Tag: Ahmedabad

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Social Media

Kamaii ki Kahani – Marketing a home-cooked food ordering & delivery app

Flora Fountain is not new to marketing and promoting food brands digitally. Some of our highly successful campaigns as a social media marketing company in Ahmedabad, India have been for prominent restaurant chains, cafes and hotels.

But, Kamaii is different. It was not just another food ordering and delivery app. It is a novel idea, which has come to fruition thanks to the efforts and intentions of the client and their team of home chefs, to make food accessible to the multitudes left wanting post-pandemic. However, when Flora Fountain was on-boarded as one of the best digital marketing companies in Ahmedabad, the audience was yet to see and experience the concept.

Here’s how we made it happen: Kamaii ki Kahaani.

About Kamaii – The Client

Kamaii is the brainchild of Darshan and Stuti Jani, first-generation entrepreneurs and venture capitalist couple, who wanted to bring together the talented home chefs of Ahmedabad and the food-loving Amdavadis who crave and need a delicious home-cooked meal, but somehow do not have access it.

This mobile platform allows home chefs to create a profile and put up theri homemade meals and snacks. Customers looking to enjoy homemade food for lunch, dinner or snacks, can then place their orders on the app.

Once the order is received, the Kamaii home chefs, known as Kamaii Food Partners, start preparing the food from scratch using fresh ingredients. As soon as the order is ready, a Kamaii Rider Partner picks up the order from the Kamaii Food Partner’s home and delivers it to the doorstep of customers.

The variety of food options on the app include Gujarati meals, Punjabi thalis, Rajasthani cuisine, freshly baked goodies, popular local snacks & even desserts.

This app is available for both Android and iOS users and can be downloaded from the Google Play Store and App Store.

Objectives of the brand

A lot of homes lost their source of earning post-pandemic. One of the main objectives of the brand Kamaii is to provide a platform for home chefs to use their cooking skills and to earn extra income or “Kamaii” for their family. The other fallout of the pandemic was that a lot of people, such as students, senior citizens and even office and factory-workers were left without access to a fresh, home-cooked meal, which is a basic necessity. Through Kamaii, the brand also tries to solve this problem of accessibility to healthy and fresh home cooked meals..

According to the client, Kamaii brings people together for the joy of enjoying fresh homemade meals that are prepared with passion!

Challenges with the Brand/Observations by Flora Fountain

Brand name connect. The end-user had to understand the idea behind the name itself. Kamaii, in Hindi and Gujarati, means ‘Earning’. While the app is actually a food ordering app. So, we had to decipher and break down the connection for the user.

Brand name searchability. There was an additional ‘i’ at the end of the name, which was something not many knew about, and made it difficult for people to find it on the various app stores.

Inconsistency in brand messaging. Every platform had a different description for the app and the brand. This could be misleading for potential customers, partners and clients.

Communicating to different audiences. Kamaii had two audiences it needed to target. One needed to target home chefs so they could be made aware of the platform, its earning potential and on-boarded, second was the end-user who had to be made aware about the app usage, download and USPs such fresh made-to-order home-cooked food. There is also a third smaller TG and app connecting delivery partners. The messaging to each of these groups was being done the same way, without speaking to any of them.

Strong brand voice/identity missing. Because of the undefined target audience, improper language use and inconsistency in messaging, the brand lacked a uniform and distinctive voice. Right from the messaging on social media to the app bios and descriptions on multiple platforms, to the videos uploaded on YouTube.

Digital Branding Solutions provided by Flora Fountain as the best social media marketing company in Ahmedabad, India

      • Brand PositioningWe redefined the way the brand is being positioned in the market. Since people were confused by the unique name and the similarity in the services offered to that of other food delivery apps, we focused instead on the human touch, clearly demarcating the mission, vision and services of the brand across various digital platforms.
      • Social Media MarketingSocial media was one of the first places where we swung into action, which gave the brand a fresh look and feel through upgraded and consistent designs and simple but well-written content.
        first grid on Kamaii
        We reintroduced the brand, showcasing the people behind Kamaii, the home chefs, and the various Indian homemade delicacies they prepare every day and even for special occasions.

        One of the more popular campaigns we ran recently was the De Thaali campaign, centered around one of their most ordered products on the app, the lunch thaali, by running a quirky yet relatable series of posts around it, highlighting the low price point, the various types of thaali and the various offering available in a thaali.

