Tag: Content Writers

Categories
Social Media

Why a content calendar is important for effective social media marketing

important for effective social media

In January 2022, 3.96 billion social media users were recorded across all platforms. And the amount of time adults use these platforms is higher than ever. From the looks of it, these facts do not seem to change anytime soon.

Hence, every brand is venturing into the world of social media marketing to connect with their target audience and build their brand ultimately increasing their sales. But for any business owner, time is sparse which means they need someone to use this extremely powerful and strategic tool for them. Enter, your friendly neighbourhood Digital Marketing Agency.

A digital marketing agency with capable social media managers, allows any brand to market their products or services by posting and engaging with potential customers on platforms like LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. And this can be done properly with the help of a social media calendar. A calendar contains pre-planned posts with months, weeks, days, and times along with the platforms it goes on. It also consists of copies, captions, hashtags, and tags to be used for each post. Microsoft Excel is one of the most popular tools to create a social media calendar.

Creating a social media calendar is a self-care act for every social media manager. Why? Flora Fountain, the best social media marketing company in Ahmedabad, is here to tell you how this calendar helps add some method to this madness.

Helps in planning ahead & saves time

Planning and posting on social media is a time-consuming task. And here’s a reality check! No one ever has time in agency life. Along with time, social media marketing needs the full attention of the person working on it.

Helps in planning ahead & saves time

To avoid any chaos on social media, a calendar lets an agency plan ahead for a brand and works on it by allowing them to keep all their ideas and posts in one place. And once the posts are ready beforehand, they can be scheduled which means they’ll be posted automatically. A digital marketing agency that manages multiple accounts is empowered with such calendars as they don’t even have to log in to all the accounts to post every day.

Everyone in the team is on the same page and no one has to waste any time on the same post ideas or posting. This saves a lot of time that can be utilised for brainstorming for campaigns or formulating strategies.

Avoids typos or any big blunders

Mistakes on social media can cost a brand. And the content calendar is like a safety net. When a social media manager works on it, it goes through professional content writers in the team and lets them proofread every bit of it before it makes it to the final cut. It’s not only copy-edited but fact-checked more than once. Different team members from different departments like design, content, and social media can use their set of knowledge to better the content according to various platforms. Like, social media can give their insight on current trends and the design team can tell what looks the best aesthetically.

And all of this is possible because it is being done in advance. Hence, it is indeed the best way to prevent something embarrassing from happening online.

Ready for Moment Marketing

Apart from regular posts on social media, every year is full of special days or events like Women’s day, World Aids day, etc. If a brand asks the team to drop everything suddenly, to work on a special day, it would definitely hamper their creative side.

A calendar allows a brand to plan something creative for such days to ensure that they don’t miss anything major and are able to create as much excitement and opportunities around them. It also allows you to be prepared to create a post or status at the last minute, in case something big and unexpected happens in the world we live in. This is what we call Moment Marketing.

Helps to be consistent

No matter how many times a brand decides to post, consistency is the key. If a brand has a plan but is not regularly posting or has stable content in place, it will not be able to establish itself on social media. Its followers will not know what to expect of them.

A calendar enables a brand or its digital marketing agency to be more in tune with its strategy. The content in the calendar develops a unified voice that makes the brand voice more consistent. It also allows the brand to post quality content while sticking to one posting schedule.

Overall, it creates a workflow that helps in achieving social media marketing goals.

Let us, the Top social media marketing company in Ahmedabad, Flora Fountain turn your chaos into harmony with our content ideas. Reach out to us over hello@flora.ffteam.in or 91 95580 79502 to get started on your social media presence.

Categories
Creative Agency

5 simple hacks to wiggle your way out of a creative block

Creative Advertising Agency

There’s a cup of coffee on a table, it seems to have gone cold ages ago. While the room is dimly lit, the bright light from the laptop screen breaks the monotony of the room. And right there, in front of that screen, on a chair is a person sitting and staring blankly at the empty document file open on the screen, wondering where to start.

Every creative person has come across scenarios where he or she feels saturated when it comes to fresh ideas. They’re unable to find the motivation to look at things differently or take inspiration from what’s going around them and create something unique and valuable.

