Tag: Content Writing Services

Categories
SEO

On and Off: Your brand’s guide to creating an SEO strategy

off-page SEO and on-page SEO

93% of all online experiences begin with a search engine like Google.

75% of users never go past the first page of search results.

Knowing such facts is one thing, but internalising them and then acting on them is what helps a brand really shine online.

SEO or search engine optimisation empowers brands to do that. The process of optimising a website to improve its visibility and rank in search engine results is known as SEO. It is a detailed plan which on execution helps a website improve its search engine ranking in order to capture more organic traffic. This plan is built on two different foundational pillars like on-page and off-page SEO. In order to fully optimise a brand’s SEO strategy, a thorough understanding of these two pillars become extremely important.

The difference between on-page and off-page is quite simple. On-page as the name suggests are all the activities done ‘on the pages of your website’. Whereas off-page means all the activities done ‘beyond the pages of your website.’ Of course it’s more than just these two lines.

Read on as Flora Fountain, a top SEO company in Ahmedabad, India, is here to help you get a better understanding of all that SEO jazz.

Let’s jump in!

On-page SEO

The process of optimising individual web pages in order to rank higher and garner more relevant organic traffic in search engines such as Google and Yahoo is known as On-page SEO. It entails optimising both the content and HTML source code of a page. From creating content with keywords, optimising title tags, meta tags, and internally linking relevant pages as per the URL structure, everything that takes place on the website falls under on-page SEO.

Content and keywords

You might already know all about content and keywords, but a refresher never hurts!

Content is indeed the king QUEEN! Most brands, despite knowing this, fail to optimise content. SEO includes looking for the keywords that your audience is using to search for information on the internet, and then creating, optimising, and regularly publishing website content around these keywords. Content also includes the kind of images you put out on your website. So you need to optimise them as well. Make sure that they are not larger than they need to be and are in the right format (JPG and PNG).

The experienced SEO team at Flora Fountain, the best digital marketing company in Ahmedabad, India, also understands how to optimise existing content, in order for a brand to increase its organic traffic.

title and meta description

Title Tag and Meta description

The main heading or the title of the web page is a title tag. And the short description that appears under it is a meta description. Title tag comes up on the search engine results page (SERP) and is a very important factor for the success of on-page SEO. And because Google search engine usually picks up only about 65 letters or characters from the title tag, a brand needs to choose every word, even letter, very wisely! Meta tags on the other hand describe the content on that page but, more importantly, it’s written to help your web page stand out in the list of SERP results. Keep the meta description under 155 characters to ensure your entire description is shown in search results.

Internal Linking

Connecting any link from one page on the website to another page on the same website is known as internal linking. Linking to various relevant pages on the website makes it easier for search engines like Google to understand the relationship between pages on the site and to crawl everything. Internal linking also provides a more immersive user experience that can keep the visitors engaged for a longer time. Though, unlike backlinks, internal links don’t boost the website’s domain authority. But, they funnel existing domain authority built using backlinks and spread it across the website.

Mobile friendly website

A website designed to show the most optimised view as per a device’s screen size, ranging from smartphones to tablets, is known as a responsive website. The overwhelming majority of website users browse on their phones, and yet 44% brands still do not have mobile-friendly websites. Google too favours mobile-friendly websites, pushing up the ranking of the website if it is mobile-friendly. These are all the considerations that go into website development when you hire a top SEO company like Flora Fountain to work on your website re-design from day 1. Just like this Ahmedabad-based school did!

Another thing to keep in mind is that SEO results are different when it comes to mobile pages. A website does not automatically inherit the main site’s SEO ranking on mobile. The search results on mobile are calculated based on the site’s mobile page speed.

URL structure and SSL HTTPS

URL structure is a very crucial part of any website. URLs with relevant keywords allow search engines to crawl from page to page on a website very smoothly. This also makes navigation more efficient for visitors. While creating a URL, a brand should always use the primary keyword for the page and avoid repetitive words to keep it short.

Similarly, an SSL, or Secure Sockets Layer, certificate is also very important as it improves the website’s page security and visibility. With the help of SSL, the likelihood of interference of a third party in between a website’s server and a visitor’s server, decreases, guaranteeing that the content on the website is safe. Moreover, because of this search engines give ranking preference to sites that are SSL enabled.