      • Content clean up, improvement and creationOne of the most important parts of this exercise was the clean-up and improvement of the content put out for the brand, across platforms. Right from the bio on Instagram, to the messaging that goes out on the app through notifications, we rewrote and restructured the entire brand communication strategy for Kamaii.

        The reason was simple, our research revealed that people who use the app aren’t looking to read lengthy prose, they simply want information about the product, and easy to understand messaging.

        Once the existing content was fixed, we created newer pieces of content, to communicate with the audience such as newsletters, additional notifications and a website revamp, all of which is now in the works.

      • Product ShootWe eat with our eyes first. And with that exact thought, we directed a full-fledged photoshoot of almost every best-selling item from the app. The shoot was directed by our inhouse team, and the venue was Kamaii’s office itself, helping save costs and time!
      • Packaging DesignThe initial packaging was the standard rectangular cardboard box which had a faded print of the logo and sometimes even plain brand-less packaging. We designed a new food parcel box jacket, using the brand colours and smarter design and content reiterating the message of fresh, home cooked meals for highly reasonable rates. We even designed t-shirts for the delivery partners, so that the app was being marketed even as they were on the road.

    Packaging Design

    • Newspaper & Radio AdvertisingAs the best marketing agency in Ahmedabad, we still swear by the power of traditional marketing. For the “De Thaali” campaign we planned and executed a multi-channel advertising campaign across newspaper, radio and digital platforms. The ads in the newspaper were created in Gujarati and English and run across prominent local language newspapers, in tandem with a full-fledged radio campaign and digital campaign across a period of three weeks. Finally ending in one of the founder’s being interviewed about the brand on radio.

[soc_slider_shortcode id=”3172″]

Results

More reach

social media reach report
From a subdued reach, the Instagram and Facebook pages of Kamaii saw an exponential jump of 495% and 686% respectively. This, thanks to the relatable content, and targeted promotional activity done on a regular basis.

More downloads

During the period of January 2021 to August 2021, the mobile app downloads were just 1975 and the active customers were a measly 34 people. But ever since we began actively promoting app downloads with attractive promotional campaigns, the number jumped to 8481 downloads, an increase of 6506 downloads.

More orders

During the period of January 2021 to August 2021, the orders on the Kamaii App stood at just 38. But thanks to engaging content marketing and attractive offers on social media, the orders from September 2021 to March 2022 stood at 6490, of which 5082 were new customers.

Some more interesting facts

Apart from the above, now over 1600 customers repeatedly order from the app, the value of the orders placed till date has now reached Rs.7,85,600

Client speak

Kamaii_Team_2

We joined hands with Flora Fountain for the branding, digital strategy & social media management of our brand, Kamaii. While we had heard good words about them in the market, we were mighty impressed with their commitment to our brand, their professional approach & their flexibility in ideas & execution. Thorough research, an understanding of the brand & the market & the ideas that connect, Flora Fountain has ensured that our brand has started connecting with the right audience in the city.

Working with them has seemed more like a friendly partnership, than a client-agency relationship. We highly recommend them to all businesses that are looking to work with a committed & intelligent team of professionals.

Impressed? This could be the story of your brand too. At Flora Fountain, WE LOVE PROBLEMS! Come down to our office for a cup of coffee, served with a side of kickass ideas and strategy for your brand. Drop us a hello on hello@florafountain.in today to schedule a meeting.

Categories
Branding Services

7 Things every graphic designer wishes they knew when they were starting out

professional graphic designers

The human brain is hardwired for visual content. We can process visual data 60000 times faster than text or audio. From shapes, colours, lines, to textures every element leaves an impact. Visual storytellers or simply put graphic designers play a very important role in a brand’s journey, making a splash (pun intended, sure sure) with their creativity and art.

We asked the creative minds at one of the best digital marketing companies in Ahmedabad, about the 10 things they wish they knew when they started their journey as professional graphic designers in Ahmedabad.

Master the “tools”

When it comes to designing, it’s not just about thinking creatively. It is very important to have in-depth knowledge about the software and tools required to edit, design and create.

Budding designers can learn the ropes of designing from Adobe’s design tutorials, and online courses on SkillShare polish their skills on tools of the trade like Adobe Illustrator, Photoshop, and InDesign.

Sketching skills come in handy

A graphic designer needs to think creatively, and nothing stimulates creative thinking like sketching does. Even the National Center of Biotechnology Information agrees. Sketching brings forth clarity to ideas and thoughts.

