Tag: Digital Marketing Agency

Categories
Social Media

5 Lesser Known Features Of Instagram to Make Any Business Stand Out

Features Of Instagram

Everybody is on Instagram! With 1.386 billion people actively using the platform every day, it is the 4th most used social media platform in the world. According to us at Flora Fountain, one of India’s top digital marketing companies, Instagram is no longer just a social media platform to post pictures and videos, but an ever evolving people’s platform where people can connect, interact, stream and even shop.

And for a business to make the most out of it, here are 5 interesting but lesser known features that Instagram’s product team came up with in 2020-2021.

The Audio search tab

Everyone is reeling aka scrolling through reels. It’s true! Close to 100 million daily active users in India consume content on reels every day. It has also brought back into limelight many musical classics and become a deciding factor in new songs trending.

But the challenge was that people couldn’t recall the actual names of the songs. Now with a new search feature called Audio in the search tabs of the Explore section, anyone can simply type in either the lyrics of the song or the name of the artist and find the audio clip and its many variants on Instagram.

Instagram Audio Search Tab Reels Feat

Further, users can also see the many reels made using this specific audio clip and even use them for their own content. How does this help businesses and professional pages? The social media experts at Flora Fountain, the best digital marketing agency in Ahmedabad, say that by using popular or viral song clips on the reels, the chances of the reel ranking higher on the explore pages of people consuming similar content increases, and it becomes easily discoverable to more people on the platform.

Text translation in stories

As per Statista figures from October 2021, India has 201.1 million active users on Instagram. Instagram supports 9 Indian languages on the app for posts, stories, etc.

Now, to ensure all its viewers get to explore, see and understand what people around the world are talking about on the platform, no matter which language they use, Instagram had launched Text Translation on Stories in July 2021.

Text-Translation-on-Storie

How does this work? Every time someone sees a story with an overlayed text in a language that is different from the one set in their app, Instagram will show a “See translation” notification on the top left corner. Once users tap on the option, they will be presented with a translated panel. This feature currently supports 90 languages.

This update can be useful for brands operating in global markets. Instagram users all around the globe can now translate and understand the written text in the Instagram stories of their favorite brands. It already had this feature for its post captions, profile bios and even comments, but not many might have noticed or talked about it.

Words to Text Subtitle Sticker

Okay, now this one feature has us very excited! The words to text feature sticker on Instagram stories changes the way stories and reels are viewed. Known as caption stickers, this feature turns verbal speech into text and displays it on the screen as the video and audio plays along.

Think about it. People who can watch reels in public! Just by turning off the sound! And still not miss much of the action. Of course it is also super helpful for people who have hearing disabilities, who can also enjoy reels without any audio cues.

IG-Stories-Captions

Businesses and professional pages can reach out and engage with more people through this feature, and make their content more interesting. While this feature is officially available in all English-speaking countries, it is still being beta-tested in India and other big, non-English speaking markets.

Instagram Keyword Search

One of the subtlest, low-key yet important features to have launched on Instagram is the Keyword Search.

Now this feature is going to revolutionise the way people look for and consume content on Instagram. Earlier, if someone wanted to look for content on bridal jewellery, they’d have to search for content with hashtags such as #bridaljewellery. Due to this, a lot of interesting content that may not have used the right hashtag stood the chance of missing out.

Instagram-keyword-Search

But with Keyword Search (yes yes, very much like Google Search), people can simply search for the content they wish to see using the key words or phrases and the results show everything from posts, reels, videos, even if they don’t have the specific search phrase as a hashtag in their caption.

Instagram Guides

What are Guides? Exactly… This feature didn’t create much of a flutter, despite having a huge potential in changing and improving the engagement game on the platform.

Guides are article-like posts, which include various Instagram posts or captions, products or photos, and videos. It’s a creative functionality for accounts and creators wanting to recommend a food, products, services, tips etc. to their followers.

Instagram-Guides

Businesses can curate a complete range of their products and promote it in the form of recommendations. Brands can promote their services or products by smartly embedding them with well written descriptions and titles.

Now, these guides do not have any new piece of content, but are just existing posts curated into a structure.

Further, when an account posts a guide, it doesn’t get featured on the timeline of its followers like Reels or IGTV used to do. Instead, these guides needed to be promoted via stories and DMs for people to click on it and open.