Website Speed optimization

1,2,3,4,5! If your site takes this much time to load its content completely, chances are that 90% of users will abandon your site before the website loads. This metric is tracked as the bounce rate. And the more time your website takes to load, the higher the bounce rate. While crawling, Google correlates a high bounce rate with lower user engagement which affects your ranking as well. In fact, as per Google guidelines for developers, the site speed does impact search rankings.

So while most website design agencies might not give enough importance to this, from an SEO and user experience perspective, your website must load in under three seconds, so that with the help of SEO services and other on-page and off-page optimization, your website can come up ranking high in Google.

Breadcrumb navigation and Alt Text

Some other important parts of on-page optimisation include adding breadcrumb navigation and alt text. Breadcrumbs inform the website visitors to navigate through the site. It shows them where they are on the website. Moreover, it enables Google to understand the structure of the site. While alt text is a word or phrase that can be attributed to a picture file to help ensure it gets indexed and makes the website more accessible for reading software. Both these factors make a website with alt text for its images rank highly.

As you might have guessed, On-page SEO optimisation is something you have complete control over through your website’s code and content, however that’s not always the case for off-page SEO. So what exactly is off-page SEO optimisation?

Off-page SEO

As mentioned before, this refers to all the strategies and activities planned and executed, outside of your website, to bring traffic to it. It is tremendously valuable because it tells search engines that the website is important to others on the web. Every link that a site receives acts as an endorsement from another source. It shows the quality of the website. This is usually done through backlinks.

Backlinks

Also-known-as inbound links or incoming links, Backlinks are links that are created when one website links to another. They help a website gain more traffic and it also serves as one of Google’s top three ranking factors.

Imagine, a company with a brand new website. And no one links to it and it doesn’t submit the website Google. It can’t be found because search engines will take forever to find it, if at all. But if multiple other websites, especially those with a high ranking or domain authority, link to it, search engines can crawl through that link and index the pages. If this sounds awfully a lot like a popularity contest straight out of high school, that’s because it kind of is. Being linked to by the “popular kids” or high-trafficked websites, usually ranks your website high in search engine’s crawling eyes, and eventually bodes well for your website traffic.

Backlinks

Create. Earn. Build.

These are the three ways to get backlinks.

Creating means when someone manually adds links to their site from other sites. This can be done by regularly leaving blog comments or replying on forums. Earned backlinks or organic backlinks occur when people discover a site’s content after googling it or through social media and choose to link it in their site. This usually happens when the content on your website is rich with information or entertainment, or another quality that the reader highly values. Last but not the least, building backlinks means when a website owner contacts other website owners or editors and requests them to link to their website. This usually works as a barter between websites.

Local SEO

According to studies, more than 50% of ‘near me’ searches result in a store visit and 46% of all Google searches are seeking local information. So your brand needs to show up when someone searches for the service you provide in your area. That means you need to show up in your local google searches. But how does one go about it? With ‘Local SEO’, which helps brands to be more visible in local research on search engines like Google.

As part of local SEO, a citation is an online mention of your business on another’s website, that links not only the name but also the address and phone number of your business. It consists of your business’s name, address, and phone number or NAP. You can submit these citations to the listing sites or can hire an agency to do it for you. These citations work as proof for Google’s algorithm to find out that your brand is a local business.

Social media

Over 93% of regular internet users log into social media. So as a brand make sure to create social media accounts for your business on the platforms where you know your target group is active.

And though it is true that the likes and comments on social media don’t directly impact the website rank, it still enables you to promote your site to 93% of users who are either new or existing customers of your brand. When they see your brand on social media, they get an opening to contact you, and you get to answer them regularly.

Another thing that you can do is join hands with the right influencers and seek collaborations to promote your product or service. When influencers successfully create a buzz for your product, Google takes note of this online chatter and if there are enough shares, they’ll start to prioritise your content over others. Similarly, blog posts are a great way to put out new keywords with more recency, as blogs get indexed by search engines. In such cases, it makes sense to go with a top digital agency, with social media services, content-writing services and SEO services in-house so all the functions can work together without friction.

Reviews

It should come as no surprise that people do a fair share of research on the product they are about to purchase. And 88% of customers trust reviews posted by others online. So the more the reviews, the more your brand establishes itself as a trustworthy online brand among your existing and potential clients.

