Ahmedabad – Page 9 – Flora Fountain

Digital Crisis Management During Corona [COVID-19] | 10 Steps To Maintain Your Business’ Digital Health

As the world fights a pandemic, it becomes all the bit more essential for a business person to innovate different ways to educate their customers. While everyone is focusing on cost control and reducing marketing activities, here’s how a smart business person can make a huge difference while being at home during the Corona [COVID-19] lockdown by following these 10 simple steps.

1. Website Health:

Check whether you website is working as it should be. Remember your website is your digital store and it is now more important to maintain an A-game. Hence check all the pages, specially your contact us or any other enquiry form.

2. Branding & Reputation:

Once you are through with website checklist, ask yourself, “Why did I build this website?” I am sure like most of us the answer is, to market your product and services. But during the CO-VID 19 lockdown 90% businesses can not sell because of logistical challenges. At this point we can focus on proper branding and reputation management.

3. Which Platform to target?

To do proper branding or marketing you must be visible to the world out there on social media platforms and hence it is important to play to your strengths and identify which platforms to target. For example, jewellers’ best bet is to be on a visual social media platform like Instagram or Pinterest. Those in the counselling sector should focus on creating engagement through Instagram and blogs. While, those in the B2B segments should focus on disseminating information via blogs on website, LinkedIn and newsletters.

4. Ask yourself where is my audience?

It is important to understand and create audience profiling. Age, sex, interest, geography and income are some important factors to consider. Instagram is for younger millenials, Facebook is a community based application and has a mixed audience of slightly older people, YouTube is a video based application which focuses on awareness & education, Twitter is ideal for user engagement and feedback, LinkedIn is perfect for B2B, Pinterest is for portfolio building and for ideas, while Tiktok is used to target small-town and suburban audiences through video.

5. Optimize the profile/page

If you are a small business then creating an id or a profile is advisable versus creating a page on Facebook. If you are a comparatively established brand then create a page on Facebook and a profile on other platforms such as Instagram. Optimize your profile by mentioning all the details about the company, such a bio, contact details, Google Map location etc.

6. Follow the right influencers

In order to create a strategy for your brand you need to remain up-to-date with the latest trends of the industry and to what actually attracts people. Following the right influencers (people who know the industry and influence buying decisions) can sometime lead to collaborations, when the opportunity is right.

7. Share content regularly

Content is king everywhere, including social media. Content is what we put out and what gets shared on social media platforms. This can be a combination of Image, Text or Video. Remember, don’t get too technical and don’t try to sell immediately. Educate your followers about your product, the industry, the benefits of using the product or service etc.

8. Use proper hashtags

In order to grow followers on Instagram and Twitter you need to reach the maximum audience and that can be done by using proper hashtags in your post caption. In Instagram, you can use any number of hashtags between 3 to 30 in your copy as well as comment section. To get familiar with trending hashtags related to your business visit www.all-hashtag.com

9. Interact with your followers

All successful brands must care about their followers. This care can be shown in many ways. Sometimes a simple “thank you” can convert a commenter into a follower into a fan and eventually a future buyer. Communication is an essential tool once your page or profile is up and running.

10. Be patient

Remind yourself that you are here to educate and spread awareness about your product/services. Don’t be impatient by pressurising yourself to generate leads or business in initial months. If you follow the above 9 points diligently then slowly, but surely, business is bound to happen.

To know more about Flora Fountain and our social media marketing services, begin your journey here www.florafountain.com

Five Reasons Why Your Business Needs A Digital Agency

You get to market your product/service to a targeted audience

The very first thing that digital agency starts working on is putting a finger on your target audience and consumers. A team consisting of designers, developers, writers, marketing brains, armed with the knowledge of working with different avenues and fields of businesses, identify the likes and dislikes of people, their buying habits, prevalent trends, etc. This data is then used to target and promote your product/service to only those people who have shown their interest in the product or service. Various tools like social media, pop up ads and embedded media is used for this purpose.

You get put your focus on the BUSINESS

A good digital agency like Flora Fountain takes over your burden of being active and attractive 24X7 to people on the internet, so that you can concentrate on doing the business that you’re good at. A digital agency devises a strategy for your business in a manner that gets you maximum visibility on the internet and converts visitors on your digital platform into paying customers of your product/service. All you have to do is ensure that you provide your best service to the customers, who will then be motivated to recommend you to other people online.

FACT: As of March 2019, over 450 million people in India were active on the internet.

Your marketing game is handled by experts

By commissioning a digital agency to manage your online presence, you are getting the backing of a team of thorough professionals who have cut their teeth their field of expertise; be it coding, writing, or designing. A digital agency ensures that your business puts out the best content out there that engages with your audience and converts them into customers.

Grow your business online & globally

Any new or old business needs to get online and be active on the world wide web today, because it is on the internet where you are going to find people now, who might be your probable customer tomorrow. With a digital agency promoting your business in a manner that people can relate to themselves online, you’re not just advertising to the consumers in your region or state, but people living across the seas. And with the advent of e-commerce, who even needs a border to get what they want, right?

It is cost-effective and measurable

Hiring an agency like Flora Fountain to back you on your digital game is not an expenditure, but an investment, that starts bearing fruits in a short period. This, because the execution and response rate from people is very quick. Digital marketing targets product or service-specific demographic based on various factors like the consumers’ age, spending, earnings, time spent on various social media platforms and the kind of culture they follow and represent. This helps in cutting down your costs on marketing by a huge difference.

Now that you’re wondering if your business is yet to tap its full potential, why don’t you pick up that phone and dial our expert today or shoot us an email at samadji.vasim@gmail.com. We’d love to have a cup of coffee with you over an interesting session of brainstorming ideas for your next business strategy.

Because we love problems, and we have the solutions for you!