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Digital Marketing Agency

5 Things to Keep in Mind while Hiring a Digital Marketing Agency

Once upon a time a brand walked into a digital marketing agency. And realised by 2025, digital ad spending will reach $800 billion!

Evidently, that isn’t a joke, but neither is hiring a digital marketing agency. Because with the rise in digital spending, more brands want a marketing partner who helps in telling their brand story to the right audience, over the right medium, at the right moment to evoke the right response and get the best ROI.

Too overwhelming? Too many metrics to measure? Too …

Worry not, Flora Fountain, the leading social media marketing agency in Ahmedabad and India shares just 5 things that can help you make a better decision while hiring a digital marketing agency.

Top 5 factors to consider before your hire a digital marketing agency

To hire or not to … hire a branding agency, is a question that you must answer after considering the following points:

  • Identify your purpose
  • Look for an agency with experience and expertise
  • Understand the agency’s processes and strategies
  • Evaluate the results promised
  • Value for money and price play
branding-agency

Let’s dive into the details.

Identify your purpose

Before you venture out to hire a digital marketing agency, introspect and ask yourself:
What end goal am I trying to reach?

  • Is it to increase my reach online?
  • Or keep the existing audience more engaged through content?
  • Do I need help creating content?
  • Evaluate the results promised
  • Or help enhancing conversions?

What particular service does my brand require?

  • What services am I expecting the agency to deliver? (Hint: You want to hire a branding agency for things like brand strategy, identity & logo creation and an eCommerce website development company for things like website development or eCommerce management)
  • Will I require one set of services like social media marketing services and then need to expand my scope beyond it? (In such cases you might want to go with a full-service digital marketing agency, which can provide multiple services)

How much am I willing to keep aside as a marketing budget?

  • Will I be dedicating a percentage of my sales to marketing?
  • Or do I want to invest an initial amount and decide based on the results?

By answering these three questions you will be able to pinpoint WHY you need to hire a digital marketing agency and WHAT services you require from them today or in the future.

Look for industry experience and expertise

industry-experience

Once your goal is set, initiate filtering to identify agencies that have an expertise in your particular industry or the services you are looking for.

It is important to make sure the digital agency has relevant expertise and experience. Inquire and research their specialities and previous successes.

Having digital marketing professionals who have a good understanding of your industry and its specific nuances can make all the difference when it comes to achieving success online. Experience in both general digital marketing techniques, as well as those that are specifically relevant to your industry, plays an important role in selecting the right partner for your business.

Additionally, asking about the resources available for client-agency collaborations such as intelligence tools, content platforms, and analytics software is a must-do for those looking to hire a social media marketing agency.

Here are a few things you can do to understand whether or not the agency is a good fit:

  • Review their previous projects
  • Ask for proof of concept (POC)
  • Ask for referral contacts (in your industry and outside)
  • Look at any blogs or case studies the agency has produced
  • Check their reviews on Google My Business, Clutch etc

Understand the agency’s processes and strategies

Before you decide to work with a digital marketing agency, it is essential that you understand and evaluate how they work.This includes their work ethics, strategies used, work framework and methodology, business terms, approach towards the brand, partners, number of meetings required and project management.

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The tiniest details from the mode of communication to the efficiency in their process can impact your decision to hire a branding agency. Hence, take time to ask questions that can help you understand whether the agency’s ethics, strategies and processes work for your business.

Knowing these details in advance will help you understand whether the agency is the right fit for you.

Evaluate the results promised

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Big promises of great results can be exciting, but also can be cause to raise an alarm and ask more questions. Sometimes, if it seems too good to be true, it actually might be!Consider what the agency is promising and ask them how they plan to achieve this? See their track record. Have they delivered such impressive results in the past?

Value for money and price play

This one is important for everyone. From small businesses to reputed brands. However, what you should be evaluating is the value for money and the ROI.

Know the industry standards. When setting the price, ask:

  • If the agency works with a fixed scope or customises it as per the brand requirement.
  • How do they document the investments made for any digital strategy or campaign?
  • Why are their prices low/high?
  • How do they allocate the resources for various campaigns and what are the end results of it?