And according to Google’s local quality guidelines, responding to such reviews can improve your business visibility.

Still on the fence about SEO? Let the SEO experts, at one of the best digital marketing companies and SEO companies in Ahmedabad, India help you get a better understanding, and craft a smart and persistent SEO strategy for you. Give us a call now to inquire about our SEO services.

Categories
Content Writing

Content Marketing vs Content Writing: It’s different!

Content Marketing vs Content Writing

EVERYTHING is CONTENT!

The 50 billion pictures on Instagram, the 500 hours of videos uploaded on YouTube every minute and the 7.5 million blog posts published on the internet. But many still believe content is just writing, thereby mixing up the ideas of Content Marketing and Content Writing.

As a content marketing agency in Ahmedabad, Flora Fountain has had days where their writers and digital marketers had to explain the difference between the two ideas to almost every person (even clients) that they meet.

Frustrated writing writers

So, here’s all the tea, to understand what exactly is content, and the difference between content writing and content marketing.

CONTENT

Content making blog

Content is information, art, ideas and experiences, expressed in the form of words, pictures, speech, graphics or moving visuals published either digitally or on print, for an end user to consume.

Okay, okay… Let’s try putting it in simpler words, shall we?

All kinds of photographs, blogs, articles, captions, ad copies, videos, reels, music, podcasts, graphic design or animated visuals are content.

And the internet is an ever flowing stream of content, good, bad and ugly!

CONTENT WRITING

Content writing is all about putting ideas into words, creatively and in a simpler form. Writing content can be something like an advertisement copy of just 5 words, or a thesis of 5000 words. And in digital marketing, some of the best content writing companies produce written content in the form of captions for social media posts, marketing copies for online promotions, content for websites, blogs like this, articles for newspapers and magazines, copies for print ads in magazines or hoardings, or even scripts for videos.

Content writers include bloggers, brand journalists, copywriters, ghost-writers, SEO writers, technical writers, etc.

CONTENT MARKETING

Content marketing is basically marketing to strategically promote a brand or business on a digital platform, using smartly created content like blogs, pictures, creative posters and videos.

IT IS NOT JUST WRITTEN COPY! But yes, written content does play a crucial role in content marketing, as every great marketing idea first comes to life in the form of a copy.

Content marketing is done through blogs, case studies, emailers, social media posts, video, website content, articles, ad copies, infographics and a lot more.

To sum up, Content Writing involves creating various types of written products, which can then be used to produce other forms of content and further implemented into Content Marketing to promote a business or a brand.

So, how does one write content that is ideal for marketing?

1. Put the audience first

The content should address the target audience. It should talk to them about their problems and perhaps possible solutions. If the content cares about its intended audience, it will make the audience care about the messaging too. Readers connect with content that understands them, their needs and provides them some kind of value, either as information, education or entertainment.

2. Tailor the content

A business can never sell its products if the marketing content doesn’t speak the language of their target audience. A local brand can use the local language and sometimes even street slang (where applicable) in addressing their customers, a B2B brand must sound more formal.

3. Links to the brand

The content should create recall for the brand, its services, products or team, in an organic and authentic way. This is to be done to create a form of brand association with certain subjects in the readers’ minds. The end goal is to leave a positive and memorable imprint about the brand on the reader.

4. Draws the reader towards the business

It is important that the content must have more than one call to action prompt, to ensure that the reader is drawn towards the end of the sales funnel and eventually convince them to either purchase the product or provide some information as a valuable lead for the business.

Inform, Educate & Inspire through content, with us

If a brand wants to stand out on the Internet today, there is no space for mediocrity. This is the age of short attention spans and high speed internet. Only crisp, clear and SEO-friendly content that speaks both to a user and to a search engine can propel a business into the visibility of the constantly-scrolling audience on the world wide web.

It is advisable to seek the help of content experts, who have cut their teeth in the market working with the finest brand and have written content for audiences of all kinds.

As a top digital marketing agency, Flora Fountain provides content marketing & writing services in Ahmedabad and all over the country to brands and businesses of all types. Drop us a line, give us a call, and let’s have a chat over a cup of coffee and some mind-blowing ideas for your business.