These rough drawings allow the designers to play around with their ideas, usage of elements, the flow of colours and placement of content. These sketches also aid in showcase an idea to the clients for approval before digital designing begins. This way it can help save time.

ALWAYS have a backup

One of the most important things to be mindful of as a designer and content creator. While this point may be a subject of many jokes, it is painful when you’re not able to retrieve something beautiful, created with much passion and hard work, just because you forgot to take a backup of the file.

Always keep a copy of your work, downloaded fonts, elements, and other content on a hard drive or any form of detachable digital storage device. Even storing it on cloud is a great option and increases accessibility, but also brings along with it the risk of lack of data privacy.

Creative block is a thing!

There will be days when you wake up and just can’t find the same mojo and inspiration with which you create designs every day. It is completely OKAY to feel this way, and it is called a creative block.

Getting out of this phase may look difficult, but it’s not the end of the road. Go back to your previous work, look at what you have created and to reignite that lost spark.

Sometimes, even looking at the work of other fellow designers, can inspire you to break the block.

Build a portfolio

As a digital marketing company in Ahmedabad, we always ask for a portfolio of work from candidates who wish to work with us.

Every designer must have a well-presented and updated portfolio consisting of their best works, adding any testimonials they’ve received from their clients. A portfolio is a sneak peek into a designer’s brain and an overview of his/her design style and language. A beautiful and thought-out portfolio makes you stand out and increases your chance of getting the job or project.

Be open to criticism

You cannot make everyone happy. No matter how much thought, hard work and creativity you’ve poured into a project, there will be naysayers.

But not all feedback is negative. In Fact we believe that all feedback has at least 1% truth in it. Some of this can be constructive and help you grow as a designer. Instead of blanket rejecting all feedback, accept, listen, and take in the bits that can help you improve. It also helps one show their intent to grow, ego-lessnes regarding their own work and a willingness to try new things in their profession.

Always seek an advance while freelancing

Graphic designing is one of the many jobs which has the benefit of working from home. But with remote jobs, there comes along with it challenges of not being paid in full for the job done.

Clients may offer you tasks, assignments or even seek samples of your work before green lighting the project.

But it is important to be assertive and inform the other party about your terms and conditions. One of which should be to get paid at least 50% of the total project cost in advance. Genuine clients who appreciate your work will agree, and it ensures both the parties fulfil their part of the contract, now that a monetary transaction has taken place.

ALWAYS Stay curious!

Never shy away from asking questions, trying to find new things, and learning new skills. Because curiosity may have killed the cat but it definitely helped the designer become better one day.

Before working on the design, the designer should always go back to the client to clarify any doubts he/she has in their mind. It’s true sometimes it feels like only a NASA scientist can decipher what the client wants, but asking as many questions will always help.

BONUS TIP : Don’t be afraid to push yourself outside of your comfort zone! Keep learning!

If you are a budding graphic designer who’s looking to work on some elevated ideas with a bunch of cool folks and cooler clients, drop us your work portfolio and CV at hr.florafountain@gmail.com. And if you’re among the ones looking for such creative minds and professional graphic designers in Ahmedabad to work for your brand, drop us a hola on hello@flora.ffteam.in.

Categories
Ecommerce

B2B Ecommerce: How is it different from B2C

B2B&B2C

Everyone has heard and knows about Alibaba and Amazon. One is a Chinese ecommerce giant and the other is an American multinational entity. Both are known for their digital sales, but there is one thing that makes them very different.

Alibaba is a primarily Business to Business (B2B) shopping platform whereas Amazon is a Business to Consumer (B2C) platform. They both sell, but to different audiences, with completely different business models in place. What separates the two? Let’s take a deep dive into what makes B2B ecommerce different from B2C or retail ecommerce.

The real difference between B2B and B2C

In a B2B business model, a business, that is a manufacturer or wholesaler, sells their products to another business, usually a retailer. While in a B2C business model, the same retailer then sells these goods to the end-consumers. And there are several differences here, right from the expectations of the customers, the margins on products, down to the quantity ordered and even the method of shipping these products.

Yes, this means their ecommerce websites need to be different too

As both business models serve different sets of target groups, their ecommerce websites are developed differently too. As the top ecommerce website development company in Ahmedabad having provided ecommerce website solutions to some of the biggest brands across the country, we’ve listed down the top 7 differentiators between B2B and B2C websites:

Curated homepage

The homepage of a B2B website has a simple, clutter-free design with a focus on the products being sold, accompanied by highly informative product details, alongwith SKUs (Stock Keeping Unit) and reference images. These modules often have a quick order system for buyers who already know the product name or its SKU code.

