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The world for over 600 million smartphone users in India can potentially run at 500Mbps! Umm, what? And why is a digital marketing agency in Ahmedabad talking about it?

Well understand it this way, with an internet speed of 500 Megabytes transferring every next second you can stream a 4k movie on over 20 separate devices at once or can conduct over 300 Zoom calls together. That is just a glimpse of what the fifth generation of wireless networks can do. It is within this evolving potential of the 5G network that is transforming the digital marketing territory, like more immersive e-commerce experiences and improved consumer interaction for website development companies.

This has got the attention of all the top digital marketing agencies in the world. But what exactly is 5G and how is it remaking digital marketing services? Let’s break down this smorgasbord into digestible chunks, but one byte at a time.

What is 5G: The brilliance of wireless networks?

The genius of 5G lies in the later element: the ‘G’ that stands for ‘Generation’. To unravel it one has to begin with 1980 when the world was introduced to 1G. With a speed of 2.4Kbps, the first generation of wireless networks then only allowed analog for voice calls.

Then in 1991 came in 2G with digital text message support at 50Kbps, this for a digital marketing solutions company would equate to 0.05 Mbps today, not enough to even upload a post! With the advent of 3G and 4G networks came video calls and HD streaming as the internet speed reached around 100 Mbps.

Now with the rise of the 5G networks consumers now get high speed, low buffering or delay, large data capacity, higher connection density and improved overall mobile experience.

As a top provider of digital marketing services and a website developer, Flora Fountain has listed out the potential ways 5G is changing digital marketing strategies and its approach to users.

Impact of 5G on the Digital Marketing in India

5G knocks with enormous opportunities, especially for brands that are willing to leverage more anchored marketing strategies and provide an immersive consumer experience by curating newer mediums and custom-made messaging.

This can be seen in the following waves of changes:

1. 5G Digital Marketing: The paradox of personalisation

With higher speed and a wide range of connectivity, it is no surprise that the number of internet users will increase greatly. This will also come as an inflow of a new and more dynamic audience base from remote locations.

As a result collecting data under the 5G network will improve massively. This hyper-localisation will give more insights into consumer patterns and behaviour, hence adding a cover of a new segmentation of the target audience.

All this will boil down to the hyper-personalisation of messages and other extensions of communication like media, user interactions, experience creation and an ever-evolving data bank that is always available at the fingertips of a digital marketing agency in Ahmedabad, Amsterdam or Alexandria.

2. AR & VR will become digital marketing reality

Currently, 500mbps is more than the average network speed of all the nations across the globe, and with the introduction of 5G to daily life digital space will become more efficient with AR and VR as tools for digital marketing.

Even presently Instagram, Snapchat, Apple and many video games have experimented with AR and VR, but once 5G enters the arena with a much larger user base every digital marketing agency will jump for VR ads and special campaigns.

Apart from this, AR and virtual reality will prove to be a more immersive experience for the consumer as they can in real-time interact with virtually crafted elements and engage more efficiently.

For instance, giving a VR test drive to the consumer at the launch of a new car or website developers can now provide a near-life experience with the products on an e-commerce website. All this will impact the consumers’ purchasing decisions and their journey with the product.

3. Digital marketing levels up with real-time analytics

For most digital marketing agencies in Ahemdabad and the whole of India, it is common to struggle with heavy analytical data. With the introduction of 5G, the collection and analysis of heavy data packs will be more efficient and easy.

Making the whole process centralised, 5G will take a few milliseconds for accumulating and processing real-time analytical data. It also enables the integration of any engagement made by the consumer with the brand. Any kind of action or impression will be stored and monitored in real-time, developing a more intelligent consumer data collection.

Depending upon this, multiple digital marketing solutions or combinations of them can be implemented to target, segmentize or engage the consumers.

4. Videos: the viral digital marketing solution over 5G

At the core of smart digital marketing solutions aided with the 5G network is a bank of high-quality video content. With speedy downloads and reduced buffer time, video content will continue to be at the top of the content pyramid.

The shift will be seen as a further upward push to OTT platforms making more diverse visual motion content a winner in coming years. Digital marketing agencies all over the world will keenly focus on HD graphics, animations and video campaigns and more motion ads over the net as 5G network will favour more view rates and downloads with a seamless connection.

Additionally, 5G network will open more unique collaboration options for digital marketing services as video engagement and social media challenges increase.

5. Mobile e-commerce: the ultimate win for website developers

As a digital marketing agency in Ahmedabad with a reach all over India, Flora Fountain understands the biggest impact of high speed and uninterrupted data connection. With more time spent over the mobile screen, mobile e-commerce is surely going to rise.

Hence, having a well-planned, developed and executed e-commerce strategy is essential for brands. Employing a seasoned website developer to build a mobile-friendly interface and conducting a hygiene check regularly will become a must too.

Many brands and digital marketing service providers at a global level have already begun to engage successfully within the 5G network. Then why is it that India is still around with 4G.

Why Aren’t We Able To Use 5G yet?

Most marketing experts and digital marketing agencies witness that for India, incompetent software slows down the growth of 5G. With a standard configuration, outdated mobile systems do not support 5G networks.

On the other side of the rainbow, it is claimed that by 2028, the total user base of 5G networks in India will reach 690 million subscribers accounting for around 55% of India’s total mobile user base.

Making it potentially the most significant agent of change amidst the digital marketing landscape.

To Wrap Up

It is fundamentally true that digital marketing agencies always keep up with any kind of technological evolution as they present new prospects of engaging, enlightening, entertaining and converting a viewer to a loyal consumer. 5Gg is also the same, the only thing is how quickly you adapt to it.

Feel interested? Reach out to Flora Fountain, the top digital marketing agency in Ahmedabad at hello@flora.ffteam.in and let’s pace up your business byte by byte.

