Author: Vasim Samadji

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is passionate about cultivating innovative ideas, strategies and trends that shape both individuals and brands.

Armed with market research, digital marketing strategy and branding experience, Vasim has a deep understanding of the human psyche and its effect on consumer behaviour. He is skilled at selling the right product to its target audience at a price that makes both the seller and buyer happy. Vasim's vision for Flora Fountain is to build a community of free-thinkers who foster boundless creativity and bestow even the ordinary with a unique identity.

When not in his dapper suits, Vasim is a closeted poet and has also started an initiative called "An Evening With" which revolves around art of spoken words. He is a lifelong learner who is always eager to explore new ideas and challenges. So far Vasim has worked with more than 100 businesses for various needs and has made significant contributions to their success.

Categories
Social Media

5 Simple Steps to Master Customer Relations on Social Media.

Customer Relations on Social Media.

“You are in queue, please wait.”

“Aap qatar mein hain, kripya pratiksha kijiye.”

If this makes you feel angry and helpless all at once, then congratulations, you too have experienced the good ol’ customer service of the 80s and 90s. An era when customer service was king and all the customer could do was wait and wait and then wait some more to finally be heard and sometimes maybe served.

Contrast this with 2022.

Airline lost your luggage? Tweet at them.

Your favourite tea brand did not live up to your expectations? Slide into their DMs.

Had a great customer experience at your local coffee shop? Make a reel on Instagram with your favourite barista as collaborator doing his moves to the latest Harry Styles song and tag the coffee shop so they can reshare it too.

As you might know, building a successful brand is about consistency. Small steps performed regularly to bring brand reality closer to brand goals. In the digital world, these steps often involve marketing to new eyeballs on social media, such as Instagram, Facebook, Youtube etc, and search engines such as Google and Bing. But one of the most important steps to ensure that these new eyeballs and customers stay is to build and nurture a lasting relationship with them with genuine and helpful customer service.

For customers and businesses alike, social media has become an easy and effective way to connect and engage with each other. Whether it is feedback received in-the-moment of the customer’s experience, the launch of a new line of products, the brand’s stand on a social issue or even engaging with other brands. Social media has made it easier for brands to become more human. By standing out and staying connected. But you might be wondering: how does one begin treading these social media waters as a brand? How much is too much? And what tone should a brand adopt?

The digital marketing mavericks from Flora Fountain, the top social media marketing agency in Ahmedabad have come up with some simple steps for brands to follow on social media to build customer relationships that last. Let’s

Social listening

It is important for a brand to have its ear to the ground on the internet to know what people are talking about it online, what trends are being followed by its potential customers. This activity of monitoring various digital platforms, topics and keywords to identify important mentions of the brand and its related topics is called Social Listening.

promotional campaigns

Brands can modify and enhance their promotional campaigns and customer communications based on this information collated through social listening. While there are many paid online tools available to assist with this actively, the top digital marketing agency in Ahmedabad Flora Fountain does it the old school way, by regularly scouring through platforms like Instagram, Facebook, Twitter, Pinterest, Reddit, etc. through targeted keywords, phrases and topics.

This way, the social media managers are able to assist their clients in resolving their issues by offering insightful responses to their inquiries, and make better educated selections.

Read more Marketing on Snapchat! Yeah..we’re not kidding.

Taking feedback & acting on it

Feedback helps brands understand what their customers like, what are their pain points, evaluate how their target audience perceives them. With social media making communication between customers and businesses all the more direct, the cycle of feedback has become quicker and hence brands have to be all the more quicker in responding to them.

Show the customers that their inputs are valued by putting their suggestions and requirements into visible action. From launching new products, services or any interesting and useful feature, implementation of customer feedback received through DMs, reviews and other avenues can help brands gain their trust and loyalty. It shows that you hear their concerns and needs and you’re willing to act on it for their benefit.