But with our experience as one of the best social media agencies in Ahmedabad, we say WHAT’S THE LOSS IN DOING IT anyway?

Now that you have ‘DISCOVERED’ these interesting features of Instagram, which could help your business grow online, get started now! Or, you can get the experts at Flora Fountain to do the job efficiently and effectively. Drop us a hello on hello@flora.ffteam.in today to know how.

Categories
Social Media

Advertising on Social Media: Why you need a separate game plan

Advertising on Social Media

Who would have thought that the platforms created to let people share stories from their lives through pictures and videos would turn out to be such great tools for audiences to discover new products and services and for brands to find these new audiences. And the pandemic has only made it more so!

It is time to go deeper into the social media rabbit hole.

Social media marketing and social media advertising. Always knew they were different, but didn’t know who to ask? Read below for some insights from Ahmedabad’s best digital marketing agency!

First things first, social media marketing is purely organic activity, which involves posting pictures, publishing stories, responding to comments and inquiries on messages and sharing the posts in various groups and communication channels.

While social media advertising comprises all paid marketing activity on various social media platforms through the means of sponsored posts and boosts, done over and above the usual social media marketing activity such as posting and creating stories.

While there is an overlap between the two in terms of results and goals, advertising on social media is a different ball game altogether, with targeted budgets, a keener understanding of target audiences, and a smart selection of the content that should be boosted.

Because of the difference in strategy and skills required for the two, the top advertising agency in Ahmedabad suggests that a mere social media strategy or calendar does not cut it for a brand. Serious brands must have a separate game plan for the two. Read on to know why and everything else about social media advertising.

WHY ADVERTISE ON SOCIAL MEDIA

Social media advertising is an all-encompassing format of marketing for a brand. Since social media is a place where the people are a bit chilled out, it gives marketers the opportunity to go out of their way with creativity to make their brand stand out.

The regular advertising in the digital world includes the usual suspects, like pay-per-click ads, website display ads, video popup ads, digital billboards, etc. But social media has promotions and boosts, which offers them great flexibility in tweaking the audience, its reach perimeter, the budgets, and putting a pause or restart as per the brands requirements.

Even the best digital marketing agencies in India believe that organic reach is hard to achieve, hence if a brand has the bandwidth and resources to spend, they must consider social media advertising for quick win and turn around.

HOW TO ADVERTISE ON SOCIAL MEDIA

Different platforms have different ways to let businesses and individuals promote themselves and their services to a large swathe of potential customers with interests that align with what they sell.

Listed below are the various kinds of paid promotions a brand can run on different platforms.

Twitter Promotions

With Twitter Promote, the Twitter algorithm automatically promotes Tweets to the brand’s specified audience. It promotes the first 10 daily organic Tweets that pass the Twitter quality filter. It also promotes the brand account to attract new followers.

Marketeers can focus on up to 5 interests or metro locations, and let Twitter do the rest. Unfortunately, with this feature, marketers can’t choose which Tweets to promote. (That’s why creating great content on a regular basis for every platform is important).

Facebook Ads


Facebook Ads
With over 2.45 billion monthly active users, Facebook is popular across many demographics. Just as many teenagers use Facebook as their parents—and seniors are quickly catching up. With ads, brands can direct users to its Facebook Page or the website as a part of the sales funnel. One such great form of advertising is Carousel ads on Facebook timelines.

Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. They’re also a great way to present multiple products or services.


Showcase a Variety of Products
Sometimes, brands can showcase a variety of products in a single carousel chain, and every picture can have a customised purchase or inquiry link. This way, it can not only be a great sales and data collection tool too.

Instagram Promotions

Instagram is most popular with millennials, they say. Well, this platform is popular with people of all generations. Instagram has millions of Gen Z and GenX too, who create and consume content in the form of posts, reels, videos and stories.

Instagram currently has over 1 billion active users, a large majority of them using the app on their mobile phones. What’s interesting is that 71% of their demographic are users who are under the age of 35, who spend an average 53 minutes per day.

And what more, post the pandemic, where online sales have taken off and crossed the stratosphere already, it was found out that 80% of consumers use Instagram to help them decide on a purchase.

Just like Facebook, brands can target their ideal viewers with customised targeting options. Create lookalike audiences, define the audience’s behaviors and activities, interests, and demographics.

