The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15 years of experience in various segments of digital media and writing. A lover of all things Bollywood, horror, good food and comedy, she curates #RickPick on Instagram to celebrate everyday kitsch, especially in auto-rickshaws. Her lifelong fascination with Bombay inspired the company's name, serving as its initial home and attracting valued clients. Evolving from a website and content-focused agency with renowned clients like National Geographic Traveller, Flora Fountain has now flourished into a 360-degree digital agency in Ahmedabad. Beyond her entrepreneurial pursuits, Shefali is also a stand-up artist and a co-founder of the comedy collective named Mahila Manch in Ahmedabad. Her creative pursuits in comedy is her way of showcasing her versatility and dedication to exploring new avenues of artistic expression.
Web development, programmer engineering and coding website on augmented reality interface screens. developer project engineer programming software or application design, Cartoon vector illustration
We connect with others through stories. Interesting tales and anecdotes help us remember and recall information and add meaning to life. Stories engage, educate and delight us, teach us something new and convince us to get involved in the story itself or chart one of our own.
Stories can be a powerful tool to get our message across to people. And as one of the best web designing companies in India, we incorporate the idea of using words, pictures and sounds to tell a story through websites. As the ecommerce website design and development company of choice for many national and global brands, here’s how we build compelling websites that narrate a captivating tale of their business.
Take them through a journey
The narration starts right from the home page. The moment a visitor lands at the home page, they should be introduced to the concept, the reason why they are here and what is in store for them as they scroll through.
Clothing and lifestyle brands Ray Ethnic and Nicobar do it very well with their visual-heavy ecommerce website design and development, which are an interplay of scenes which generate curiosity among the visitors and interactive buttons that take them to another page displaying their products.
Introduce the protagonist
In Bollywood movies, most whistles and claps are heard in the panoramic shot of the ‘hero’ of the story walking in. Similarly, once the storytelling has already gripped the visitor, introduce the protagonist here on the website. The protagonist here is the products, services and solutions on offer.
Tell the visitor the “why” about the hero of the story here. Just like how Rage Coffee talks about their coffee as the protagonist on the website through this module. Use facts and figures to drive home the point.
Our inner Backstreet Boys aside, once the protagonist of the story has been introduced, now it’s time to tell everyone why the hero is awesome. Even better, get other humans to do it. This is where the customer testimonials can be brought into picture. There are interesting ways to showcase the testimonials module on the website, but we decided to play it a little different on our website.
One of the biggest testimonials of our work was when Bollywood actress, writer and entrepreneur Twinkle Khanna spoke about us in a video testimonial of our work as their digital marketing company. The video pops and auto-plays as a surprise element to the visitor on our page, leaving them more interested and curious to explore further
Add some drama
Everyone loves a little bit of gossip and some drama with a plot twist to taste…
And the place where one can do that is the About Us page, the space where the visitor gets context and the origin story of the brand, the business and the individual.
But we love it when businesses do it differently. The website of FoxyMoron, a digital marketing company and one of the best web designing companies, is something that we love, and we love the fact that there is no classic “About Us” page but something called “Life At Den” and “Foxy Fam”
The happily ever after
It is important that you give a good ol’ fashioned ending to the story too…. Now, this ending could be on any page. It could end at the Connect or Contact Us page, the Careers Page or simply at the Check Out window.
It is important that every page must have a conclusive end to it. And hence, the importance of a well-designed footer.
One of our favourite footer modules is the one we created for an Ahmedabad-based brand named Falguni Gruh Udhyog. It lays out all the informative links neatly, and then to add to the finishing, there’s a small hand adding a pinch of salt to the footer, literally!
A website is successful when it provides what the visitor wants, whether it is information, products, solutions or simply some delight. What brings all these aspects together and delivers a winning website is the confluence of Content, Design & Code applied with some empathy for the user, through user experience planning.
Flora Fountain as a digital marketing company has cracked this winning formula with its robust code, strong content and out-of-the-box website design that connects the dots and narrates a gripping story of the brand. This could be you and your business. Reach out to us at hello@flora.ffteam.in today.
Well understand it this way, with an internet speed of 500 Megabytes transferring every next second you can stream a 4k movie on over 20 separate devices at once or can conduct over 300 Zoom calls together. That is just a glimpse of what the fifth generation of wireless networks can do. It is within this evolving potential of the 5G network that is transforming the digital marketing territory, like more immersive e-commerce experiences and improved consumer interaction for website development companies.
