a personality for your brand, you must…

First consider the purpose and the message you want to convey.
Study your competition and think of what will make your brand stand out from them.
Come up with adjectives and phrases that describe your brand, like, Sophisticated yet Rugged, Intellectual but Street Smart, Honest and Friendly.

See what we did there? This is how you define your brand’s personality.

Use VISUALS to convey your brand’s PURPOSE and PERSONALITY

What comes into your mind when you visualize a 3-pointed star inside a circle? Mercedes, right? What comes to your mind when you imagine the colour red? Coca Cola, Ferrari, KFC…. You get the drift.

Once your brand’s purpose and personality is defined, it’s time for strategy on how to convey it to your existing customers, and the ones who could become one in future upon engaging with the brand.

A strong visual element is important for every brand, to leave an imprint on its customer. And for this, you must pick an attractive colour palette, an identifiable font family and graphics that support the brand’s persona. These visual elements like colour are the silent ambassadors of your brand.

Your brand has its own VOICE

Now, this is where the language comes into play. And no, we aren’t just talking about linguistics here. But the conversational style of the brand, the way it speaks to its consumers.

The purpose and personality comes into the picture here again, as they decide the style in which the brand will talk. Is your business providing facts to its end user? Then the tone of the brand is going to be informative and very formal, like Encyclopedia Britannica.

But at the same time, a brand named Diply Facts on Instagram does the same thing, but its language is polar opposite to Britannica. Why? The audience, their age groups and the purpose behind the end product is different from each other.

While the former is used by students, academicians and writers for educational purposes, the latter is used by a younger, casual audience for informal activities like sharing with friends on social media.

Now that you know that building a brand goes much beyond creating a logo, simply hiring a graphic design or logo design company to create one is not enough. You need a creative agency that specializes in branding. Wondering where to find one? Click here to get in touch and start a conversation with us at Flora Fountain!