Be relatable

Another great way to maintain a great relationship with customers is to be relatable to them, their thoughts, conversations and ideas. Make social media a fun place to be for the customers by aligning the brand’s voice with that of the customers, is what every digital marketer working with the best digital agency in Ahmedabad or anywhere would say.

Kamaii, a homemade meals ordering app partnered with Flora Fountain, a social media marketing agency in Ahmedabad to tap into the local audience with some fun and puns. They share humorous content, jump on memes they can relate back to their brand, and they take any opportunity they can to champion the comfort of fresh, home cooked meals.

Read more Kamaii ki Kahani – Marketing a home-cooked food ordering & delivery app

Sharing User Generated Content

People love sharing pictures of the various products they use and tag brands on their respective social media handles. This is called user generated content, that can be utilised by brands on their social media pages to reinforce the love and trust the user has on them, and build a community of such loyal customers.

The best example for this can be found on the social media pages of Wagh Bakri Tea, India’s most trusted tea brand. Backed digitally by the top digital marketing agency in Ahmedabad, Wagh Bakri runs campaigns where users and creators can share pictures and clips of them enjoying a piping hot cup of their tea, and Wagh Bakri shares the best ones on their pages. It’s important though, that brands seek permission before reposting a users’ photograph onto their account.

Provide value and solve problems

Social media platforms are of course a great place to advertise products and service, but customers value a brand more when they do more than just selling. Solve problems of customers, answer their frequently asked questions, share their good reviews. This is another great way to build a strong relationship with the customers.

One of India’s top car detailing franchises, CarzSpa Detailing Studios have a great mix of posts on their official Instagram page. They showcase their products, visuals from the various detailing activities that take place at their studios and further share informative posts that busts myths, answer FAQs and some fun questions to engage with their audience while educating them.
Ensure there’s a good balance between your promotional content and the educational and free value you provide to your audience.

Feeling all set to build a thriving community of customers on your social media page too? Get the backing of the best digital agency in Ahmedabad to help you navigate your relationships online and add great value to your brand and business. Reach out to us on hello@flora.ffteam.in today.

Categories
Branding Services

Package Design: The OG Influencer of your brand!

Package Design

YOU NEVER GET A SECOND CHANCE AT MAKING A GREAT FIRST IMPRESSION!

No, we didn’t leave the caps-lock on but are screaming at the top of our lungs to make the point. Ever noticed how some of the most delicious looking candy and gum bars are placed right in the customers’ eye-line at the billing counters of supermarkets? Yeah, these products want to draw the customers’ attention towards the bright red, buoyant blue and puckering green through their package design and eventually convince customers to add them to their shopping bag.

Now we’re not just telling you this because we’re the best package design company in Ahmedabad and across Gujarat (which of course we are! *flips hair*), but because we know for a fact that it takes hardly 7 seconds for your potential customer to make a purchase decision. And that’s why your packaging is the biggest influencer of your product. That pretty boy or girl with 100K Instagram followers comes second.

Hear it from the best branding agency on how package design influences purchasing choices among customers and how they can drive your sales in an upward graph.

The one where you catch their eye!

package’s design

Attractive colours, eclectic typography, distinctive shape and size. These elements tend to draw the attention of the consumers, and differentiate a package’s design from the sea of products out there in the market. For instance, walk into a store to buy a box of green tea. Now, in the store shelf, almost all the brands end up using the same light green packaging. But then there is the one which sticks out, with a pastel colour scheme.

A more premium metal container instead of the usual cardboard box and an uncommon, fun mascot in place of the omnipresent slim waist of a woman and the stock image of a glass cup.

It goes without saying that the buyer does check out this odd-one-out product. Whether he/she buys it or not depends on several other factors, but the first round is yours, where the package design has generated curiosity for the brand and caught the eye of the potential customer.

