Author: Vasim Samadji

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is passionate about cultivating innovative ideas, strategies and trends that shape both individuals and brands.

Armed with market research, digital marketing strategy and branding experience, Vasim has a deep understanding of the human psyche and its effect on consumer behaviour. He is skilled at selling the right product to its target audience at a price that makes both the seller and buyer happy. Vasim's vision for Flora Fountain is to build a community of free-thinkers who foster boundless creativity and bestow even the ordinary with a unique identity.

When not in his dapper suits, Vasim is a closeted poet and has also started an initiative called "An Evening With" which revolves around art of spoken words. He is a lifelong learner who is always eager to explore new ideas and challenges. So far Vasim has worked with more than 100 businesses for various needs and has made significant contributions to their success.

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Branding Services

Lift up your brand spirits with humour

branding agencies

An entrepreneur, an advertiser and a comedian walk into a bar….

Yes, they made a knock off your pants funny campaign together, got featured on Social Samosa, generated a whole lot of ‘shares’ and ‘saves’ on Instagram and branded their message right into their TG’s minds!

You get the drift.

So why and how are some of the best branding agencies in India and Ahmedabad, yours truly at Flora Fountain included, using humour to create memorability and differentiation for a brand? Read on to know it all…

Why humour works in selling?

People love to laugh. It’s something that almost everyone has in common. That’s why using humor is a popular advertising technique. The key, of course, is doing something that a majority of people will find funny. Laughter is always good for people. It can reduce pain and stress as well as lower blood pressure. Getting people to laugh also makes them more inclined to think positively about a business and buy its products.

And guess everyone knows, that the best ice breaker in the world is jokes (after food of course). And some of the most commonly heard conversation starters are, “have you seen/heard that ad where…”. That’s how humour creates a recall for brands, making it stand out and get its message shared among more people.

Popular brands that have used humour to spice up their marketing game

Let’s take a look at how some of the brands became household names with their wit and humour in delivering the message and marketing their products.

Old Spice

The popular men’s deodorant and hygiene products brand is known to go meta with their campaigns, making fun of the whole idea of advertising in itself. It usually features a very well built, handsome man, doing something completely out of context in their commercials, like riding a horse on a beach while mouthing the catchphrase addressing women, “Ladies, your man can smell just like me”. Here, take a look at one of their television commercials that aired sometime back.

Prime Video

Amazon’s video streaming service Prime Video in India has decided go all out and tickle the funny bone to promote the movies and shows on their platform. One look at their India Instagram page and you’ll find out posts peppered with humorous memes and jokes all involving some scene or dialogue from one of the movies in their catalogue, and a pop culture reference. One of their longest running advertising and marketing gags is wishing its followers “Good Morning” through funny memes. Here check out a few:

Prime Video

Prime Video-2

Netflix

Everyone hates spoilers. And everyone hates that one Netflix subscriber in the group who watches every movie, every TV show right when they release and give out spoilers to everyone. Netflix gave out fake spoilers of its highly popular shows through huge outdoor billboards as a part of their smart and funny campaign asking people to stay at home during the pandemic, to stay safe from the coronavirus and spoilers.

Eleven 11 Restro Cafe (@eleven11restrocafe)

This Ahmedabad-based restaurant cum cafe is not only known for its lip smacking food and Instagram-worthy ambience and interiors, but their quirky social media presence too.
The brand knows that their audience on the internet is a young, hip crowd that loves their memes and are fluent in pop-culture references.

Eleven 11 Restro Cafe

And to match their vibe and draw them to their outlets, Eleven 11 regularly indulges in fun banters and shares witty takes on their social media pages.

Falguni Gruh Udhyog, Vastrapur (@falgunivastrapur)

This Ahmedabad-based snacks and packaged food brand is synonymous with being a Pakku Amdavadi, i.e. loud, funny and a total film buff. Falguni Vastrapur is a legacy brand, with loyalties of their customers spanning 30 years.