Seen above is a great example of a carousel ad on Instagram, that blends in smartly with the other content on the feed of the Instagram users.

Instagram Promotions

YouTube Promotions

Let us start by sharing a startling fact about this video streaming giant. YouTube is the second most visited site on the internet, and netizens consume close to 6 hours of video content every day.

Advertising on YouTube requires a Google Ads account, using which it uniformly helps brands create ads on multiple spots on the YouTube streaming page.


YouTube Promotions
The different types of ads on YouTube include short clips that play before the actual video, banner ads that get displayed on top of the playlist and clickable links that display in the corners of the screen.

Brands can set their budget and target the desired audience on specific YouTube channels. There’s no minimum price to run an ad – and brands can change their ads, targeting and budgets at any time.

LinkedIn Boosts

LinkedIn is much more business-oriented than other social networks in this post. It offers targeting options based on professional qualifications like job title and seniority.

Single images, videos, or carousel ads are all different options for sponsored content advertising on LinkedIn.


LinkedIn Boosts
Brands that are looking to target talented individuals to join their workforce, hiring agencies that have a large number of positions to fill, or companies who wish to talk about their achievements and attract more followers whose interests align with their brand, ideally choose LinkedIn Boosts. It has been noted that boosting on LinkedIn costs way more than its peers.

Get started with Flora Fountain

The team of experienced digital advertising and social media marketing experts at Flora Fountain have paved the path to success for many local and national brands to tap into a large swathe of unexplored audiences online, especially on social media.

Drop us a line here and let us invite you over for a cup of coffee and a riveting conversation on your brand’s future online.

Categories
Social Media

The ultimate guide to LAUNCH a product on social media

Social Media

Remember the last time you scrolled through your Instagram feed and thought “Hey, how did they know I was looking for this sneaker/hoodie/blender/fill in the blanks?” More and more people are discovering new products and services online through social media, over traditional methods of discovery like TV ads, newspaper ads, hoardings and billboards. And this is even more true after the pandemic, with an increasing population comfortable spending time and money online.

So it is imperative, when a brand has a new product ready for launch, to create a big buzz online. Brands have to get people curious about the product and the idea behind it. However, with over 3.6 billion people active on various social media platforms, spending an average of 2.5 hours every day scrolling and messaging, there are chances of a brand’s messaging getting lost in the din and noise made by almost everybody online.

So here’s the ultimate cheat sheet (or guide, if you will) created by India’s top social media marketing agency, Flora Fountain, to make some noise, stand out and attract the right eyeballs for a new product or brand launch online.

1. First thing first, Identify the audience

The first thing a brand must do before planning a new product or starting any form of marketing activity for its launch, is to understand “WHAT DOES THE MARKET WANT?” and “WHERE DO WE FIND THIS AUDIENCE”

It starts with market research, where the ideal customer is identified based on various demographic points like age, gender, interests, income, region, etc. It can start from something as simple as a Google search of a product similar to the one about to be launched by the brand. Simply going through the kind of people that the competition brands are addressing through their content, images, and the reviews on their shopping platforms can give a rough idea about the ideal customer.

If the product is targeted towards young people in their 20s who love following trends, then Instagram is the place to find them (well, isn’t everyone on Instagram now!). If the product is more service-based, priced higher and is targeted at a somewhat older audience, Facebook can be the place to target such an audience. If the target is business communities, or art lovers, or musicians, there is a platform for these too. But it all starts with knowing who the product, service, brand or idea is meant for: the OG TG.

2. Plan out the online content calendar

Ray Ethnic Fashion Brand

Having a launch timeline is very important for the brand to chart out every move, every post on the various digital platforms it is active on. While it may sound like a task as easy as taking a picture and posting it on Instagram, Facebook or Pinterest with a caption stating check out our newly launched collection, it is way more than that…

Think about it, the product pictures needs to be clicked, they have to be named (if not done), banners and creatives for website pages and posts are to be made, captions as per the platform (hashtag heavy for Instagram, long yet linked for Facebook and short and sweet for Pinterest)

are to be written, promotional email drafts have to be created, SEO work is to be done, special social media promotional content for boosts are to be made… Phew!

Yeah, that’s right… All that, apart from the regular, in-store or outdoor marketing campaigns. Here’s a look at how Ray Ethnic, an Ahmedabad-based ethnic fashion brand recently planned their product launch. Simple, minimalistic & to the point.