Also, think from an agency viewpoint, with higher funds, the agency would be able to put more effort and seriousness into the project.

And with that, you will be able to identify the right digital marketing agency to hire.

Hire Flora Fountain!

Anchored strongly in the digital world, Flora Fountain holds expertise in every domain that your brand may need. Including eCommerce website development and management, branding, content curation, designing, SEO, concept shoots, video animation and social media marketing.

With a strong team of experts and innovators, we build unique digital solutions and strategies to provide your brand with the visibility it requires with an exclusively curated scope as per your needs. Cut through the noise with effective strategies and tell your brand story with us. Drop us a hello at hello@flora.ffteam.in and start a conversation.

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Digital Marketing Agency

Top 10 Digital Marketing Myths Busted

Digital marketing Myths

“I have a small business; so I don’t need digital marketing services right now”

“Email marketing? Does it even work today?”

I don’t need a website design and development service for better digital marketing

These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.

But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted?

Below we have listed the most common digital marketing myths:

  • Small businesses don’t need digital marketing services
  • Investing in social media is unnecessary
  • A digital marketing strategy is only needed if my competitors are doing it.
  • Email marketing is out of fashion and ineffective
  • SEO is not important for digital marketing strategy
  • Search engines other than Google are irrelevant
  • Conversion is secondary, traffic is more important
  • The website must be revamped in every 6 months
  • Blogging is dead and has no scope in digital marketing
  • Bots and live chat are of no use

Let’s take a look at them in detail.

1. Small businesses don’t need digital marketing services

The biggest myth around digital marketing is that only big, successful and established businesses need it.

Fact

Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven strategy, small businesses can compete with big brands online, allowing them to reach a wider audience despite having a standard marketing budget for it.

A Forrester study states that post-pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now. In today’s day and age, having a digital marketing strategy is indispensable for every business no matter what size it is.

Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.

2. Investing in social media is a waste of time

Another mistake a business can make from time to time is to believe that its customers aren’t on social media. This supports the myth that investing in social media is unnecessary.

Fact

When a potential customer looks online for something he/she wants to buy, there are high chances of them clicking on the very first link they see on the search engine page.

According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.

Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms.

The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.

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3. I only need digital marketing if my competitors are doing it

As unreal as it may seem, many local businesses believe in this myth and only avail of digital marketing and website development service until one of their competitors do.

Fact
Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors is online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.

A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes email marketing, targeted digital ads, SEO and much more.
Here’s a sneak peek into the various activities done by Flora Fountain, a digital marketing company in Ahmedabad India.

4. Email marketing is dead

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This myth is very common, especially with the rise of social media. But in reality, the facts indicate otherwise.

Fact

Let’s clear this misconception with the help of some statistics:

  • There are 4 billion email users worldwide and this is expected to reach 4.6 billion by 2023.
  • 99% of email users check their inboxes every day. Of those, 58% check their email first thing in the morning.
  • 65% of email users check their email at least 3 times a day.
  • 44% of users check their email for a deal from brands.
  • Email marketing has an ROI of 3,800%.

Still, think Email marketing is outdated?

If a business feels that email marketing is not working for them, it is mostly because of the strategy and not the channel.

For a successful email marketing campaign, the promotional emails must have something that provides value, like a coupon or discount, an option for the receiver to unsubscribe and the emails should be sent on a regular basis.

5. SEO is not important for digital marketing strategy

When a potential customer looks online for something he/she wants to buy, there is a high chance of them clicking on the very first link they see on the search engine page. Making this idea nothing more than a myth.

Fact

SEO or Search Engine Optimization means optimizing your website content for higher ranking on search engines like Google. If a business needs improved visibility and regular traffic on its website, SEO is a must.

With the help of a well-strategize SEO plan, businesses can rank in the top 10 results of the search engine. This means their chances of being the first choice of the customer increase exponentially. Check out how Flora Fountain helps businesses with SEO.

6. I only need to focus on Google as other search engines are irrelevant

Another common myth around digital marketing is that search engines like Yahoo and Bing are irrelevant.

Fact

Though it is true that Google is the most popular and preferred search engine worldwide, there still is scope to use other search engines like Yahoo and Bing.