But they promote their products through trending memes and jokes shared on their Instagram pages. Here’s a sneak peek on what they usually talk about online.

Falguni Gruh Udhyog, Vastrapur

The idea behind this is that the brand is pretty confident that the elders of the house (mothers, grandmothers, etc) will always visit the store to purchase their snacks. But the brand wishes to attract the cafe-hopping, new-gen audience by speaking to them in their lingo, while promoting their traditional and fusion Gujarati snacks.

Customers appreciate and remember a funny take

Sprout Social conducted a detailed survey of consumers in relation to brand personality. The report found that three in four consumers appreciated humor from brands. Humor helps a consumer remember and engage with your brand and that they appreciate good humor from companies

Good humour, a cheeky take on oneself also showcases honesty. Which is something every customer seeks from a brand. This honesty helps in building the trust between the consumer and the brand. And when there is trust and honesty in such a relationship, customers tend to engage more with the brand and further refer it to their friends and family too.

Can humour fail in marketing too?

But not every brand has the chops to be cheeky. Failing at humor in the marketing world is sure to attract attention, but not the kind that your brand wants. What builds a powerful connection also has a downside. Humor tends to be highly subjective. What’s funny to one may offend another. That can spread like wildfire and damage your brand. Humor can also water down your message. Make sure your team is on the same page and consistent with who you want your brand to be.

88% consumers dislike it when brands mock their fans
71% of consumers find brands engaging in politics on social annoying

Dos and Don’ts when it comes to using humor in marketing.

  • Test your jokes on others before posting

What’s funny for one, might just be a plain ‘fact’ for another. Check if the ‘hilarious’ joke you thought up for your brand actually makes any sense or not, by cracking it with your peers, maybe the designers, the copywriters, and even the interns.

  • Avoid controversial topics

What’s worse for a brand is a joke offending people than a joke not landing. People may let go of an ‘unfunny’ post, tweet or a blog, but a joke that mocks their beliefs, ideologies or anything sensitive has a high chance of backfiring.

  • Be sure the timing is right

Oh, and what’s worst, is a badly timed joke. Never make jokes or post something funny when there is a scenario that is serious and sensitive, like a national mourning, war, natural calamities, etc.

  • Select the right channel

Some jokes are specifically crafted for particular platforms. For instance, the “Like, Comment, Share” jokes are meant only for Instagram. Posting them on Pinterest or Twitter will never work.

You know what, some of the funniest jokes come out when you hanging out with the right people. How about you drop by our office for a cup of strong coffee and stronger punchlines for your next brand promotion? Drop us a hello on hello@florafountain.in

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Social Media

Engage with them! How interactive content helps a brand grow online

How interactive content helps a brand grow online

Pick 6 Horror Movies and We’ll Guess Your Biggest Fear with 98% Accuracy
Heels or Flats: How do you dress to impress on date night?

We all have come across such articles on the internet. And in most cases, have clicked on the link and answered all the questions, either out of curiosity or interest in the brand. This is interactive content at play, on web and social media.

What is interactive content?

Any form of content that encourages the user or follower to not just passively consume content, but participate and interact with the brand, is called interactive content. It can include quizzes, surveys, polls, riddles and calculators added into articles, social media posts and stories.

It is an interesting and fun approach to connect and interact with the customer, pick her brain on what they think about the brand, its products and in some cases, even collect data from them for future marketing activities. And anything more than just reading text is always more engaging.

In order to provide the best social media marketing services in Ahmedabad, Flora Fountain has always believed that content must engage, educate and delight the brand’s user.

BuzzFeed – Killing it on the internet with interaction

Everyone knows BuzzFeed. While there might be different reasons why people like them, the one thing that makes them stand out in the market in terms of content, are their interactive posts, quizzes and surveys. According to BuzzFeed, 96% of users who start their sponsored quiz, complete it. That is a very high completion rate!

buzzfeed-landing-page

And the brand has been successful in generating engagement, user interaction and data collection because their content targets specific audiences, it is created to be mobile-friendly and incorporates a lot of visual elements.

