professional content writing

Data research

Keyword research

Studying analytics and trends

Data review

Search engine optimization

And finally content creation!

These are some of the many important tasks that a digital marketer does before actually writing any content. Such tasks add up to take away from some valuable hours that could be spent writing or editing.. However, as artificial intelligence isn’t a thing of the future anymore, it has already started to change the game of content marketing. Content marketing includes marketing content written for social media posts, seo, and websites. It is not just writing but includes researching, editing, uploading, and promoting this content.

So what is AI and how can it impact, or maybe even improve, content marketing?

AI or Artificial Intelligence is the simulation of human intelligence in machines. This technology leverages computers or machines to mimic the problem-solving and decision-making capabilities of the human mind. According to data, the global AI market value is expected to reach $267 billion by 2027.

One of the best digital marketing agencies in Ahmedabad, Flora Fountain is here to help you understand how this technology has affected or should we say benefited the content marketing strategy in the digital world.

Better research & insights

Creating content may seem like it’s an easy job to do. But it involves a lot of time, money, effort and intellect to come up with ideas and convert them into engaging content on social media and other digital media platforms. Research plays an extensive and important role in content creation. In our experience, right from professional content writing in Ahmedabad to strategising and executing local and national campaigns, its efficiency in the digital world depended a great deal on reaching the right person at the right time. And this involved many manual hours of research and data collection done by our teams.

Fortunately, AI exists! AI collects, analyses, and compares data faster than a human. And this data provides them with insights to form a cohesive and smarter content strategy. A strategy that is relevant, trending, and has been curated on the basis of numbers.

For instance, Instagram provides insights of the audience that the brand targets. It even helps detect the best times and channels to publish content. When it shows such insights a marketer or content strategist empowered with this knowledge can come up with a more customised content strategy for the brand.

Content curation

Coming up with something new to write is a tedious task. And what is all the more difficult is to create perfect copies, captions and blogs that connect the brand with its target audiences. But just like AI helps with the research and data collection for content creation, there are tools which help curate and correct content to ensure the promotional material is error-free. Speaking from our experience of professional content writing in Ahmedabad, we have been able to curate our content, its language and focus on the basis of the region and the audience it is being targeted to.

AI also helps to create high-quality automatic content in order to waste less time the marketers on small posts. One of the most popular and widely used software tools, Grammarly uses AI to check grammar, spelling, or plagiarism and also provides suggestions. Paraphrasing tools like Quillbot and Spinbot, work as full-sentence thesaurus as they restructure text while maintaining its original meaning.

Chatbots

Powered by AI platforms, chatbots are content intelligence tools that you see on websites or apps like Facebook messenger. These bots interact with customers who need answers to their queries immediately. They provide such customers with detailed and appropriate responses to the questions. Earlier, when people used to buy something online and wanted to ask something regarding the items, the executive took time to gather resources to respond. But with the help of AI chatbots, they retrieve relevant information in a fraction of seconds.

Customers feel like they’re having a normal conversation with a human being as opposed to a robot.

Read customer’s pulse with predictive intelligence

Imagine you are browsing Myntra, and you find some items that you like and you decide to save them for later. Next, you open your Instagram and are scrolling through. Suddenly an ad from Myntra appears with the items that you recently saved along with related products. Seeing those items again, makes you go back to the app and purchase that item. This is AI creating personalised content for every individual at the consideration stage.

With the help of predictive intelligence, marketers can track their customer’s behaviour and construct profiles. They can also create personalised content on the basis of the data recorded on the requirements and interests of customers.

AI in action on social media platforms

4.62 billion people around the world use social media, which means brands have a chance to promote their content in front of a large audience. Be it Facebook, Instagram, LinkedIn, Pinterest, or Twitter, hashtag (#) is an amazing way to drive views, likes and shares on any content. People who are interested in a certain topic find it by searching that particular hashtag. And in this way the brand easily draws attention to their posts. The more ‘niche’ the hashtag is, the more number of the right people can find it.

Similarly, trending songs or audios that are gaining popularity on the most popular feature of instagram, REELS, also helps a video content to go viral.

So this shows how AI empowers a business to prepare for smarter content strategies for their digital marketing. Want to witness it yourself? Let Flora Fountain, the best digital marketing agency in Ahmedabad with its professional content writing help you create better strategies with AI. To start a conversation call 91 95580 79502 or drop us an email hello@flora.ffteam.in

A common misconception among writers in this age of digital is that creative content writing and SEO content writing just don’t go hand in hand. But we, somewhat controversially, believe they can co-exist! HOW?!

First, let’s get some clarity on the basics.

What is SEO (Search Engine Optimization) Content Writing?

Creating readable content for the web that ranks high on search engines, through the use of relevant keywords in the main body and the meta tags and title, multiple headers and bullet points within the article to break down the content, and interlinking them with other relevant articles and pages.

What is Creative Content Writing?

This is where imagination takes flight and originality, the front seat. This is where a story is narrated to the reader, engaging them with every line, a chuckle here, maybe a gasp there, keeping them hooked till the end, delighting them with a conclusion that leaves them wanting more.