For better and more inclusive reach, using different search engines becomes important. And since different search engines have different algorithms, having a dynamic strategy will give your brand an extra edge over others.

This specifically helps those brands that have a niche target audience within specific geographical boundaries. For instance, Yandex, a Russian search engine, holds only 2% of the world market shares but is widely used in Russia, even more than Google.

7. Having high traffic to the website is all that matters

It is a common myth to believe that more traffic means more business and hence all the efforts of a website design and development company must go in directing high traffic to the website.

Fact

Most people think that generating enormous traffic can open the door to huge business prospects. Website traffic is not necessarily going to result in a surplus of leads for your business.

Conversion and traffic are two distinct concepts. The amount of visitors to your website is referred to as traffic, whereas conversion refers to the proportion of visitors that used your website to make a purchase or subscribe to a service.

Additionally, translating internet visits into conversions takes a lot of work and interplay of elements like the website’s performance, the website’s UI/UX, offers and discounts, enticing texts, bright CTAs, and high-quality material.

Flora Fountain, a website design and development company has developed websites backed by smart layouts, strong designs and content that converts.

8. You should redesign your website every 6 months

Unlike those who are fixated on not spending time and effort on website development services or web design companies, many businesses hammer on the myth of redesigning the website within a short period of time.

Fact

Though redesigning your website gives it a fresh appeal, it is not required every 6 months. As a website design company, Flora Fountain understands the emotional and psychological impact of various designing elements on visitors. And having the design changed so frequently can lead to a loss of identity for a brand.

It is hence suggested to develop and redesign your website in around 2 years, as it gives you a chance to overcome redundant content, placement issues and counter the bugs that may hamper the user experience.

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10. Bots and live chat only annoy the visitors

As a website development service provider, another myth we face commonly is that having bots and live chat tools is useless. This significantly impacts businesses’ growth and consumer retention time.

Fact

Businesses frequently employ live chat and chatbots to assist and communicate with customers. These tools can work efficiently when consumers have business queries and increase their engagement with the website.

Apart from enhancing the consumer experience, chatbots are cost-effective as they help businesses manage the massive inflow of queries in a shorter time at any given hour of the day. Now with the help of chatbot analytics, businesses can measure their performance and develop more efficient website strategies.

These were the top digital marketing 10 myths you need to leave behind this year to take your business a notch above others.

How Can Flora Fountain Boost Your Digital Presence?

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Give your brand the visibility it deserves with the best social media agency in Ahmedabad, Flora Fountain.

With a team of leading marketers, tech experts, strategists, copywriters and designers, we provide expertise and customised digital solutions ranging from branding, website design and development service, content curation, social media marketing, SEO and many more,

Make a difference in your business by embracing the digital and getting online. And let the best digital agency in Ahmedabad, Flora Fountain, be your launch pad for success. Get in touch with us via hello@flora.ffteam.in to know how we can help you with your digital marketing strategy.

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Digital Marketing Agency

Channelling the festive spirit with digital marketing

Digital marketing

“To Market or Not To Market…Digitally?”

That is the question. With festivals knocking on the door and people cashing in on their bonus there will be an increase in spending across different market segments. But who wants to hustle in traffic, reach the market and only to find out that the desired product is out of stock…NOBODY! And why would anyone, when the same product is just a tap away? Don’t forget, 63% of ‘products purchases’ worldwide begin online. So it’s time! To invest in festive marketing, especially online.

What is Festive Marketing

Festive Marketing

But, what exactly is festive marketing and what is in there for me, you may ask. Hear it from us, the best Digital Marketing Agency in Ahmedabad. When a brand capitalises on the spirit of gifting and spending to amplify its visibility and sales then it’s referred to as festive marketing. Seasonal and event-based marketing also constitute festive marketing.

Remember Surf Excel’s #RangAccheHain advertising campaign on Holi? That campaign was grounded in the thought that a festival is always memorable and special when celebrated with family. This heartwarming campaign didn’t just create engagement for the brand but also brought smiles to the viewer’s faces and conveyed a sense of warmth and affinity with the idea of the product.

From television commercials to digital marketing, occasion-based marketing has always allowed brands to adapt and blend the mediums effectively. Cadbury, another case in point, has often put to use its heritage of being a ‘family brand’ to capitalise on the event and festive-based marketing.