Categories
Ecommerce

How to turn blog traffic into sales on your ecommerce website

turn blog traffic into sales on your ecommerce website

The first-ever blog on the internet is believed to have appeared in 1994, and as of 2020, the Growth Badger reported that there were over 600 million blogs globally. Over 60% of internet users engage with some of the other kinds of blogs daily and an average person spends up to 37 seconds reading a blog.

Yes, every figure mentioned here is true and shows how important it is to publish blogs regularly to draw traffic to a website. And when the website in question is an ecommerce platform, there are surefire ways to convert this blog traffic into sales. And 86% of companies produce blog content compared to other formats.

Flora Fountain, an ecommerce website development and design company in Ahmedabad, India has compiled a list of to-dos and tips on how to convert the website traffic from the blogs into leads and paying customers.

Plan the sales funnel

A sales funnel the path a visitor on the website takes, from reading the blog to eventually purchasing the product. If there is not sales funnel planned out for every blog being published on the website, then it is nothing but just some reading material for the website visitor.

Ideally, this is how a Sales Funnel Looks like:

Visitors – Blog Post – Call to Action – Landing Page – Thank You page or pop-up

Now, these visitors can be people who directly clicked and reached the blog, or got drawn to it through other means like social media. From these blog posts, the visitors are prompted to engage with the website through strategically placed Call to Action (CTA) links and buttons. These CTAs can be either a data collection module or a link that leads to a product page. Once the customer makes the purchase or provides his/her data, they are greeted with a Thank You page or a pop-up. This link of sales funnel helps the blogs to be utilised to its full potential.

Create valuable content that the customers want

One of the best ways to convert visitors into a regular readers and eventually, paying customers of the business, is by providing them with content that addresses their pain-points, solves their problems and gives something worth the 5 minutes spent reading the blog.

Ahmedabad-based ethnic fashion brand Ray Ethnic writes blogs which provide their readers with tips and styling tricks for various seasons and occasions, and smartly plugs their products within their content.

This way, the chances of their regular blog readers clicking on the call to action links smartly embedded in the images and on the names of their outfits are increased. These links lead to their product pages with an option to buy online. Check out their blogs here.

Ensure that the blog is readable and accessible on all types of devices

According to a Statista report, in the year 2020, close to 4.28 billion people were accessing the internet using their mobile phones. And it will take hardly 2 seconds for any of this user to abandon a website or a link if it doesn’t open properly on their handheld devices.

Hence, it is necessary to have a responsive ecommerce website in the first place, one which opens seamlessly and runs smoothly on all kinds of mobile devices and browsers too. Secondly, the blogs shouldn’t be too long, otherwise the reader will abandon the blog halfway and leave the sales funnel.

Ideally, a blog should be of minimum 800 words. Because it contains enough word-space plus at least 5 products in it, it takes hardly 3 minutes to read a blog of this size, and that it can be optimized for SEO with the right keywords too.

Make them an offer they can’t refuse

Nobody parts ways with their data without getting something in return. Offering the website visitor something valuable in return for his/her contact information like their email address or contact number is an ideal way to capture leads.

Activecare, a UK-based beauty and lifestyle products website offers a flat 5% off on orders to visitors who subscribe for their mailing list. They do this with an attractive popup that becomes visible within 10 seconds of scrolling through their website blogs.

Another way to prompt the readers to provide their information, is by having a static subscription column on the right or left side of the blog. It stays right there, in the visibility of the reader as he/she scrolls along.

Make the most out of the leads

Here’s an interesting fact, 78% of marketers have seen an increase in email engagement over the last 12 months. Which means the chances of people opening and engaging with a well written and mobile-optimized email is higher than them clicking on a social media ad.

When readers provide their contact information to the business, they may not be interested in purchasing something immediately but do wish to come back when they see the right opportunity or deal.

Keep them updated through regular newsletters and messages, informing them about the newest offers, discounts, product launches, or services. This is called a drip campaign, where a business keeps their current and prospective customers engaged for a long period of time. Upon finding the right deal or product, the customers will reach out and eventually make the purchase.

Still wondering how to execute this process? Let the experts do the job. Various local, national and international brands have improved their business online with the ecommerce website design services and content writing services for business blogs from Flora Fountain. Reach out to us, and let us guide you towards the path of success on digital.