This has got the attention of all the top digital marketing agencies in the world. But what exactly is 5G and how is it remaking digital marketing services? Let’s break down this smorgasbord into digestible chunks, but one byte at a time.
What is 5G: The brilliance of wireless networks?
The genius of 5G lies in the later element: the ‘G’ that stands for ‘Generation’. To unravel it one has to begin with 1980 when the world was introduced to 1G. With a speed of 2.4Kbps, the first generation of wireless networks then only allowed analog for voice calls.
Then in 1991 came in 2G with digital text message support at 50Kbps, this for a digital marketing solutions company would equate to 0.05 Mbps today, not enough to even upload a post! With the advent of 3G and 4G networks came video calls and HD streaming as the internet speed reached around 100 Mbps.
Now with the rise of the 5G networks consumers now get high speed, low buffering or delay, large data capacity, higher connection density and improved overall mobile experience.
As a top provider of digital marketing services and a website developer, Flora Fountain has listed out the potential ways 5G is changing digital marketing strategies and its approach to users.
Impact of 5G on the Digital Marketing in India
5G knocks with enormous opportunities, especially for brands that are willing to leverage more anchored marketing strategies and provide an immersive consumer experience by curating newer mediums and custom-made messaging.
This can be seen in the following waves of changes:
1. 5G Digital Marketing: The paradox of personalisation
With higher speed and a wide range of connectivity, it is no surprise that the number of internet users will increase greatly. This will also come as an inflow of a new and more dynamic audience base from remote locations.
As a result collecting data under the 5G network will improve massively. This hyper-localisation will give more insights into consumer patterns and behaviour, hence adding a cover of a new segmentation of the target audience.
All this will boil down to the hyper-personalisation of messages and other extensions of communication like media, user interactions, experience creation and an ever-evolving data bank that is always available at the fingertips of a digital marketing agency in Ahmedabad, Amsterdam or Alexandria.
Even presently Instagram, Snapchat, Apple and many video games have experimented with AR and VR, but once 5G enters the arena with a much larger user base every digital marketing agency will jump for VR ads and special campaigns.
Apart from this, AR and virtual reality will prove to be a more immersive experience for the consumer as they can in real-time interact with virtually crafted elements and engage more efficiently.
For instance, giving a VR test drive to the consumer at the launch of a new car or website developers can now provide a near-life experience with the products on an e-commerce website. All this will impact the consumers’ purchasing decisions and their journey with the product.
3. Digital marketing levels up with real-time analytics
For most digital marketing agencies in Ahemdabad and the whole of India, it is common to struggle with heavy analytical data. With the introduction of 5G, the collection and analysis of heavy data packs will be more efficient and easy.
Making the whole process centralised, 5G will take a few milliseconds for accumulating and processing real-time analytical data. It also enables the integration of any engagement made by the consumer with the brand. Any kind of action or impression will be stored and monitored in real-time, developing a more intelligent consumer data collection.
Depending upon this, multiple digital marketing solutions or combinations of them can be implemented to target, segmentize or engage the consumers.
4. Videos: the viral digital marketing solution over 5G
At the core of smart digital marketing solutions aided with the 5G network is a bank of high-quality video content. With speedy downloads and reduced buffer time, video content will continue to be at the top of the content pyramid.
The shift will be seen as a further upward push to OTT platforms making more diverse visual motion content a winner in coming years. Digital marketing agencies all over the world will keenly focus on HD graphics, animations and video campaigns and more motion ads over the net as 5G network will favour more view rates and downloads with a seamless connection.
Additionally, 5G network will open more unique collaboration options for digital marketing services as video engagement and social media challenges increase.
5. Mobile e-commerce: the ultimate win for website developers
As a digital marketing agency in Ahmedabad with a reach all over India, Flora Fountain understands the biggest impact of high speed and uninterrupted data connection. With more time spent over the mobile screen, mobile e-commerce is surely going to rise.
Hence, having a well-planned, developed and executed e-commerce strategy is essential for brands. Employing a seasoned website developer to build a mobile-friendly interface and conducting a hygiene check regularly will become a must too.
Many brands and digital marketing service providers at a global level have already begun to engage successfully within the 5G network. Then why is it that India is still around with 4G.
Why Aren’t We Able To Use 5G yet?
Most marketing experts and digital marketing agencies witness that for India, incompetent software slows down the growth of 5G. With a standard configuration, outdated mobile systems do not support 5G networks.