Curated homepage

In comparison, the homepage of a B2C website has a lot going on. The design is usually intriguing and engaging, with multiple entry points for exploring the product range. The content is quirkier to create desire for the customer to explore the products some more. Often discounts and special offers are highlighted to push the website visitors to buy.

Tailored content and images

The content on B2B websites focuses on providing a lot of information about the product to the visitor, since the target groups here are typically business owners, purchase managers, stockists, etc. who evaluate and compare on the basis of detailed buying guides, demo videos, and in-depth articles. The idea is to give the buyer all the information they could want before placing a bulk order.

Tailored content and images

On B2C websites, the content is tailored to grab eyeballs of visitors with short, enticing and catchy headlines accompanied by multiple high resolution images of the product. Often the images for product images are highly styled and sometimes they will make use of models too, for increasing engagement and relatability. In addition, the content champions the discounts offered, favourable customer reviews and its striking features to convince the buyer to make a purchase decision pronto.

Customer support

Customer support is one of the most crucial aspects of selling online, whether it is to a business or to an end-user. For B2B, there is customer support required on multiple levels, right from the checkout process to after-sales concerns. B2B customer support involves live interactions through chats, human interactions via video calls for demos, answering FAQs of businesses, processing payments, logistics and even reorders.

When it comes to B2C, the customer support is available 24X7 and focused more towards post-sales complaints, returns and exchanges. B2C platforms deploy programmed chat-bots who are capable of answering simple queries and escalate the communication further only if the situation permits it. The idea here is to reduce the customer servicing costs, given the large number of orders B2C platforms process.

Minimum/Maximum Order & Shipping Quantity

B2B platforms usually have a minimum order quantity. This minimum threshold is a common practice for B2Bs, to ensure only serious purchases are done and the expenditure for processing and shipping these orders justifies the value of the transaction. Some platforms even have a quantity in multiples for various products that are sold in packages.

B2Cs have an exactly opposite policy, where it sets a threshold of maximum orders per person. This is done to ensure no malpractice is involved in exploiting the various offers and discounts offered by the sellers to increase for their retail customers.

Call-to-Action Prompts

The call-to-action or CTAs on a B2B platform have multiple channels of contact. There is usually a live chat feature, a messaging module, an official email address and a go-to helpline number of the seller. The placement of these CTA options are usually done in such a manner that they provide multiple touchpoints with both the aggregator platform and the seller.

Call-to-Action Prompts

B2C CTAs are, on the contrary, more on the creative side, with more room to tug the target audience’s emotions, attempting to impress with wit and humour, while creating a sense of urgency too. On B2C platforms, the seller’s contact details aren’t revealed and all the communication passes through the customer service department of the platform or aggregator.

Different Pricing

The checkout process in B2B platforms is usually a combination of automated processes and human interactions. Since these platforms handle high-value transactions, they have negotiable price points to ensure a long-term buyer-seller relationship with their customers. The checkout process has options like Request a Quote, Contact Seller for negotiations, Request Demo, Payment Assistance for options like pay-on-credit, bank transactions, etc. and even Logistics Support.

Meanwhile, B2C checkouts have minimal touchpoints. Instead they have options to create Wishlists, Add To Cart products and continue shopping and modules to apply various discount coupons and referral codes in the checkout process. They provide as many multiple digital payment options as possible to not lose a customer, often providing a Cash on Delivery or COD option as well.

We hope this helped present a clearer picture for your ecommerce business and gave you enough conviction to dip your toes in this ecommerce ocean of possibilities. Still waiting? How about checking out the Ecommerce website solutions provided by Flora Fountain, the top Ecommerce website development company in Ahmedabad. All you have to do is drop us a hello on hello@flora.ffteam.in and get the ball rolling today.

Categories
Branding Services

Brand strategy 101 for Start-up Founders

Brand strategy 101 for Start-up Founders

When the term ‘amazon’ comes up, what is the first thing that comes to your mind?

Online shopping, right? You definitely didn’t think of Amazon rainforests.

Similarly, when a term like ‘apple’ pops, rather than thinking of the fruit we remember the tech giant Apple. And when you search online, you are Google-ing. This is the power of good branding. All consuming their user’s mind. But these brands are famous not just because of their products or services, but because they have mastered the art of branding themselves to their user.

