Tag: India

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Digital Marketing Agency

You MUST outsource your digital marketing. Here’s why.

digital marketing

Marketing is the most crucial cog in the wheel for a business to move forward and grow. Often companies might think hiring a graphic designer and content writer is all it takes to start marketing on digital, but it is a special kind of beast which requires a team of experts with some very special skills to tame it. A graphic designer or a traditional marketing executive usually does not understand the intricate details and trends of social media presence, engagement, search engine optimization, digital campaigns, and the website design and development required to support it.

For mid-sized businesses, this is where outsourcing comes to your rescue. Instead of setting up an entire team of digital marketers — graphic designers, UI experts, content writers, social media analysts — and paying them hefty salaries, businesses can easily hire digital marketing agencies with in-depth expertise across digital platforms. Still wondering if it’s the right move? Read on to know the benefits you’ll reap by outsourcing your digital marketing activities.

Trust the experts

Outsourcing is smartsourcing, especially when it comes to digital marketing. When you hire a digital marketing agency, you get a specialist team of digital marketing experts like search engine optimization (SEO) experts, social media managers, digital content writers, UI designers, Pay-Per-Click campaign experts, web developers, and data analysts. Not only that, most agencies have platform-specific experts for Facebook, Instagram, Youtube, LinkedIn, and Twitter marketing. Agencies also have specialization based on whether you are marketing directly to end consumers, B2C, or to other businesses, B2B. They help you in all aspects of social media marketing, content marketing, email marketing, ecommerce, SEO, Search Engine Marketing (SEM), and Data Analytics, based on your business goals.

This way, you can focus more on growing your business and your digital marketing agency can ensure brand awareness, engagement, leads, and loyalty across digital platforms.

Digital without borders

The internet has no boundaries. You could be a premium tea vendor based out of Assam, India or a staffing agency in New York, United States, but your business can be marketed globally by a digital marketing agency in Ahmedabad, India. Infact, both of these examples happen to be clients of our digital agency Flora Fountain! 🙂

Digital-without-borders

Instead of being forced to recruit digital marketing executives in their city, businesses can hire digital agencies with the best experience in their particular segment whether it is jewellery, fashion, food, or lifestyle. And since all the communication and assets used in digital marketing can freely move through digital mediums like emails, messengers, and office suites, it is a smart and reasonable choice.

Say goodbye to long commutes to even longer meetings around conference tables to discuss every next move. Times are fast and you must be too. Hello digital!

Easier access to your audience

A study by Sprout Social says that customers feel more connected to a brand, if it has a strong social media presence. And on the internet, feedback is faster. Customers can reach out to brands directly on Twitter, Facebook, and Instagram and leave reviews on platforms like Google Business, Facebook, Zomato, Trip Advisor, Make My Trip, etc. This gives brands an opportunity to really hear what their end-user has to say, make them feel heard with quick response and/or solutions to any challenge. In this way improving the customer experience and solidifying brand loyalty.

Easier-access-to-your-audience

This is possible only when you have a digital marketing agency build a strong presence for your business across all relevant digital platforms and actively manage and engage the audience. Whether it is websites, social media pages, business profiles or digital storefronts.

With people now working, learning, shopping, and even dating online (Thank you, Covid-19!), it is imperative for businesses to tap this goldmine of an opportunity!

What gets measured gets done

Data is very important to understand the growth trajectory of your business. And a digital marketing agency helps you measure your business’ success. How, you ask?

What-gets-measured-gets-done

Digital marketing companies have expert data analysts in their teams, whose job is to study the trends of business on various digital media platforms, measure things like bounce rates, page views, conversions through social media and web analytics. And strategize on how to optimize these metrics. These metrics are usually compiled by digital marketing agencies on a weekly, fortnightly or

monthly basis to give businesses a clear picture of what promotions are working, which products are in demand, and who are the people that are consuming your products. Along with these reports, digital marketing agencies provide tips and suggestions on places you can improve, which new trends to tap on, and choose the next plan of action.

In simple terms, measuring and analyzing data helps brands sell more of what is already selling.

Save money

With a digital marketing agency on board, businesses can keep a closer tab on their marketing budgets. Multiple campaigns for the same brand can be run at the same time. An agency will manage your spending through Google Ads Manager, Facebook for Business, and various other digital tools meant for online campaigns like Google Pay-Per-Click, boosts for engagements and leads, and boosts for profile and website visits.