Making it potentially the most significant agent of change amidst the digital marketing landscape.
To Wrap Up
It is fundamentally true that digital marketing agencies always keep up with any kind of technological evolution as they present new prospects of engaging, enlightening, entertaining and converting a viewer to a loyal consumer. 5Gg is also the same, the only thing is how quickly you adapt to it.
Feel interested? Reach out to Flora Fountain, the top digital marketing agency in Ahmedabad at hello@flora.ffteam.in and let’s pace up your business byte by byte.
In the mesh of 2.5 quintillion bytes of data created every day, is your digital marketing agency able to create a memorable impression on the target audience? Well, here is a way to find out::
Can you describe your ideal consumer persona in 3 lines?
Have you identified the key communication channels for your brand?/span>
Does your campaign reflect the core value of your brand?
How will the campaign lead you towards your end goal?
Somewhere within the answer to these questions lies the proof of the pudding that is your digital campaign strategy. Whether it is foolproof or will outrun the budget midway depends on how well-planned it is. For every digital marketing agency knows the difference a thoughtful, well-developed and executed digital marketing campaign can bring to a brand.
A digital marketing campaign, as a building block of your digital marketing strategy, requires in-depth research, planning, time, practical budgeting, industry expertise, knowledge about the medium, content and design intellect. So if you didn’t have answers to most of them, this guide on how to plan a successful digital marketing campaign by Flora Fountain, the best digital marketing agency in Ahmedabad is all you need.
Get ready to gear up your digital presence!
What is a Digital Marketing Campaign?
In a buffet of news, memes, reels, emails and blogs flooding the digital world, a digital campaign can be a delightful dessert for the brand and the audience likewise. But before understanding the nuances of a digital campaign a social media agency must unravel the complexities of digital marketing strategy.
Your digital marketing strategy is a plan for establishing and strengthening the digital presence of your brand. It involves selecting the appropriate medium of communication, audience demographic, defined end goals, ways of measuring the goals, design, and content structure.
The specific action you take to implement a marketing strategy is your digital marketing campaign. A digital campaign can be launched in the form of an online video, paid social media ads, graphic storytelling or as simple as a social media post. Hence, digital strategy is the “WHAT” is to be done while the campaign is “HOW” the goals are achieved.
For instance, with the aim of increasing its sales and attracting a younger demographic in India, KFC launched the Design Your Own Bucket campaign on Facebook. The simple idea of letting its audience design the KFC bucket brought great exposure to the brand amidst a totally new audience base. Additionally, it boosted their daily interaction as over 5000 participants shared their ‘So Good’ moment on their page.
Another impressive digital campaign was ‘#TouchOfCare’ by Vicks, launched in 2017 on YouTube. This campaign weaved around the millennial consumer and the changing idea of families brings out the core of storytelling curated as per the audience profile. The film in the series received over 22 million views in no time.
A significant insight for brands and a digital marketing agency from this campaign is that any digital marketing campaign, especially those that run over a long stretch of time will change as per the changes that affect the audience.
Planning a digital marketing campaign like a professional digital marketing agency
The steps of planning a digital marketing campaign include:
Step 1: Curating the audience persona
Step 2: Sketching out your end goals
Step 3: Evaluating your budget
Step 4: Working on the content and communication channel
Step 5: Auditing your campaign strategy and executing accordingly
Let’s understand each step in detail.
Curate the audience persona.
Knowing your target audience is essential for any marketing approach, whether digital or otherwise. Your first step should be to establish detailed buyer personas, which are the foundation of the most successful digital marketing strategies. This will help in developing various kinds of digital material that will relate to them.
The kind of information a digital marketing agency researches about the ideal consumer depends on the positioning of the product, business model (B2B or B2C), price range, etc. Here are a few parameters for the demographic details of the consumer persona:
Location
Age
Education qualification
Income
Goals
Hobbies
Purchasing habits
It is best to always use real data and not assumptions and to get a more inclusive data bank of your audience, taking into consideration a wide pool of individuals coming from diverse backgrounds.
As a seasoned digital marketing agency in Ahmedabad, Flora Fountain understands the significance of laying SMART goals before starting any campaign. A more important thing is to ensure that the goals of the individual campaign are aligned with the brand’s core values and vision. It is only then that a meaningful and memorable campaign comes into existence.