Now you might be wondering, how does one merge these two seemingly different schools of thought into a single piece of writing? Well, here’s how.

Know your keywords

One of the most common feedback website writers get is that their content does not have any of the keywords the client wants. This is a common problem when the blog is written by a separate team of content writers, only after which the SEO team kicks in for checking the SEO compatibility. Instead the SEO expert and content writer must work closely, right from the blog’s ideation to checking the keywords before its eventual publishing.

To elaborate, the team must first identify the keywords for a few months, as well as, the target audience. This is usually done by the SEO expert. Once done, these keywords are provided to the content writer and together the two can create a calendar of topics for anything from a month to 6 months! In case you don’t have an SEO executive and are operating as a solo writer, you can use tools like Google Keyword Planner, Ubersuggest or Moz.

Enter the name of the industry or the topics you’re planning to write on, and the tool would suggest multiple keywords with their performance, relevance and ranking data too.

Keep it simple, silly!

Google cares for keywords. But the reader doesn’t look for SEO keywords, but for something that will keep them engaged, intrigued and delighted.

If the content is crisp and short and provides the reader with value as information or entertainment, the targeted audience is usually hooked. One of the best ways to do crisp writing online is through Listicles. Our minds have become trained to at least skim through an entire list, rarely leaving in the middle. And if something is interesting, we spend more time reading the copy, increasing the time spent on the website.

Moreover, overly complex, long sentences, peppered with repetitive words and phrases are a turn off not just for the reader, but Google too while ranking content for its search engine.

This is because search engines rank content that provide answers to the question asked by the viewer. The simpler and clearer the content is, the better chance it has to get ranked higher on the search window. Keep in mind, you are eventually writing for an actual person with an actual problem. The search engine is just the bridge between you and the reader.

Keep your sentences short
Highlight the topic using H tags
Provide answers
Make it easier still, use bullet points

(See what we did there?)

And to help with the SEO, apart from using a keyword or two in the copy, link them to a relevant source that backs your idea/solution.

With attention spans getting lower and so much content being available to us online, these tips help the reader keep engaged with the content instead of just skimming away.

Use relevant imagery with Alt Tags

Remember how we all loved comic books as kids? Remember, how our least favourite book in school would be the Math textbook?

Know why? Comic books were full of exciting imagery with captions, while that Math textbook was just a series of long explanations, confusing numbers and no pictures at all.

By adding great pictures, well designed artwork and fun GIFs to your blogs, you’re not only adding relevance to the content, but also keeping the reader hooked to see what comes next, kind of how Pixar does it.

And what’s more, images help with SEO too. Of the 5.4 billion searches done on Google every day, millions of them are for images and videos. When you insert pictures and embed videos within your content with the right Alt Tags, they get pulled up on top, bringing the blog along with it.

Play a little … with Meta titles, headers, descriptions

Content teams are known to show little or no interest when it comes to “creating metadata” for their blogs. As they believe it is their writing that’s the hero here.

Ironic given that it is after all through the Meta Title, Headers and Meta Descriptions that people find the heroic content online. After all, what is the point of writing a riveting piece, if the audience it is meant for is unable to find it online?

But it doesn’t have to be all dry and clinical. There are great ways to soup up your meta content with the keywords. For example, when writing the meta description for this very article ::

Usual SEO Content Writing“SEO content writing for websites and blogs can be creative. Here is how to write creative website content writing with the help of professional content writing services such as the ones provided by Flora Fountain”

Creative SEO Content Writing“Writers often lament that creativity was murdered by SEO on the Internet, when it comes to professional content writing. But we somewhat controversially believe that creative content writing and SEO content writing can co-exist peacefully … without crying murder”

The first is a very basic way to write a Meta description for this blog. While the second one does the same thing with a fun spin.

Meta data such as titles, headers and descriptions are the perfect vehicles for your keywords in, and the first place search engines look for when trying to index the content.

Whether it is website content, blogs or articles, here are the bits of meta information to ALWAYS have in each page of your online content:

Meta Title of 50 to 60 words with your main keyword in it (Usually with a figure in it)
Meta Description of 155 to 160 characters
Multiple Headers consisting of 6 to 8 words
Slug with all the keywords

Maintain the minimum quantity

How many words in a blog is enough? This is another point where the Team SEO and Team Content Writers can get into conflict. While writers seek creative freedom to write as much or as little as they want to express their ideas, SEO experts suggest that an ideal blog must be at least 800 words long.

Why? Because it gives enough room for both, the writers to let their creativity flow and the SEO experts to embed their keywords within.

Also, a short blog that ends abruptly leaves the reader disappointed as he/she feels that they’ve been left hanging. While a long blog makes them drift away and drop the blog halfway.

And here’s a fun fact, an average reader takes only about 3 minutes to read 800 words. Writing content being mindful of this fact, while keeping all others in mind, is the only way to write engaging content that ranks high! This is a practice followed by some of the best digital agencies all over the world, and definitely one of the reasons why Flora Fountain is known as one of the best professional content writing agency in Ahmedabad

So writers, make sure you follow these points while writing and working in tandem with your SEO team. Or, simply drop us an email and let the content experts of Flora Fountain do it for you!