The one where you win with the Ease of Access

Your writer here was once struggling to open a tray of a ready-to-eat meal, and at the end of that bout that lasted precisely 2 minutes, the office floor was the winner as the packet ripped into two and the contents flew out like the squashed tomatoes at the La Tomatina Festival. And she swore to never order such inconvenience again. This was bad packaging costing the brand a customer.

Gaurav Jalan of Packman Packaging emphasises on the importance of ease of access. According to him, when you are designing your packaging, look to incorporate several methods to open it. A package that includes multiple mechanisms, such as loops, hinges, and slide-out trays, would be a lot easier to open than a package that can merely be opened using one way.

Kamaii's new packaging

Kamaii, a home-cooked food ordering and delivery app, onboarded Flora Fountain as their branding agency and digital marketing agency. As one of the premier package design companies in Ahmedabad, we understood the assignment well and upgraded their packaging to easy-to-open containers that separates the food items of their thaali or meals, all shut perfectly with a see-through lid and placed conveniently in an attractively designed sleeve.

The one where you make them feel good about themselves

Being the good guy does pay off rich dividends and a strong, loyal customer base. At a time when we’re being warned by our scientists about the ill-effects of plastic packaging and how it takes up to 1000 years to degrade naturally, not only go for sustainable forms of packaging but let the customers know about it too.

How, you ask? Scream it out loud in your packaging. Tell them about the material used in manufacturing that box, cup, container, bag in which their product is being packed. Let your customer know that by buying your product, they’re actually contributing towards making the world a better place to live for the future generations. Educating your customers through branding in this way, makes life easier in the marketing of this brand for a digital marketing agency!

non-conventional artwork on its packaging

Just look at the way Slay Coffee nails their influential package design! They tick the boxes for the above points too, eye-catching design, easy-to-open packaging and promoting sustainability by showing their clients how to reuse their coffee boxes. So much so that it has also influenced the Fountainheads at the best branding agency in Ahmedabad to always order from Slay to stay caffeinated.

Now if you too are wondering if your product packaging needs a refresher and change, visit us for a chat over some coffee and cookies. Or you can simply wave us an hola on hello@flora.ffteam.in.

Categories
Social Media

Why a content calendar is important for effective social media marketing

important for effective social media

In January 2022, 3.96 billion social media users were recorded across all platforms. And the amount of time adults use these platforms is higher than ever. From the looks of it, these facts do not seem to change anytime soon.

Hence, every brand is venturing into the world of social media marketing to connect with their target audience and build their brand ultimately increasing their sales. But for any business owner, time is sparse which means they need someone to use this extremely powerful and strategic tool for them. Enter, your friendly neighbourhood Digital Marketing Agency.

A digital marketing agency with capable social media managers, allows any brand to market their products or services by posting and engaging with potential customers on platforms like LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. And this can be done properly with the help of a social media calendar. A calendar contains pre-planned posts with months, weeks, days, and times along with the platforms it goes on. It also consists of copies, captions, hashtags, and tags to be used for each post. Microsoft Excel is one of the most popular tools to create a social media calendar.

Creating a social media calendar is a self-care act for every social media manager. Why? Flora Fountain, the best social media marketing company in Ahmedabad, is here to tell you how this calendar helps add some method to this madness.

Helps in planning ahead & saves time

Planning and posting on social media is a time-consuming task. And here’s a reality check! No one ever has time in agency life. Along with time, social media marketing needs the full attention of the person working on it.

Helps in planning ahead & saves time

To avoid any chaos on social media, a calendar lets an agency plan ahead for a brand and works on it by allowing them to keep all their ideas and posts in one place. And once the posts are ready beforehand, they can be scheduled which means they’ll be posted automatically. A digital marketing agency that manages multiple accounts is empowered with such calendars as they don’t even have to log in to all the accounts to post every day.

Everyone in the team is on the same page and no one has to waste any time on the same post ideas or posting. This saves a lot of time that can be utilised for brainstorming for campaigns or formulating strategies.