Some important questions to ask yourself:
Will the campaign strengthen the existing loyalty for my brand or will it reach out to new consumers?
Will it increase brand awareness by 30% or increase social media followers by 1000 in 2 months?
Evaluate your budget
The biggest risk an outsourced digital marketing agency takes is not sketching out a realistic campaign budget. The budget helps you determine the scale at which your goal can be accomplished and what kind of campaign it should be.
Though digital marketing campaigns are more cost-effective than traditional marketing, creating a budget is still important. Determining how much should be spent during which phase of the campaign, when to boost and how much content to create depends on the budget.
Work on the content and communication channel
Content and design together are used for storytelling and determine how the audience will react to your campaign. From building a concept to the selection of apt fonts and colour palettes to the tone of the language and the words selected to convey meaning, everything comes under their purview. Another important part of communication depends on the medium selected.
As the top digital marketing company in Ahmedabad and India, we understand the need of having a multi-channel approach for your campaign since the responses differ greatly on each forum. Some factors that will determine the channel of communication include:
Platform expertise
Channels usage by target audience and competition
Type of content created (graphics, podcasts, animation, videos, blogs etc)
Audit your campaign strategy and execute it accordingly
Once the campaign content is curated, audit your plan to ensure it is foolproof. You must assess your current paid media across all platforms like Google AdWords, Facebook, Twitter, email, etc. to determine which will most likely assist you to achieve your present objectives.
Additionally, involve someone who has not been conditioned to the plan to overview it, this will give you a fresh perspective and identify loopholes that you may have missed. Once your plan gets a green signal you are ready to roll it into the execution phase.
Remember, the audit doesn’t end here. Once the campaign begins, it is vital to analyse its successes and drawbacks. Doing so will give you insights into which part of the plan is working well and where you can improvise. Any experienced digital marketing agency will not skip the continuous audit of their campaigns and using it as feedback for the next iteration of campaigns
All social media agencies are aware that failing to plan a digital marketing campaign is the master plan to fail a brand. Time, money and the brand’s image: After all, a lot rides on digital campaigns. Here are the top 3 reasons why you need to keenly plan out your next digital marketing campaign:
You gain focus and clarity of direction:
In order to accomplish your goals, a clear approach is required. By assessing whether you are moving in the right way and whether your campaign can be successfully executed you can narrow down the areas that will turn out to be the most successful ones.
Save resources:
Having a plan in place helps determine your next steps. With a strong strategy, you know where you are and how you will lead closer to your end goals in the most effective way as developing a plan requires brainstorming effective solutions, identifying backup plans, and fixing the right channel of storytelling all to utilise your resources in the most optimised way possible.
Be memorable
As the top digital marketing agency in Ahmedabad, Flora Fountain has always been people oriented and understands that the biggest advantage of social media campaigns is that they can delight thousands of people and make the brand impression a memorable one.
With specific goals and properly planned execution, digital campaigns add to the brand value and position a strong recall value for the brand. Take a glimpse at these examples:
#DaagAccheHai – Surf Excel’s oldest campaign goes digital
#PyarWaliChai – Wagh Bakri reinforcing its presence on Vimeo
Each campaign has its own medium and emotes a unique emotion among the audience base. That is the power of a well-planned digital marketing campaign. Before you outsource your digital marketing to a professional agency for your next campaign, clearly communicate the goal you wish to achieve.
Explore the various types of digital marketing campaigns possible to achieve your goals with Flora Fountain, one of the top digital marketing companies in Ahmedabad.
Types of digital marketing Campaigns
Here are the various types of digital marketing campaigns your digital marketing company must know:
Content Marketing
Developing content for the purpose of cultivating a relationship with your target comes under content marketing. By establishing a rapport with the audience via blogs, articles, how-to videos and similar forms of content, you can generate more quality leads. By addressing regular queries of the customers with instructional and informative blogs, a social media agency also develops a brand image as an expert.
Social Media Marketing
By utilising social media channels, targeted posts and ads can be brought to the attention of the user. Being among the most widely used campaign strategy, it has caught the attention of most social media agencies. It can be used for creating visual content, interacting with customers, collaborating with content creators and re-sharing posts.
Email Marketing
Developing content and sending it directly into the audience’s inboxes is known as email marketing. With this, any digital marketing agency in India can engage your customers and carry out more individualised marketing. Sharing newsletters, promos and coupons are just a few examples of the same.