Save-money

Since these tools offer reports on every dollar spent and track clicks and conversions, businesses can analyze which campaigns require additional resources and which ones can be cut down a notch.

Further, when you have a digital marketing agency manage everything from websites to social media to SEO, you are saving a huge amount of money that could have been spent on hiring, training and paying people to do these jobs for you full time.

Make us your growth partner

Through our technology, design and content expertise, our Ahmedabad-based digital agency, Flora Fountain has been part of the growth stories of many national and international brands and individuals as their full service digital marketing agency. We have been able to help brands with their social media marketing, SEO, website development, content-writing, brand research, digital strategy and online branding, despite being in different geographical locations spread all over the world.

Check out our work here, and to plan out your digital strategy, drop us a line here.

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Branding Services Digital Marketing Agency

Turning businesses into brands: The case for a professional creative agency

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Any marketing agency out there can design hoardings, create logos or manage social media.

But what differentiates a brand from business?

Hard-to-miss presence in the market, on-point messaging to its exact audience and a knowledge of the brand even outside its demographic. These are the hallmarks of a brand. And this magic happens when a creative agency comes into the picture.

So how does a professional creative agency turn a business into a brand? Read on to know…

Team of creative geniuses

From researching to strategizing, designing to writing, and planning to executing; a creative agency has experienced professionals working on every aspect of your business. They use their learnings from working with multiple brands to understand the market and create an effective strategy for the business to succeed.

It is cost effective

With a creative agency on board, businesses can get their branding and promotional work done for a fraction of the cost of hiring an entire team of professionals in-house. Think about it. There is a huge expense in acquiring the required tools and softwares. Then there’s the cost of paying salaries to writers, designers, strategists, and consultants. This will drive the cost per lead up through the roof!

Get a fresh perspective

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Sometimes the best way to sustain customer interest and attract a new audience for the brand is by introducing newness; in the brand communication, the product range and the promotional activities.

And this is where a creative agency comes to your rescue. A creative agency in India like Flora Fountain looks at the brand from a neutral perspective, sometimes even from a consumer’s viewpoint. It then identifies the challenges that the brand might be facing. Such as product acceptance, brand communication, the brand’s central idea getting lost or even customer service and feedback.

A creative agency thinks outside the box and comes up with new ideas, and creates innovative solutions to solve problems and delight the target audience.

Saves time

By hiring a creative agency, a business is not just bringing on creative geniuses to work on the brand, but their numerous years of experience working on various brands across different markets catering to all kinds of consumers.

This saves a lot of time in the long run. How, you wonder?

The years spent working on creating successful brands means the agency knows the market in and out. They can anticipate the challenges the business might face, understand the customers’ needs and desires from that market segment and pick the right strategy to counter those challenges and fulfill the customers’ desires.

The amount of time the business would save on research and testing multiple strategies over time in just understanding the audience is invaluable.

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Efficient management of campaigns

With the backing of a creative agency, a business doesn’t have to worry about involving its in-house marketing team to monitor, analyze, and study the campaigns being run for its promotions. Because a creative agency has the resources, tools, and manpower to run the day-to-day management of the marketing campaigns, analyze its success ratio and work out the next set of plans.

Benefit from their network

Some of the best creative agencies in India are known to have a great network, built through years of experience, recognition and credibility. And in the current times of Instagram, these digital agencies have a great following among netizens too.

So when you work with a creative digital agency in India like Flora Fountain, you get to benefit from their network. Why? Because agencies regularly share the work they have done for brands within their networks too, both offline and online. And that way, your business gets additional exposure to people who follow such full-service agencies.

It’s time to make the right decision for your business, to build it into a brand. It’s time to get the big guns, and hire Ahmedabad’s best digital agency as your creative partners for your offline and online branding and promotions. Get in touch with us for a free consultation session today!

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Content Writing

5 ways of getting creative with professional content writing for SEO

Tiny content writers creating web articles
Tiny content writers creating web articles flat vector illustration. Cartoon creative SEO or blog authors writing text on laptop computers. Freelance, marketing and creation concept

A common misconception among writers in this age of digital is that creative content writing and SEO content writing just don’t go hand in hand. But we, somewhat controversially, believe they can co-exist! HOW?!