Avoids typos or any big blunders

Mistakes on social media can cost a brand. And the content calendar is like a safety net. When a social media manager works on it, it goes through professional content writers in the team and lets them proofread every bit of it before it makes it to the final cut. It’s not only copy-edited but fact-checked more than once. Different team members from different departments like design, content, and social media can use their set of knowledge to better the content according to various platforms. Like, social media can give their insight on current trends and the design team can tell what looks the best aesthetically.

And all of this is possible because it is being done in advance. Hence, it is indeed the best way to prevent something embarrassing from happening online.

Ready for Moment Marketing

Apart from regular posts on social media, every year is full of special days or events like Women’s day, World Aids day, etc. If a brand asks the team to drop everything suddenly, to work on a special day, it would definitely hamper their creative side.

A calendar allows a brand to plan something creative for such days to ensure that they don’t miss anything major and are able to create as much excitement and opportunities around them. It also allows you to be prepared to create a post or status at the last minute, in case something big and unexpected happens in the world we live in. This is what we call Moment Marketing.

Helps to be consistent

No matter how many times a brand decides to post, consistency is the key. If a brand has a plan but is not regularly posting or has stable content in place, it will not be able to establish itself on social media. Its followers will not know what to expect of them.

A calendar enables a brand or its digital marketing agency to be more in tune with its strategy. The content in the calendar develops a unified voice that makes the brand voice more consistent. It also allows the brand to post quality content while sticking to one posting schedule.

Overall, it creates a workflow that helps in achieving social media marketing goals.

Let us, the Top social media marketing company in Ahmedabad, Flora Fountain turn your chaos into harmony with our content ideas. Reach out to us over hello@flora.ffteam.in or 91 95580 79502 to get started on your social media presence.

Categories
Social Media

Kamaii ki Kahani – Marketing a home-cooked food ordering & delivery app

Flora Fountain is not new to marketing and promoting food brands digitally. Some of our highly successful campaigns as a social media marketing company in Ahmedabad, India have been for prominent restaurant chains, cafes and hotels.

But, Kamaii is different. It was not just another food ordering and delivery app. It is a novel idea, which has come to fruition thanks to the efforts and intentions of the client and their team of home chefs, to make food accessible to the multitudes left wanting post-pandemic. However, when Flora Fountain was on-boarded as one of the best digital marketing companies in Ahmedabad, the audience was yet to see and experience the concept.

Here’s how we made it happen: Kamaii ki Kahaani.

About Kamaii – The Client

Kamaii is the brainchild of Darshan and Stuti Jani, first-generation entrepreneurs and venture capitalist couple, who wanted to bring together the talented home chefs of Ahmedabad and the food-loving Amdavadis who crave and need a delicious home-cooked meal, but somehow do not have access it.

This mobile platform allows home chefs to create a profile and put up theri homemade meals and snacks. Customers looking to enjoy homemade food for lunch, dinner or snacks, can then place their orders on the app.

Once the order is received, the Kamaii home chefs, known as Kamaii Food Partners, start preparing the food from scratch using fresh ingredients. As soon as the order is ready, a Kamaii Rider Partner picks up the order from the Kamaii Food Partner’s home and delivers it to the doorstep of customers.

The variety of food options on the app include Gujarati meals, Punjabi thalis, Rajasthani cuisine, freshly baked goodies, popular local snacks & even desserts.

This app is available for both Android and iOS users and can be downloaded from the Google Play Store and App Store.

Objectives of the brand

A lot of homes lost their source of earning post-pandemic. One of the main objectives of the brand Kamaii is to provide a platform for home chefs to use their cooking skills and to earn extra income or “Kamaii” for their family. The other fallout of the pandemic was that a lot of people, such as students, senior citizens and even office and factory-workers were left without access to a fresh, home-cooked meal, which is a basic necessity. Through Kamaii, the brand also tries to solve this problem of accessibility to healthy and fresh home cooked meals..

According to the client, Kamaii brings people together for the joy of enjoying fresh homemade meals that are prepared with passion!