SEO Marketing
It entails making websites and web pages more effective and optimised for search engines like Google. With 63,000 search Google queries every second, it is natural that your campaign needs to be perfectly optimised.
Another interesting form of marketing campaign is mobile marketing. Any form of advertising that uses mobile devices, including tablets and smartphones, to advertise is mobile marketing. It uses the characteristics of mobile technology to customise marketing campaigns accordingly. For instance, by identifying the location of the individual, the technology will customise the campaign features. Text ads sent via messages and app push notifications are some examples of the same.
In Conclusion
No brand or digital marketing agency can turn a blind eye to recent developments in the world of online marketing and digital campaigns. As a means to connect with potential customers, digital campaigns require intense planning and attention to the virtual landscape.
Flora Fountain is home to a stellar design and content team along with social media and SEO experts that have curated hundreds of successful digital marketing campaigns for our clientele. This makes us the top digital marketing agency in Ahmedabad and now ready to test our mettle elsewhere in India. Check out our blogs to know more about the work we do. Interested? Write to us at hello@flora.ffteam.in.
Early in the morning, the alarm goes off. That familiar ringtone on your smartphone starts to play. You move your hand to look for your phone and turn it off instantly. And now that you have your phone in your hand, you click on the small yellow box with a cute ghost in the centre.
Now, chances are you may not relate to this routine nor identify the small yellow box. However, 144.35 million people in India do recognise it, making it one of the top 15 most-used social media platforms in the world, popularly known as Snapchat.
And with India having the highest number of users active on Snapchat, it becomes a significant platform for marketers to invest in and consequently opens the gate for Snapchat marketing. So here’s a refresher for you all by marketing experts at Flora Fountain, a digital marketing company in Ahmedabad.
Before we dive into details let’s break the ice with Snapchat.
What is Snapchat?
Back in 2011, Evan Spiegel, Bobby Murphy, and Reggie Brown, three students at Stanford university launched an app called Picaboo. The name was a riff on the childhood game Peek-a-boo and the symbol was a ghost on a yellow background. In 2012, the name was changed to SNAPCHAT.
It was an app which allowed people to send and receive any picture, video or message a.k.a. SNAP that would disappear in a period of short time. The app originally focused on private, one-to-one photo sharing. The features to send videos, live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing a chronological ‘story’ were added later.
This, because Snapchat is a mobile-first social media application and more and more youngsters prefer spending their time online on their mobile devices like tablets and smartphones.
Which markets are most relevant to Snapchat?
Snapchat has many interesting features which were a first for social media users. Remember, stories were introduced by Snapchat before Meta (then Facebook) blew it up on all their platforms. Media outlets and food brands continue to leverage the power of Snapchat stories to target their audiences. For instance, every time you open the stories Discover section in Snapchat, you will see at least one Zomato Ad and one Cosmopolitan or E! article in the sponsored stories.
Fashion brands have heavily leveraged the Bitmoji outfit features, with prominent players like Ralph Lauren, Converse, Crocs regularly featuring their new products for users to digitally try using their Bitmoji Avatar and show it off among their followers and friends.
Why use Snapchat for Marketing?
Now that we have a general grasp of what Snapchat is, let’s look into how Snapchat can benefit a business by being a part of their digital marketing strategy.
Instagram, Facebook, LinkedIn and YouTube – these might be the usual social media platforms that you might have invested in for digital marketing. And your competitors are probably doing the same too. So, advancing your content and social media marketing strategy by investing in Snapchat marketing will not only set you apart from your competitors but will also bring engagement to your brand.
You can make your content stand out with features like drawing over Snaps and adding music and polls. For instance, National Geographic compiled snaps and promoted Snapchat users to visit the website by creating stories similar to what they share in their articles.
Connect with 360 Million Users!
Younger audiences, under 24, seem to have their phones glued to their hands and this is the demographic that most frequents Snapchat.
Search Engine Journal cites Snapchat as one of the most popular social media platforms, with 360 million monthly active users and 249 million daily active users. Additionally, the app ranks high among teenagers and users under 24 years old. Plus, Gen Z and millennial Snapchat audiences represent more than $1 trillion in direct spending power. Younger stakeholders are also more likely to act as brand advocates and influencers depending upon how your B2B or B2C business operates.
So if your target audience ranges in that age bracket then getting in touch with an effective social media marketing company to strategise and manage your brand’s Snapchat game can be the best way ahead to reach the right target audience at the right time.