Plan out every piece of content that will go online, from the teaser to the launch to the product showcase. Yes, it takes time, but then actual work becomes a piece of cake.

3. Start creating a buzz

Social media is such a powerful tool, it is scalable, cost effective, provides great creative freedom to experiment, and the best part: The people are there, online!

And one of the best ways to get started with the promotions is by generating curiosity among the people online, on platforms like Instagram, Facebook, Twitter, Pinterest and even LinkedIn (if the brand has an audience there).

Start with Coming Soon posts like these:

Give the viewers a sneak peek on how the product is going to look like, what it is for, why it is unique, etc. This is kind of teasing the customer, by showing parts or some element of the product as a preview and why they should look forward to it.

Coming Soon Posts

Next, you can create countdown posts that usually say, ‘2 Days to Go’, ‘1 Day to Go’, etc. These kinds of promotional content create a sense of anticipation among the followers and the customers and they stay tuned with the brand page on social media.

And finally, post the launch, a giveaway or a contest can be run through specially created posts to boost up the engagement on the page. Wondering why? Because when the page gets maximum engagement, the posts are visible on the Explore and Suggestion sections of non-following people online who may have similar tastes in the product.

4. Get creative with hashtags

Another great way to make waves around the social media about an impending launch is by creating a unique hashtag which gives a hint of the product and the brand, while leaving the users and followers guessing on what it could be.

While creating a launch hashtag, these three points should be kept in mind:

  • It should be precise
  • Don’t combine more than 3-4 words together
  • Try to write it in Title case, to make it easy to understand

By creating a hashtag, they instantly highlight the content that’s related to the launch and reinforces the brand identity. Further, it helps followers to tag, share and participate in the launch activities and post pictures of their own which are connected with the brand.

5. Make the splash: The launch

The launch has to be timed in such a manner that the product/s must get revealed on all social media platforms at the same time. This is where the advance content planning as mentioned in the first point, comes of great help.

Since Instagram and Facebook both fall under the same entity, it is easier to plan and schedule posts around a specific time, using custom content, hashtags, CTAs, etc. While Facebook has its own Creator Studio platform to manage Instagram and Facebook pages, there are other third party platforms like Later and Hootsuite for LinkedIn, Google Business and Tweetdeck for Twitter.

Creator Studio platform

Flora Fountain, one of the best social media agencies in Ahmedabad suggests that brands should ideally boost these launch posts for maximum visibility and opportunity to showcase their products to newer audiences. While it is simple to create an Ad Account using Facebook Business or AdSense for Google platforms, it is advised to get the top digital marketing agency on board to share the burden of tracking, analysing and strategising these paid promotions online.

OR

Plan a staggered launch
Unlike the one time big splash launch, a staggered launch is done by revealing the products one after the other or as batches, in stages. The rollout of the products can go on for weeks together instead of putting everything out for sale on the launch day.

Remember how smartphone giant Apple launched the iPhone 12 in two stages? While the original reason behind this exercise was the supply chain disruption due to the global smart-chip shortage, the marketing teams of the brand decided to launch the smaller versions of phone in the first stage, and the bigger and pricier versions along with its upgraded version of accessories just in time for pre-christmas sales.

This way, brands can not only keep the conversation going, but also tap into multiple points of high sales, like the festival and holiday seasons.

6. Have your analytics in place

Instagram Reach

The true success of a launch or really any digital activity lies in the data. A brand should have the tools to identify the right metrics, evaluate the various milestones during the launch at regular intervals and then do a comparative study with its goals.

Before the launch, set up a cross-channel social media analytics dashboard using tools like Google Analytics, HubSpot or Sprout Social and connect the various platforms where the launch will take place,

i.e. Instagram, Facebook, LinkedIn. Of course, each tool also has the inbuilt insights or metrics for views, clicks, conversions for brands to identify which piece of content and strategy and worked and what didn’t.

It allows tracking of various metrics like hashtag performance, region-wise visitor activity, post reach and engagement, etc. This way, brands can make informed decisions in terms of allocating budgets to campaigns, tweaking the target audience to ensure a successful launch.

Google Analytics Report

7. Keep the conversation going

Post launch, the brand must keep the momentum going through various forms of audience engagement. Because all that buzz generated post the legwork done to get the product launched, must not fizzle out in a week’s time.