First, let’s get some clarity on the basics.

  • What is SEO (Search Engine Optimization) Content Writing?

Creating readable content for the web that ranks high on search engines, through the use of relevant keywords in the main body and the meta tags and title, multiple headers and bullet points within the article to break down the content, and interlinking them with other relevant articles and pages.

  • What is Creative Content Writing?

This is where imagination takes flight and originality, the front seat. This is where a story is narrated to the reader, engaging them with every line, a chuckle here, maybe a gasp there, keeping them hooked till the end, delighting them with a conclusion that leaves them wanting more.

Now you might be wondering, how does one merge these two seemingly different schools of thought into a single piece of writing? Well, here’s how.

Know your keywords

One of the most common feedback website writers get is that their content does not have any of the keywords the client wants. This is a common problem when the blog is written by a separate team of content writers, only after which the SEO team kicks in for checking the SEO compatibility. Instead the SEO expert and content writer must work closely, right from the blog’s ideation to checking the keywords before its eventual publishing.

To elaborate, the team must first identify the keywords for a few months, as well as, the target audience. This is usually done by the SEO expert. Once done, these keywords are provided to the content writer and together the two can create a calendar of topics for anything from a month to 6 months! In case you don’t have an SEO executive and are operating as a solo writer, you can use tools like Google Keyword Planner, Ubersuggest or Moz.

Flora Blog chat

Enter the name of the industry or the topics you’re planning to write on, and the tool would suggest multiple keywords with their performance, relevance and ranking data too.

Flora Blog

Keep it simple, silly!

Google cares for keywords. But the reader doesn’t look for SEO keywords, but for something that will keep them engaged, intrigued and delighted.

If the content is crisp and short and provides the reader with value as information or entertainment, the targeted audience is usually hooked. One of the best ways to do crisp writing online is through Listicles. Our minds have become trained to at least skim through an entire list, rarely leaving in the middle. And if something is interesting, we spend more time reading the copy, increasing the time spent on the website.

Moreover, overly complex, long sentences, peppered with repetitive words and phrases are a turn off not just for the reader, but Google too while ranking content for its search engine.

This is because search engines rank content that provide answers to the question asked by the viewer. The simpler and clearer the content is, the better chance it has to get ranked higher on the search window. Keep in mind, you are eventually writing for an actual person with an actual problem. The search engine is just the bridge between you and the reader.

  • Keep your sentences short
  • Highlight the topic using H tags
  • Provide answers
  • Make it easier still, use bullet points

(See what we did there?)

And to help with the SEO, apart from using a keyword or two in the copy, link them to a relevant source that backs your idea/solution.

With attention spans getting lower and so much content being available to us online, these tips help the reader keep engaged with the content instead of just skimming away.

Use relevant imagery with Alt Tags

Remember how we all loved comic books as kids? Remember, how our least favourite book in school would be the Math textbook?

Know why? Comic books were full of exciting imagery with captions, while that Math textbook was just a series of long explanations, confusing numbers and no pictures at all.

By adding great pictures, well designed artwork and fun GIFs to your blogs, you’re not only adding relevance to the content, but also keeping the reader hooked to see what comes next, kind of how Pixar does it.

And what’s more, images help with SEO too. Of the 5.4 billion searches done on Google every day, millions of them are for images and videos. When you insert pictures and embed videos within your content with the right Alt Tags, they get pulled up on top, bringing the blog along with it.

Flora august blog

Play a little … with Meta titles, headers, descriptions

Content teams are known to show little or no interest when it comes to “creating metadata” for their blogs. As they believe it is their writing that’s the hero here.

Ironic given that it is after all through the Meta Title, Headers and Meta Descriptions that people find the heroic content online. After all, what is the point of writing a riveting piece, if the audience it is meant for is unable to find it online?

But it doesn’t have to be all dry and clinical. There are great ways to soup up your meta content with the keywords. For example, when writing the meta description for this very article ::

Usual SEO Content Writing“SEO content writing for websites and blogs can be creative. Here is how to write creative website content writing with the help of professional content writing services such as the ones provided by Flora Fountain”
Creative SEO Content Writing“Writers often lament that creativity was murdered by SEO on the Internet, when it comes to professional content writing. But we somewhat controversially believe that creative content writing and SEO content writing can co-exist peacefully … without crying murder”

The first is a very basic way to write a Meta description for this blog. While the second one does the same thing with a fun spin.