Show your playful side
Advertisers on Snapchat are spread across sectors like FMCG, e-commerce, entertainment, video streaming, mobile wallets and others.
Snapchat allows users to showcase their raw selves. It was designed to be casual & fun and throughout time the platform has become more about being authentic than picture-perfect. It even presents itself as the app for #RealFriends. Its filters and lenses promote being cheeky and innovative while expressing oneself. Earlier this year, Snapchat launched novel ways for users and brands to express themselves:
1. Bitmoji
The app enables the user to try out billions of possible outfit combinations on cartoons, called Bitmoji. From brands like Ralph Lauren to Converse, this feature has been to let users engage and express with the brands:
2. Snap Map Layers
The feature lets users discover live events with their friends, in partnership with Ticketmaster.
Sharing stories!
Posts on Snapchat disappear after 24 hours, this keeps your brand fresh in the minds of your followers. Creating a Snapchat account wouldn’t be beneficial unless your brand is active, which means posting several times daily. The app also facilitates this by giving users ways to post interesting content often on stories and share it with as many users as possible.
However, since this does not mean posting 20 stories in a day will be effective. Each brand and user must find out their audience’s expectation.
Until you do, here are some tidbits to understand how and when to post on Snapchat. Studies show, user engagement drops by 36% once users reach the fourth snap of a story and approximately 80% of your followers will see your post about 4 or 5 hours after it’s been added to your story. Hence, adding 3 or 4 snaps in the span of 4 to 5 hours will have the highest chances of keeping your engagement high and preventing your followers from skipping over your content.
Snapchat also features effective paid options to market your brand successfully.
Snapchat’s filters and lenses:
They are one of the most entertaining features. It is easy to engage your consumers with filters and lenses, and they can help to shine a positive light on your brand in a very quick and reasonably inexpensive way.
Discover page story ads:
It’s a page where you can view all the stories of your friends alongside many other popular brands. This page is witnessing increasing popularity among users and a few brands. So, if you are looking for driving engagement to your brand, it would be a great idea to host stories on Snapchat’s Discover page.
Use social influencers to engage!
Asking celebrities and other influencers who already have a steady following on snapchat is a great idea. You can expose your brand to a much wider audience by letting someone else take over your Snapchat account for a few hours. This will let other users know that your company exists and is in the market when they will see the influencer they follow talk about it. Always ensure that the influencers and their audience are relevant to your products and services.
How can we help in managing Snapchat?
We can help brands and individuals promote themselves on Snapchat by creating curated content for them and their audience in the form of customised stories, sponsored ads on Discover page, target snaps during special offers and launches and regularly engaging with consumers who would share and tag on snaps by them.
We also help our clients tap into the Snapchat audience by roping in platform-specific influencers to promote the products and services, targeted at a specific demographic.
Snapchat today allows a ton of inexpensive marketing opportunities so make sure your Snapchat marketing strategy makes your business better. The app might not be the right social media platform for every kind of brand but if the points mentioned in the blog above speak for your target audience, then it might be just the right fit for marketing your brand differently from competition! If you still think you need a helping hand, reach out to one of the best digital marketing companies in Ahmedabad, Flora Fountain by dropping us an email on hello@flora.ffteam.in. Let’s explore this platform for your brand together.
That is the question. With festivals knocking on the door and people cashing in on their bonus there will be an increase in spending across different market segments. But who wants to hustle in traffic, reach the market and only to find out that the desired product is out of stock…NOBODY! And why would anyone, when the same product is just a tap away? Don’t forget, 63% of ‘products purchases’ worldwide begin online. So it’s time! To invest in festive marketing, especially online.
What is Festive Marketing
But, what exactly is festive marketing and what is in there for me, you may ask. Hear it from us, the best Digital Marketing Agency in Ahmedabad. When a brand capitalises on the spirit of gifting and spending to amplify its visibility and sales then it’s referred to as festive marketing. Seasonal and event-based marketing also constitute festive marketing.
Remember Surf Excel’s #RangAccheHain advertising campaign on Holi? That campaign was grounded in the thought that a festival is always memorable and special when celebrated with family. This heartwarming campaign didn’t just create engagement for the brand but also brought smiles to the viewer’s faces and conveyed a sense of warmth and affinity with the idea of the product.
From television commercials to digital marketing, occasion-based marketing has always allowed brands to adapt and blend the mediums effectively. Cadbury, another case in point, has often put to use its heritage of being a ‘family brand’ to capitalise on the event and festive-based marketing.