Located in one of Ahmedabad’s fastest developing areas, Shivashish World School (SWS) is a premier co-educational school which started back in the year 1994. A charitable trust started the school with Gujarati medium but with time the school got its CBSE affiliation and introduced English medium. In the year 2021, they went through a major expansion and re-branding exercise, which included a completely new building, identity design and re-doing their digital presence across website and social media.

The school wanted a total revamp of their design and branding, so one of Ahmedabad’s best digital marketing agencies came up with a best in class website to help them achieve a complete image makeover.

The Client’s Problem

Incepted more than 28 years ago, SWS has been imparting high-quality education from kindergarten right to high school. In 2021, they set up a new world class building for their CBSE board, but realized that in the post-pandemic era, most parents were going to discover them online first. Unfortunately, their existing website did not match the scale and aesthetic of the new building. The website was also being used for two different brands, the Gujarat Board school, called Shivashish School, and the CBSE school, called SWS, creating confusion for the user.

Moreover, the old website had been designed primarily for the desktop, with its mobile version created almost as an after-thought. However, a quick look at their analytics showed that up to 90% of their unique users accessed the website through mobile devices. All of whom were being served a sub-par experience.

The school also realized that most of the things that made them unique, such as their pedagogy, amenities and most of all its teaching staff had to be showcased better!

The history of the school as presented in old website

Solution presented by Flora Fountain

Since most parents were accessing the website from a cell phone, we decided to create a mobile-first website, a first for any school in Ahmedabad, that was dynamic and sleek. Modern design concepts like glassmorphism, neumorphism, micro animations, extensive use of swipe, and an almost app-like UI were identified to create a modern website matching the new identity of the school. In order to accomplish this, we decided to design and develop a completely new mobile-first website, which was a first for any school in Ahmedabad.

Neomorphism in the footer of the new SWS website

Phase 1: Analysis

According to research, 61% of mobile users are more likely to contact a local business if they have a mobile-friendly site. That means, more than half of the target audience, parents, would look for schools in their locality on their phones. So on the basis of the research conducted on their website usage and research on the new mobile web technologies, we listed some points to work on.

1) There was a lot of information available for parents, students, and teachers. So the information architecture of the old website needed to be fleshed out better for users to easily navigate through the website.

2) The new website had to reflect and highlight current school values, while at the same time showcasing the facilities and amenities of the new school building, the talents of its students and most importantly, its teaching staff.

3) The new website had to be Search Engine optimized, or SEO optimized, to improve the school’s reach on search engines online

4) The new website had to provide an intuitive and delightful responsive experience for all its audience, especially those accessing it through mobile devices

5) The new website had to be created on a user-friendly CMS like so the client could edit the content and images on their own going forward

Phase 2: Ideation & Implementation

Committing to a Mobile-first approach

After gathering and analyzing the data and noting that parents would be the target audience and that the site should be easy for them to use, we went ahead with our original idea to create a mobile-first website. This means that our product and design team starts by creating wireframes and mockups for mobile first. This means thinking of a more modular layout than a grid-based one. The modules can then be rearranged to create layouts for desktop and mobile.

Neumorphic, Glassmorphic, Animated

The second idea was to incorporate Neumorphism, Glassmorphism and animation in the user interface or UI. Once the wireframes were sketched, our design team created mockups using these two effects on all the various elements that make up a website, right from buttons and tabs, to images and navigation elements. Each page was painstakingly mocked up so there was no room for error while coding. A document was created for all the animation with adequate references.

To implement Neumorphism all this, the front-end team placed UI elements behind a background in CSS, to make it seem like components such as buttons are actually housed inside the background. For the frosted-glass effect of Glassmorphism, a blur effect was added to the background. Contrasting and vivid colours are used in the background to highlight the blurred transparency, giving a subtle border to the translucent objects. For animation we relied on extensive use of jQuery’s animation libraries.

Creating content through writing and photo & video shoot

Since we had put our heart and souls into designing and developing the website, we realized that we would also be the best people to create content for it. We wrote SEO-optimized content using the information provided by the client, adding all relevant meta tags and keywords on each page to target audiences in the nearby 5 km radius. Since that is the most parents are willing to travel to send their kids to school. We also realized the need for high quality photographs and images to bring this vision to life. So we conducted a shoot to get the right expressions of each child and teacher for the website. We also shot scripted videos with the children each presenting school values in an irrepressibly cute way. We overlaid sketched illustrations on some images to give them an element of storytelling. Finally, we added GIFs for each teacher to give the website a fun approachable vibe.

Testing

We extensively tested this website across top 10 mobile devices used by parents, with at least 5% of the website traffic percentage, such as Samsung Galaxy phones, Vivo, Oppo, Google Pixel, OnePlus and Apple iPhone. In addition to this we also tested it across popular desktop browsers such as Chrome, Firefox, Edge and Safari.

Result:

And viola, just like that the new website turned out to be as awesome as we had dreamt on paper and Illustrator 🙂

Let’s take a look!

Neumorphic, Glassmorphic, Animated visuals on the new SWS website

The new website highlighted the teachers and the students in a quirky and creative way, in line with the client brief.

Mobile friendly views of the new SWS website

It showcased the history of the school in a fun and more accessible way, than the usual text format.

And here is the highlight of the website! A 3-d globe showing the alumni of the school spread across the world.

Want to explore this website some more? Check it out here.

Alumni of the SWS school Mobile friendly views of the new SWS website

So this is how Ahmedabad got its mobile-first school website! Time for your brand to do the same! If your brand needs a kickass and memorable website that works equally well on mobile as it does on desktop, one of the best and most thoughtful website development companies in Ahmedabad, Flora Fountain is here for you! Drop us an email on hello@flora.ffteam.in or call 9558079502!