This invisible barrier is called a Mental Block. No, it’s not a disorder to be diagnosed or medically treated. It happens to the best of us. But it could be overcome. How? Let the writer of this piece, from the best creative agency in Ahmedabad, tell you. Yes, we’re speaking from experience.

Remember why you started in the first place

That feeling of not being creative enough has prevented many artists, creators and writers from taking that plunge, of exploring that little idea, that thought nugget, which could be developed into a work of art. This is self-doubt at play.

Despite having numerous awards, recognitions, degrees and all that jazz, when self-doubt creeps in, it makes a person feel unqualified to do even the simplest tasks of the job. It affects his/her productivity and further stems the creative growth trajectory.

It could originate from that one rejection of an idea, a blunder or an error that may have been minor, but it makes one feel embarrassed and guilty. But, but… There’s a way out.

Sometimes, taking a walk back in the memory lane can rejig and remind us of the core idea behind everything we do. Why did you become a writer? What made you decide that you wanted to be a designer? What inspired you to take up teaching, accounting, athletics or whatever discipline you are into?

Being reminded of the original goals infuses fresh energy and a serotonin boost, to get up and pull up those sleeves to get started, take that first step.

Overcome those emotional roadblocks

It’s not always the professional challenges that stops someone from expressing their thoughts and ideas freely. Sometimes, certain incidents or situations on a personal front could be creating an emotional roadblock to the flow of creativity.

Having worked and interacted with many creative minds and being one of the best advertising agencies in Ahmedabad, we have come across scenarios where writers aren’t able to express themselves in their usual selves, the designers seem to get their senses wrong one that one particular day. It is only upon talking to them, we realised that one had a tiff with their wife in the morning, someone else found out about some disorder or disease they have, another person got scolded by their parents for something.

Person Emotionally and Mentally

Yes, these incidents and scenarios affect a person emotionally and mentally. It can block out everything else around them and make them keep thinking about this one thing all the time. While there is no practical way out, given everyone has varying emotional bandwidth. Taking a break, to grieve, to procrastinate; or talking to a confidante about it, helps one feel better, lighter and safer. And that way, you’re able to find room to think about things other than this.

Be more flexible

While working on a project, sometimes you might feel like there is only one way to solve it. On your way to find that ‘right’ answer you fail to see any other options or alternatives. You start resisting considering those options without properly evaluating those alternatives.

Remember, flexibility comes hand in hand with creativity. So instead of trying to find the right answer, give yourself an assignment and spend enough time to fairly judge all other options. Take a break from being unique in every creative, and do a repetitive task in which you know you are good.

Just let your mind wander!

STOP Overthinking

When your inner critic is hyperactive and finds fault in every idea you have. You eventually stop yourself from trying any of your ideas. This means, your brain gets in the way of your creativity, and you’re overthinking everything. Making too many assumptions is restricting in discovering new innovative options or approaches to a problem or a specific situation. Be quick to discard any assumptions that are not based on solid facts or there isn’t sufficient proof to back these assumptions up.

To get out of overthinking, the first thing you have to do is get out of your head! Clear your mind by going out for a walk in the park, or by watching your favourite movie, or reading a book.

Don’t run away from risks, tackle them

Yes, we know it sounds a bit tough given the pickle you’re already in, but trust us, this is the best way out. Everyone fears making mistakes, failing at something and facing its consequences. But then that limits the scope of where your creativity takes you and how your intellect evolves.

Sidestepping a challenging scenario means you are undermining your capabilities. Instead, test them. It’s never a life and death situation (unless you’re held captive for ransom). If you’re able to overcome the challenge, you will revel in its success. And if you struggle in doing so, you will learn many lessons for the future.

Creative Thinking

Because it was this fear of facing those struggles that were blocking your mind from taking that plunge.

ALWAYS REMEMBER, these creative blocks are just a part of the creative process and of agency life. We hope these simple but mindful hacks from Flora Fountain, one of the best advertising agencies & creative agencies in Ahmedabad, come to rescue the next you run into a wall we call the creative block. And if that doesn’t work, just give us a call 🙂