It’s very simple, create content that makes storytelling a conversation, rather than one-way communication, where the consumer is only reading and gaining information but cannot interact back.

Like, this FRIENDS S1-based quiz that takes one on a nostalgic trip back to the teens. What’s fun is that they become addictive after a point.

Benefits of interactive content

Increases consumer engagement

When a brand creates any form of interactive content, it is seeking its users’ opinion about the topic. It shows that the brand truly values the consumer and they are open to accepting their users’ ideas, thoughts, and feedback.

Instagram-reel

And no, it’s not rocket science to create engaging content online. And one of the best examples of it is this great use of the Poll Stickers feature by youth fashion brand Forever21 about their footwear trends.

More attention from the audience

When a brand regularly creates interesting interactive content on their social media platforms, it creates a great recall value in the minds of its followers and users. They begin to participate in the quizzes, puzzles and polls regularly and look forward to the next such post.

One such example is of Falguni Vastrapur on Instagram. Its digital marketing company in Ahmedabad regularly creates funny, engagement inducing content on its Instagram pages.

word-puzzal

Most of the participants in their comments are their customers, who are delighted that their favourite snack brand interacts with them like their next door friendly neighbour.

More data captured for optimised lead generation and conversion rates

fusion sweets brand

Interactive content doesn’t always have to be just This or That type of polls and quizzes. They can also be a simple Ask Me Anything (AMA) or DM for Price Request types of questions too.

Ahmedabad-based fusion sweets brand Bellezoe has been known to be keeping its stories interactive in a way that it gets to capture customer data like their social media handles, and in some cases, their contact details too.

With the database of interested users on Instagram, they keep these ‘users’ or prospective customers updated about their latest products, offers and much more.

Types of interactive content

Instagram Polls & Surveys

Instagram is a goldmine of interactive content. Especially its stories, with multiple stickers which offer interactive tools for users to engage with the brand. Some of its popular stickers include the Poll, Question, Rate Me and Link Me.

Some of the top brands from around the world, like Forever 21, Ray Ethnic and local brands like Bellezoe use such stickers to engage with their followers regularly.

Quizzes & Puzzles

As mentioned earlier, BuzzFeed is the champion when it comes to Quizzes. Almost every other media company or brand all over the world uses BuzzFeed’s Quiz template or a modified version of it in their content.

LIVE Q&A sessions

Many celebrities and even brands love using the LIVE feature on Instagram and Facebook to host direct Q&A sessions with their followers in real time.

Some of our favourite LIVE interactive sessions include musician Ehsaan Qureshi’s late-night Instagram LIVEs during the pandemic-induced lockdowns where he’d invite budding artistes and singers to join him on the same screen and perform for his followers. A similar activity was done by the Instagram page Your Food Lab, where the chef would host a Cook With Me with his followers on LIVE, while answering their questions and having fun chats with them.

Calculators

Feed in the data and get to see the results. One of the best and professional ways to interact with consumers and users is to provide them with an easy to use calculator to find out answers to their questions themselves.

It not only improves their engagement with the brand, but increases the chances of them taking the conversation forward and getting converted into a potential sale/business. One of our favourite calculators is the one below, from Ahmedabad-based Investment Advisory firm White Ocean.

sip-dashboard

How to plan your interactive content?

It’s not rocket science. Simply follow this checklist below, created by digital marketers of Flora Fountain, one of the best social media marketing services in Ahmedabad, follow.

    • Outline your objectives clearly
    • Use the language your audience interacts in
    • Keep it simple as you can
    • Keep it mobile friendly
    • Collect & store customer data for future

Easy-peasy? No? Worry not. We’re here for you! Drop us an ‘Allo on hello@florafountain.in and we’ll help you create such amazing, interactive content for your brands too!

Categories
Branding Services

Brands, It’s Time to Enter the METAVERSE. Here’s how!