With the Madbury campaign, the brand allowed the consumers to create their own customised Cadbury virtually on a website. The intent was to engage customers and explore their local and unique take on their product. The campaign observed 823 million impressions and 17 million fans were engaged.

Why should brands care?

People Look Forward to Spending on special occasions

As per a survey by LocalCircles, Indian consumers have the propensity to make big-ticket purchases during festivals. Because for people it’s a season of consuming, they look forward to spending. Whether it’s Dushhera or Diwali, Raksha Bandhan or Christmas, celebrating has always meant gifting and giving.

It’s imbibed in our culture to spend and give when we are happy, to welcome novel things home. Thus, the festive season opens an enormous amount of opportunities for brands and local companies to drive engagement and conversions. Moreover, extensive lockdowns have altered consumer habits in a significant manner. So, now your brother won’t leave his office early to look for gifts during Raksha Bandhan. He will probably go through a wide range of offers online and give you the most amazing gift you deserve.

So you might want to make the best of the festive season and will be looking for a proficient and reliable Digital Marketing Agency, if yes then Flora Fountain is at your aid. Call us!

Branding services

To Cut Through the Clutter

Throughout the festive season, brands and agencies work as a team to devise and execute campaigns. Come monsoon season, agencies start receiving festive briefs. Every brand goes about marketing typical festival themes and offering discounts, even freebies. It’s tricky to stand out during the festive season. Tricky but not impossible, aye? To stand out requires an idea that the right audience can relate to, maybe even remember. Like #RangAccheHain.

The staying power of such ideas makes a brand stronger. And guess where this idea came from? It was thought of by some of the smartest brains churning the brightest ideas to connect with the audience. Flora Fountain, a full-service Digital Agency in Ahmedabad, is a collective of creative and marketing brains armed with relevant experience and aptitude to make our client’s brand stand out from the rest.

Re-Thinking your Marketing during Festivals

A traditional model of digital marketing would be completely different from festive marketing. Usually, a brand would market its products by finding the right target audience, offering discounts, and using Google and Facebook ads to promote their products, etc. However, during festivals, the same strategies would require a little extra planning. Read on to know how you can put festive marketing to use and how brands can put that little extra effort.

Imbibe the Essence

Digital Marketing strategies

Every brand has its own identity, plus every festival is different. Thus, a brand should reflect the festival’s essence. Brands must look for a marketing strategy that could knit the festival with the brand and weave out a creative idea that can help boost sales and image. So, first, try to ponder about ‘why’ your brand wishes to send a certain message before starting to brood about ‘what’ to convey.

For instance, Asian Paints created a Facebook application that allowed its users to play Holi virtually through the ‘Tag a Friend Holi’ application. As a result, 16,755 monthly active Facebook users and 924 Facebook fans were created, which helped raise brand awareness and impart the message of water conservation.

In the same vein Flora Fountain, the best-in-class Digital Marketing Agency can help your brand achieve viable and measurable results.

Leverage digital for maximum gain

Content can be leveraged to link the festival with the brand through festival-relevant keywords. Moreover, redesign your website and social media pages, and make them festive-ready. Your social media posts also convey festive spirits which in turn helps you promote your products and services. Also, make sure to have the landing page on your website.

Like Cadbury’s Badi family Badi Diwali campaign where the brand asked families to share portraits of their special moments on social media using #BadiFamilyBadiDiwali, during which the page was redesigned for the festival. It promoted the idea of sharing delightful moments with loved ones and like Anil Viswanathan, Director of Mondelez India said commenting on the campaign, ‘happiness shared is happiness multiplied.’

Collaborating with influencers that suit the target audience will enhance the discoverability of your products and promotions. Moreover, consumers are looking to spend, so concessions such as fixed-time deals, festive discounts, combos, and gifts will boost customer anticipation, resulting in increased sales and discoverability. Get your social media marketing done right with Flora Fountain, the finest Digital Agency in Ahmedabad.

Create a Festive Calendar

If you are putting together a festive marketing plan, it is important to leave additional time for events and activities to be implemented, since stakeholders would be swamped with work and duties during the holiday season. It is best to integrate a festive calendar as a way to accomplish this.