And if you have decided to join the legion of start-ups shaking up the market, you will have to achieve such a level of memorable and, perhaps even disruptive, branding.

Flora Fountain, currently one of the best branding agencies in ahmedabad, was also a start-up back in the year 2016. Through our experience, we understand that building a new business from scratch is tough. But still exciting!

So here we are, with a simple brand strategy for you to not be “just another start-up”!

Research & find your niche

The first thing as a start-up you need to know is – who is your audience and what moves them. Finding answers to simple questions can help you get clarity on what you need to do next. Questions like:

  • Who is my target audience?
  • What do they like or dislike?
  • Where are they?
  • How old are they?
  • How likely are they to seek a service or product like mine?
  • How would they come across a product or service like mine?
  • Who are my competitors?

And so on.

If you think you need help in finding the answers to the above questions, you can also hire the brand strategy services from agencies that hold expertise in these segments and find answers to these questions through user and market research. Such services include interviews, surveys, focus groups and workshops which help find answers to such questions.

As one of the best branding agencies in Ahmedabad, Flora Fountain also conducted a similar branding workshop for a manufacturing company. With the help of innovative questions and exercises, we assisted them in finding their niche.

Research & find your niche

Identity creation

According to Harvard professor Gerald Zaltman, 95% of all the thinking that prompts our behaviour (including consumer decisions) is subconscious. That means your target audience will be driven by subconscious factors that they associate with the brand. How the brand makes them feel, whether or not it aligns with their values and lifestyle, how they think associating with this brand will be perceived in their peer group and so on.

Identity creation-1

A great example of an older brand that has worked on an impactful identity creation touching on all these points creating a loyal following is Royal Enfield.

Identity creation-2

“Naam me sab rakha hai!”

When the renowned playwright William Shakespeare said “what’s in a name”, he was definitely not referring to the world of business! Because when it comes to identity creation for a company, NAME actually matters!

As an entrepreneur, your company name is the first thing that comes out of your mouth while introducing your work. That name helps you to stand out from the crowd and promote your values.

As branding experts who have advised and named a number of companies, we’ve seen how creativity and research can help brands build an image in the market. One such example is one of our clients who was into the retail of health and kitchen products like alkaline water purifiers. They were named Shri Laxmi Enterprise. While selling a healthy forward-thinking product they needed to connect and wow their audience, so we came up with the brand name, Sante Life. Sante meaning a cheer to good health in French worked perfectly with the word life to both be simple, memorable and yet connected to the products they were selling.

Still not convinced? Believe us, choosing the wrong name proved to be bad for many brands!

Connect with a memorable message

You need to get your audience hooked. Sometimes the best way to do this is by telling them your story. Think about the origin of your company, where did the germ of this idea originate, what prompted you to create the products you are offering? Dig deep and find your motivation and values.

You can convey this message with the help of logos, colours, taglines, a distinctive voice in all the mediums you use to communicate with your user.

When it comes to logos, make sure that you perform due diligence to avoid any trademark violations or copyright infringements. Create a new one but keep some points in mind.

Of course, you can hire a branding agency like Flora Fountain which offers logo design and brand strategy services in Ahmedabad to many well-known brands in the region. Brands such as CarzSpa – the car detailing studio, Vajra jewels, Mulberry looms, Goodwooder, Mistrywood and so on.

CONNECT WITH A MEMORABLE MESSAGE

Similarly, it is said that colour improves brand recognition by up to 80%, hence choose your colour wisely. Make sure to be consistent with the colour on all platforms for it to work for your brand.

Define your voice which you want to use to connect with your audience. For instance, if you want to come off as a casual and lively brand, use a quirky and playful voice while talking to your customers. If you want to talk to teenagers, choose a hip and more friendly tone that not only communicates with them but also upholds the company’s voice. Just remember to establish a persona for your company, for the people to relate to you.

Website to make the customer sit up and take notice!

Last year in January there were more than 4.66 billion active internet users all across the world. Hence, when all of your audience is online, your web presence is a must. Your website can help you do that.

The most important thing to keep in mind is that the colours, fonts, typography, and images used on the website should be of the same family. The tone on your website should reflect what you want to convey to your audience. But before that, you must have a domain name, an address where users will be able to access your website.

Social media

Look where most of your audience is and which platform they use the most. And then create profiles on it. Considering the large number of people who use social media (approx. 4.62 billion people) in current times, a fraction of your audience must be on it too. You can easily reach and stay in touch with your potential customers too!