Brands

Imagine a world, where a large number of people hang out together, online. Wait, don’t imagine. It’s already a reality now. Various online gaming platforms have evolved from simple tasks and challenges to a complete universe in itself. (Grand Theft Auto, we’re looking at you!)

At a time when companies like Microsoft are announcing that their number of subscribers are going over 10 million, it is quite visible that the pandemic has dashed any hope of weaning children (and adults!) from the online world.

That is the power of the metaverse.

Meta-what?

Imagine yourself walking into a showroom with a friend and going through different products while customizing them according to your choice. Two clicks and you are out of the showroom. As soon as you take your hands off the mouse and your eyes off the screen, you are at your place sitting in your room.

THIS IS METAVERSE

A parallel virtual world that combines multiple technologies like augmented and virtual reality, videos, and 3D avatars. It creates a space where people can shop and trade but also work, travel, socialize, and interact with one another. All of this on the internet, just like they do in real life.

For a term coined three decades ago by Neal Stephenson in his sci-fi novel, Snow Crash, ‘metaverse’ sure took a long time to become a part of the mainstream discourse. Though the actualization of the metaverse can still take a few years, the aspects of it can already be seen in online game universes, like Fortnite, Roblox, Animal Crossing, and Minecraft. These video games provide the closest metaverse experience because players don’t just play games anymore, they also use it for other activities in “cyberspace”.

Brands like Nike have entered the metaverse by creating a virtual world, Nikeland on video game platform Roblox Corp, effectively becoming the first big brand that created a digital space for players to customize their avatars with special Nike products. And like Nike, other big-names are also trying their best to engage young customers while being averse to traditional advertising tactics.

Flora Fountain, one of the best logo design companies & leading branding agency in Ahmedabad is here to share some key takeaways for brands that are still mulling over why and how to navigate through this new frontier.

How can brands map into the metaverse?

Brand placement in gaming platforms

87% of Generation Z, 83% of millennials, and 79% of Generation X spend their time on video games on smartphones, gaming consoles. They meet their friends, select avatars and play in that elaborate digital world of games like Roblox, Minecraft and Fortnite. There is no doubt that these habits of a customer base will have a significant impact on brands. Brand placement in games can help the brands reach a very very captive audience.

Some of the world’s most valuable brands like Gucci and Ferrari are actively testing how they can lead in the metaverse and engage with more customers to generate additional revenue. Last year, Gucci joined hands with Roblox, a gaming platform with approximately 202 Million active users, and created a virtual Gucci Garden exhibit on the platform to sell several rare Gucci items for two weeks.

Gucci Garden

Similarly, Ferrari teamed up with Epic Games and added it’s 296 GTB to Fortnite.

Create Virtual Showrooms

Digitally created 360° environments, virtual showrooms give similar look and feel and functions as a physical showroom. It lets a brand share its collections with a click of a button and schedule virtual appointments or set up virtual fitting rooms with retail buyers.

According to McKinsey, around 70%–80% of B2B decision-makers prefer remote human interactions or digital self-service. And with the pandemic, making work from home a reality, more than ever. Brands can use this to expand their reach as buying and selling is happening online. Depending on the software, brands can share 3D product images and product videos and accept purchase orders, all within the same platform. It also allows the customers to avoid spending an entire day running between showroom appointments.

Enable customizers & allow testing

When a person shops for a product. For example a car, he/she decides what model they want and choose their favorite colour, seat style, the style of wheel, along with other specifications. Why? Because 50% of consumers desire personalized products. And studies have shown that customization has proven to be a promising avenue in fields where companies want to attract customers in a competitive market.

Metaverse gives brands a way to create a 3D-exhibition booth space with infinite opportunities to customize. One such example is Mercedes. Which enables its customers to configure their ideal G-Wagon through a live demo and shows them how it will look on their custom vehicle.