Challenges with the Brand/Observations by Flora Fountain

Brand name connect. The end-user had to understand the idea behind the name itself. Kamaii, in Hindi and Gujarati, means ‘Earning’. While the app is actually a food ordering app. So, we had to decipher and break down the connection for the user.

Brand name searchability. There was an additional ‘i’ at the end of the name, which was something not many knew about, and made it difficult for people to find it on the various app stores.

Inconsistency in brand messaging. Every platform had a different description for the app and the brand. This could be misleading for potential customers, partners and clients.

Communicating to different audiences. Kamaii had two audiences it needed to target. One needed to target home chefs so they could be made aware of the platform, its earning potential and on-boarded, second was the end-user who had to be made aware about the app usage, download and USPs such fresh made-to-order home-cooked food. There is also a third smaller TG and app connecting delivery partners. The messaging to each of these groups was being done the same way, without speaking to any of them.

Strong brand voice/identity missing. Because of the undefined target audience, improper language use and inconsistency in messaging, the brand lacked a uniform and distinctive voice. Right from the messaging on social media to the app bios and descriptions on multiple platforms, to the videos uploaded on YouTube.

Digital Branding Solutions provided by Flora Fountain as the best social media marketing company in Ahmedabad, India

      • Brand PositioningWe redefined the way the brand is being positioned in the market. Since people were confused by the unique name and the similarity in the services offered to that of other food delivery apps, we focused instead on the human touch, clearly demarcating the mission, vision and services of the brand across various digital platforms.
      • Social Media MarketingSocial media was one of the first places where we swung into action, which gave the brand a fresh look and feel through upgraded and consistent designs and simple but well-written content.
        first grid on Kamaii
        We reintroduced the brand, showcasing the people behind Kamaii, the home chefs, and the various Indian homemade delicacies they prepare every day and even for special occasions.

        One of the more popular campaigns we ran recently was the De Thaali campaign, centered around one of their most ordered products on the app, the lunch thaali, by running a quirky yet relatable series of posts around it, highlighting the low price point, the various types of thaali and the various offering available in a thaali.

      • Content clean up, improvement and creationOne of the most important parts of this exercise was the clean-up and improvement of the content put out for the brand, across platforms. Right from the bio on Instagram, to the messaging that goes out on the app through notifications, we rewrote and restructured the entire brand communication strategy for Kamaii.

        The reason was simple, our research revealed that people who use the app aren’t looking to read lengthy prose, they simply want information about the product, and easy to understand messaging.

        Once the existing content was fixed, we created newer pieces of content, to communicate with the audience such as newsletters, additional notifications and a website revamp, all of which is now in the works.

      • Product ShootWe eat with our eyes first. And with that exact thought, we directed a full-fledged photoshoot of almost every best-selling item from the app. The shoot was directed by our inhouse team, and the venue was Kamaii’s office itself, helping save costs and time!
      • Packaging DesignThe initial packaging was the standard rectangular cardboard box which had a faded print of the logo and sometimes even plain brand-less packaging. We designed a new food parcel box jacket, using the brand colours and smarter design and content reiterating the message of fresh, home cooked meals for highly reasonable rates. We even designed t-shirts for the delivery partners, so that the app was being marketed even as they were on the road.

    Packaging Design

    • Newspaper & Radio AdvertisingAs the best marketing agency in Ahmedabad, we still swear by the power of traditional marketing. For the “De Thaali” campaign we planned and executed a multi-channel advertising campaign across newspaper, radio and digital platforms. The ads in the newspaper were created in Gujarati and English and run across prominent local language newspapers, in tandem with a full-fledged radio campaign and digital campaign across a period of three weeks. Finally ending in one of the founder’s being interviewed about the brand on radio.