Social media platforms like Facebook, Linkedin, YouTube, Pinterest, Twitter, Snapchat, Reddit, Quora, give you an opportunity to connect with your potential clients in real-time via comments, reactions, and chats. Study your audience and leverage their social media preferences. Show your clients that you are indeed a real deal.

As one of the top digital marketing agencies in Ahmedabad, we also started social media for a start-up called Zoobiz helping them gain a reliable and steady audiences through social media promotions.

PRO TIP: Consistency is the key! Always remember to be consistent in the efforts you make for your brand.

It’s true that the complexity of the branding process sounds like a lot! But it doesn’t have to be, with Flora Fountain’s Brand Strategy Services in Ahmedabad. Let’s bring your vision to life over a cup of coffee! Call 09558079502 or email us at hello@flora.ffteam.in to start a conversation.

Categories
Digital Marketing Agency

Tap into your loyal customer base & boost sales with remarketing in digital marketing

remarketing in digital marketing

The smooth & delicious Cold Brew is back.
Sleepy Owl is celebrating summer with Cold Brew on discount.
Use code SUMMERISBACK.
Hurry now: https://bit.ly/35XUycs

No, we haven’t pivoted into selling coffee from being a creative advertising agency in Ahmedabad or a digital marketing agency!

But, we’re sure that the above text did remind you of having seen something familiar, either as a text message, email or push notification on the phone. This is an example of a brand trying to lure back its existing customers to keep shopping with them regularly.

This is the brand ‘remarketing’ itself to stay relevant, maintain a loyal customer base and keep the sales going. The example here is of a prominent Indian coffee brand pitching one of its popular summer brews as soon as the weather started getting hotter.

Sleepy Owl is celebrating summer with Cold Brew on discount

BUT, WHAT IS REMARKETING?

Remarketing is a type of marketing activity that focuses on consumers who have previously shown interest in the brand. This interest could be in the form of a visit to the brand’s website, following it on social media marketing, or clicking on any of its ads online.

The idea behind remarketing is to reach out to the most receptive audience and utilize that interest towards the company’s goal like boosting sales with digital marketing. At the core, rekindling the audience’s interest and drawing them back, has more chances of conversions and helps the brand build a loyal audience base.

And before unravelling how to increase sales through digital remarketing, it is important to talk about retargeting.

REMARKETING VS RETARGETING

Remarketing is sometimes considered retargeting. Yes, they do sound eerily similar and both help to boost sales with digital marketing, but there is a slight difference.

Retargeting is usually done to serve ads across various platforms, such as social media and Google Ads Network, to potential customers based on their past interactions on digital mediums with the brand.

Remarketing is reaching out to users and website visitors through messages and emails, by making a sales pitch, with the help of the contact information shared by them while subscribing or while making a purchase earlier.

However, over the years, remarketing has become an umbrella term, of which retargeting is a part alongside the many other marketing activities which engage existing customers and previous visitors.

So how to increase sales through digital marketing targeted to the present customer base?

How to increase sales through digital remarketing

Let us understand this using an example of a remarketing activity that Flora Fountain performed to boost sales with digital marketing as the top digital marketing agency in Ahmedabad for one of our ecommerce clients.

Suppose, Sujith visited www.falguni.shop, the ecommerce website of Falguni Gruh Udhyog, a well-known farsan and snack store in Ahmedabad. He made some purchases and chose to get them delivered to his friend living in New Delhi.

Now, to complete the purchase, Sujith is required to create a profile on the website, hence providing his email ID and contact number. Secondly, for the delivery to be successful, he will be required to provide his friend’s information, like name, address, email ID and contact number.

Jump to a week later. Both Sujith, who is a direct customer for www.falguni.shop, and his friend, an indirect consumer, receive an email that looked something like the one below:

Falguni Gruh Udhyog, a famous farsan and snack store in Ahmedabad

While Sujith ignored the email, it piqued his friend’s interest and later that day, the indirect consumer, ended up visiting the ecommerce website and making a purchase.

And that is how to increase sales through digital marketing or remarketing to be specific! This way you too can boost your sales from digital remarketing.

TYPES OF REMARKETING

You can increase sales through digital marketing with any of the following strategies:

EMail and SMS Remarketing

Customers who have previously purchased anything from the brand’s website or subscribed to the newsletter are the target of this strategy. The brand reaches out to them through tailored text messages or emails with specific offers relevant to them, such as promotions or discounts comparable to what they purchased or showed interest in the past.