Nike Logo in sportswear

Similarly, this customization can be taken to another level, by allowing the customers to test new designs according to their wish. Checkout how Sportswear giant Nike gives its customers a chance to design their ideal shoe.

Indian Tech giants are also mushrooming in this space.

Several mobile app development companies based in India have diversified into providing professional metaverse development services. Other companies like TCS, Tech Mahindra, Infosys, Accenture have also started to develop in the field.

If you are wondering how you can do this for your brand? You can hire one of the leading branding agencies in Ahmedabad, India and let them come up with the perfect branding strategy for you to enter the metaverse. It is very important for you to have pilot projects in place. Start building a core team that learns to integrate such dynamic technologies!

We are excited for the future! Are you?

Categories
Branding Services

Brand Voice: The WHAT, WHY & HOW it matters

Branding Company

Imagine entering a family event and meeting your reticent uncle who doesn’t talk much until you ask or tell him something. But then you meet his enthusiastic world-traveller son, and you both just can’t stop talking and exchanging notes on shared interests established during the conversation! Now think about it, do you give the same attention to both of them? Are you equally engaged talking to both of them? The answer, of course, is no. Just like your uncle and cousin have different personalities and voices, on which your level of engagement with them differs, just like that, brands too can have different voices based on their personalities.

But the million-dollar question, does your brand need a voice? And is it ready to have one? But what even is a brand voice?

Read on to find out answers to these and many more questions from the best known branding and digital marketing company in Ahmedabad.

What is a brand voice?

Every brand has a defining persona that leaves a lasting impression on the audience it interacts with and the customers it serves. This happens through the various ways it communicates with them, through advertisements, social media posts, branding activities, promotions, etc. The language it uses, their flow of words, the personality it imbibes on, is what comes together to form a brand voice that makes people remember the brand and talk about it to others, hence ‘spreading the word’ about it.

How it matters…

A brand’s distinctive voice makes it consistent, memorable and recognisable. A brand increases the awareness of its product, services, ideology, mission and vision through its voice. With the digital landscape now massively crowded, it seems like a competition of who is the loudest. But when a brand maintains its consistency in voice through its words, graphics, pictures, it stands out amidst the din and people are able to identify it out of the crowd.

Defining a brand’s voice…

Don’t know what your brand should sound like? Worry not… everyone starts somewhere, even Coca Cola did. The branding and content marketing teams from one of the best branding companies in Ahmedabad has these five tips for you to figure it out and get started.

Identify the brand’s audience

Every brand must ask this question to themselves first, “Who are we serving?” This question unravels many aspects of the ideal customer a brand wants. It further brings out more questions like, what is their age, what language do they speak, where do they live, how much do they earn and spend, who do they hang out with, do they travel and where, etc…

When a brand starts to find answers to all these questions, they come up with the persona of their ideal customer, and that helps them target and speak to the right audience in the language that resonates with them. For instance, a Taj hotel will speak impeccable English in their posts, but a local café like Eleven11 in Ahmedabad would prefer using slang, puns and jokes in their communication. You get the drift…

Be consistent, and document EVERYTHING about it

The success of a well-defined brand voice lies in the consistency of its application. And to maintain this brand voice, it is important to document every important feature and aspect that defined it in the first place.

This brand voice document must mention the company and brand’s mission, vision, the personality traits of its ideal customer, their vocabulary, the brand tagline & the story behind it, some examples of the correct usage of brand language, and mistakes to avoid.

This practice will be helpful for multiple departments, from the strategist racking his brains over the next promotional campaign idea, to the rookie writer who will be writing for the brand’s social media and marketing copies, to not got astray.

Audit & Edit

Don’t know where to start yet? Simple, look at the last 6 months of promotional activity, communication, advertising and all that marketing jazz done by the brand. Study the language and the tone used in all these posts and advertisements. Identify the points where the brand received a positive response from the target audience and the ones where it didn’t create much of a flutter.