Meta data such as titles, headers and descriptions are the perfect vehicles for your keywords in, and the first place search engines look for when trying to index the content.

Whether it is website content, blogs or articles, here are the bits of meta information to ALWAYS have in each page of your online content:

  • Meta Title of 50 to 60 words with your main keyword in it (Usually with a figure in it)
  • Meta Description of 155 to 160 characters
  • Multiple Headers consisting of 6 to 8 words
  • Slug with all the keywords

Maintain the minimum quantity

How many words in a blog is enough? This is another point where the Team SEO and Team Content Writers can get into conflict. While writers seek creative freedom to write as much or as little as they want to express their ideas, SEO experts suggest that an ideal blog must be at least 800 words long.

Why? Because it gives enough room for both, the writers to let their creativity flow and the SEO experts to embed their keywords within.

Also, a short blog that ends abruptly leaves the reader disappointed as he/she feels that they’ve been left hanging. While a long blog makes them drift away and drop the blog halfway.

And here’s a fun fact, an average reader takes only about 3 minutes to read 800 words. Writing content being mindful of this fact, while keeping all others in mind, is the only way to write engaging content that ranks high! This is a practice followed by some of the best digital agencies all over the world, and definitely one of the reasons why Flora Fountain is known as one of the best professional content writing agency in Ahmedabad

So writers, make sure you follow these points while writing and working in tandem with your SEO team. Or, simply drop us an email and let the content experts of Flora Fountain do it for you!

Categories
Branding Services

From business to brand. It’s not just about the logo

Let’s make it bigger.

Can you make it the same but in pink / yellow / blue / green?

Dekh ke maza aana chahiye!

If you have given or received such feedback, you know what we are going to talk about today.

Yes, LOGOS! Every time there’s a conversation around brand building, the first thing that comes to mind after a brand name is the logo.

Discussions over logos notoriously take over branding meetings, leaving precious little for the other crucial aspects of business promotion and advertising. And it’s time to realize that … a brand is more than just its logo. A brand is a living entity that walks, talks, grows and influences the people around it. Wish to know what makes your business a brand? Scroll down!

Your brand must have a PURPOSE

PURPOSE

So, what does your brand deliver? What does it want to be? Who does the brand speak to? Who should sit up and notice the brand? How would your ideal customer describe your brand? If you never asked these questions about your brand, then you must NOW.

For instance, your business might be that of making artisanal chocolates; but what it actually does as a brand is provide joy to the consumer, the experience of enjoying a delicious treat. That is the actual purpose of the said chocolate business.

Similarly, every brand has its purpose, a problem it solves, and questions it provides answers to. By defining this PURPOSE, the mission and vision of your business is formed. And this should be the first step you take in the process of branding, even before you think of a logo.

Your brand has a PERSONALITY

If your brand was a person, who would it be? How would he/she dress, what would be their favourite food, in which language would they talk? These questions help you define a personality for your brand. And when your brand has a personality, it is able to connect with the kind of people it wishes to serve.

So, how do you want your brand to be?

PERSONALITY

Approachable, genuine, validating and emotional, having an impact on the customer every time he/she engages with it.

Basically, MAKE YOUR BRAND HUMAN. To come up with a personality for your brand, you must…

  • First consider the purpose and the message you want to convey.
  • Study your competition and think of what will make your brand stand out from them.
  • Come up with adjectives and phrases that describe your brand, like, Sophisticated yet Rugged, Intellectual but Street Smart, Honest and Friendly.

See what we did there? This is how you define your brand’s personality.

Use VISUALS to convey your brand’s PURPOSE and PERSONALITY

What comes into your mind when you visualize a 3-pointed star inside a circle? Mercedes, right? What comes to your mind when you imagine the colour red? Coca Cola, Ferrari, KFC…. You get the drift.

KFC
mercedes

Once your brand’s purpose and personality is defined, it’s time for strategy on how to convey it to your existing customers, and the ones who could become one in future upon engaging with the brand.

A strong visual element is important for every brand, to leave an imprint on its customer. And for this, you must pick an attractive colour palette, an identifiable font family and graphics that support the brand’s persona. These visual elements like colour are the silent ambassadors of your brand.