This list of customers/users can be segmented too. They can be grouped as:

  • Customers who bought a similar product in the past
  • Customers who added products but abandoned their cart before checkout
  • Customers who looked at a product that wasn’t in stock at the time

This type of focused remarketing increases the chances of conversion.

Display Ads on third-party sites

The most prevalent way to boost sales with digital marketing to previously existing customers is by displaying third-party ads.

It entails reaching out through paid marketing, notably display ads on third-party websites, to users who have visited the brand’s website.

Display Ads on third party sites

There are many platforms to run such display remarketing campaigns, and Google Ads is one of the top and most used platforms.

These platforms track the traffic to the brand’s website using cookies and then target users who visited the site with ads for the products and services of the brand.

Display ads appear on websites that are connected to the ad network the brand is using. If a brand uses Google Ads, then its display ads will appear to users when they visit sites that are part of the Google Display Network.

Push notifications

Push notifications

The take on push notifications on ‘how to increase sales through digital marketing’ is the most interesting and perhaps the most personalised one.

These messages exist for both mobile and desktop devices and can be sent either manually or automatically to contact website or app visitors, whose personal information the brand may not have access to.

For instance, if someone who visited a site or opened an app leaves it halfway, a message can be sent to the user’s browser or device encouraging him/her to return to the site and finish the purchase or revisit the site.

Mobile apps even use this method to create recall, engage with users and pitch offers to the user with the idea of drawing them back to the app and making a purchase.

The best part about it is that no matter what the user is doing on the computer or mobile phone, the message will appear as a pop-up notification on the screen, until he/she either clicks it away or opens it, hence there is no ignoring it.

FAQs

Q1 How Does Remarketing Work?
Remarketing works by using cookies, which are small text files that are stored on a user’s computer or device when they visit a website. These cookies allow brands to track a user’s browsing behaviour and target them with ads as they continue to browse the web.

Q2 What are some benefits of Remarketing?
Boosting sales with digital marketing, increasing conversions, enhancing brand awareness, and improving targeting, are a few benefits of Remarketing.

Q3 How does remarketing impact consumer privacy?
Remarketing relies on the use of cookies to track user behaviour, which has raised concerns about consumer privacy. However, most remarketing platforms allow users to opt out of seeing targeted ads or delete their cookie data if they choose to do so. Additionally, many remarketing platforms adhere to industry standards for data privacy and provide transparency around their data collection practices.

Q4 What are the best ways to increase sales through digital remarketing?
Some of the best practices for remarketing include:

  • Defining your target audience
  • Creating targeted messaging and ads
  • Using compelling ad creative
  • Highlighting your USPs and encouraging CTAs
  • Setting a frequency to avoid overexposure and ad fatigue
  • monitoring and optimising your campaign performance

In Conclusion

Remarketing can be a powerful tool for brands looking to boost sales with digital marketing strategies targeted at previous customers.

Sounds interesting? Getting ideas about how your brand can benefit from remarketing? Get started by dropping us a “hi” at hello@florafountain.in.

Get the best digital marketing company in Ahmedabad, India to back you and your brand in this crowded marketplace that is the Internet.

Categories
Branding Services

Lift up your brand spirits with humour

branding agencies

An entrepreneur, an advertiser and a comedian walk into a bar….

Yes, they made a knock off your pants funny campaign together, got featured on Social Samosa, generated a whole lot of ‘shares’ and ‘saves’ on Instagram and branded their message right into their TG’s minds!

You get the drift.

So why and how are some of the best branding agencies in India and Ahmedabad, yours truly at Flora Fountain included, using humour to create memorability and differentiation for a brand? Read on to know it all…

Why humour works in selling?

People love to laugh. It’s something that almost everyone has in common. That’s why using humor is a popular advertising technique. The key, of course, is doing something that a majority of people will find funny. Laughter is always good for people. It can reduce pain and stress as well as lower blood pressure. Getting people to laugh also makes them more inclined to think positively about a business and buy its products.

And guess everyone knows, that the best ice breaker in the world is jokes (after food of course). And some of the most commonly heard conversation starters are, “have you seen/heard that ad where…”. That’s how humour creates a recall for brands, making it stand out and get its message shared among more people.

Popular brands that have used humour to spice up their marketing game

Let’s take a look at how some of the brands became household names with their wit and humour in delivering the message and marketing their products.