Besides including a list of festivals and events that engage the target audience, it will also contain pre-planned posts with months, weeks, and days along with the platforms it appears on. Thus, building a social media calendar is a form of self-care since it gives brands the leisure to engage more in the creative process by planning and save time.

Also, check out our blog on creating a content calendar to know more about how and why it plays a vital role in effective social media marketing.

content marketing

As the best Digital Marketing Agency in Ahmedabad, we offer complete assistance in setting up your brand digitally. And you know what else comes in handy *drum roll*, blogs like this and a holistic range of services.

Let’s Shake Hands and Market together…

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Web Design and Development

The Importance of SMART Goals for Your Website’s Success

The Importance of SMART Goals for Your Website's Success

Planning to have a website for your business or redesigning your current site? Make sure you set S.M.A.R.T. goals for the website to be a success and give an additional boost to your business. A HubSpot research shows that 72% of business websites fail when they are made without a clear business objective for it.

Failing to plan, is planning for failure. Now, if you’re wondering what exactly are S.M.A.R.T. goals for a website, the marketing brains from Flora Fountain, the leading website design and development company in Ahmedabad have summed it up for you to make your lives a bit easier.

S.M.A.R.T. stands for setting Specific, Measurable, Attainable, Relevant and Timely goals for anything you work on. And this applies even when you’re getting your website designed and developed by the best web design company in Ahmedabad or anywhere in the world.

So, what should your S.M.A.R.T. Goals for website success look like?

What do you want to achieve? (Being SPECIFIC)

Set a quantifiable business goal for your website and make sure it has some value attached to it. For instance, it could be increasing the number of leads for your business by 20%, or improving the sales conversion rate by 15%, etc.

How do you measure this growth?

How do you measure this growth? (Make it MEASURABLE)

Create concrete criteria and methods for tracking progress toward each goal. Tracking qualified leads through CRM, tracking conversion rates through Google Analytics, and surveying customers before and after the website redesign, these are some of the activities you must do regularly.

How do you set realistically achieve them (Making it ATTAINABLE)

Compare your goals to your current numbers and determine whether they are realistically achievable. Plan on how you intend to achieve these objectives. It could be by engaging the target audience through more effective calls-to-action, driving traffic to the website through paid advertising and SEO services, providing more value through higher-quality product photos, videos, or website UX improvements to increase customer satisfaction.

Are they matching the needs of your business? (Making it RELEVANT)

Ask yourself why this goal is important for your company and how it will help you achieve your mission while meeting the needs of your stakeholders. It could be something like generating 20% more leads than last year in order to increase gross income, or increasing sales through the website in order to achieve your goal of increasing revenue by 10%, etc.

Are they matching the needs of your business?

When do you wish to get started and completed? (Being on TIME)

Set a timeframe for the goal. Establishing an end point gives you a clear target. The timeframe must also be attainable and realistic. How much time does it take for the design and development of the website to be completed and made live. The time taken by the SEO activity to bring the website up in the ranks and the turnaround time in converting the leads generated from the website.

Here are some tips from the experts from one of India’s top web development company

Involve every stakeholder early on

A successful website can turn your company around. It can boost sales, build awareness, enhance customer experience, reduce costs, improve workflow and help grow your company. Before setting website goals, it is important to get all the stakeholders in your business in a room, to learn more about their needs and how the website can aid them. These stakeholders could be your investors, department heads and even employees too.

At Flora Fountain, the leading website design and development company in Ahmedabad, every team members’ input is taken into consideration while designing and developing the website and while writing the website’s content too.

Learning from past successes and mistakes

If you are considering a redesign, you should first assess the performance of your current website. You can’t set realistic goals for the new website unless you know what your current website metrics are. Before you begin your website redesign project, you should assess how well your current website is performing in comparison to where you want to be. See if the downtime of your website is high or low, the quality of leads received were good or bad, if the content in it is SEO-rich or not, etc.

What makes Flora Fountain rank as the best web design company in Ahmedabad, is that we regularly run a quality analysis from every aspect on our website and our client’s website, to ensure no potential client turns away or worse, doesn’t find us on the search engine results pages.