[soc_slider_shortcode id=”3172″]

Results

More reach

social media reach report
From a subdued reach, the Instagram and Facebook pages of Kamaii saw an exponential jump of 495% and 686% respectively. This, thanks to the relatable content, and targeted promotional activity done on a regular basis.

More downloads

During the period of January 2021 to August 2021, the mobile app downloads were just 1975 and the active customers were a measly 34 people. But ever since we began actively promoting app downloads with attractive promotional campaigns, the number jumped to 8481 downloads, an increase of 6506 downloads.

More orders

During the period of January 2021 to August 2021, the orders on the Kamaii App stood at just 38. But thanks to engaging content marketing and attractive offers on social media, the orders from September 2021 to March 2022 stood at 6490, of which 5082 were new customers.

Some more interesting facts

Apart from the above, now over 1600 customers repeatedly order from the app, the value of the orders placed till date has now reached Rs.7,85,600

Client speak

Kamaii_Team_2

We joined hands with Flora Fountain for the branding, digital strategy & social media management of our brand, Kamaii. While we had heard good words about them in the market, we were mighty impressed with their commitment to our brand, their professional approach & their flexibility in ideas & execution. Thorough research, an understanding of the brand & the market & the ideas that connect, Flora Fountain has ensured that our brand has started connecting with the right audience in the city.

Working with them has seemed more like a friendly partnership, than a client-agency relationship. We highly recommend them to all businesses that are looking to work with a committed & intelligent team of professionals.

Impressed? This could be the story of your brand too. At Flora Fountain, WE LOVE PROBLEMS! Come down to our office for a cup of coffee, served with a side of kickass ideas and strategy for your brand. Drop us a hello on hello@florafountain.in today to schedule a meeting.

Categories
Branding Services

7 Things every graphic designer wishes they knew when they were starting out

professional graphic designers

The human brain is hardwired for visual content. We can process visual data 60000 times faster than text or audio. From shapes, colours, lines, to textures every element leaves an impact. Visual storytellers or simply put graphic designers play a very important role in a brand’s journey, making a splash (pun intended, sure sure) with their creativity and art.

We asked the creative minds at one of the best digital marketing companies in Ahmedabad, about the 10 things they wish they knew when they started their journey as professional graphic designers in Ahmedabad.

Master the “tools”

When it comes to designing, it’s not just about thinking creatively. It is very important to have in-depth knowledge about the software and tools required to edit, design and create.

Budding designers can learn the ropes of designing from Adobe’s design tutorials, and online courses on SkillShare polish their skills on tools of the trade like Adobe Illustrator, Photoshop, and InDesign.

Sketching skills come in handy

A graphic designer needs to think creatively, and nothing stimulates creative thinking like sketching does. Even the National Center of Biotechnology Information agrees. Sketching brings forth clarity to ideas and thoughts.

These rough drawings allow the designers to play around with their ideas, usage of elements, the flow of colours and placement of content. These sketches also aid in showcase an idea to the clients for approval before digital designing begins. This way it can help save time.

ALWAYS have a backup

One of the most important things to be mindful of as a designer and content creator. While this point may be a subject of many jokes, it is painful when you’re not able to retrieve something beautiful, created with much passion and hard work, just because you forgot to take a backup of the file.

Always keep a copy of your work, downloaded fonts, elements, and other content on a hard drive or any form of detachable digital storage device. Even storing it on cloud is a great option and increases accessibility, but also brings along with it the risk of lack of data privacy.

Creative block is a thing!

There will be days when you wake up and just can’t find the same mojo and inspiration with which you create designs every day. It is completely OKAY to feel this way, and it is called a creative block.

Getting out of this phase may look difficult, but it’s not the end of the road. Go back to your previous work, look at what you have created and to reignite that lost spark.

Sometimes, even looking at the work of other fellow designers, can inspire you to break the block.

Build a portfolio

As a digital marketing company in Ahmedabad, we always ask for a portfolio of work from candidates who wish to work with us.