Old Spice

The popular men’s deodorant and hygiene products brand is known to go meta with their campaigns, making fun of the whole idea of advertising in itself. It usually features a very well built, handsome man, doing something completely out of context in their commercials, like riding a horse on a beach while mouthing the catchphrase addressing women, “Ladies, your man can smell just like me”. Here, take a look at one of their television commercials that aired sometime back.

Prime Video

Amazon’s video streaming service Prime Video in India has decided go all out and tickle the funny bone to promote the movies and shows on their platform. One look at their India Instagram page and you’ll find out posts peppered with humorous memes and jokes all involving some scene or dialogue from one of the movies in their catalogue, and a pop culture reference. One of their longest running advertising and marketing gags is wishing its followers “Good Morning” through funny memes. Here check out a few:

Prime Video

Prime Video-2

Netflix

Everyone hates spoilers. And everyone hates that one Netflix subscriber in the group who watches every movie, every TV show right when they release and give out spoilers to everyone. Netflix gave out fake spoilers of its highly popular shows through huge outdoor billboards as a part of their smart and funny campaign asking people to stay at home during the pandemic, to stay safe from the coronavirus and spoilers.

Eleven 11 Restro Cafe (@eleven11restrocafe)

This Ahmedabad-based restaurant cum cafe is not only known for its lip smacking food and Instagram-worthy ambience and interiors, but their quirky social media presence too.
The brand knows that their audience on the internet is a young, hip crowd that loves their memes and are fluent in pop-culture references.

Eleven 11 Restro Cafe

And to match their vibe and draw them to their outlets, Eleven 11 regularly indulges in fun banters and shares witty takes on their social media pages.

Falguni Gruh Udhyog, Vastrapur (@falgunivastrapur)

This Ahmedabad-based snacks and packaged food brand is synonymous with being a Pakku Amdavadi, i.e. loud, funny and a total film buff. Falguni Vastrapur is a legacy brand, with loyalties of their customers spanning 30 years.

But they promote their products through trending memes and jokes shared on their Instagram pages. Here’s a sneak peek on what they usually talk about online.

Falguni Gruh Udhyog, Vastrapur

The idea behind this is that the brand is pretty confident that the elders of the house (mothers, grandmothers, etc) will always visit the store to purchase their snacks. But the brand wishes to attract the cafe-hopping, new-gen audience by speaking to them in their lingo, while promoting their traditional and fusion Gujarati snacks.

Customers appreciate and remember a funny take

Sprout Social conducted a detailed survey of consumers in relation to brand personality. The report found that three in four consumers appreciated humor from brands. Humor helps a consumer remember and engage with your brand and that they appreciate good humor from companies

Good humour, a cheeky take on oneself also showcases honesty. Which is something every customer seeks from a brand. This honesty helps in building the trust between the consumer and the brand. And when there is trust and honesty in such a relationship, customers tend to engage more with the brand and further refer it to their friends and family too.

Can humour fail in marketing too?

But not every brand has the chops to be cheeky. Failing at humor in the marketing world is sure to attract attention, but not the kind that your brand wants. What builds a powerful connection also has a downside. Humor tends to be highly subjective. What’s funny to one may offend another. That can spread like wildfire and damage your brand. Humor can also water down your message. Make sure your team is on the same page and consistent with who you want your brand to be.

88% consumers dislike it when brands mock their fans
71% of consumers find brands engaging in politics on social annoying

Dos and Don’ts when it comes to using humor in marketing.

  • Test your jokes on others before posting

What’s funny for one, might just be a plain ‘fact’ for another. Check if the ‘hilarious’ joke you thought up for your brand actually makes any sense or not, by cracking it with your peers, maybe the designers, the copywriters, and even the interns.

  • Avoid controversial topics

What’s worse for a brand is a joke offending people than a joke not landing. People may let go of an ‘unfunny’ post, tweet or a blog, but a joke that mocks their beliefs, ideologies or anything sensitive has a high chance of backfiring.

  • Be sure the timing is right

Oh, and what’s worst, is a badly timed joke. Never make jokes or post something funny when there is a scenario that is serious and sensitive, like a national mourning, war, natural calamities, etc.

  • Select the right channel

Some jokes are specifically crafted for particular platforms. For instance, the “Like, Comment, Share” jokes are meant only for Instagram. Posting them on Pinterest or Twitter will never work.

You know what, some of the funniest jokes come out when you hanging out with the right people. How about you drop by our office for a cup of strong coffee and stronger punchlines for your next brand promotion? Drop us a hello on hello@florafountain.in