Continue publishing content related to the product, the salient features about it, it’s availability online or offline, and how the response is (only if it is positive). Encourage followers and customers to tag the brand with their product and reshare them on the pages, giving the users some free publicity too.
Ray Ethnic Hits

Something again Ray Ethnic hits the nail right on the head with its popular post launch campaign #RayOnYou. Thanks to some smartly planned celebrity endorsement, now even regular customers post regularly with outfits purchased from Ray.

Always keep a close eye on your mentions and customer questions on the comments, respond to them within 24 hours, negative or positive. This will not only give the brand image a boost, but organically push the posts on the explore feeds of social media timelines too.

Now that you have the ultimate guide to the perfect social media launch, get started right away. Or, how about you let the experts do the job for you. Drop us a line on hello@flora.ffteam.in or click here.

Categories
Content Writing

Content Marketing vs Content Writing: It’s different!

Content Marketing vs Content Writing

EVERYTHING is CONTENT!

The 50 billion pictures on Instagram, the 500 hours of videos uploaded on YouTube every minute and the 7.5 million blog posts published on the internet. But many still believe content is just writing, thereby mixing up the ideas of Content Marketing and Content Writing.

As a content marketing agency in Ahmedabad, Flora Fountain has had days where their writers and digital marketers had to explain the difference between the two ideas to almost every person (even clients) that they meet.

Frustrated writing writers

So, here’s all the tea, to understand what exactly is content, and the difference between content writing and content marketing.

CONTENT

Content making blog

Content is information, art, ideas and experiences, expressed in the form of words, pictures, speech, graphics or moving visuals published either digitally or on print, for an end user to consume.

Okay, okay… Let’s try putting it in simpler words, shall we?

All kinds of photographs, blogs, articles, captions, ad copies, videos, reels, music, podcasts, graphic design or animated visuals are content.

And the internet is an ever flowing stream of content, good, bad and ugly!

CONTENT WRITING

Content writing is all about putting ideas into words, creatively and in a simpler form. Writing content can be something like an advertisement copy of just 5 words, or a thesis of 5000 words. And in digital marketing, some of the best content writing companies produce written content in the form of captions for social media posts, marketing copies for online promotions, content for websites, blogs like this, articles for newspapers and magazines, copies for print ads in magazines or hoardings, or even scripts for videos.

Content writers include bloggers, brand journalists, copywriters, ghost-writers, SEO writers, technical writers, etc.

CONTENT MARKETING

Content marketing is basically marketing to strategically promote a brand or business on a digital platform, using smartly created content like blogs, pictures, creative posters and videos.

IT IS NOT JUST WRITTEN COPY! But yes, written content does play a crucial role in content marketing, as every great marketing idea first comes to life in the form of a copy.

Content marketing is done through blogs, case studies, emailers, social media posts, video, website content, articles, ad copies, infographics and a lot more.

To sum up, Content Writing involves creating various types of written products, which can then be used to produce other forms of content and further implemented into Content Marketing to promote a business or a brand.

So, how does one write content that is ideal for marketing?

1. Put the audience first

The content should address the target audience. It should talk to them about their problems and perhaps possible solutions. If the content cares about its intended audience, it will make the audience care about the messaging too. Readers connect with content that understands them, their needs and provides them some kind of value, either as information, education or entertainment.

2. Tailor the content

A business can never sell its products if the marketing content doesn’t speak the language of their target audience. A local brand can use the local language and sometimes even street slang (where applicable) in addressing their customers, a B2B brand must sound more formal.

3. Links to the brand

The content should create recall for the brand, its services, products or team, in an organic and authentic way. This is to be done to create a form of brand association with certain subjects in the readers’ minds. The end goal is to leave a positive and memorable imprint about the brand on the reader.

4. Draws the reader towards the business

It is important that the content must have more than one call to action prompt, to ensure that the reader is drawn towards the end of the sales funnel and eventually convince them to either purchase the product or provide some information as a valuable lead for the business.

Inform, Educate & Inspire through content, with us

If a brand wants to stand out on the Internet today, there is no space for mediocrity. This is the age of short attention spans and high speed internet. Only crisp, clear and SEO-friendly content that speaks both to a user and to a search engine can propel a business into the visibility of the constantly-scrolling audience on the world wide web.