Learning from past successes and mistakes

Make achievable goals

Another common mistake is to set irrelevant or unattainable goals for the website. Increasing website traffic is generally regarded as a positive trend, but does this traffic translate into more leads? It is determined by whether you are attracting and engaging the appropriate audience. More leads may not be worth anything if they are not qualified or do not represent potential customers. More page views and longer visits are usually a good thing, but what if your visitors are having difficulty finding the information they are looking for? What appears to be high engagement may indicate issues with your website’s navigation or content. Every situation is unique, but it is critical to select goals that directly lead to business success.

Set your website objectives today and you’ll be on your way towards success with a digital platform for your business that meets your expectations to the T. Or get the experts at Flora Fountain to get cracking by helping you build your S.M.A.R.T. goals for a great website. To get started, explore our digital agency’s services or just give us a call on +91 95580 79502.

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Branding Services

Package Design: The OG Influencer of your brand!

Package Design

YOU NEVER GET A SECOND CHANCE AT MAKING A GREAT FIRST IMPRESSION!

No, we didn’t leave the caps-lock on but are screaming at the top of our lungs to make the point. Ever noticed how some of the most delicious looking candy and gum bars are placed right in the customers’ eye-line at the billing counters of supermarkets? Yeah, these products want to draw the customers’ attention towards the bright red, buoyant blue and puckering green through their package design and eventually convince customers to add them to their shopping bag.

Now we’re not just telling you this because we’re the best package design company in Ahmedabad and across Gujarat (which of course we are! *flips hair*), but because we know for a fact that it takes hardly 7 seconds for your potential customer to make a purchase decision. And that’s why your packaging is the biggest influencer of your product. That pretty boy or girl with 100K Instagram followers comes second.

Hear it from the best branding agency on how package design influences purchasing choices among customers and how they can drive your sales in an upward graph.

The one where you catch their eye!

package’s design

Attractive colours, eclectic typography, distinctive shape and size. These elements tend to draw the attention of the consumers, and differentiate a package’s design from the sea of products out there in the market. For instance, walk into a store to buy a box of green tea. Now, in the store shelf, almost all the brands end up using the same light green packaging. But then there is the one which sticks out, with a pastel colour scheme.

A more premium metal container instead of the usual cardboard box and an uncommon, fun mascot in place of the omnipresent slim waist of a woman and the stock image of a glass cup.

It goes without saying that the buyer does check out this odd-one-out product. Whether he/she buys it or not depends on several other factors, but the first round is yours, where the package design has generated curiosity for the brand and caught the eye of the potential customer.

The one where you win with the Ease of Access

Your writer here was once struggling to open a tray of a ready-to-eat meal, and at the end of that bout that lasted precisely 2 minutes, the office floor was the winner as the packet ripped into two and the contents flew out like the squashed tomatoes at the La Tomatina Festival. And she swore to never order such inconvenience again. This was bad packaging costing the brand a customer.

Gaurav Jalan of Packman Packaging emphasises on the importance of ease of access. According to him, when you are designing your packaging, look to incorporate several methods to open it. A package that includes multiple mechanisms, such as loops, hinges, and slide-out trays, would be a lot easier to open than a package that can merely be opened using one way.

Kamaii's new packaging

Kamaii, a home-cooked food ordering and delivery app, onboarded Flora Fountain as their branding agency and digital marketing agency. As one of the premier package design companies in Ahmedabad, we understood the assignment well and upgraded their packaging to easy-to-open containers that separates the food items of their thaali or meals, all shut perfectly with a see-through lid and placed conveniently in an attractively designed sleeve.

The one where you make them feel good about themselves

Being the good guy does pay off rich dividends and a strong, loyal customer base. At a time when we’re being warned by our scientists about the ill-effects of plastic packaging and how it takes up to 1000 years to degrade naturally, not only go for sustainable forms of packaging but let the customers know about it too.