Your brand has its own VOICE

Now, this is where the language comes into play. And no, we aren’t just talking about linguistics here. But the conversational style of the brand, the way it speaks to its consumers.

VOICE

The purpose and personality comes into the picture here again, as they decide the style in which the brand will talk. Is your business providing facts to its end user? Then the tone of the brand is going to be informative and very formal, like Encyclopedia Britannica.

But at the same time, a brand named Diply Facts on Instagram does the same thing, but its language is polar opposite to Britannica. Why? The audience, their age groups and the purpose behind the end product is different from each other.

While the former is used by students, academicians and writers for educational purposes, the latter is used by a younger, casual audience for informal activities like sharing with friends on social media.

Now that you know that building a brand goes much beyond creating a logo, simply hiring a graphic design or logo design company to create one is not enough. You need a creative agency that specializes in branding. Wondering where to find one? Click here to get in touch and start a conversation with us at Flora Fountain!

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SEO

Reasons why your website must be SEARCH ENGINE OPTIMIZED

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What did you do the last time you wanted to look for a doctor around you, or check out a good place that could home deliver your favourite Baklavas on order? You asked Google about it.

Over 90% of the searches on the internet are done on Google and there’s only a 5% chance that we go beyond the results shown to us on the first page of the search window.

businessman-looking

And if you’re a brand that wants to be the first option of your consumer base, then you must feature on this first page every time someone searches for your name or a product or service you offer. The only way to be placed on top of the searches organically is through SEO, or Search Engine Optimization.

Wondering what is search engine optimization all about and how is it going to help your business or brand online? Here’s everything you need to know.

What is SEO anyway?

Search Engine Optimization or SEO is an internet marketing strategy where you improve the quality and quantity of your website based on the relevance of what your consumer base is looking and searching for on the internet.

The content on the website is optimized in a manner that ranks higher on the search engine pages of Google or Bing. And when someone looks for something which is even closely connected to your content, it shows up on the top of the search results.

applications-be-connected

And this optimization is done by putting up content that’s very relevant to what people are searching for, feature media that’s labelled correctly, contains references and links which support and make sense to the content, and contains the right amount of keywords and phrases which people use to search for your content.

And if you’re still not convinced on how SEO is going to help your business online, here we provide you with 5 benefits of having a website that’s Search Engine Optimized.

Improve Brand Visibility online

We’d like to start with an absolute no-brainer. Just imagine, you are a business that sells premium quality tea through your ecommerce website. While your business and its website appear on top of the search window every time someone looks up your brand name specifically, but whenever someone searches for “premium tea”, it’s your competitor’s name that pops up first. So frustrating, right?

This wouldn’t happen if you use the right keywords which people use to look for your product and service and link it to your website. This way, your brand name features on top of the search results and it gets etched into the minds of people who search for products and content related to your brand. The higher you rank on the search results, your brand’s visibility gets better.

Drive organic traffic to your website and convert them into sales

Apart from improving the visibility of your website, SEO also drives genuine visitors to your website, who hold a higher chance of getting converted into a paying customer for your product or service.

When you use original content, insert the right keywords, use genuine links to establish the authenticity of your content, and provide exactly what your customer is looking for, it is going to show up on the search screens on top.

Understand what and how your consumer thinks

Search Engine Optimization begins with research, about the consumers of the product, their background, their interests, and the time they spend on the internet seeking what they like. And with the data that this research throws up, you can understand the language that your probable customers are talking about and where do their loyalties lie when it comes to a certain product or service offered by multiple brands.

woman-casual

This helps in using the right keywords in your website, creating content for your website in a language that your consumer base will understand, and keeps them hooked on to it for a longer duration. This, in turn, increases your chances of converting them into a customer.

At the end of the day, your customer is the king and you must create and provide what they wish, and not what you want them to use. And search engines will push only the former on top.

No paying for “Ad Space”

No, you never have to pay Google, or any search engine to rank your website on top of the search results. The positions you see on the results page of the search engine are purely based on who did their SEO perfectly and ticked all the boxes.

We know, you might argue that what about the search results one gets to see with a tiny marker which reads “Ad” in black. They are Google Pay Per Click ads which, just like the name, are paid, advertised links of websites that pay a sum to google for every time someone clicks on that link.