With the Madbury campaign, the brand allowed the consumers to create their own customised Cadbury virtually on a website. The intent was to engage customers and explore their local and unique take on their product. The campaign observed 823 million impressions and 17 million fans were engaged.
Why should brands care?
People Look Forward to Spending on special occasions
As per a survey by LocalCircles, Indian consumers have the propensity to make big-ticket purchases during festivals. Because for people it’s a season of consuming, they look forward to spending. Whether it’s Dushhera or Diwali, Raksha Bandhan or Christmas, celebrating has always meant gifting and giving.
It’s imbibed in our culture to spend and give when we are happy, to welcome novel things home. Thus, the festive season opens an enormous amount of opportunities for brands and local companies to drive engagement and conversions. Moreover, extensive lockdowns have altered consumer habits in a significant manner. So, now your brother won’t leave his office early to look for gifts during Raksha Bandhan. He will probably go through a wide range of offers online and give you the most amazing gift you deserve.
So you might want to make the best of the festive season and will be looking for a proficient and reliable Digital Marketing Agency, if yes then Flora Fountain is at your aid. Call us!
To Cut Through the Clutter
Throughout the festive season, brands and agencies work as a team to devise and execute campaigns. Come monsoon season, agencies start receiving festive briefs. Every brand goes about marketing typical festival themes and offering discounts, even freebies. It’s tricky to stand out during the festive season. Tricky but not impossible, aye? To stand out requires an idea that the right audience can relate to, maybe even remember. Like #RangAccheHain.
The staying power of such ideas makes a brand stronger. And guess where this idea came from? It was thought of by some of the smartest brains churning the brightest ideas to connect with the audience. Flora Fountain, a full-service Digital Agency in Ahmedabad, is a collective of creative and marketing brains armed with relevant experience and aptitude to make our client’s brand stand out from the rest.
Re-Thinking your Marketing during Festivals
A traditional model of digital marketing would be completely different from festive marketing. Usually, a brand would market its products by finding the right target audience, offering discounts, and using Google and Facebook ads to promote their products, etc. However, during festivals, the same strategies would require a little extra planning. Read on to know how you can put festive marketing to use and how brands can put that little extra effort.
Imbibe the Essence
Every brand has its own identity, plus every festival is different. Thus, a brand should reflect the festival’s essence. Brands must look for a marketing strategy that could knit the festival with the brand and weave out a creative idea that can help boost sales and image. So, first, try to ponder about ‘why’ your brand wishes to send a certain message before starting to brood about ‘what’ to convey.
For instance, Asian Paints created a Facebook application that allowed its users to play Holi virtually through the ‘Tag a Friend Holi’ application. As a result, 16,755 monthly active Facebook users and 924 Facebook fans were created, which helped raise brand awareness and impart the message of water conservation.
In the same vein Flora Fountain, the best-in-class Digital Marketing Agency can help your brand achieve viable and measurable results.
Leverage digital for maximum gain
Content can be leveraged to link the festival with the brand through festival-relevant keywords. Moreover, redesign your website and social media pages, and make them festive-ready. Your social media posts also convey festive spirits which in turn helps you promote your products and services. Also, make sure to have the landing page on your website.
Like Cadbury’s Badi family Badi Diwali campaign where the brand asked families to share portraits of their special moments on social media using #BadiFamilyBadiDiwali, during which the page was redesigned for the festival. It promoted the idea of sharing delightful moments with loved ones and like Anil Viswanathan, Director of Mondelez India said commenting on the campaign, ‘happiness shared is happiness multiplied.’
Collaborating with influencers that suit the target audience will enhance the discoverability of your products and promotions. Moreover, consumers are looking to spend, so concessions such as fixed-time deals, festive discounts, combos, and gifts will boost customer anticipation, resulting in increased sales and discoverability. Get your social media marketing done right with Flora Fountain, the finest Digital Agency in Ahmedabad.
Create a Festive Calendar
If you are putting together a festive marketing plan, it is important to leave additional time for events and activities to be implemented, since stakeholders would be swamped with work and duties during the holiday season. It is best to integrate a festive calendar as a way to accomplish this.
Besides including a list of festivals and events that engage the target audience, it will also contain pre-planned posts with months, weeks, and days along with the platforms it appears on. Thus, building a social media calendar is a form of self-care since it gives brands the leisure to engage more in the creative process by planning and save time.