A good brand manager will notice the inconsistencies and start editing out and implementing the ideal brand voice elements from the document as mentioned above. Wondering why this happens? Different writers have different styles of writing, and when there is no structure or plan to follow, these inconsistencies in the brand language and voice start to creep in and stick out. So, always audit and edit every time you feel like the brand is losing touch with its audience.

Maintain brand tone of voice

This again brings us back to the second point, where we spoke out of consistency. And to simply put it, brand voice is WHAT a brand wants to say it, and the tone is HOW the brand says it.

It varies between audiences, and the brand voice document again comes in handy here. Since it contains a response and tone for every situation, from a glowing review to a scathing rebuke online.

It also underlines how a brand makes its announcements, from new launches, price-drops, celebrity endorsements, media features and much more. For instance, a brand like Souled Store were “excited” much to announce its tie up with YouTuber Ashish Chanchlani, while Sabyasachi’s tie up with actress Shobita Dhulipala was subdued, but both brands hit the target.

Some great examples of brands perfecting their communication voice

Coca Cola

coca cola

Down-to-earth, friendly and very positive. Ever since we all were kids, we’ve seen Coca Cola as a brand that unites, a brand that brings people together, adds life to the party and solves even the biggest crisis when two people share a Coke. It’s captivating red colours, the pristine white waves flowing through it while forming the brand name in cursive lettering has gone on to become a great symbol of friendship.

Uber

Bold yet considerate, simple and consistent. Uber’s brand voice is in true sense, a no-nonsense voice. Its communication is to the point, and audience-first. The brand knows that the people using it will be mostly young professionals wanting to reach work on time and hence can’t really wait to read a witty copy. Even the colour schemes are bold black, simple grey and clean white.

Uber

Harley-Davidson

Harley-Davidson

Strong, masculine and confident. Harley-Davidson has always hit the mark when it comes to promoting their bikes. The beauty of their brand voice is that

a.) It addresses its existing audience in their vocabulary, which is rugged and maybe a bit rough on the edges.

b.) It challenges the new viewers to try and be like them and show if they can handle their strong motorcycles.

It resonates very well with the tribe that believes in being rebellious and fiercely independent and believes in freedom and loyalty.

We hope this guide helps you define a distinctive voice for your brands and stand out in the crowd. Or, let the experts at Flora Fountain pick it up for you and hit it out of the park. Drop us a line on hello@flora.ffteam.in

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Branding Services

What Should a Logo Include? Don’t Forget These Essential Elements!

Designing a Logo

So you want to make your customers sit up and take notice, maybe do a little dance of joy and discovery too? So you want to let them know your brand’s story, how different it is from all the competition out there? After all, in the 90s, there were lover boys and then there was Shakhrukh aka Rahul.

Enter BRAND LOGO

And just like in the movies, brand love does happen at first sight. And logos, being the metaphorical face of a brand, are often carriers of the brand’s first impression for new and future audiences. Logos are also a great way to distinguish your brand from other companies with similar products. So let’s dig a little deeper with the experts from one of Ahmedabad’s best-known logo design and branding agencies to find out all that a logo can be and should be…

logosss

Brand or pictorial mark
Made up of a graphic symbol or icon which represents a real-world object. A perfect example would be, Apple.
Abstract
Logos which consist of a unique symbol tailor-made for the brand, like the one for Pepsi.
Mascots
These logos are made of images of a character that act as a visual representation of the business, like Colonel Sanders in the KFC logo.
Emblem
Logos which consist of a typeface that sits within a border or a seal. For example, Starbucks.
Dynamic
These are adaptable logos, which change themselves according to the context in which they are being used, instead of having a standard font-color-text combination.
Wordmark
These logos consist of text only with company names, monograms or initials. Think Subway or Coca Cola.
Knowing the whole gamut of logo options, how does one choose which logo style works best for your business? Well, here’s how…

1. Do extensive research

You have only one chance to get the logo right! So, do it properly! And how can you do it? With the help of thorough research. Good research will show how you can explore different logos to create a perfect one for your brand.