Every designer must have a well-presented and updated portfolio consisting of their best works, adding any testimonials they’ve received from their clients. A portfolio is a sneak peek into a designer’s brain and an overview of his/her design style and language. A beautiful and thought-out portfolio makes you stand out and increases your chance of getting the job or project.

Be open to criticism

You cannot make everyone happy. No matter how much thought, hard work and creativity you’ve poured into a project, there will be naysayers.

But not all feedback is negative. In Fact we believe that all feedback has at least 1% truth in it. Some of this can be constructive and help you grow as a designer. Instead of blanket rejecting all feedback, accept, listen, and take in the bits that can help you improve. It also helps one show their intent to grow, ego-lessnes regarding their own work and a willingness to try new things in their profession.

Always seek an advance while freelancing

Graphic designing is one of the many jobs which has the benefit of working from home. But with remote jobs, there comes along with it challenges of not being paid in full for the job done.

Clients may offer you tasks, assignments or even seek samples of your work before green lighting the project.

But it is important to be assertive and inform the other party about your terms and conditions. One of which should be to get paid at least 50% of the total project cost in advance. Genuine clients who appreciate your work will agree, and it ensures both the parties fulfil their part of the contract, now that a monetary transaction has taken place.

ALWAYS Stay curious!

Never shy away from asking questions, trying to find new things, and learning new skills. Because curiosity may have killed the cat but it definitely helped the designer become better one day.

Before working on the design, the designer should always go back to the client to clarify any doubts he/she has in their mind. It’s true sometimes it feels like only a NASA scientist can decipher what the client wants, but asking as many questions will always help.

BONUS TIP : Don’t be afraid to push yourself outside of your comfort zone! Keep learning!

If you are a budding graphic designer who’s looking to work on some elevated ideas with a bunch of cool folks and cooler clients, drop us your work portfolio and CV at hr.florafountain@gmail.com. And if you’re among the ones looking for such creative minds and professional graphic designers in Ahmedabad to work for your brand, drop us a hola on hello@flora.ffteam.in.

Categories
Branding Services

Brand strategy 101 for Start-up Founders

Brand strategy 101 for Start-up Founders

When the term ‘amazon’ comes up, what is the first thing that comes to your mind?

Online shopping, right? You definitely didn’t think of Amazon rainforests.

Similarly, when a term like ‘apple’ pops, rather than thinking of the fruit we remember the tech giant Apple. And when you search online, you are Google-ing. This is the power of good branding. All consuming their user’s mind. But these brands are famous not just because of their products or services, but because they have mastered the art of branding themselves to their user.

And if you have decided to join the legion of start-ups shaking up the market, you will have to achieve such a level of memorable and, perhaps even disruptive, branding.

Flora Fountain, currently one of the best branding agencies in ahmedabad, was also a start-up back in the year 2016. Through our experience, we understand that building a new business from scratch is tough. But still exciting!

So here we are, with a simple brand strategy for you to not be “just another start-up”!

Research & find your niche

The first thing as a start-up you need to know is – who is your audience and what moves them. Finding answers to simple questions can help you get clarity on what you need to do next. Questions like:

  • Who is my target audience?
  • What do they like or dislike?
  • Where are they?
  • How old are they?
  • How likely are they to seek a service or product like mine?
  • How would they come across a product or service like mine?
  • Who are my competitors?

And so on.

If you think you need help in finding the answers to the above questions, you can also hire the brand strategy services from agencies that hold expertise in these segments and find answers to these questions through user and market research. Such services include interviews, surveys, focus groups and workshops which help find answers to such questions.

As one of the best branding agencies in Ahmedabad, Flora Fountain also conducted a similar branding workshop for a manufacturing company. With the help of innovative questions and exercises, we assisted them in finding their niche.

Research & find your niche

Identity creation

According to Harvard professor Gerald Zaltman, 95% of all the thinking that prompts our behaviour (including consumer decisions) is subconscious. That means your target audience will be driven by subconscious factors that they associate with the brand. How the brand makes them feel, whether or not it aligns with their values and lifestyle, how they think associating with this brand will be perceived in their peer group and so on.