How, you ask? Scream it out loud in your packaging. Tell them about the material used in manufacturing that box, cup, container, bag in which their product is being packed. Let your customer know that by buying your product, they’re actually contributing towards making the world a better place to live for the future generations. Educating your customers through branding in this way, makes life easier in the marketing of this brand for a digital marketing agency!

non-conventional artwork on its packaging

Just look at the way Slay Coffee nails their influential package design! They tick the boxes for the above points too, eye-catching design, easy-to-open packaging and promoting sustainability by showing their clients how to reuse their coffee boxes. So much so that it has also influenced the Fountainheads at the best branding agency in Ahmedabad to always order from Slay to stay caffeinated.

Now if you too are wondering if your product packaging needs a refresher and change, visit us for a chat over some coffee and cookies. Or you can simply wave us an hola on hello@flora.ffteam.in.

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Social Media

Why a content calendar is important for effective social media marketing

important for effective social media

In January 2022, 3.96 billion social media users were recorded across all platforms. And the amount of time adults use these platforms is higher than ever. From the looks of it, these facts do not seem to change anytime soon.

Hence, every brand is venturing into the world of social media marketing to connect with their target audience and build their brand ultimately increasing their sales. But for any business owner, time is sparse which means they need someone to use this extremely powerful and strategic tool for them. Enter, your friendly neighbourhood Digital Marketing Agency.

A digital marketing agency with capable social media managers, allows any brand to market their products or services by posting and engaging with potential customers on platforms like LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. And this can be done properly with the help of a social media calendar. A calendar contains pre-planned posts with months, weeks, days, and times along with the platforms it goes on. It also consists of copies, captions, hashtags, and tags to be used for each post. Microsoft Excel is one of the most popular tools to create a social media calendar.

Creating a social media calendar is a self-care act for every social media manager. Why? Flora Fountain, the best social media marketing company in Ahmedabad, is here to tell you how this calendar helps add some method to this madness.

Helps in planning ahead & saves time

Planning and posting on social media is a time-consuming task. And here’s a reality check! No one ever has time in agency life. Along with time, social media marketing needs the full attention of the person working on it.

Helps in planning ahead & saves time

To avoid any chaos on social media, a calendar lets an agency plan ahead for a brand and works on it by allowing them to keep all their ideas and posts in one place. And once the posts are ready beforehand, they can be scheduled which means they’ll be posted automatically. A digital marketing agency that manages multiple accounts is empowered with such calendars as they don’t even have to log in to all the accounts to post every day.

Everyone in the team is on the same page and no one has to waste any time on the same post ideas or posting. This saves a lot of time that can be utilised for brainstorming for campaigns or formulating strategies.

Avoids typos or any big blunders

Mistakes on social media can cost a brand. And the content calendar is like a safety net. When a social media manager works on it, it goes through professional content writers in the team and lets them proofread every bit of it before it makes it to the final cut. It’s not only copy-edited but fact-checked more than once. Different team members from different departments like design, content, and social media can use their set of knowledge to better the content according to various platforms. Like, social media can give their insight on current trends and the design team can tell what looks the best aesthetically.

And all of this is possible because it is being done in advance. Hence, it is indeed the best way to prevent something embarrassing from happening online.

Ready for Moment Marketing

Apart from regular posts on social media, every year is full of special days or events like Women’s day, World Aids day, etc. If a brand asks the team to drop everything suddenly, to work on a special day, it would definitely hamper their creative side.

A calendar allows a brand to plan something creative for such days to ensure that they don’t miss anything major and are able to create as much excitement and opportunities around them. It also allows you to be prepared to create a post or status at the last minute, in case something big and unexpected happens in the world we live in. This is what we call Moment Marketing.

Helps to be consistent

No matter how many times a brand decides to post, consistency is the key. If a brand has a plan but is not regularly posting or has stable content in place, it will not be able to establish itself on social media. Its followers will not know what to expect of them.

A calendar enables a brand or its digital marketing agency to be more in tune with its strategy. The content in the calendar develops a unified voice that makes the brand voice more consistent. It also allows the brand to post quality content while sticking to one posting schedule.

Overall, it creates a workflow that helps in achieving social media marketing goals.

Let us, the Top social media marketing company in Ahmedabad, Flora Fountain turn your chaos into harmony with our content ideas. Reach out to us over hello@flora.ffteam.in or 91 95580 79502 to get started on your social media presence.