Dig deep and research your competitors’ logos as well. Don’t do it, to copy from them, but rather to check what kind of design, scheme and layout they have. See what worked and what didn’t work for them. And with the help of your research.

You should show customers that you are unique and different. Plus, being too close to your competitors could be detrimental, and get you into legal trouble. Moreover, be clear of your audience and find out what colours or concepts work on them.

After your research, create a brand concept that reflects the ethos and goals of the brand.

2. Always have a story

Have you ever seen a big brand without a logo? No, because there isn’t one. Logo tells the story of the brand. And you need to create that story too.

Mcdonald’s

When consumers see any brand logo, they are reminded of the stories of the businesses those logos represent. For example, when people see an iconic Golden Arches, they know it’s McDonald’s. It is a brand which people recognise without even seeing the name. The arches represent the newly-constructed architecture of the first franchised restaurant in 1952. Did you see? A story!

This is how companies which have logos connected to the company’s stories or mission are often the most successful.

3. Keep it simple

When in doubt, remove the extra elements!

Less is more, when it comes to logos. While, it’s fun to play with different colours, images and fonts but using too much of them will lead to a disaster. The more elements you add, the more complicated it becomes. And visually complex logos or overcrowded designs should always be avoided.

Rather than getting carried away with too many options, opt for a simple design with a clear brand message that will hit the right spot of your consumers. Choose the right colours and typography very carefully. It should be easy to read and should have a proper size and well-distributed spacing.

Logo

For example, Twitter. The bird with clean lines and blue colour is simple yet effective.

4. Dare to be different

Imagine going to an office party and ending up twinning with two of your colleagues. Do you think people will remember your outfit over someone who wore something different? That is why, in a world where there are no new ideas, your brand needs to have a unique logo which stands out from the crowd and make an identity different from the competitors.

Dare to be different 1

Think out of the box, like Mercedes. The logo of Mercedes is not a car but a three-pointed star which represents the use of Daimler engines on the land, on the sea, and in the air.

Dare to be different

Similarly, a fashion brand of Ahmedabad, known as Mulberry Looms, decided to be different. How, you ask? The brand which crafts pure handloom Banarasi silk sarees, lehengas, among other outfits, does not choose to go for the cliché logos like a top of a woman. Rather it incorporated its weaves in the logo.Your goal should also be to make a logo connected with your brand’s values and aesthetics. Experiment till the time you come up with something totally innovative.

5. Choose a responsive logo

In this digital world, businesses are very lucky to have various platforms to promote themselves. Hence, the brand logos are not just limited to visiting cards, they are also visible online to the people sitting online on different devices.

Your logo should be very clear and distinctive on every platform. It should seamlessly fit on the plethora of devices used by consumers.

The best example for a responsive logo is Google. The logo reads full GOOGLE on larger screen and on small screen the logo is compact in its four distinct logo colours.

BONUS TIP

If you are out of ideas but still want a distinctive, original, and intriguing logo, all you have to do is get in touch with the professional logo & Branding design services in Ahmedabad’s Flora Fountain.

Have a question? Drop us a message here. Experience the difference and enjoy the creative process with Flora Fountain. 🙂

Categories
Social Media

5 Lesser Known Features Of Instagram to Make Any Business Stand Out

Features Of Instagram

Everybody is on Instagram! With 1.386 billion people actively using the platform every day, it is the 4th most used social media platform in the world. According to us at Flora Fountain, one of India’s top digital marketing companies, Instagram is no longer just a social media platform to post pictures and videos, but an ever evolving people’s platform where people can connect, interact, stream and even shop.

And for a business to make the most out of it, here are 5 interesting but lesser known features that Instagram’s product team came up with in 2020-2021.

The Audio search tab

Everyone is reeling aka scrolling through reels. It’s true! Close to 100 million daily active users in India consume content on reels every day. It has also brought back into limelight many musical classics and become a deciding factor in new songs trending.