Identity creation-1

A great example of an older brand that has worked on an impactful identity creation touching on all these points creating a loyal following is Royal Enfield.

Identity creation-2

“Naam me sab rakha hai!”

When the renowned playwright William Shakespeare said “what’s in a name”, he was definitely not referring to the world of business! Because when it comes to identity creation for a company, NAME actually matters!

As an entrepreneur, your company name is the first thing that comes out of your mouth while introducing your work. That name helps you to stand out from the crowd and promote your values.

As branding experts who have advised and named a number of companies, we’ve seen how creativity and research can help brands build an image in the market. One such example is one of our clients who was into the retail of health and kitchen products like alkaline water purifiers. They were named Shri Laxmi Enterprise. While selling a healthy forward-thinking product they needed to connect and wow their audience, so we came up with the brand name, Sante Life. Sante meaning a cheer to good health in French worked perfectly with the word life to both be simple, memorable and yet connected to the products they were selling.

Still not convinced? Believe us, choosing the wrong name proved to be bad for many brands!

Connect with a memorable message

You need to get your audience hooked. Sometimes the best way to do this is by telling them your story. Think about the origin of your company, where did the germ of this idea originate, what prompted you to create the products you are offering? Dig deep and find your motivation and values.

You can convey this message with the help of logos, colours, taglines, a distinctive voice in all the mediums you use to communicate with your user.

When it comes to logos, make sure that you perform due diligence to avoid any trademark violations or copyright infringements. Create a new one but keep some points in mind.

Of course, you can hire a branding agency like Flora Fountain which offers logo design and brand strategy services in Ahmedabad to many well-known brands in the region. Brands such as CarzSpa – the car detailing studio, Vajra jewels, Mulberry looms, Goodwooder, Mistrywood and so on.

CONNECT WITH A MEMORABLE MESSAGE

Similarly, it is said that colour improves brand recognition by up to 80%, hence choose your colour wisely. Make sure to be consistent with the colour on all platforms for it to work for your brand.

Define your voice which you want to use to connect with your audience. For instance, if you want to come off as a casual and lively brand, use a quirky and playful voice while talking to your customers. If you want to talk to teenagers, choose a hip and more friendly tone that not only communicates with them but also upholds the company’s voice. Just remember to establish a persona for your company, for the people to relate to you.

Website to make the customer sit up and take notice!

Last year in January there were more than 4.66 billion active internet users all across the world. Hence, when all of your audience is online, your web presence is a must. Your website can help you do that.

The most important thing to keep in mind is that the colours, fonts, typography, and images used on the website should be of the same family. The tone on your website should reflect what you want to convey to your audience. But before that, you must have a domain name, an address where users will be able to access your website.

Social media

Look where most of your audience is and which platform they use the most. And then create profiles on it. Considering the large number of people who use social media (approx. 4.62 billion people) in current times, a fraction of your audience must be on it too. You can easily reach and stay in touch with your potential customers too!

Social media platforms like Facebook, Linkedin, YouTube, Pinterest, Twitter, Snapchat, Reddit, Quora, give you an opportunity to connect with your potential clients in real-time via comments, reactions, and chats. Study your audience and leverage their social media preferences. Show your clients that you are indeed a real deal.

As one of the top digital marketing agencies in Ahmedabad, we also started social media for a start-up called Zoobiz helping them gain a reliable and steady audiences through social media promotions.

PRO TIP: Consistency is the key! Always remember to be consistent in the efforts you make for your brand.

It’s true that the complexity of the branding process sounds like a lot! But it doesn’t have to be, with Flora Fountain’s Brand Strategy Services in Ahmedabad. Let’s bring your vision to life over a cup of coffee! Call 09558079502 or email us at hello@flora.ffteam.in to start a conversation.