They are not connected to SEO anyway, and all the results you see beneath those links, are purely organic. So technically, if you’re doing your SEO right, you never have to pay for an “ad space” for visibility like businesses have to do with OTT advertising.

Improves credibility of your business

A website that ranks on top of the charts of the search window tends to hold over 70% attention of the viewer compared the ones even in the 2nd or third position. It goes without saying that most of us won’t even bother clicking on the second page to see what more options do we have.

The credibility of brands that rank in the first 5 results is always higher compared to the others. Which means if your brand has done its SEO right, people will prefer clicking on your link if they see it first. This way only the right people get targeted, it results in higher organic footfalls on the website and in turn have a higher chances of getting converted into a valuable lead for the business.

Stay ahead of your competitors

And of course, when you’re on the top the charts every time someone searches for something, you’re miles ahead of your competitors. Just like we mentioned in our first point, you’re able to beat your competitors if you use the right keywords and links that connects with your business, and your visibility is going to peak higher than all.

And if you’re wondering whether your website is SEO friendly or not, how about you drop us a line here for a free consultation with our SEO expert.

Categories
Social Media

How colours are the silent ambassadors for your brand

ambassadors for your brand

There are so many instances where one sees a colour and associates it with or recognises the brand. The colours not only help bring out the personality of the brand but it also helps evoke an emotional connection. It attracts people and lets them know more about you. Whether you are starting or expanding your company, here are some key points you should have in mind.

The right colour matters!

brand personality

Call it colour psychology, but according to research, customers will make a subconscious decision based on colours. One has to choose their brand and logo colour wisely and see what message they deliver indirectly. The colours represent the brand personality which can range from being feminine or masculine, playful or serious, modern or classic, loud or subdues etc. The colours attract customers to choose you. For example-

The famous Starbucks, with its green colour makes it look rich, welcoming, friendly, and healthy. A lot is translated about their coffee and services.

Dark blue is heavily seen in a lot of motor and technology brands. The corporates love it but don’t forget the medical and healthcare industry which uses light blue. It is a safe colour as research shows that a lot of people’s favourite colour is blue.

Starbucks logo
McDonald’s logo

One can never forget to mention McDonald’s. The yellow catches the eye immediately and is visible clearly in daylight while the red is an active colour. Well, yellow is also related to happiness. You can spot other food brands too using red in their logos. Your colours communicate what you stand for. Knowing what the colour denotes in different cultures and places is important.

How to choose the right colours?

After you have decided on what your brand wants to emote and what your personality is, you have to decide on the background, base and accent colour. Looks like a lot, but it’s not. Consider this a method for you to arrive at the right colours for your brand. With a wide range of colour options, your brand requires the right shade. Hence, deciding on the background, base and accent colour is important.

  • Your background colour scheme has to have options.
  • The base colour shows your personality and appeals to the target audience.
  • The accent colour has to complement and pair well with your background and base colour.
background logo colours

For the logo design you can spin the wheel. Take a look at the picture and see where you fit in, which shade and colour is right for you.

  • Monochrome when you are focusing on one personality trait.
  • Analogous is safe as you convey the same meaning and connotations.
  • Complementary colours would mean bold and dynamic visuals.
  • Triadic colours are stable but one has to see if it matches the brand personality.
logo design

Colourful names

Own your colour and its name too. It has been found that quirky and fancy colour names are more pleasing to people. Even though people were shown the same colour, mocha is preferred over brown. The colour brown can be bifurcated in cinnamon, cedar, brunette, tawny, tortillas, chocolate, gingerbread etc. Naming your unique colour makes it stand out. Create your own colour palette to establish the identity.

On the whole visuals affect the consumer. As a brand, one has to build trust and loyalty through its colours. It is important to analyse your competitors, know what your brand stands for and what personality traits it emotes. Choosing the right colour and associating it with your brand requires variations and background, base and accent colour. Making the right mixture and naming it is crucial. People are attracted to fancy names.

Flora Fountain provides branding and logo services. We help you build and enhance your logo designs too. Leading business into the new creative ventures and reaching success. There is no right or wrong, it is all about exploring and creating one’s colour palette. Get in touch with us today to know which colours suit your brand and how it will help you propel your positioning among your customers.