It is advisable to seek the help of content experts, who have cut their teeth in the market working with the finest brand and have written content for audiences of all kinds.

As a top digital marketing agency, Flora Fountain provides content marketing & writing services in Ahmedabad and all over the country to brands and businesses of all types. Drop us a line, give us a call, and let’s have a chat over a cup of coffee and some mind-blowing ideas for your business.

Categories
Digital Marketing Agency

You MUST outsource your digital marketing. Here’s why.

digital marketing

Marketing is the most crucial cog in the wheel for a business to move forward and grow. Often companies might think hiring a graphic designer and content writer is all it takes to start marketing on digital, but it is a special kind of beast which requires a team of experts with some very special skills to tame it. A graphic designer or a traditional marketing executive usually does not understand the intricate details and trends of social media presence, engagement, search engine optimization, digital campaigns, and the website design and development required to support it.

For mid-sized businesses, this is where outsourcing comes to your rescue. Instead of setting up an entire team of digital marketers — graphic designers, UI experts, content writers, social media analysts — and paying them hefty salaries, businesses can easily hire digital marketing agencies with in-depth expertise across digital platforms. Still wondering if it’s the right move? Read on to know the benefits you’ll reap by outsourcing your digital marketing activities.

Trust the experts

Outsourcing is smartsourcing, especially when it comes to digital marketing. When you hire a digital marketing agency, you get a specialist team of digital marketing experts like search engine optimization (SEO) experts, social media managers, digital content writers, UI designers, Pay-Per-Click campaign experts, web developers, and data analysts. Not only that, most agencies have platform-specific experts for Facebook, Instagram, Youtube, LinkedIn, and Twitter marketing. Agencies also have specialization based on whether you are marketing directly to end consumers, B2C, or to other businesses, B2B. They help you in all aspects of social media marketing, content marketing, email marketing, ecommerce, SEO, Search Engine Marketing (SEM), and Data Analytics, based on your business goals.

This way, you can focus more on growing your business and your digital marketing agency can ensure brand awareness, engagement, leads, and loyalty across digital platforms.

Digital without borders

The internet has no boundaries. You could be a premium tea vendor based out of Assam, India or a staffing agency in New York, United States, but your business can be marketed globally by a digital marketing agency in Ahmedabad, India. Infact, both of these examples happen to be clients of our digital agency Flora Fountain! 🙂

Digital-without-borders

Instead of being forced to recruit digital marketing executives in their city, businesses can hire digital agencies with the best experience in their particular segment whether it is jewellery, fashion, food, or lifestyle. And since all the communication and assets used in digital marketing can freely move through digital mediums like emails, messengers, and office suites, it is a smart and reasonable choice.

Say goodbye to long commutes to even longer meetings around conference tables to discuss every next move. Times are fast and you must be too. Hello digital!

Easier access to your audience

A study by Sprout Social says that customers feel more connected to a brand, if it has a strong social media presence. And on the internet, feedback is faster. Customers can reach out to brands directly on Twitter, Facebook, and Instagram and leave reviews on platforms like Google Business, Facebook, Zomato, Trip Advisor, Make My Trip, etc. This gives brands an opportunity to really hear what their end-user has to say, make them feel heard with quick response and/or solutions to any challenge. In this way improving the customer experience and solidifying brand loyalty.

Easier-access-to-your-audience

This is possible only when you have a digital marketing agency build a strong presence for your business across all relevant digital platforms and actively manage and engage the audience. Whether it is websites, social media pages, business profiles or digital storefronts.

With people now working, learning, shopping, and even dating online (Thank you, Covid-19!), it is imperative for businesses to tap this goldmine of an opportunity!

What gets measured gets done

Data is very important to understand the growth trajectory of your business. And a digital marketing agency helps you measure your business’ success. How, you ask?

What-gets-measured-gets-done

Digital marketing companies have expert data analysts in their teams, whose job is to study the trends of business on various digital media platforms, measure things like bounce rates, page views, conversions through social media and web analytics. And strategize on how to optimize these metrics. These metrics are usually compiled by digital marketing agencies on a weekly, fortnightly or

monthly basis to give businesses a clear picture of what promotions are working, which products are in demand, and who are the people that are consuming your products. Along with these reports, digital marketing agencies provide tips and suggestions on places you can improve, which new trends to tap on, and choose the next plan of action.