But the challenge was that people couldn’t recall the actual names of the songs. Now with a new search feature called Audio in the search tabs of the Explore section, anyone can simply type in either the lyrics of the song or the name of the artist and find the audio clip and its many variants on Instagram.

Instagram Audio Search Tab Reels Feat

Further, users can also see the many reels made using this specific audio clip and even use them for their own content. How does this help businesses and professional pages? The social media experts at Flora Fountain, the best digital marketing agency in Ahmedabad, say that by using popular or viral song clips on the reels, the chances of the reel ranking higher on the explore pages of people consuming similar content increases, and it becomes easily discoverable to more people on the platform.

Text translation in stories

As per Statista figures from October 2021, India has 201.1 million active users on Instagram. Instagram supports 9 Indian languages on the app for posts, stories, etc.

Now, to ensure all its viewers get to explore, see and understand what people around the world are talking about on the platform, no matter which language they use, Instagram had launched Text Translation on Stories in July 2021.

Text-Translation-on-Storie

How does this work? Every time someone sees a story with an overlayed text in a language that is different from the one set in their app, Instagram will show a “See translation” notification on the top left corner. Once users tap on the option, they will be presented with a translated panel. This feature currently supports 90 languages.

This update can be useful for brands operating in global markets. Instagram users all around the globe can now translate and understand the written text in the Instagram stories of their favorite brands. It already had this feature for its post captions, profile bios and even comments, but not many might have noticed or talked about it.

Words to Text Subtitle Sticker

Okay, now this one feature has us very excited! The words to text feature sticker on Instagram stories changes the way stories and reels are viewed. Known as caption stickers, this feature turns verbal speech into text and displays it on the screen as the video and audio plays along.

Think about it. People who can watch reels in public! Just by turning off the sound! And still not miss much of the action. Of course it is also super helpful for people who have hearing disabilities, who can also enjoy reels without any audio cues.

IG-Stories-Captions

Businesses and professional pages can reach out and engage with more people through this feature, and make their content more interesting. While this feature is officially available in all English-speaking countries, it is still being beta-tested in India and other big, non-English speaking markets.

Instagram Keyword Search

One of the subtlest, low-key yet important features to have launched on Instagram is the Keyword Search.

Now this feature is going to revolutionise the way people look for and consume content on Instagram. Earlier, if someone wanted to look for content on bridal jewellery, they’d have to search for content with hashtags such as #bridaljewellery. Due to this, a lot of interesting content that may not have used the right hashtag stood the chance of missing out.

Instagram-keyword-Search

But with Keyword Search (yes yes, very much like Google Search), people can simply search for the content they wish to see using the key words or phrases and the results show everything from posts, reels, videos, even if they don’t have the specific search phrase as a hashtag in their caption.

Instagram Guides

What are Guides? Exactly… This feature didn’t create much of a flutter, despite having a huge potential in changing and improving the engagement game on the platform.

Guides are article-like posts, which include various Instagram posts or captions, products or photos, and videos. It’s a creative functionality for accounts and creators wanting to recommend a food, products, services, tips etc. to their followers.

Instagram-Guides

Businesses can curate a complete range of their products and promote it in the form of recommendations. Brands can promote their services or products by smartly embedding them with well written descriptions and titles.

Now, these guides do not have any new piece of content, but are just existing posts curated into a structure.

Further, when an account posts a guide, it doesn’t get featured on the timeline of its followers like Reels or IGTV used to do. Instead, these guides needed to be promoted via stories and DMs for people to click on it and open.

But with our experience as one of the best social media agencies in Ahmedabad, we say WHAT’S THE LOSS IN DOING IT anyway?

Now that you have ‘DISCOVERED’ these interesting features of Instagram, which could help your business grow online, get started now! Or, you can get the experts at Flora Fountain to do the job efficiently and effectively. Drop us a hello on hello@flora.ffteam.in today to know how.