As the best Digital Marketing Agency in Ahmedabad, we offer complete assistance in setting up your brand digitally. And you know what else comes in handy *drum roll*, blogs like this and a holistic range of services.
Planning to have a website for your business or redesigning your current site? Make sure you set S.M.A.R.T. goals for the website to be a success and give an additional boost to your business. A HubSpot research shows that 72% of business websites fail when they are made without a clear business objective for it.
Failing to plan, is planning for failure. Now, if you’re wondering what exactly are S.M.A.R.T. goals for a website, the marketing brains from Flora Fountain, the leading website design and development company in Ahmedabad have summed it up for you to make your lives a bit easier.
S.M.A.R.T. stands for setting Specific, Measurable, Attainable, Relevant and Timely goals for anything you work on. And this applies even when you’re getting your website designed and developed by the best web design company in Ahmedabad or anywhere in the world.
So, what should your S.M.A.R.T. Goals for website success look like?
What do you want to achieve? (Being SPECIFIC)
Set a quantifiable business goal for your website and make sure it has some value attached to it. For instance, it could be increasing the number of leads for your business by 20%, or improving the sales conversion rate by 15%, etc.
How do you measure this growth? (Make it MEASURABLE)
Create concrete criteria and methods for tracking progress toward each goal. Tracking qualified leads through CRM, tracking conversion rates through Google Analytics, and surveying customers before and after the website redesign, these are some of the activities you must do regularly.
How do you set realistically achieve them (Making it ATTAINABLE)
Compare your goals to your current numbers and determine whether they are realistically achievable. Plan on how you intend to achieve these objectives. It could be by engaging the target audience through more effective calls-to-action, driving traffic to the website through paid advertising and SEO services, providing more value through higher-quality product photos, videos, or website UX improvements to increase customer satisfaction.
Are they matching the needs of your business? (Making it RELEVANT)
Ask yourself why this goal is important for your company and how it will help you achieve your mission while meeting the needs of your stakeholders. It could be something like generating 20% more leads than last year in order to increase gross income, or increasing sales through the website in order to achieve your goal of increasing revenue by 10%, etc.
When do you wish to get started and completed? (Being on TIME)
Set a timeframe for the goal. Establishing an end point gives you a clear target. The timeframe must also be attainable and realistic. How much time does it take for the design and development of the website to be completed and made live. The time taken by the SEO activity to bring the website up in the ranks and the turnaround time in converting the leads generated from the website.
Here are some tips from the experts from one of India’s top web development company
Involve every stakeholder early on
A successful website can turn your company around. It can boost sales, build awareness, enhance customer experience, reduce costs, improve workflow and help grow your company. Before setting website goals, it is important to get all the stakeholders in your business in a room, to learn more about their needs and how the website can aid them. These stakeholders could be your investors, department heads and even employees too.
At Flora Fountain, the leading website design and development company in Ahmedabad, every team members’ input is taken into consideration while designing and developing the website and while writing the website’s content too.
Learning from past successes and mistakes
If you are considering a redesign, you should first assess the performance of your current website. You can’t set realistic goals for the new website unless you know what your current website metrics are. Before you begin your website redesign project, you should assess how well your current website is performing in comparison to where you want to be. See if the downtime of your website is high or low, the quality of leads received were good or bad, if the content in it is SEO-rich or not, etc.
What makes Flora Fountain rank as the best web design company in Ahmedabad, is that we regularly run a quality analysis from every aspect on our website and our client’s website, to ensure no potential client turns away or worse, doesn’t find us on the search engine results pages.
Make achievable goals
Another common mistake is to set irrelevant or unattainable goals for the website. Increasing website traffic is generally regarded as a positive trend, but does this traffic translate into more leads? It is determined by whether you are attracting and engaging the appropriate audience. More leads may not be worth anything if they are not qualified or do not represent potential customers. More page views and longer visits are usually a good thing, but what if your visitors are having difficulty finding the information they are looking for? What appears to be high engagement may indicate issues with your website’s navigation or content. Every situation is unique, but it is critical to select goals that directly lead to business success.
Set your website objectives today and you’ll be on your way towards success with a digital platform for your business that meets your expectations to the T. Or get the experts at Flora Fountain to get cracking by helping you build your S.M.A.R.T. goals for a great website. To get started, explore our digital agency’s services or just give us a call on +91 95580 79502.