In simple terms, measuring and analyzing data helps brands sell more of what is already selling.

Save money

With a digital marketing agency on board, businesses can keep a closer tab on their marketing budgets. Multiple campaigns for the same brand can be run at the same time. An agency will manage your spending through Google Ads Manager, Facebook for Business, and various other digital tools meant for online campaigns like Google Pay-Per-Click, boosts for engagements and leads, and boosts for profile and website visits.

Save-money

Since these tools offer reports on every dollar spent and track clicks and conversions, businesses can analyze which campaigns require additional resources and which ones can be cut down a notch.

Further, when you have a digital marketing agency manage everything from websites to social media to SEO, you are saving a huge amount of money that could have been spent on hiring, training and paying people to do these jobs for you full time.

Make us your growth partner

Through our technology, design and content expertise, our Ahmedabad-based digital agency, Flora Fountain has been part of the growth stories of many national and international brands and individuals as their full service digital marketing agency. We have been able to help brands with their social media marketing, SEO, website development, content-writing, brand research, digital strategy and online branding, despite being in different geographical locations spread all over the world.

Check out our work here, and to plan out your digital strategy, drop us a line here.

Categories
Branding Services Digital Marketing Agency

Turning businesses into brands: The case for a professional creative agency

coverimg

Any marketing agency out there can design hoardings, create logos or manage social media.

But what differentiates a brand from business?

Hard-to-miss presence in the market, on-point messaging to its exact audience and a knowledge of the brand even outside its demographic. These are the hallmarks of a brand. And this magic happens when a creative agency comes into the picture.

So how does a professional creative agency turn a business into a brand? Read on to know…

Team of creative geniuses

From researching to strategizing, designing to writing, and planning to executing; a creative agency has experienced professionals working on every aspect of your business. They use their learnings from working with multiple brands to understand the market and create an effective strategy for the business to succeed.

It is cost effective

With a creative agency on board, businesses can get their branding and promotional work done for a fraction of the cost of hiring an entire team of professionals in-house. Think about it. There is a huge expense in acquiring the required tools and softwares. Then there’s the cost of paying salaries to writers, designers, strategists, and consultants. This will drive the cost per lead up through the roof!

Get a fresh perspective

man-with-laptop-cartoon

Sometimes the best way to sustain customer interest and attract a new audience for the brand is by introducing newness; in the brand communication, the product range and the promotional activities.

And this is where a creative agency comes to your rescue. A creative agency in India like Flora Fountain looks at the brand from a neutral perspective, sometimes even from a consumer’s viewpoint. It then identifies the challenges that the brand might be facing. Such as product acceptance, brand communication, the brand’s central idea getting lost or even customer service and feedback.

A creative agency thinks outside the box and comes up with new ideas, and creates innovative solutions to solve problems and delight the target audience.

Saves time

By hiring a creative agency, a business is not just bringing on creative geniuses to work on the brand, but their numerous years of experience working on various brands across different markets catering to all kinds of consumers.

This saves a lot of time in the long run. How, you wonder?

The years spent working on creating successful brands means the agency knows the market in and out. They can anticipate the challenges the business might face, understand the customers’ needs and desires from that market segment and pick the right strategy to counter those challenges and fulfill the customers’ desires.

The amount of time the business would save on research and testing multiple strategies over time in just understanding the audience is invaluable.

puzzel
Efficient management of campaigns

With the backing of a creative agency, a business doesn’t have to worry about involving its in-house marketing team to monitor, analyze, and study the campaigns being run for its promotions. Because a creative agency has the resources, tools, and manpower to run the day-to-day management of the marketing campaigns, analyze its success ratio and work out the next set of plans.

Benefit from their network

Some of the best creative agencies in India are known to have a great network, built through years of experience, recognition and credibility. And in the current times of Instagram, these digital agencies have a great following among netizens too.

So when you work with a creative digital agency in India like Flora Fountain, you get to benefit from their network. Why? Because agencies regularly share the work they have done for brands within their networks too, both offline and online. And that way, your business gets additional exposure to people who follow such full-service agencies.

It’s time to make the right decision for your business, to build it into a brand. It’s time to get the big guns, and hire Ahmedabad’s best digital agency as your creative partners for your offline and online branding and promotions. Get in touch with us for a free consultation session today!